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Sunday, March 30, 2014

UK's Batchelors Deli Box and the "Awesome Mums" Advert

Posted on 10:17 AM by veer


Mums. You're awesome. You take the world in your stride.

Creative Credits:
Advertising Agency: McCann, London, UK
Creative Directors: Simon Hepton, Matthew Crabtree
Managing Partner: Kate Modeland
Account Manager: Steve Cardwell
Agency Producer: Anita Osborne
Director: Joseph Kahn
Production Company: HSI
Producer: Nicola Doring
Post Production: Ingenuity Engine
Music: Sonjay Prabhakar
Editors: Charlie Harvey (Whitehouse Post), Tim Goodwin (Premier Post)
Read More
Posted in Featured Ads, Food and Drink, UK ADVERTS | No comments

"Believe As One" Budweiser 2014 FIFA World Cup Commercial

Posted on 10:08 AM by veer


Every 4 years there is a beautiful moment when the world forgets its differences and unites in its love of the beautiful game. A moment so powerful, the air buzzes with energy and millions will come together to hope, believe and rise as one.

Creative Credits:
Ad Agency: Anomaly, New York
Director: Garth Davis
Production Company: Reset Content
Read More
Posted in beer ads, BUDWEISER ADS, Featured Ads, sports ads | No comments

Can Sex Save Denmark's Future? Spies Travel Thinks It Can With The New Do It For Denmark Campaign

Posted on 9:58 AM by veer


No one has found out how to help Denmark's falling birth rate. Until now. Spies Travels announces a competition where you have to make a baby to win http://do-it-for-denmark.dk
OUR MISSION
Let's save the future of Denmark with romance

Denmark faces a crisis. Our birthrate is at a 27 year low. At Spies we’re concerned. Fewer Danes mean fewer to support the ageing population - and tragically, fewer holidaying with us. Research shows that Danes have 46% more sex on city holidays and since more sex equals the chance of more kids, we are prescribing a romantic city holiday to save Denmark’s future.
Read More
Posted in European Ads, Featured Ads, sexy ads | No comments

Even Ronald McDonald Loves Taco Bell's New Breakfast - 3 New Ads via Deutsch LA

Posted on 9:01 AM by veer


Ronald McDonalds proclaim their love for Taco Bell breakfast

If you’re going to introduce a new breakfast menu to a country used to eating breakfast a certain way, what better spokesman than a guy named Ronald McDonald? In a new campaign for Taco Bell’s breakfast menu, which is launching nationwide today, we found 25 real Ronald McDonalds and invited them to try Taco Bell breakfast—and they loved it.

The 25 Ronalds in “Wake Up, Live Más” are real people, found by talent agencies that specialize in non-actors for things like reality shows. The agencies combed through social media, including Facebook and LinkedIn, to find our stars. Some of the Ronalds, who’ve been teased about their names their whole lives, thought it was a prank call.

“Wake Up, Live Más” was shot by Oscar-winning documentarian Errol Morris in order to bring a documentary style to the ad and help these non-actors open up on camera.

“The advertising had to have a scale that befitted the challenge of launching an entirely new day-part for Taco Bell. Something that had food and price wasn’t enough,” says Deutsch LA CEO Mike Sheldon. “It had to be something that caused a cultural conversation about what we eat for breakfast.”

Creative Credits:
Client: Taco Bell
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollamante

Agency: Deutsch L.A.
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Experiential Executive Creative Director: Daniel Chu
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Integrated Creative Director: Xavier Teo
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Experiential ACD: Amy Boe
Experiential Copywriter: Catharine Ogletree
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production: Moxie Pictures
Director: Errol Morris
Director of Photography: Dariusz Wolski
Executive Producer: Robert Fernandez
Line Producer: Julie Ahlberg
1st A.D.: Rick Lange

Editorial: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Executive Producer: Carol Lynn Weaver
Producer: Shada Shariatzadeh

Post Facility: a52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack

Music: Kusiak Music
Composer: John Kusiak

Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Milller
Producer: Jessica Locke
Read More
Posted in Featured Ads, Food and Drink | No comments

Sunday, March 16, 2014

Meet The Worlds Best Extra in Canadian Film Fest Promo Spot

Posted on 11:30 AM by veer


Creative Credits:
Ad Agency: JWT, Toronto
Brent Choi -- Chief Creative
Ryan Spelliscy -- SVP Creative Director
Jim Wortley -- Executive Creative Director
Colin Winn -- Associate Creative Director
Shelby Spigelman - Producer
STEAM:
Executive Producer -- Krista Marshall
Producer & Rep -- Tasha Litt
Director -- Matt Atkinson
Producer -- Christopher Scherk
SAINTS EDITORIAL:
Editor -- Raj Ramnauth
POST:
Alter Ego -- Tricia Hargoiles/Steve McGregor
MUSIC:
Grayson Matthews -- Tom Westin/Dave Sorbrara

The Canadian Film Fest
March 20-22, 2014
The Royal in Little Italy, Toronto
www.canfilmfest.ca
Read More
Posted in Canada, Featured Ads | No comments

Kobe Bryant Makes Lionel Richie Weep in Foot Locker/Nike Grand Piano Ad for the IX Collection

Posted on 11:23 AM by veer


Kobe Bryant stars in latest ad for Foot Locker and the Nike Kobe IX Collection. Watch for appearances by a tearful Lionel Richie and notable political figures as Bryant creates the grandest of grand pianos.
Kobe Bryant knows no bounds to becoming the most innovative athlete-human-animal-organism on the planet. There's nothing Kobe Bryant can't do. He could make anything amazing, even a piano. Introducing the most beautiful piano the world has ever seen—the Kobe Piano. Made by Kobe.

Creative Credits:
Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman, Joe Staples
Creative Directors: Don Shelford, Rob Thompson
Art Director: Jon Kubik
Copywriter: Adam Noel
Director: TRAKTOR
Producer: Shannon Worley
Executive Agency Producer: Matt Hunnicutt
Executive Producer: Rani Melendez
DoP: Bojan Bozelli
Line Producer: Rani Melendez
Account Team: Jordan Muse, Heather Morba
Editing Company: Stitch Editorial
Editor: Andy McGraw
Assistant Editor: Alex Tedesco
Post Producer: Chris Girard
Post Executive Producer: Juliet Batter
Visual Effects Company: The Mill
Visual Effects Executive Producer: LaRue Anderson
Flame Artists: James Allen, Glyn Tebbutt
Visual Effects Producers: Dan Roberts, Antonio Hardy

Read More
Posted in celebrity commercials, Featured Ads, nike ads, sports ads | No comments

Saturday, March 15, 2014

Activia TV Commercial "Dare to Feel Good" featuring Shakira

Posted on 4:10 PM by veer


Discover the Behind the Scenes of Activia's latest TV advertisement as part of our "Dare to feel good" campaign featuring the brands new Ambassador Shakira.

The commercial is set to the tune of her new song "Dare (la la la)" included on her brand new album named "Shakira", launching on March 25th 2014.

Filmed in Barcelona, the TV advertisement was directed by the acclaimed photographer and director, Jaume de Laiguana. The production team also included Oscar winning art director Eugenio Caballero and award winning Javier Aguirresarobe. scoop via:

image courtesy: www.activia.com

Creative Credits:
Client/Brand: Groupe Danone / Activia, France
Campaign: Dare to Feel Good
Advertising Agency: Vinizius Young & Rubicam, Barcelona.

...a sneak peek at the :30 second spot
Read More
Posted in celebrity commercials, Featured Ads, Food and Drink | No comments

Flush To Paradise

Posted on 10:27 AM by veer


It's an ordinary morning and you're headed to the shopping centre to pass the time. Most likely, nothing extraordinary will happen... or maybe something will.
When you least expect it, cleanliness, freshness and protection invade your environment in the form of paradise, with a captivating experience that conquers your senses.

Creative Credits:
Ad Agency: Shackleton, Madrid, Spain
Read More
Posted in European Ads, Featured Ads, funny commercials | No comments

Dear Future Mom via Saatchi & Saatchi Italy PSA March 21 - World Down Syndrome Day

Posted on 8:40 AM by veer


A heartwarming message from 15 people with Down syndrome to a future mom. More about CoorDown, Italy's national organization for people with Down syndrome at www.coordown.it

Creative Credits:
Ad Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana, Alessandro Orlandi
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head Of Tv: Raffaella Scarpetti
Music: Alessandro Cristofori & Diego Perugini for Stabbiolo Music
Post Production: Xchanges
Color Grading: Band
Audio Post Production: Top Digital, Cat Sound International
Read More
Posted in European Ads, Featured Ads, PSA, Public Awareness | No comments

Friday, March 14, 2014

Canadian Film Festival - "It's Hard Being A Canadian Actor"

Posted on 6:22 PM by veer


Canadian Film Fest
March 20-22, 2014
The Royal in Little Italy, Toronto
www.canfilmfest.ca
A Canadian film actor discovers it takes more than brains and maple syrup to make it to the top.

Produced by JWT Canada.

Antoine Zombé - Ian Matthews

JWT:
Brent Choi -- Chief Creative & Integration Officer
Ryan Spelliscy -- SVP Creative Director
Jim Wortley -- Executive Creative Director
Colin Winn -- Associate Creative Director
Shelby Spigelman - Producer

SPY:
Director/Cameraman -- Jonathan Bensimon
Executive Producer -- Stephanie Walker-Wells, Marni Luftspring
Line Producer -- Jason Aita

MARRIED TO GIANTS:
Editor -- Graham Chisholm

POST:
Alter Ego -- Tricia Hargoiles/Steve McGregor

MUSIC:
Grayson Matthews -- Tom Westin/Dave Sorbrara

Read More
Posted in Canada, Featured Ads | No comments

Rynkeby Foods "Monkey Dance" Spot Makes it a Beautiful Day

Posted on 6:06 PM by veer


The Story and Technology Behind ‘Monkey Dance’ by Rynkeby

Press: Last week Rynkeby premiered its new video ‘Monkey Dance’ featuring a dancing orangutan – since then the video has been watched by more than 700,000 people on YouTube and it has been shared over 100,000 times online. Now Rynkeby presents the story and technology behind the video.

In the new video we get a chance to go behind the scenes on Rynkeby’s current hit ‘Monkey Dance’. The video takes us through the ideation process and shows how Rynkeby together with renowned animation studio The Mill designed the monkey using the latest 3D technology – a design that would have you guessing and pondering whether the monkey was real or not.

At Rynkeby, the idea of using a 3D animated monkey and not a real orangutan ultimately came from the need to preserve animal welfare, and the urge to explore new opportunities: “[…] we strongly emphasized not using a real live orangutan in the spot, since it’s something we in no way can or will be associated with as a brand”, says Maria Schmidt, Marketing Director at Rynkeby.

The goal from the beginning was to create a video that looked simple, like something that was shot by chance in the jungle. However, making this happen was not even close to simple: “When I saw the sketches I knew that it wasn’t an easy job” says Director Stevan Treshow. The video was made in one single shot and the designers had to build the orangutan anatomically from the bones up.

“The technology is incredible and such a realistic digital orangutan has never been seen before. The overall thoroughness in the build up of the anatomic correct skeleton and its muscle system, enables the technology to replicate the orangutans natural movements”, says associate Professor Jeppe Revall Frisvad from The Technical University of Denmark. He elaborates, “The development of the 3D technology additionally creates a great alternative to using live animals in the production of commercial spots”.

The new technology uses an actor covered in small electrodes to record even the smallest movements. In the case of Rynkeby, it was possible to recreate the small details like the hair and skin’s light reflection, and further the veins and muscles. Every single factor plays a role in creating a truthful copy of the real orangutan Rynke.

How did the creatives do it...


Creative Credits:
Client: Rynkeby
Creative Agency: Nørgård Mikkelsen
Design/Animation Studio: The Mill
Director: Stevan Treshow
Read More
Posted in Featured Ads, Food and Drink, funny commercials | No comments

"Let Mama Lanes" Vending Machine Installation

Posted on 5:47 PM by veer


This cool promo is the much awaited sequel of a successful facebook activation created by Lanes Health and called “Let Mama Lanes” (where “Lanes” is a pun because it sounds just like “say” in Greek). Through the facebook app, we gave users the opportunity to talk about their over-protective mothers in public and share their most epic “Mama quotes”, in a fun and engaging way.

But a truly great idea –let alone the Greek Mama herself- can’t be restricted to the narrow context of a digital campaign. This is why the activation was led to a highpoint with the conception of an interactive vending machine which was placed in the biggest shopping mall in Athens (The Mall Athens). Visitors were given the chance to meet the Greek Mama up close and personal, and take part in the one and only “Mama knows best so you’d better listen to what she says if you want to get a treat” experience.

The vending machine was “armed” with dozens of Mama-quotes ready to be fired at will to unsuspecting passers-by in order to convince them to join in the fun and play. All they had to do was follow Mama’s orders to the T and, if they proved to be good, they would be rewarded. How? With Lanes vitamins, of course. The result? Mama was the star of the show and offered –apart from vitamins- lots and lots of smiles, while the vitamins themselves won the heart of the public. Mama approves!

Creative Credits:
Advertised brand: Lanes Health
Advert title(s): Άσε τη μαμά να...Lanes Vending Machine
Headline and copy text (in English): Let Mama Lanes Vending Machine
Advertising Agency: Socialab, Athens, Greece
Agency website: http://www.socialab.gr
Art Director: Tonia Loran
Copywriter: Irini Georgi
Designer: Mariana Evmolpidou
Account Director: Tasos Veliadis
Account Director: George Anagnostopoulos
Account Manager: Eva Mpouzi
Account Manager: Despoina Skordili
Account Manager: Fragiskos Kavroudakis
Read More
Posted in European Ads | No comments

Intruders - Powerful PSA from Action Against Violence

Posted on 5:35 PM by veer


Rape, no matter where in the world it occurs, is an unwelcome fact of our lives. Untitled Films' director Steve Gordon created this spot in the hopes of raising money for organizations who work to help prevent rape and provide services to the victims of rape. Learn more at action-against-violence.com.

“Coming from South Africa myself, this is an issue very close to my heart,” says Gordon. “Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

"Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge," adds Gordon. "For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you."

Creative Ad Credits:
Title: Intruder
Production Company: Untitled Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon

Editor: Christina Humphries
Editorial: Rooster Post
Online: Fort York

via:
glossy 
Shannon Stephaniuk 
http://www.glossyinc.com

Read More
Posted in Featured Ads, PSA, Public Awareness | No comments

Sunday, March 9, 2014

Internet Baby - Totally Insane yet Absolutely Hysterical MTS Spot

Posted on 7:59 AM by veer


A newborn is born and manages to get himself connected instantly to the world via the internet and his fathers iPad. This hilarious ad comes to us from India's 3G network MTS. The spot also features a remix of Dianna Ross' song "I'm coming out."

Creative Credits:  
Ad Agency: Creative Land Asia
Client: MTS
Creative Chairman: Sajan Raj Kurup
Dir. of Brand & Media, MTS India: Amitesh Rao
Read More
Posted in Featured Ads, funny commercials, technology | No comments

Oscar Mayer Wakes You Up With a New iPhone App & Bacon

Posted on 7:38 AM by veer


Wake Up & Smell The Bacon — from the Oscar Mayer Institute For the Advancement of Bacon (OMIFAB).
Prepare yourself for a bacon awakening beyond your wildest imagination. Wake Up & Smell The Bacon is a multi-sensory alarm experience that starts your morning with the mouthwatering sizzle and smell of Oscar Mayer bacon.

Creative Credits:  
Ad Agency: 360i
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Josh Chua
Executive Producer: Marc Calamia
Director: Shillick
Production Company: Dirty Robber
Producer: Sean Cooley
DOP: Pat Scola
Composer: Dominic Lewis

We know what your thinking...maybe the :30 second version (below) will be easier for you to swallow.
Read More
Posted in apps, Featured Ads, Food and Drink, iPhone | No comments

Samsung - What's Your Problem? Sport Doesn't Care

Posted on 7:24 AM by veer


Samsung Mobile kicks off its support of the Sochi 2014 Paralympic Games with a number of new ads in the campaign created by 72andSunny Amsterdam.

Sport doesn't care about abilities or disabilities. Sport makes no distinctions. All that matters is that you give your best to win. What's your problem? Sport Doesn't Care.

Below, Meet Keira, a 7 year old Canadian, Paralympian to be who will steal your heart. The ad follows her as she straps on a ski boot, prosthetic leg and tackles some slopes...


Creative Credits:
Ad Agency: 72andSunny Amsterdam
Executive Creative DIrector/Writer: Carlo Cavallone
Creative Director/Designer: Paulo Martins
Writer: Yann Corlay
Designer: Wendy Richardson
Group Brand Director: Caroline Britt
Senior Brand Manager: Rebeccah Lowe
Brand Manager: Hanna Petit
Film Producer: Eline Bakker
Sr. Business Affairs Manager: Madelon Pol and Nickie Stevens
Director of Strategy: Stephanie Newman
Dir. of Communication Strategy: Simon Summerscales
Production Company: Smuggler London
Director: Henry-Alex Rubin
Producer: Ramon Leakey
Director of Photography: David Devlin
Edit House: Whitehouse Post London
Editor: Russell Icke
Read More
Posted in Featured Ads, samsung, sports ads | No comments

Saturday, March 8, 2014

Toronto’s Gladstone Hotel Moves Outdoors To Make Room For Art

Posted on 8:39 AM by veer


Apparently space is at a real premium these days at Toronto’s Gladstone Hotel, a boutique art lodging preparing to host a juried exhibition – If Walls Could Talk – this month on its second floor gallery and public spaces. On Monday morning, the hotel and agency Zulu Alpha Kilo tried the solution of pushing the contents of a hotel room about a 15-minute walk from its Queen Street West location to Trinity-Bellwoods Park. The guerrilla marketing stunt was short lived but perhaps will spark discussion around replacing transit shelters in the city with beds for power-napping while commuters wait for a streetcar.

Creative Credits:
Brand: Gladstone Hotel, Toronto, Canada
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: George Ault
Art Director: Ari Elkouby, Grant Cleland
Account Team: Niki Bartl
Print Producer: Kate Spencer Production Artists: Greg Heptinstall, Jamie Morren
Photographer: Andi Larocca, Jamie Morren
Original story scooped via: Matthew Chung at Stimulant Online
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Posted in Featured Ads | No comments

Obama and Kim Jong Un Share A Hug for TRS Air Conditioners

Posted on 8:26 AM by veer

Safe to assume the advertising world hasn't had enough of this silly idea...United Colors of Benetton "UnHate"

Creative Credits:
Advertising Agency: DDB, Colombia
Creative directors: Marco Muñoz, Daniel Calle
Copywriter: Andrés Estrada
Art directors: Mauricio Cortés, Jonathan Ramírez
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Posted in Featured Ads, Political Ads, print ads | No comments

BBDO Milan - Marionnaud "Ultra Soft"

Posted on 8:13 AM by veer


Creative Credits:
Agency: DLV BBDO, Milan, Italy
Ecd: Federico Pepe, Stefania Siani
Art director: Nicola Cellemme
Copywriter: Pasquale Frezza
Producer: Marijana Vukomanovic
Account director: Tiziana Perotti
Account executive: Lucia Scaffardi
Production company: BRW Filmland
Executive producer: Mario Poggioli
Director: Alessio Fava
Dop: Alessandro Dominici
Editor: Massimo Magnetti
Post&online: Andrea Vavassori
Color correction: Daniela Pallucca
Set designer: Amos Caparotta
Stylist: Cristina Audisio
Make up artist: Fulvia Bartoli
DIT: Claudio Palumbo
Director of production: Francesco Narducci
Actress: Manuela Parodi
Music: Carmelo Sciuto
Track: "Under the Eyes"
Sound design&mix: Matteo Milani
Read More
Posted in European Ads, Featured Ads | No comments

International Woman's Day #throughglass #womansday

Posted on 7:54 AM by veer


"Woman's Day #throughglass" is a project whose only purpose is to make people think, on this special day, about the condition of women in our society. Google is not involved.
We've just used the language of Glass to deliver a social message. http://www.womansdaythroughglass.com/

Creative Credits:
Ad Agency/Production company: Banjo Eyes Films, UK
Creative: Luca Corteggiano
Director: Davide Gentile
Read More
Posted in Featured Ads, PSA, Public Awareness | No comments

Honda: Official vehicle of the NHL

Posted on 7:43 AM by veer
Honda: Official vehicle of the NHL

Creative Credits:
Advertising Agency: Grip, Toronto, Canada
Creative Director: David Crichton
Associate Creative Director: Ben Steele and Mike Koe
Art Director: Ben Steele
Copywriter: Mike Koe
Photographer: Ben Steele
Read More
Posted in Canada, honda, print ads | No comments

Save the Children - Wish

Posted on 7:37 AM by veer


A young girl's life gets turned upside-down in this tragic second a day PSA created by Don't Panic for Save the Children. Could this ever happen in the UK, Canada or the USA? This is what war does to children...powerful message.

Creative Credits:
Advertising Agency: Don't Panic, London, United Kingdom
Production Company: Unit9
Director: Martin Stirling
Editor: Alex Burt
Producer: Elliott Tagg, Geoff Tagg
Director Of Photography: Jacob Proud
Read More
Posted in Featured Ads, PSA, Public Awareness | No comments

Women Drive The Billion-Dollar Social Media Industry [INFOGRAPHIC]

Posted on 7:28 AM by veer
A new infographic on women and social media demonstrating the domination of women in the biggest social media websites, like Tumblr, Instagram, and Pinterest which grew their user database to 10 million over the past 12 months. This growth propelled the value of these sites to billions of dollars as of today.

social media statistics
Made available by: Author: David Adelman
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Posted in creative, Social Media Advertising | No comments

Mack Trucks - Born Ready

Posted on 6:26 AM by veer


Mack Trucks is a cultural icon—a brand that has become part of the American lexicon...a symbol of toughness and strength. After all, how many people have felt like they've been “hit by a Mack Truck!”

Since WWI, when the bulldog became the official symbol of Mack Trucks, the consistency of the brand image was often sacrificed for other business priorities. Inconsistencies of usage abounded, diluting the proud, strong, iconic brand. Mack Trucks' agency of record, VSA Partners, recently embarked upon a comprehensive brand strategy and brand revitalization program, pulling together the best, most potent parts of Mack Trucks identity--the bulldog and the wordmark--to create a carefully refined and coherent brand expression system centered around an authentic purpose and promise. The result is an iconic American brand that is now positioned to deliver consistently on a well-earned reputation for speaking honestly and directly, for working harder than the next guy, for making incredible products that inspire the imagination and for loving every corner of the trucking industry.


Below, Born Ready - Inside the New Mack Brand Reveal this week in Las Vegas.


Creative Credits:
Ad Agency: VSA Partners
Read More
Posted in Featured Ads | No comments

Coke Zero Shows Us What Pétanque, Fishing and Knitting Have In Common

Posted on 6:03 AM by veer


When was the last time you and your friends gathered around the television to watch a good game of pétanque? Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some more support? Coca-Cola Zero asked 5 ordinary people if they could film them while going about their hobbies. "They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time".

Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.

The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.

Creative Credits:
Advertising Agency: Duval Guillaume and Antwerp, Belgium
Creative Directors: Geoffrey Hantson and Katrien Bottez
Art Director: Tim Schoenmaeckers
Copywriter: Niels Sienaert
Digital Strategic Planners: Kris Hoet and Sophie Jadoul
Head of Interactive Concept: Frédéric De Vries
Production Company: Made in Brussels
Post Production: ACE image Factory
Editors: Stijn Deconinck, Stefan Rycken
Sound Production: Raygun
Read More
Posted in Coca-Cola, European Ads, Featured Ads, Food and Drink | No comments

INTERAC - Be In The Black via Zulu Alpha Kilo

Posted on 5:33 AM by veer


Toronto ad agency Zulu Alpha Kilo creates a humourous TV spot featuring AC/DC's Back In Black celebrating how good it feels when you pay with your own money with Interac debit versus paying with credit and going into debt.

Press: After landing the business last spring, Zulu Alpha Kilo is launching a new brand platform for the Interac brand and the organization behind it.

The Interac Be in the Black™ platform extols the benefits of using your own money for everyday purchases.
“We want Canadians to know that the end of the month doesn’t have to seem like the end of the world,” says Chief Creative Officer and CEO of Zulu Alpha Kilo, Zak Mroueh. "When you use your own money instead of credit, you can simply enjoy what you buy instead of worrying about paying it off."

The 360 campaign consists of TV, out-of-home, video pre-roll, and standard and rich media banner ads – along with a social promotion – meant to inspire positive conversations around the many benefits of using Interac products and services.

“It’s crazy to think that people are using credit for everyday purchases like groceries, or a cup of coffee,” says Ron Smrczek, Executive Creative Director, Zulu Alpha Kilo. “In our launch spot, we enlisted AC/DC’s iconic rock anthem, Back in Black, and some over-the-top pyrotechnics to bring the swagger back to the notion of using your own money.”

The creative is supported with a national digital media campaign that is handled by Media Experts. French adaption for the Quebec marketplace was developed by TANK. The campaign will run into the spring.


Creative Credits:  
Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Writer: Nick Asik
Broadcast Producer: Catherine Wrinch
Account Team: Rob Feightner, Peter Brough, Adrian Goodgoll
Strategic Planner: Ebrahim El Kalza
Client (Company): Interac
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay, Catherine Boshell, Barry Campbell
French Agency: TANK
Executive Creative Director (French): Alex Gadoua
Account Director (French): Marie-Claude Céré
Production Company; Industry Films
Exec Producer; David Cranor
Director; Simon Cole
Line producer; Trudy Turner
Sound Production House: Pirate
Sound Director; Chris Tait
Senior Engineer; Keith Ohman
Exec Producer; Joanne Uyeyama
Editorial; School Editing
Exec Producer; Sarah Brooks
Editor; Brian Wells
Assistant editor; Mark Lutterman
Visual Effects & Online: Fort York
Flame Artist; Mike Bishop
Exec Producer; Erin Kuttner
Color: Alter Ego
Colorist; Trisha Hagoriles
Media Agency: Media Experts
Media Team: Richard Ivey, Phil Borisenko, Jenna Piirto, Lauren Rosenbloom
Read More
Posted in Canada, Featured Ads, Financial Industry | No comments

Friday, March 7, 2014

Stella Artois - The Chalice Symphony

Posted on 5:50 PM by veer


The Chalice Symphony is a collaboration between Stella Artois, musical craftsman Andy Cavatorta and indie rock band Cold War Kids.

This year-long journey has been the ultimate exercise in craftsmanship. We've made four instruments, composed a song that brings them to life, and filmed a music video to share that song with the world.

The project was created by ad agency Mother NY for Artois called "Symphony," they worked with a unique craftsman to create musical instruments out of their famous Chalice. Cold War Kids then used the instruments to produce an entirely new track called "A Millions Eyes".

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Posted in beer ads, Featured Ads | No comments

GE Monogram Partners with Award-winning enRoute to Showcase Leading Canadian Chefs

Posted on 5:29 PM by veer


Integrated campaign brings GE Monogram to Canadian travelers
via enRoute and Air Canada Maple Leaf Lounges

Press: Toronto – March 4, 2014 – GE Monogram is proud to announce their partnership with EnRoute, Air Canada’s inflight travel magazine, for a new integrated content series highlighting notable chefs and food personalities in Canada. This is part of a broad initiative with Spafax – an international leader in content marketing and custom publishing. The upcoming campaign titled ‘GE Monogram Presents The Chef Series,’ will run across several platforms with the goal of providing rich content to consumers in transit.


“GE Monogram is inspired by the love and respect of food and supports causes that bring food to the forefront,” says Philippe Meyersohn, GM Marketing and Training, GE Appliances Canada. “We want to focus on Canada’s growing love of food and show our appreciation for Canadian chefs. Aligning with EnRoute and their various properties allows us to share our love of food with Canadians across the country.”

The integrated campaign will include a print component in the spring and fall issues of enRoute, featuring a series of seven full page editorials known as “The Chef Series,” which will present a distinct interview with a chef or food personality. The campaign’s video element will involve award winning chef interviews shot in a GE Monogram kitchen space. The video series will air on Air Canada’s inflight video systems during the fall, but is also scheduled to air on the Food and Documentary channels. Both the print and video series will live online at enroute.aircanada.com for the duration of the campaign, where users can experience content as it’s published.

To complement the campaign, GE Monogram will hold a contest in August for Air Canada Maple Leaf Lounge guests in Toronto, Montreal and Vancouver airports, whereby GE Monogram displays will be set up, inviting lounge guests to enter for a chance to win two tickets to enRoute’s 2014 “Canada’s Best New Restaurant” event held in Toronto in November 2014, including return flight and accommodations.
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Posted in Featured Ads, Food and Drink | No comments

7up Lights It Up in Chile with DJ Tiësto in new #7 x 7UP campaign

Posted on 5:12 PM by veer


Deutsch LA's first for 7UP since winning the account - “Light it Up,” features the DJ Tiësto as part of the #7 x 7UP campaign that features 7 electronic dance music artists. It’s also a product of our new DLAtino multicultural marketing practice and illustrates the way that marketing to Latinos has changed. The ad is in English, not Spanish. Increasingly, Latino consumers are watching their content in English, so marketing to them isn’t just about language, it’s about culture.

Dr Pepper Snapple Group is trying to reach Latinos through music they love. For example, Tiësto isn’t Hispanic, but our research found that he’s by far the most popular electronic dance music artist among our Latino audiences.

The spot was shot in a hillside village in Valparaiso, Chile, in part because the setting spoke to many Latinos’ memories of visiting their families. Our crew completely rewired the village to light up in the ad, and built a performance space that it later donated to the village as a park. They slept in the streets and used the bathrooms in the villagers’ homes.

When Chileans heard about about the concert Tiësto was giving, they came from all over Valparaiso to hear him. He played for three consecutive nights from dusk to dawn, performing even when the cameras weren’t rolling.

Creative Credits:
Advertising Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr
Copywriter: Armando Samuels
Director of Integrated Production: Vic Palumbo
VP/Executive Producer: Lisa K. Johnson
Senior Business Affairs Manager: Jill Durand
Production Company: Smuggler, Los Angeles, California
Editorial Company: Union Editorial / Circus, Santa Monica, CA
Post: The Mill, Santa Monica, CA
Music: Tiesto ft. Iconopop “All It Takes (Let’s Go)”
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Posted in Featured Ads, Food and Drink | No comments

Cundari Creates the 2-Minute Morning Quickie by Dempster's

Posted on 4:58 PM by veer


Press:(Toronto, ON) Two-minutes is all it takes...! Dempster’s English Muffins and Bagels is encouraging Canadians to indulge in a morning quickie… and make themselves a breakfast sandwich.

The concept stems from the insight that Canadians love breakfast sandwiches but, believe that they are difficult and time-consuming to prepare. The “Morning Quickie” is a social media video created for Demspter’s English Muffins and Bagels by Cundari that dispels this myth and demonstrates a simple and easy recipe to make a delicious breakfast sandwich with humour and wit.

“Dempster’s has a great breakfast sandwich solution but, consumers have a misconception about how easy they are to make and how little time it really takes,” said Tania Goecke, Marketing Director, Meal Occasions at Canada Bread. “We decided to have some fun and show the playful side of very practical and wholesome household mainstays like Dempster’s English Muffins and Bagels.”

Launching March 6th on the Dempster’s YouTube channel, the video demonstrates how to easily create a delicious breakfast sandwich in just two-minutes.

“At its core, this is an extremely hard-working recipe video,” said Andrew Simon, Chief Creative Officer at Cundari. “Through our use of innuendo, we’re able to connect with our target in a highly entertaining and informative way.”

Creative Credits:
Advertising Agency: Cundari, Toronto
Chief Creative Officer: Andrew Simon
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Posted in Canada, Featured Ads, Food and Drink | No comments

A Message from the False Advertising Industry in "Only Organic" New Campaign

Posted on 4:42 PM by veer


New Campaign Highlights Organic Benefits and Debunks Misleading “Natural” Claims. The trio of video/ads were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.

A public education campaign was launched today to highlight the benefits of organic food and to help consumers understand the difference between products labeled organic and those that are labeled as “natural.”

“Foods made with the use of toxic persistent pesticides and even genetically engineered ingredients are being labeled as natural,” said Gary Hirshberg, Chairman of Stonyfield Farm. “Only organic guarantees that food is produced without the use of toxic persistent pesticides, hormones, antibiotics or genetically engineered ingredients. Only organic gives you complete piece of mind.”

The videos help consumers understand the how the “natural” label can be used to confuse shoppers. The videos were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.

Organic foods are subject to stringent environment and animal welfare standards enforced by United States Department of Agriculture.

While the Food and Drug Administration and USDA discourage companies from including “natural” claims on processed foods containing synthetic or artificial ingredients, there is no official definition of “natural” and little enforcement of misleading claims.

“Only organic is produced in a way that Mother Nature would recognize as natural,” said Sarah Bird, Chief Marketing Officer for Annie’s, Inc. “Many products that claim to be “natural” are made with ingredients you couldn’t find in nature – including artificial flavors or colors, synthetic preservatives, high fructose corn syrup, and genetically engineered ingredients.”

Natural claims have been added to everything from cooking oils made from genetically engineered crops to ice cream made from cows pumped full of growth hormones.

“Many consumers mistakenly believe that foods labeled as ‘natural’ are better than food that has been certified as organic,” said Lewis Goldstein, Vice President of Brand Marketing at Organic Valley. “Organic food starts with organic farming, from the ground up. Only organic is subject to tough, enforceable standards created by the USDA designed to insure that our families can count on their food being produced in ways that protect their health, the environment, and the welfare of farm animals.”



The public education campaign is being launched by Organic Voices, a non-profit organization, and is supported by organic companies and other companies, including AllergyKids, Annie’s, Earthbound, Happy Family, INFRA, Late July, Nature’s Path, NCGA, Organic Valley, Rudi’s, and Stonyfield.

“Many products carry the ‘natural’ claim when there is nothing natural about them,” said Darren Mahaffy, Vice President of Marketing at Nature’s Path Foods. “As a result, many consumers are buying products they think are the same – or even better – for their families and the environment than organic.”

A recent survey found that consumers commonly believe that “natural” foods do not contain artificial ingredients.

“The public needs new tools to understand the benefits of organic and to be able to distinguish between organic foods and all other unverified claims,” said Laura Batcha, Executive Director of the Organic Trade Association.

Organic Voices works to educate and empower consumers by promoting the benefits of organic food.





Creative Credits:  
Advertised brand: Only Organic
Spot Title: The Natural Effect
Advertising Agency: Humanaut
Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Art Director: Stephanie Gelabert
Art Director: Chad Harris
Copywriter: David Littlejohn
Copywriter: Jason Corbin
Production Company: Fancy Rhino, Chattanooga, TN
Director: Daniel Jacobs
Producer: Katie Nelson
Production Designer: Chad Harris
Director of Photography: Andrew Aldridge
Editor: Andrew Aldridge
Music Company: Skypunch Studios, Chattanooga, TN
Composer: Carl Cadwell
Media Strategy: Ikon3
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Posted in Featured Ads, Food and Drink, Public Awareness | No comments

Sunday, March 2, 2014

Reebok Skyscape Runaround featuring Miranda Kerr

Posted on 8:18 AM by veer


DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.

Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.

An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.

The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.

A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.

“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”

Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”

Creative Credits:
Ad Agency: DDB New York
Campaign: “Layers Off”
Client: Reebok
Product: SkyScape
Celebrity Spokesperson: Miranda Kerr

Chief Creative Officer: Matt Eastwood
Creative Director, Art: Mariana Costa
Creative Director, Copy: Julie Beasley
Head of Production: Ed Zazzera
Senior Producer: Heidi Baltzer
Senior Business Manager: Lynda Blaney-Smith
Global Business Director: Chris Tussing
Management Supervisor: Damaris Marszalek
Account Supervisor: Amanda Foderaro

Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Producer: Carla Tate

Editorial: Rock Paper Scissors
Editor: Mikkel Neilsen
Executive Producer: Eve Kornblum
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Posted in celebrity commercials, Featured Ads, reebok | No comments

Drap Croatia Creates A Chocolate Love Machine For Kraš

Posted on 7:52 AM by veer


Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange 'love' messages with their Facebook friends.

We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall.

Creative Credits:
Advertised brand: Kraš
Advert title: I have a Kraš on you
Translation of headline to English:I have a crush on you
Advertising Agency: Drap, Zagreb, Croatia
Creative Director: Davor Runje
Art Director: Ana Petak
Copywriter: Ivan Durgutovski, Aleksa Tatalović
Illustrator: Ivan Durgutovskiours
Video production: Leptir.tv
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Posted in European Ads, Featured Ads, Food and Drink | No comments
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