Tide honors the uniforms and the heroes who wear them in it's latest ad campaign. Help celebrate those in uniform by sharing their incredible stories.
Creative Credits:
Ad Agency: Saatchi & Saatchi, New York
Sunday, August 31, 2014
A father shows his daughter what true love, support and dedication really are in the German home improvement retailer, Hornbach's latest commercial entitled "Say It With Your Project". Hornbach "Sag es mit deinem Projekt."
Creative Credits:
Ad Agency: HEIMAT, Berlin
Production: Trigger Happy Productions GmbH
Director: Pep Bosch
Camera: Paco Femenia
Editing: Marc Soria de Torre
Nicht mal im Café hat man seine Ruhe: Diesmal fordert Thomas Müller seinen Kontrahenten Neymar zum Trickwettkampf heraus. Und die Presse fragt sich, ob Péle bald nur noch die zweite Geige im Fußballolymp spielt. Doch so schnell gibt der legendäre Ballkünstler nicht auf. Schließlich lautet auch hier das Motto: „Lust auf mehr!“
Saturday, August 30, 2014
Enter GE who welcomes it with open arms who aids in the transformation of our cute monster into a star performer. In a statement, the agency says the film is intended to resonate with recent college graduates thinking about their careers -- an audience GE is hoping to reach with this message.
Creative Credits:
Ad Agency: BBDO New York
Client: General Electric
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Copywriter: Greg Hahn
Executive Creative Director: Michael Aimette
Supervising Art Director: Ralph Watson
Supervising Art Director: Matt Vescovo
Executive Producer: Diane Hill
Head of Music Production: Rani Vaz
Director: Noam Murro
Production Company: Biscuit Filmworks
Director of Photography: Eric Schmidt
Line Producer: Jay Veal
Editorial Company: Rock, Paper, Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Melanie Gagliano
Puppets: Legacy Effects
Chief of Design: Alan Scott
Visual Effects: Method Studios
Producer: Pip Malone
Music/Sound Design: Emoto
Composer: Steve Hampton
Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.
Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”
“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube
Creative Credits:
Project Title: Kotex Brand Promise Viral Campaign
Client: Kimberly-Clark
Creative Agency: Ogilvy & Mather Advertising, Shanghai
Chief Creative Officer: Graham Fink
Head of Copy: Thomas Zhu
Creative Director: Bamboo Zhuang
Associate Creative Director: Yaya Wu
Senior copywriter: Kiddy Wang
Agency Producer: Xiaolong Wu
Media Agency: Mindshare
Production House: Shine Works
Exposure: Online, pre-roll
Cleveland Brown's Johnny Manziel isn't himself in the newest Snickers ad. Mr JamBoogie or Johnny Football is not himself when he is hungry...enter his Browns' teammate Sandler, who reminds him exactly who he is.
Creative Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Producer: Patrick Smith
Production Company: Radical
Director: Steve Miller
Director of Photography: Mandy Walker
Production Designer: Tom Foden
Recording Studio: HeardCity
Mix House: Heard City
Audio Engineer: Philib Loeb
Edit House: Cutting Rooom
Editor: Chuck Willis
Producer: Anna Petitti
Visual Effects House: Light Of Day
Friday, August 29, 2014
Hartley’s Jelly has launched its first ever TV ad, with a comically surreal new spot for its Hartley’s Jelly Pots brand featuring a group of mischievous jellies trying to escape toys who are working together to put them into their pots.
The ad, created by Karmarama, shows the jellies wobbling around whilst lots of different toys, including a big orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them.
The jellies that appear in the ad are the real thing and were made to wobble and move through puppeteering techniques. The weird and wonderful jelly voices were provided by both professional beatboxers and comedians.
The toys were brought to life via a combination of stop motion and puppetry. Both were combined to produce a visually arresting and entertaining piece of action.
The ad was created by Tom Woodington and Robin Temple at Karmarama. It was directed by Chris Cairns through Partizan.
Sam Walker, Executive Creative Director at Karmarama, said: "For Hartley’s TV debut, we wanted to create something really memorable and entertaining. We had a lot of fun on this shoot and I think it shows in the final film. ”
David Atkinson, Managing Director, Hain Daniels, said: “Not only have Karmarama managed to literally capture our mischievous jellies into pots but they’ve captured them in a funny, unique and entertaining way that will really resonate with our audience. Jelly has never had so much personality.”
Creative Credits:
Creative Agency: Karmarama
Creative Directors: Sam Walker & Joe De Souza
Senior Creative Team: Tom Woodington & Robin Temple
Business Director (Creative Agency) Tess Cannon
Account Director (Creative Agency): George Barton
Planning Director (creative agency): Dan Hill
Planner (creative agency) Patti Cowan
Agency Producer: Jenny O’Connell
Production Company credits:
Production Company: Partizan
Director: Chris Cairns
Producer: Monica Domanska
Production Manager: Daisy Gautier
Director of Photography: Matt Day
Offline Editor: Gus Herdman @ Trim
VFX Post House: Finish
VFX Artist: Judy Roberts
VFX Producer: Vittorio Giannini
Colourist: Paul Harrison
Sound Design: Will Cohen @ String and Tins
Thursday, August 28, 2014
This spec commercial was made for fun with an ultra low budget and the efforts of a small group of people in Los Angeles in one night...and all of us at Great-Ads love it!
Credits:
Director and producer: Alex Nasonov
Actor: Ian Arthur
Director of photography: Dmitriy Koshutin
Make up: Leon Klima
Wardrobe: Brianna Quick
Grip: Nikita Dukarev
Editing: Ian Arthur
Color and FX: Dmitri Koshutin and Kostya Lucky
Cameras :Sony FS700 and Blackmagic Cinema
Music used: Richard Wagner - The ride of the Valkyries / Grave digger - The grave dancer / Jefferson Airplane - Somebody to love / Salvatore Adamo - Tombe la neige / Carl Douglas - Kung Fu Fighting
Supply & Demand director Gerard de Thame has wrapped the director’s cut of “Forever Faster” for Puma, work that continues to separate the brand from the sporting pack with an open invitation to join its rebellious cause.
“One of the main things Puma wanted to get across was a different message than the likes of Nike and Adidas whose athletes often tow the line and take themselves far too seriously,” say de Thame on Puma’s new branding platform. “Puma’s whole approach is: ‘we are different, we are individuals’ in work that is told in a very unique way.”
“Forever Faster” sidesteps convention by striking a rebellious pose using the world’s fastest man – all to prove that when you set the pace, you’re the one to chase. Rather than mimic serious-minded pleas we are introduced to the wise cracking persona of Usain Bolt, who instead revels in impatience, hostility and a bevy of impossible odds.
De Thame’s director’s cut sees a more rhythmic spot than the agency’s earlier version, focusing on the world’s fastest man as he speaks of Puma’s primal call. “It was a great collaboration between Gerard and the agency,” explains Tim Case, Supply & Demand’s Founder / Managing Partner. “Matt Anderson and Jeff Benjamin were fantastic, it was fun to be around and watch them develop this with Gerard. Usain Bolt turned out to be a terrific guy.”
The campaign was a competitive pitch, the commercial forming after different machinations of the original idea. “At one point we almost went with Usain hopping fences and jumping into people’s swimming pools,” de Thame reveals. “That was quite interesting, but the idea was eventually dropped.”
A desire to reference branding from the 70s was also examined before production, a move recalling one of Puma’s greatest marketing moments when Pele wore their black and gold Puma King boots, specially-crafted for Pele during the 1970 World Cup. In a beautiful piece of marketing excellence, Pele effortlessly pushed the brand by asking the referee to stop a game moments before the final whistle – just to tie up his Puma laces as everyone watched enthralled.
Shooting on location in Italy with Oscar-winning cinematographer Mauro Fiore (Avatar, Training Day, Smokin’ Aces), de Thame shot most of the football footage on green screen. Additional material was also garnered with supporters at real football games:
“Mauro’s work is phenomenal and we had complicated lighting and green screen work to achieve,” explains de Thame. “As always we were limited to the time the athletes gave us, but that served to keep us on our toes. We managed to capture everything we needed while Usain was a pleasure to work with. He has the perfect persona to encourage the use of rebellion and defy social norms, is such an interesting guy, and definitely breaking barriers like Puma.”
Asked why he finds himself in the US more often than Europe of late, de Thame responds that creativity and budgets are simply more attractive here. “The American market is more vibrant,” he explains. “There’s more going on, the reverse of how it used to be with better creative in England and money to go with it.”
De Thame wraps up by mentioning that post on the spot was also productive, giving props to both The Mill and Final Cut on the look of the final product – The Mill creating full CG stadiums with crowd differentiation between various football players on the pitch, while matte painters also created various custom landscapes.
“The agency really let us get on with it,” says de Thame on wrapping the work. “I supervised both the edit and the post effects. Joe Guest over at Final Cut did an amazing job, flying in from London to give us the right flow.”
Creative Credits:
Agency: JWT, New York
Executive Producer: Matt Anderson
Creative Director: Dan Morales, Amy Morales
Chief Creative Officer: Jeff Benjamin
Production Company: Supply & Demand Integrated
Executive Producer: Tim Case
Executive Producer: Charles Salice
Executive Producer: Jeff Scruton
Senior Head of Production: Rika Osenberg
Director: Gerard De Thame
Producer: Fabyan Daw
Director of Photography: Mauro Fiore
Editing Company: Final Cut NY
Editor: Joe Guest
Post: The Mill, NY
Exec Producer: Melanie Wickham
Producer: Veronica Ware
Shoot Supervisor: Andrew “Barnsley” Wood
2D Lead Artists: Westley Sarokin
3D Lead Artists: Wyatt Savarese
Colourist: Mick Vincent
Wednesday, August 27, 2014
Canadian Tire talked to parents about how they felt about their child starting a new school. The video, produced by Notch Video, focuses on the first day of school, where, instead of the students moms and dads share their thoughts about their children and the first day of school.
Creative Credits:
Produced by: Notch Video
Producer: Ayesha Basi
Director: Yotam Dor
Directors of Photography: Dave Dvir, Josh Usheroff
2nd Camera: Ben Goloff
Assistant Camera: Shay Carriere
Grip: Tyler Shoemaker
Yecine Meliani: Sound Technician
Montreal Interviewer: Jean-Marc Abela
Production Assistant: Amber Dawn Bellemare
Editor & Colorist: Mike Reider
Hair & Makeup: Sana Young, Caroline Megelas
Pro Skater Eli Reed teams up with Playboy for “Lost Paradise,” a short film featuring Reed skating the Playboy Mansion. Check out the short film, sponsored by Diamond Supply Co. and Tenga, wherein the skater takes a nasty fall in New York City’s Chinatown and consequently wakes up in the Playboy Mansion to the likes of Playmate’s Kayla Collins, Ashley Doris, Carly Lauren, Crystal McCahill, Jaslyn Ome, Tiffany Toth, and Dani Mathers.
The bikini clad bunnies, who dress Reed in a flamingo pink Marc Jacobs look (an ensemble hand selected by Mordechai Rubenstein aka Mr. Mort) and give him free reign of the mansion, act as human obstacles as the skater Ollie’s, Hippy Hops, and Switch Pop Suvits over the poolside Playmates.
Eli Reed teamed up with Playboy.com to romanticize the imagination of a New York City skater in “Lost Paradise”. As he skates through the sweltering, concrete island that is NYC he takes a nasty spill and wakes up in easy, breezy Beverly Hills. His eyes flutter open to find himself draped in women inside of the Playboy Mansion. He finds paradise in the arms of Playmates Kayla Collins, Ashley Doris, Carly Lauren, Crystal McCahill, Jaslyn Ome, Tiffany Toth, and Dani Mathers.Video by James Buckmen.
As we watch pro skater Eli Reed skate around the forbidden Playboy Mansion in his flamingo pink Marc Jacobs suit, we are met with visually stunning imagery of Hugh Heffner’s iconic home. The film is a new twist on an old favorite. Babes, boards and bunnies.
Tuesday, August 26, 2014
Every brand manager should believe in their product as much as Bissell Canada's Sr. Brand Manager, Ravi Dalchand does. Watch as he uses the BISSELL Symphony to clean a public subway floor in downtown Toronto before eating off it.
Creative Credits:
Advertising Agency: KBS+ Toronto, Canada
Chief Creative Officers: Matt Hassell, Gary Watson
Creative Director: Raul Garcia
Art Directors: Jessica Toye, Raul Garcia
Copywriter: Alex Bird
Account Director: Hanh Vo
Account Executive: Megan Chown
Agency Producer: Margaret Callaghan
VP-General Manager: Craig Emmerson
Senior Brand Manager: Ravi Delchand
Production Company: Circle
Executive Producer: Karen Tameanko
Director: Jeffrey Zablotny
Line Producer: Elizabeth Findlay, Amanda Field
Postproduction Company: Married to Giants
Executive Producer: Denise Shearer
Editor: Monica Remba
Assistant Editor: Dylan Atkinson
Online Artist: Trevor Corrigan
Online Assistant: Preeti Torul
Colour / VFX Artist: Alter Ego
Colourist: Tricia Hagorilles
This is the story of a little boy and his imaginary friend, a pink elephant. We see the lovely ritual they perform before they share a Mr. Kipling cake.
Creative Credits:
Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creatives: Verity Fenner, Claudia Southgate
TV Producer: Toby Clifton
Planner: Hilde Oord
Managing Partner: Simone Forster
Account Managers: Joanne Murray, Amy Wright
Media agency: Carat
Director: Bjorn Ruhmann
Director of Photography: Justin Brown
Production Company: Blink
Blink Producer: Sam Levene
Editor: Paul Hardcastle / Trim
Post & CG: The Mill
CG Lead: John Wood
CG 2nd Lead: Gareth Brannan
Lead Animator: Jorge Montiel
Producer: Ian Berry
Music Studio: Jungle
Sound Engineer: Owen Griffiths
Copyright title: “Soul Bossa Nova”
Artist: Quincy Jones and His Orchestra
Following 'Over 2 Million Continers, 2,00 Routes', The Barbarian Group has just launched 'Drop Science' an original electronic track produced for GE by musician Matthew Dear.
This second iteration of "The Sounds of GE" illustrates the important relationship between sound and science. Dear worked with GE Acoustics Engineer, Andrew Gorton, to gather over 1000 discrete samples recorded at GE research centers around the world.
From these, Dear composed an original electronic track featuring sounds from some of the world’s largest machines, including GE90 and GEnx jet engine acceleration tests, diagnostic tests performed at the Global Research Center, and sounds of the Blue-C subsea compressors from Norway, all culminating in a much-anticipated drop.
Every machine has its own acoustic signature - a precise frequency that indicates whether that machine is operating at peak performance. GE engineers monitor and record these sounds to perform real-time diagnostics on airplane engines, locomotives, power turbines, and medical equipment. Musician Matthew Dear and GE Acoustic Engineer Andrew Gorton teamed up to collect and compose thousands of audio emissions from the world’s most powerful machines. The result is an original track of music titled “Drop Science.”
Creative Credits:
Ad Agency: The Barbarian Group
Production Agency [video]: m ss ng p eces
RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films share their recent Ford Trucks project created through Team Detroit. Entitled "Front and Back," the :30 spot extends the long-running Ford Trucks "Rant" campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.
The spot debuted nationally in the U.S. earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.
Creative Credits:
Ad Agency: Team Detroit
Group Creative Director: Brad Hensen
Creative Director: Beth Hambly
Executive Producer: Bob Rashid
Production Company: Dictionary Films
Executive Producer: Megan Maples
Managing Director: Chris Rossiter
Line Producer: Richard Kaylor
Director of Photography: Jordan Valenti
Design Company: Flavor
Executive Creative Director: Brad Tucker
Executive Producer: Darren Jaffe
Animator: Chris Anderson
VFX and Finishing Company: RingSide Creative
Executive Producer: Dave Peyton
Producer: Katie Thompson
Lead Creative: Keith Slawinski
Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams
Colorist: Rick Unger
Finish Editor: Mat Mieras
Finish Assistant Editor: Brian Kearns
Editorial Company: Cutters
Editor: Chris Moore
Assistant Editors: Justin Grosjean, Mike Moore,
Executive Producer: Mary Connolly
Final Mix Company: Sound Lounge
Monday, August 25, 2014
Translation has unveiled the second chapter of its ongoing brand campaign for Champs Sports with “Game Loves an Audience,” a dynamic new marketing program for the back-to-school season. Seizing on the pins-and-needles feeling of anticipation that comes along with every new school year, “Game Loves an Audience” is all about looking good, and wanting everyone to see it. The campaign reinforces Champs’ well-established “We Know Game” tagline with three :30 spots, daily content for Champs Sports’ social media channels, digital banners, and a custom digital hub.
“The first day back to school is more than just a day,” notes Translation CCO John Norman, “it’s the red carpet moment of the school year. It’s a reunion, a chance to try something new, and a special moment to stand out. It’s the perfect time for a brand like Champs Sports to help you show off your game with new kicks, stylish tees, and a fresh look.”
“Game Loves an Audience” is the follow-up to “Game Never Sleeps,” Translation’s summer campaign for the athletic footwear and apparel retailer. Each element of the new campaign – from the music, to the fashion, to the storylines of the individual films – is rooted in a commitment to cultural relevancy, continuing Translation’s overarching strategy of appealing to both the on- and off-field passions of the modern day student athlete. The new digital hub, allows users to rank the most #FirstDayWorthy gear in Champs’ colossal inventory of new styles with a contemporary “swipe-to-like” design.
“Translation, through its new brand work, has done an exemplary job of expanding on the idea of ‘We Know Game’,” explains Champs Sports Director of Marketing Scott Burton. “We’re showing that ‘Game’ is as much about athletic skill as it is about swagger and confidence in all other arenas. Moreover, the work is done through the lens of a high school athlete, making the impact and its meaning to our consumers relevant during this time of year when students are going back-to-school.”
Creative Credits:
Brand/Client: Champs Sports
Campaign Title: Champs Sports Back to School Campaign
Spot Title: “Joy Ride,” “First Period,” “Practice”
Launch Date: August 2014
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
President: Nils Peyron
Executive Creative Director: Jay Berry
Executive Creative Director: Marc d’Avignon
Creative Director: Mat Jerrett
Associate Creative Director, Copywriter: Matt Herman
Associate Creative Director, Art Director: Matthew McFerrin
Art Director: Adam Chang
Copywriter: Greg Dyer
Art Director: Allison Bulow
Copywriter: Jameson Rossi
Director of Content Production: Miriam Franklin
Producer: Carole McCarty
Assistant Producer: Monica Johnson
Head of Brand Strategy: Tim Flood
Strategist: Shon Mogharabi
Music Supervision: Nick Pacelli
VP Account Director: Daniel Mize
Account Supervisor: Patrice Caracci
Account Executive: Steven Molinari
Asst. Account Executive: Jackson Brodie
Production Company: @radical.media, Los Angeles
Director: Michael Lawrence
Director of Photography: Alex Disenhof
Executive Producer: Donna Portaro
Line Producer: Scott Cunningham
Editorial Company: Cut + Run NYC
Editor: Dayn Williams
Assistant Editor: Katie Pehowski
Post Executive Producer: Rana Martin
Post Producer (“Joy Ride,” “First Period”): Olivia Chiu
Post Producer (“Practice”): Ellen Lavery
Telecine Company: CO3 NYC
Colorist: Damien Vandercruyssen
Producer: Katie Andrews
Assistant Colorist: Matt Paul
On line: Cut + Run
Flame Artist: Joseph Grosso
Assistant: Matt Dolven
Producer: Julia Williams
Audio Post: Heard City
Mixer: Evan Mangiamele
Executive Producer: Gloria Pitagorsky
Producer: Katie Flynn
Music by: Elias Arts
Creative Director: Greg Grifith
Producer: Matt Phenix
Sunday, August 24, 2014
Tune in to the VMAs for a preview of the new song from Eminem featuring SIA, "Guts Over Fear" in this new trailer for Denzel Washington's new movie, The Equalizer.
In The Equalizer, Denzel Washington plays McCall, a man who believes he has put his mysterious past behind him and dedicated himself to beginning a new, quiet life. But when McCall meets Teri (Chloë Grace Moretz), a young girl under the control of ultra-violent Russian gangsters, he can't stand idly by -- he has to help her. Armed with hidden skills that allow him to serve vengeance against anyone who would brutalize the helpless, McCall comes out of his self-imposed retirement and finds his desire for justice reawakened. If someone has a problem, if the odds are stacked against them, if they have nowhere else to turn, McCall will help. He is The Equalizer.
Credits:
Genre: Crime / Action / Thriller
Cast: Denzel Washington, Marton Csokas, Chloë Grace Moretz, David Harbour
Director: Antoine Fuqua
Writer: Richard Wenk
Granny goes all gansgsta om us in this new "Shop Like a Boss" ad for Kmart created by ad agency FCB Chicago. In the music video-style spot directed by Ben Flaherty, our sweet grandma does not speak a word as she struts with confidence through a Kmart store with a pair of boy toys, depositing her Joe Boxer undies and Bongo cheetah print shoes at the checkout counter.
Creative Credits:
Ad Agency: FCB, Chicago
Client: Kmart
Director: Ben Flaherty
Production Company: We Are Famous
More Kmart Ads: SHIP MY PANTS BIG GAS SAVINGS
Creative Credits:
Agency: Wieden + Kennedy
Geo: United Kingdom
Honda: Hot and cold
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Scott Dungate, Graeme Douglass
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: Sally Miller
Group Account Director: Paulo Salomao
Account Directors: Alex Budenberg, Lex Higlett
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: RSA
Director: Johnny Hardstuff
Executive Producer: Scott Heron
Director of Photography: Martin Ruhe
Editorial Company: Whitehouse
Editor: John Smith
Post Producer: Dionne Archibald
VFX Company: MPC
VFX Supervisor: Carsten Keller
Flame Artist: Adam Crocker
Music+Sound Company: Eclectic
Composer: Colin Smith
Sound Designer: Joe Mount
Producer: Cliff Wilson
Mix Company: Wave Studios
Mixer: Joe Mount
Saturday, August 23, 2014
Via: Anthony Carbajal's YouTube page:
My family's donation page: http://www.youcaring.com/AnthonysArmy
Donate for research at ALS TDI: www.ALS.net
Let's make a difference together! Please share, like, favorite & subscribe!
Footage of my mother and I was filmed by the Amazing Avni Nijhawan, original footage taken directly from this awesome few minute film: http://vimeo.com/88504479
Find me on twitter and instagram at: carbajalphoto
#ALSicebucketchallenge is to raise awareness for ALS / MND / Lou Gehrig's Disease.
My personal website: anthonycarbajal.com/2014/05/i-have-als/
Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, ‘Washing: Re-Imagined’ uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.
"Most advertisements for washing machines treat appliances like commodities,” said Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi. “With Electrolux, we wanted to showcase the product with creativity and mystery to show that there is a lot more to the appliance than people expect."
‘Washing: Re-Imagined’ follows the success of Saatchi & Saatchi Thailand’s previous film for Electrolux that captured the first piece of art in the world created with a vacuum cleaner. ‘The Power to Capture Imagination’ film has received more than 1 million views on YouTube.
Creative Credits:
AD AGENCY: Saatchi & Saatchi, Thailand
PRODUCER: Aitthipat Boonkumol, Pattira Kietivanichanon, Chanida Noikampan
EXECUTIVE CREATIVE DIRECTOR: Nuntawat Chaipornkaew
COPYWRITER: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno,
ART DIRECTOR: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
ACCOUNT MANAGER: Krittinee Kampitak, Nuttaphan Godden
PRODUCTION COMPANY: Wakeup Rabbit
PRODUCER: Athip Vichuchaianan
DOP: Panit Jirawattananunt
DIRECTOR: Pagorn Jungrungruang
To spread peace and bring people together for the better, we must teach love instead of prejudice. Young people are the future, and AXE and Zoran Petrovski want peace to start with you. Make love, not war.
Guerilla Kisses:
AXE and Nathaniel Nauert approach random people on the street and offer them a Kiss For Peace. The result will warm your heart.
Below, Behind the Scenes - AXE #KissForPeace: The Cycle. Hear how the directors of Beautimus Productions took a deeper look into bullying to show how a small moment of affection can help combat negativity.
Creative Credits:
Advertising Agency: DDB Chicago, USA
Chief Creative Officer: John Maxham
General Creative Directors: Barry Burdiak, John Hayes
Chief Digital Officer: Joe Cianciotto
Group Strategy Director: Gustavo de Mello
Group Business Director: Penn French
Production Company: Hungry Man
Director of Production: Diane Jackson
Executive Producer: Scott Kemper
Producer: Luke LiManni
Director: Hank Perlman
Editor: Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey / Cutters
Finishing: Rob Churchill, Daniel Pernikoff, Derek de Board / Filmworkers
Friday, August 22, 2014
Credits:
A PMK / Paulilu Production
Starring: Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus
Written and Directed by: Paulilu (Paul W. Downs & Lucia Aniello)
Executive Producer: Joseph Assad, PMK•BNC
Producer: Jake Cassidy
DP: Chris Westlund
Thursday, August 21, 2014
Creative Credits:
Agencies: Grupo Gallegos & Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Chief Strategy Officer: Andrew Delbridge
Chief Creative Officer: Marty Orzio
Creative Directors: Eric Kallman, Kate Catalinac
Associate Creative Directors: Saul Escobar, Curro Chozas
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Head of Production: Carlos Barciela
Producer: Valeria Maldini
Production Company: Anonymous Content
Director: Armando Bo
Editing: Luna Post
Editor: Pablo Piriz
Telecine: The Mill
Original Music Composition: Elias Arts
Executive Creative Director: Brent Nichols
Creative Director: Dave Gold
Executive Producer: Ann Haugen
Producer: Katie Overcash
Sound Design: TruLove Post
Sound Designer: Gonzalo Ugarteche
Visual Effects: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Adam Reeb
Production Coordinator: Kris Drenzek
Creative Credits:
Client: California Milk Processor Board
Campaign: Milk Fuels a Better Future
Ad Agencies: Grupo Gallegos; Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby
Chief Strategy Officer: Andrew Delbridge
Chief Creative Officer: Marty Orzio
Creative Directors: Eric Kallman, Kate Catalinac
Associate Creative Directors: Saul Escobar, Curro Chozas
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Head of Broadcast Production: Tod Puckett
Senior Broadcast Producer: Leila Seghrouchni
Production Company: Dummy
Director: Harold Einstein
Director of Photography: Jonathan Freeman
Editing Company: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Mark Popham
Visual Effects: The Mill
Music: Butter
Suspenders? Check. Hi-tech lasers? Check. Holograms and dancing Hamsters? Double check. Get ready to geek out with the Hamsters as they create Kia’s first electric car—the all-new Soul EV. With all that electricity flowing, there just might be a few surprises along the way…
Creative Credits:
Advertising Agency: David&Goliath, USA
Chief Creative Officer: Colin Jeffery
Creative Director, Copywriter: Matthew Curry
Creative Director, Art Director: Kristian Grove Møller
Copywriter: Courtney Pulver
Art Director: Michael JF Wilson
Production Company: @radical.media
Director: Colin Jeffery
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
2nd Unit DP: Greg Baldi
Production Designer: Tom Foden
Wardrobe Stylist: Anette Cseri
Special EFX: Legacy Effects
Editorial: Union Editorial
Editor: Jim Haygood
Assistant Editor: Erik Jessen
Senior Producer: Joe Ross
Post-Production/VFX: MPC LA
Producer/Deputy Head of Production: Mike Wigart
VFX Supervisors: Andy Boyd (3D Lead), Jake Montgomery (2D Lead)
VFX 3D Team: Ian Wilson, Stew Burris, Corinne Deorsay, Kristen Eggleston, Dameon O'Boyle, JT Lawrence, Huisoo Lee, Aaron Hamman, Charles Trippe, Zach Dimaria, Michael Lori, Roxanne Zuckerman, Danny Garcia, Lee Par, Gizmo Rivera, Jackie Cooper, Jadan Duffin, Brady Doyle
Production Coordinator: Ashley Greyson
Grade: MPC LA
Colorist: Mark Gethin, Ricky Gausis
Music and Sound Design: Hum
Music Editor: Dan Hart
Sound Designer: Dan Hart
Audio Mix: Margarita Mix, Santa Monica
Mixer: Nathan Dubin
Wednesday, August 20, 2014
Creative Credits:
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriter: Dylan Lee
Art Director: Bertrand Fleuret
Producer: Jeff McDougal
Agency Executive Producer: Matt Hunnicutt
Visual Effects: Dan Williams
Agency Producers: Jessica Staples, Endy Hedman
Production Company: Reset
Director: Johnny Green
Editors: Kirk Baxter, Scot Crane
Post Production Producer: Sean Costelloe
Music: Wu-Tang Clan with Kool G Rap
Who knew a kick to the groin could be so educational? This ad was made for a children’s science museum and surprisingly it won’t be allowed to air on television. Canadian censors deemed the script too violent for TV… good thing there’s the internet.
Credits:
Title: Positively Painful
Brand: Science World
Client: Suan Teo
Date of First Appearance: August 20th, 2014
Creative Agency: Rethink
Creative Directors: Ian Grais, Chris Staples, Rob Tarry
Art Director: Felipe Mollica
Writer: Morgan Tierney
Broadcast Producer (in house): DW
Account Services: Solomon Gauthier
Production Companies: OPC//FamilyStyle, Reco
Director: Chris Woods
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault, Michael Haldane
Director of photography: John Houtman
Line Producer: Darrin Ball
Post Production House: Cycle Media
Editors: Rob Doucet, Mathew Griffiths
Audio House: Vapor Music
Producer (Audio House): Kailee Nowosad
Engineer: Andrew Harris
Visual Effects: Crush
via: Shannon @ GlossyInc.
A couple of months ago, IKEA collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future. Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the IKEA bedrooms and bathrooms into a stage and passersby into a stunned audience. After putting the couples willing to be hypnotised in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life.
The release of the films supports the global launch of the new IKEA catalogue and this year’s theme - Where The Everyday Begins & Ends. The central premise focuses on bed and bathroom solutions, rooms IKEA are paying extra attention to this year.
California lifestyle brand RVCA took the women of their Advocate & ANP initiatives out East for a week of #BABESinMTK. RVCA is pleased to share the teaser to the short film (below) featuring the female members of the brands Advocate & ANP* programs who were brought to the East Coast for a seven day stint in Montauk. The assembly of RVCA Women's Advocates who were flown in from California, Hawaii, Los Angeles, San Francisco, and Vancouver, Canada included photographer Ashley Barker, model Mahina Alexadner, artist Michelle Blade, artist Kylea Borges, model Ashley Smith, and artist Nina Long. The extended version of the short documentary film will debut on RVCA.COM on August 28th, 2014.
The roster of fine artists (Blade, Borges, Long ), models (Smith, Alexander), and photographer (Barker) bunkered down in Montauk for a week of creativity and collaboration amongst the inspiring women who each play a role within the RVCA family.
"The sole purpose of the trip," according to RVCA founder PM Tenore, "was to bring together the talented women who are representative of the RVCA tribe at its core. The brand is built upon a foundation of inspiring creative voices and more importantly, providing a platform for those talents to engage with one another and collaborate, to inspire one another and in turn our community."
The itinerary, which was more of a bucket list than a working schedule, speaks to the nature of the trip and lends itself to Tenore’s ideology about giving back to those who lend their talents to the brand. Aside from lounging poolside at the house, activities for the week included lessons in the art of fishing, sailing, surfing, and horseback riding. A day at a spa was followed by the one thing that felt a little like work: Advocate Barker shot her fellow Advocate's Smith & Alexander for the brands Summer 15 campaigns.
Tuesday, August 19, 2014
You’ll never hate Mondays again thanks to these boisterous Axe / Lynx ads. Lynx will see a change in positioning from "the mating game" to getting guys ready to face the world with confidence. Below, you can seize your Wednesday.
Credits:
AGENCY: BBH London
TV PRODUCER: Chris Watling
STRATEGIST: Tom Callard
DEPUTY EXECUTIVE CREATIVE DIRECTOR: David Kolbusz
CREATIVE DIRECTOR: Gary McCreadie, Wesley Hawes
CREATIVE: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris
MUSIC AND SOUND
SOUND ENGINEER: Will Cohen
SOUND DESIGN: String and Tins
SONG: Defiant Order
ARTIST: Birdy Nam Nam
OFFLINE
EDITOR: Patric Ryan
EDIT COMPANY: Marshall Street Editors
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Electric Theatre Collective
PRODUCTION COMPANY
PRODUCTION COMPANY: Riff Raff
PRODUCER: Jane Tredget
EXECUTIVE PRODUCER: Matthew Fone
DOP: Alex Barber
DIRECTOR: Jonas and Francois
Directed by RSA’s Johnny Hardstaff, the daring spot sheds light on a real social issue in Honduras, a country which reportedly has some of the world’s most dangerous slums. The spot is part of a new Kenco “Coffee vs Gangs” initiative that aims to target 20 young people in order to help them receive the education and training necessary to become coffee farmers.
Creative Credits:
Client: Mondelez International – Kenco
Title: “Tattoos”
Agency: JWT London
Executive Creative Director: Russel Ramsey
Creative Director: Jaspar Shelbourne
Copywriter: Jess Oudot
Art Director: Matt Leach
Account Directors: Adrian Ash, Emma Howarth, Patrick Netherton, Angus Flockhart
Account Planners: Neil Godber, Helen St. Quintin
Producer: Carley Reynolds
Assistant Producer: Lula Boardman
Media Agency: PHD
Account Planners: Sarah Nugent, Rebecca Stafford
Production Company: RSA
Director: Johnny Hardstaff
Executive Producer: Annabel Ridley
Editorial Company: Whitehouse Post
Editor: John Smith
Executive Producers: Lisa Kendrick, Bebe Evwaraye
Post-production, VFX: Absolute
Music: Eclectic
Composers: Colin Smith, Simon Elms
Sound Design: Greek Street Studios
Sound Designer: Dan Weinberg
via: Trust
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