Dempster's uses 220 perfectly timed toasters to launch 7 new recipes

In their latest spot, Dempster's used hundreds of slices of bread and 220 perfectly timed toasters to tell the story of their new and improved line-up of 100% Whole Grain breads.

The cameras captured popping toast, one after another, to create a flipbook style animation - an animation that tells a story of the nutritious ingredients in their seven Whole Grain breads.

The whole sequence, inspired by new flavours like Supergrains, Purple Wheat & Flax, and Seed Lover’s, is put to the tune of an addictively catchy song that, self-admittedly, says it will stay stuck in your head while still maintaining the same ‘feel good’ style of music that was used in their previous “Feel Good Bread” ads. Essentially, it’s a story of bread told on bread, through the beauty of Whole Grains.

  Creative Credits:  
Ad Agency: JWT Toronto, Canada
Chief Creative & Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Jessica Nichols
Copywriter: Mike De Candido
Senior Producer: Raquel Rose
Account Team: Ali Dalfen, Kevin Melhuish, Andrew Rygiel
Project Management: N/A
Client Team: Connie Morrison, Bryan McCourt, Talia Lysiak, Marleen Tjahjono
Director: Nico Casavecchia
Production Company: 1st Ave Machine
Executive Producer: Garrett Braren
Director of Photography: Juan Maglione
Editing House and Animation: Tronco
Animation Director: Can Can
Music House: TA2
Media Agency: Maple Leaf Media

New Apple MacBook Air TV Ad "Stickers"

The latest ad for the Apple MacBook Air is simply a celebration of the countless ways people love to personalize their Mac's with stickers.


  Creative Credits:  
Advertising Agency: TBWA\Media Arts Lab, USA
Featuring music from artist/producer, Hudson Mohawke.

TD Bank Canada - ATM Thanks Customers

Sometimes you just want to say thank you #TDThanksYou. TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada.

Netflix Ad - You Gotta Get It To Get It - "Airport"

Love is in the air in this Netflix commercial called "Airport." Guy meets girl, girl leaves town, guy chases girl down at the airport.

  Creative Credits:  
Brand: Netflix Canada
Agency: DDB, Canada Vancouver
Executive Creative Director: Dean Lee, Cosmo Campbell
Creative Director: Dean Lee, Josh Fehr
Associate Creative Director: Daryl Gardiner
Art Director: Daryl Gardiner
Copywriter: Daryl Gardiner, Jessica Schnurr, Geoff Vreeken
Agency Producer: Karen BrownAccount Team: Patty Jones, VP Client Services Director; Roger Nairn, Account Supervisor
Project Manager: Matthew Sy
Strategy: Rob Newell
Production Company: Steam / Anonymous Content
Director: Brian Billow
Senior Executive Producer-Anonymous Content: Eric Stern
Executive Producer-Steam: Krista Marshall
Executive Producer-Steam: Tony DiMarco
Director of Photography: Dion Beebe
Line Producer: Kelly King
Post-Production Company: Cycle Media
Editor: Matthew Griffiths
VFX/Animation Co: Peter Debay at Cycle Media
Colourist: Stefan Sonnenfeld @ Company 3
Audio House: Vapor Music
Audio House Creative Directors: Joey Serlin, Andrew Harris
Audio House Producer: Natalie Schnurr
Casting Agency in LA: Ryan Bernstein
Casting Agency in Toronto: Andrew Hayes
Media Agency: MEC Global

Twerking Robot Tries to Save Dance-deprived World in Basement Jaxx's New Video

British duo Basement Jaxx has turned out some unusual films to promote its infectious dance tunes -- like this 2001 classic for "Where's Your Head At" directed by Traktor. The band today unveiled its latest insane film, for "Never Say Never," off its upcoming album Junto.

Directed by Saman Kesh (who most recently shot Bret Easton Ellis-voiced videos for Placebo), the futuristic sci-fi clip centers on a team of researchers striving to bring dance back to a world that's become like Bomont from Footloose, where people have stopped throwing down the moves. The scientists' solution? A twerking robot, aka TW3RK-BOT 1.0, who can compete with the best of the butt jigglers. The idea is set in Japan, appropriately enough, a culture where lifelike dolls and robots increasingly becoming part of popular culture. Story via: Creativity Online

  Creative Credits:  
Director: Saman Kesh
Production Company: Skunk
Executive Producer: Matt Factor, Shelly Townsend
Line Producer: Courtney Davies
DP: Guillermo Garza
Twerk-Bot Design & Build: Alterian Inc.
Twerk-Bot Design & Build: Tony Gardner, Lilo Tauvao, Peter Chevako
Wardrobe Stylist: Michelle Thompson
Editing: Mandy Brown, Saman Kesh
Production Design: Greg Lang
Art Director: Coran Deloy Oberlin
Colorist: Derek Hansen (MPC)
Sound Design: Brent Kiser
Assistant Director: Jesse Sternbaum
Director Assistant: Brendan Varni
Prologue Music: Ed Hobbs
Lead VFX Consultant: Justin Hantz
Lead VFX Artist: Mike Kelley

Ladies, You Need A ManServant

Yes, this is a real service and yes, you need this in your life.
It’s not a stripper who gets naked and rubs his greasy body all over you. It's a ManServant: a gentleman who treats you like a queen. Book one for a bachelorette party or any gathering to be your personal photographer, bartender, bodyguard, and butler all in one.

"ManServants started as a joke, really," said Ms. Wai Lin, who along with her fellow creators have worked at AKQA. "One day our project manager came to work with a pretty hilarious brief for her bachelorette party. She was terrified her friends would get her a stripper and how awkward it would be. That's when we realized strippers were just a hand-me-down fantasy from men and that it was time to give the world what women really wanted."

  Creative Credits:  
Copywriter: Josephine Wai Lin
Copywriter: Dalal Khajah
Designer: Aran Yeo
Creative: Christina Nickas
Creative: Erin Robinson
Director: Mickey Finnegan

Subaru Legacy - Jr. Driver (Extended Ad)

A five-year-old boy learns that being a car owner may not be the freewheeling fantasy he was expecting — even if it is in the all-new 2015 Subaru Legacy.

Creative Credits:
Advertising Agency: Carmichael Lynch, Minneapolis

Subaru Legacy - The Passengers (Extended Ad)

We’re all passengers, all sharing a ride on the same planet. And as such, we care about things like comfort, safety, and peace of mind, with as little roughhousing as possible. Introducing the newly redesigned 2015 Subaru Legacy. Further proof that the greater the peace of mind, the easier it is to sit back and enjoy the journey.

Creative Credits:
Advertising Agency: Carmichael Lynch, Minneapolis
Music Track: "Leo" by Haley Bonar, from the album Golder

Samsung: Every Day Is Day One

Samsung Mobile is proud to be the first global partner of the ASP, together they celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.

The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay.

The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title.

It doesn't matter where you are from or how good you are. Every day is day one.

Creative Credits:
Agency: 72andSunny, Amsterdam
Production: Smuggler
Director - Mark Molloy
Executive Creative Director - Carlo Cavallone
Creative Director - Paulo Martins
Copywriter - Lee Hempstock
Copywriter - Damian isaak
Producer - Eline Bakker
Executive Producer - Emma Laurence

Playboy Generation for Her - Party

NEW Playboy #Generation for her
When you're part of the Playboy network, you're in the heart of the action, not watching life pass you by on a newsfeed.
Go on, Press to Play. You're part of the #Generation. See the "For Him, Selfie" spot HERE.

Creative Credits:
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Paul Kreitmann
Agency Producer: Sophie Megrous
Post Producer: Sylvie Dumas
Account Supervisor: Xavier Mendiola, Marie Tricoche, Charlotte Drago, Elise Furon
Advertiser’s Supervisor: Emmanuelle Bonte, Jordane Paragon, Nora Fournier
Production Company: Carnibird
Director: Daniel Warwick
Producers: Juliette Demarescaux, Thomas LePeutrec, Adam Lyne
Dop: Ross McLennan
Post Production: Home
Sound Production: THE

Playboy Generation Body Spray for Him: Selfie

NEW Playboy #Generation for him
Link yourself into the Playboy Network and you're at the heart of the action.
The Playboy #Generation range is for the coolest, most connected player. See the "For Her, Party" spot HERE.

Creative Credits:
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Paul Kreitmann
Agency Producer: Sophie Megrous
Post Producer: Sylvie Dumas
Account Supervisor: Xavier Mendiola, Marie Tricoche, Charlotte Drago, Elise Furon
Advertiser’s Supervisor: Emmanuelle Bonte, Jordane Paragon, Nora Fournier
Production Company: Carnibird
Director: Daniel Warwick
Producers: Juliette Demarescaux, Thomas LePeutrec, Adam Lyne
Dop: Ross McLennan
Post Production: Home
Sound Production: THE

Alexandria Morgan Runs Strapless In TomTom Banned Commercial

Chariots of Fire by Vangelis is about the only creatively entertaining thing in this self-proclaimed banned commercial for the Tom Tom Runner Cardio device.

Dick's Sporting Goods - The Moment

New Dick's Sporting Goods commercial - The Moment. Every single second in an athlete's life prepares him or her for them to seize the moment when opportunity knocks.

Creative Credits:
Advertising Agency: Anomaly, New York, USA
Creative Director: Seth Jacobs
Copywriter: Johnny Dantonio
Art Director: Matt Walton
Producers: Pedro de Oliveira, Matt Flaherty
Executive Producers: Kerstin Emhoff, Ali Brown
DoP: Peter Simonite
Account Supervisor: Ji You
Business Director: Damien Reid
Account Director: Mike Reuter
Head of Broadcast Production: Andrew Loevenguth
Production Company: Pretty Bird
Director: Max Malkin

Hannah Ferguson & Paris Hilton "I Love Texas" Carls Jr. Latest Ad

Hannah Ferguson & Paris Hilton love the all new Texas BBQ Thickburger... and each other in the latest commercial for Carl's Jr.

Creative:
Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Chief Strategic Officer: Matt Jarvis
Group Creative Directors: Mick DiMaria, Justin Hooper
Creative Director: Mark Maziarz
Lead Designer: Anthony Alvaraz
Copywriter: Teddy Miller
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Film Executive Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Strategy Director: Matt Johnson
Strategist: Josh Hughes
Director of Business Affairs: Michelle McKinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Managing Director: James Townsend
Communications Manager: Kayla Lostica
Production Company: HIS Productions
Director: Chris Applebaum
President: Stavros Merjos
Executive Producer/Managing Director: Rebecca Skinner
Executive Producer: Roger Zorovich
Head of Production: Doron Kauper
Producer: John Hardin
Editorial: Freditor
Producer: Yole Barrera
Editor: Fred Fouquet
POST FX: Brickyard
VFX Artists: Patrick Poulatian, Mandy Sorenson, George Fitz
Producer: Diana Young
Telecine: CO3
Colorist: Mike Pethel
Senior Producer: Matt Moran
Sound Design/Mix: ON Music & Sound
Mixer: Chris Winston
Music: Squeak E. Clean Productions
Composers: Justin Hori, Charles Rojas
Vocals: Daisy Hamel-Buffa
Senior Music Producer: Chris Shaw

Montana's Latest Ad Campaign Was Paid For In Meat

To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ sausages, chicken, brisket, and shrimp.

Created by Vancouver-based ad agency One Twenty Three West, Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.

“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” says Scot Keith, Founder and Managing Director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.

But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.

Chelsea Kellock, Brand Manager at Montana’s says, “This ad campaign proves with real people, just how irresistible our BBQ is.” She added “Hardly anyone turns down a platter of BBQ. Forget about Bitcoins, meat is much more widely accepted.”

The Best of BBQ Sampler Event at Montana’s allows each guest to choose two meats and a side. When they bring more people, they have the option to share more BBQ.

The ads will be airing in cinemas across Canada, on TSN and online pre-roll. Longer versions of the each encounter will be released on Montana’s Facebook page and on Twitter.

Creative Credits:
Agency: One Twenty Three West
Client: Montana’s Cookhouse & Bar / Cara Operations Ltd.
Title: Paid For in Meat

Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman, Paul Riss
Copywriter: Bryan Collins
Account Services: Christina Tan, Scot Keith

Production Company: OPC Family Style
Director: Max Sherman
Director of Photography: Kiel Milligan
Executive Producer: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Dwight Phipps
Editor: Oleg Jiliba
Sound Design: Six Degrees
Music: Six Degrees
via: GlossyInc.

Nature Valley presents: Field Trip

A new brand action campaign by Nature Valley is centred on a heart-warming, two-minute online film that follows a group of children from the Boys & Girls Club of West Scarborough who were surprised with a field trip. They are unexpectedly taken to a conservation area where they spend the day hiking, going on a scavenger hunt and catching frogs. Created in partnership with Tribal Worldwide – Toronto, the “Field Trip” film aims to re-inspire Canadians to get outdoors and rediscover nature again.

Credits:
Advertising Agency: Tribal Worldwide, Toronto, Canada

New Peanut Butter Cheerios presents: #HowToDad

To all the dads out there: this one's for you. Created by Tribal Worldwide Toronto, the socially-driven campaign features an upbeat online video that celebrates the insight that dads parent differently, and places Peanut Butter Cheerios at the heart of all the zany, funny and epic situations that kids get themselves into under dad’s watch. The video drives viewers to HowToDad.ca for bite-sized sharable content that resonates with dads.

Four 15-second preroll spots, widespread display advertising and targeted promoted social posts round out the program, which is all unified under the #HowToDad tagline.

Creative Credits:

Ad Agency: Tribal Worldwide, Toronto Canada

Dirty Little Habit -- Tide Washing Machine Cleaner

"Dirty Little Habit" - the latest for Tide from Saatchi & Saatchi New York. Directed by Community Films' Matt Smukler.

Does your washing machine smell a little funny? You may be a dirty little washer! Luckily, using Tide Washing Machine Cleaner monthly to get rid of the dirt and grime that gets trapped in the drum will make everything smell divine. After all, clean clothes start with a clean machine.

Creative Credits:
Title: “Dirty Little Habit”
Client: Tide
Agency: Saatchi & Saatchi New York
Creative Director: Laura Mulloy
Associate Creative Director: Lauren McCrindle
Associate Creative Director: Erin Wendel
VP, Executive Producer: Liz Sloane
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris

Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Executive Producer: Lizzie Schwartz
Producer: Carr Donald
Director of Photography: Peter Donahue
Production Designer: Tony Gasparro

Editorial: Cut and Run
Editor: Jon Grover
Producer: Ashley Thompson

Subaru Promotes Authenticity with it’s Campaign for the 2015 Outback

Mobile addicts take note! Subaru Canada’s new marketing campaign for the new-generation 2015 Outback acknowledges people’s fixation on their mobile devices and tendency to document an experience on social channels rather than actually experiencing the adventure itself.

Developed by DDB Canada’s Toronto office, the new campaign evolves Outback’s former “Get Out More” positioning to support the new-generation vehicle as being perfectly “Equipped For Life’s Authentic Adventures.” The campaign targets people aged 45-69 years old, who lead an active and outdoorsy lifestyle and require a vehicle to enable their adventurous pursuits.

“This creative was inspired by the insight that the target are real outdoors people, who appreciate being in the moment and not on the fringe of adventure,” says Paul Wallace, executive creative director, DDB Canada Toronto. “The campaign is for people who believe that the adventure itself is more important than then social credibility you get from posting about it online.”

The national integrated campaign includes two spots “Group Photo” and “Bad Reception” that will run in cinema, on TV and online; standard and rich online banners with one execution prompting users to spin a compass to find the closest national or provincial park in their region; print advertising that pokes fun at people’s dependence on social media; and special in-dealership materials that allow people to “test drive” an adventure with fun face-in-hole displays. The campaign kicked-off on July 21, 2014 and runs until the end of the year.

With all the versatility of the previous generation and significant upgrades the 2015 Outback is more capable than ever, making it perfectly equipped to handle true outdoor adventures, no matter how remote they might be,” says Geoff Craig, director of marketing, Subaru Canada. “The new positioning is a good fit to reinvigorate the brand by juxtaposing the authentic adventures of the Outback driver with the not-so-authentic experiences of others.”

Creative Credits:
Ad Agency: DDB Toronto, Canada

Tinder - "Tinder Moments"

Tinder is how people meet. It's like real life, but better.

Credits:
Song: "I Believe" by Basic Vacation
Directed by Matthew K. Firpo
Produced by Magna Carta Media in association with Vanguard Ltd

Below:
Tinder, It Starts Here
Song: "Basque" by Sunsquints

The Living Poster, A Random Act of Creativity

How would you react if a printed poster suddenly came to life? In this experiment by Photoshop artist Erik Johansson that is exactly what happens.

The experiment contains an actor in a green screen studio, projected onto a printed canvas in real time. It was performed at the Adobe Create Now 2014 event in London, Shoreditch.

Creative Credits:
Starring: Erik Johansson - Photographer & Retouch Artist
Agency: Abby Norm
Music by: Heart-Sick Groans
Production company: We Are Digital Sthlm
Film production: Iam Production

Leo Burnett Toronto Creates The Perfect Page For IKEA

IKEA: There's a Page for That

Creative Credits:
Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Director: David Federico, Lisa Greenberg, Judy John, Morgan Kurchak
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Producer: David Eades, Laurie Filgiano, Anne Peck, Michelle Repasky

"Dad to the Bone" Toyota Camry RZ

Creative Credits:
Ad Title: Toyota Camry RZ "Dad to the bone"
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Producer: Sarah Nicholls
Art Director: Sam Chappell
Senior Copywriter: Dan O'Connell
Executive Producer: Nick Simkins
Production: Jungleboys
Director: Scott Pickett
Sound: Rumble Studios
Agency Producer: Kate Gooden
Post production: Method Studios

Heineken Light with Neil Patrick Harris | Party & Director

Due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship's Best Tasting Light Beer, in this commercial. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.



Creative Credits:
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: Susan Hoffman, David Kolbusz
Creative Directors: Eric Steele, Erik Norin
Copywriters: Nathaniel Lawlor, Maddison Bradley, Danny Gonzalez, Mike Vitiello
Art Directors: Croix Gagnon, Jon Robbins, Zack Menna, David Suarez, Cory Everett
Head of Integrated Production: Nick Setounski
Producers: Orlee Tatarka, Jen Vladimirsky
Assistant Producer: Kristen Johnson
Strategist: Kelly Lynn Wright
Account Team: Patrick Cahill, Jacqueline Ventura, Syndey Lopes
Business Affairs: Amber Lavender
Project Manager: Sunjoo Ryou
Production Company: Arts & Sciences
Directors: Tom Scharpling, Matt Aselton
Executive Producers: Mal Ward, Marc Marrie
LineProducer: Alex Waite
Director of Photography: Peter Donahue
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: James Bird
Post Executive Producer: Sila Soyer
Producer: Fanny Cruz
Visual Effects Company: Arcade Edit
Visual Effects Lead Flame: John Starace
Producer: Fanny Cruz
Telecine Company: Company 3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Evan Mangiamele

Don't Cross The Line - Leo Burnett London PSA for Brake

More than 20 million UK residents watched the World Cup final apparently - with a fair few enjoying a drink. In our film we've used a phenomenon of this World Cup - the referees' white foam spray cans - to get across a message different from a free kick: Don't cross the line. Don't drink and drive.
Drink driving is still one of the biggest killers on our roads. One in six road deaths in the UK, result from crashes where the driver was over the drink-drive limit. A further estimated 65 UK road deaths per year are caused by drivers who are under the drink-drive limit, but who have significant amounts of alcohol in their blood. These deaths, and the many more serious injuries, can be stopped if all drivers pledge to not drink any alcohol -- not a drop -- before driving.

Credits:
Client: Julie Townsend, Deputy Chief Executive, Brake
Creative Ad Agency: Leo Burnett London
Executive Creative Director: Justin Tindall
Creative Director: Justin Tindall
Copywriter: Alan Turner & Julian Tisdale
Art director: Alan Turner & Julian Tisdale
Production company: Rebel@Outsider
Director: Nik Lowicz
Editor: Nik Lowicz
Post-production: Rebel@Outsider

Don't Blame My Mum - Tefal

Poor Freddie. This anthropomorphic French fry has been branded as mere junk food all his life and is determined to right this injustice. With the help of Julien Faure as director and the Marcel Agency, Freddie has been given a voice in this Troublemakers production for Tefal Canada. In the first film of the three-part series, Freddie introduces us to his mother and pleads his case. Will you save the French Fry? His mommy would be so proud!

Creative Credits:
Client: T-Fal Canada
Ad Agency: Marcel
Creative Director: Emmanuel Lalleve
Creative Director: Florent Imbert
Art Director: Therese Jonsson
Copyrwiter: Linnea Kavsjo
Tv Producer: Elodie Jonquille
Tv Producer: Cleo Ferenczi
Account Director: Chloé Beillacou
Account Executive: Noëlla Neffati
Account Assistant: Joséphine Lipp
Production Company: Troublemakers.tv
Director: Julien Faure
Executive Producer: James Hagger
Production Manager: Cécile Alvarez
Production Assistant: Clara Lainé
Production Assistant: Lucas Besse
1st Assistant Director: Thomas Bidart
Director of Photography: Sebastien Gonon
Focus Puller: Nicolas Batisse
Sound Engineer: Kerwin Rolland
Gaffer: Khalid Neziane
Production Designer: Franck Limon-Duparcmeur
Property Master: Sabri Merad
Actor: Robert Hoehn
Extra: Vincent Thomas
Motion Capture: Mocaplab
Motion Capture Shoot Directoor: Remi Brun
Motion Capture Supervisor: Frank Vayssettes
Motion Capture Editor: Charles Fougeront
R&D Supervisor: Ahmed Turki
Post-Production: Digital District
Post-Producer: Peggy Tavenne
Post-Producer: Vincent Leroy
VFX Supervisor: Arnaud Leviez
Editor: Guillaume Boutin
Sound Design: Dîner au Motel

Collingwood Elvis Festival launches campaign to attract new Elvis fans

Collingwood Elvis Festival, the world’s largest Elvis celebration, has launched an advertising campaign to attract new Elvis fans to the five-day festival. The campaign features a series of Elvis Presley-inspired out-of-home posters, ambient stunts and installations, newspaper ads, as well as a social media campaign. Posters and newspaper ads feature various Elvis Presley vinyl records, laser-cut into the shape of each song's subject matter.​

The campaign was developed by Zulu Alpha Kilo. “There is so much iconography surrounding Elvis Presley, from his image to his music. We wanted the campaign to play with these themes in clever ways to raise awareness of the festival,” said Zak Mroueh, Chief Creative Officer & Founder of Zulu Alpha Kilo.

Celebrating its 20th year anniversary in 2014, the Collingwood Elvis Festival features hundreds of Elvis tribute artists covering his music. This year, Priscilla Presley will be making her first appearance at the festival.

Rosemarie O’Brien, Festival General Manager for Collingwood Elvis Festiva,l said, “The campaign will extend the reach of the festival, attract a younger demographic and help expose a new generation to the music of Elvis Presley.”

Collingwood Elvis Festival runs from July 23-27 in Collingwood Ontario.

Creative Credits:
Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Art Director: Allan Mah, Grant Cleland
Writer: Nick Asik, George Ault
Photographer: Jamie Morren
Digital Imaging: Brandon Dyson
Mac Artist: Greg Heptinstall, Matt Childerhose
Agency Producer: Kari Macknight Dearborn, Kate Spencer
Account Director: Dic Dickerson, Nevena Djordjevic
Digital Planner: Zoe Neuman
Client (Company): The Collingwood Elvis Festival
Clients: Rosemarie O’Brien

The 2015 Honda Fit, Meant For You - Fit For You

DNA Director Rich Lee teamed up with Muse Communications and musician Questlove to show the creative side of the 2015 Honda Fit in “Meant For You. Fit For You.”

Featuring an architect, a musician, and a stylist, this live action campaign demonstrates the ease with which professionals are able to engage in their creative pursuits when they have the perfect vehicle. Lee’s expressive shots capture the sleek body of the Honda Fit, emphasizing that its functionality is perfect for today’s budding visionary. Questlove’s inspiring narration provides the perfect addition to the spot, motivating the audience to “find your fit.”

This is the latest in a series of major accomplishments for Lee, who recently crafted a thrilling :30 for USPS tying in with the release of The Amazing Spider-Man 2, a spot for Hyundai, and music videos for megastars such as Eminem and Alicia Keys.

DNA has garnered a reputation as a premier production company through industry-leading work with an array of major brands, artists and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Recently, DNA produced an energetic campaign for the Samsung Galaxy 11, and a breathtaking music video for David Gray’s single, “Back in the World.”

Creative Credits:
Agency: Muse Communications, Inc
Chairman/CCO: Jo Muse
President: Shelley Yamane
Creative Director: Michael James McCallum
Associate Creative Director: Jeff Perreca
Copy Writer: Aireka Muse
Account Director: Gina Cadres
Account Supervisor: Kerry Adams
Producer: Daryll Merchant

Production Company: DNA
Director: Rich Lee
Executive Producer: David Naylor
Executive Producer: Patricia Judice
Executive Producer: Missy Galanida
Producer: Justin Si Diener

Editorial Company: Hybrid Edit
Editor: Michael Bartoli
Executive Producer: Gail Butler
Producer: Song Choi
[via: Trust Collective]

Über's Cole Webleyd Spec Spot "Move Forward"

Über director Cole Webleyd strips away modern life to its fundamental components with the new spec spot “Move Forward” for New Balance. Beautifully rendered through Cole’s trademark sense of cinematic realism is the adage “simplicity is key.” Solitary figures are shown immersed in vastly different scapes: a desert, a forest, a city – yet, each is joined in the spirit of adventure and the notion of getting to the heart of life. Artfully capturing the simple physicality of running, climbing, and moving forward, Cole delivers the energizing message that the rest of your life begins with your next step.

Creative Credits:
Dir: Cole Webley
Prod Co: Über Content
Exec Producer: Preston Lee
DP: Travis Cline
Copywriter: Chateau Bezerra
Editor: Jai Shuckla
Sound Design: Nate Hoffman

Centrum - These guys still got game?

Multivitamin brand Centrum took eight elderly men ages 46-63 to Harlem's Goat Park to challenge a group of streetballers half their age so they could prove they still got game. The viral video campaign is the first-ever social-driven campaign created by Leo Burnett Chicago for Centrum. As expected, the younger players doubted the old men's skills. But take a look at the video to see how it all plays out.

The games are real. They players are real. And the brand took a chance on the outcome of the competition.

The video gained more than half a million views on YouTube in the first week. It was also shared by sponsored tweets from celebrities including Michael Ian Black and Jalen Rose.

Centrum's campaign is a sharp pivot for how any vitamin brand is talking about its product and sets up the potential to spark a new marketing wave in the category. In a youth-obsessed society, the middle-aged are rarely seen in the media. They're often left feeling invisible and irrelevant in our youth-driven culture or portrayed with unflattering stereotypes. The Centrum video captured that these older folks "still got it."

People who have experienced more life and love in what they do every day are encouraged to use #StillGotIt to share how they're keeping active whether on the court, the stage or wherever their talents take them.

Creative Credits:
Client: Pfizer
Brand: Centrum
Agency: Leo Burnett Chicago
Chief Creative Officer: Susan Credle
EVP, Executive Creative Director: Jeanie Caggiano
VP, Creative Director: Amanda Butts
SVP, Group Creative Director: Nuno Ferreira
Associate Creative Director: Dave Derrick
Senior Art Director: Stephanie Simpson
Senior Art Director: Roberto Blanco
Junior Art Director: Lauren Wetula
Copy Writer: Javier Valle
Digital Strategist: Ian Beacraft
SVP Account Director: Jean-Marc Kuentzmann
Account Director: Effie Gryfakis
Asst. Account Executive: Ginny Lee
Executive Producer: Tom Keramidas
Executive Producer/Producer: Juan Woodbury
Associate Producer: Mark Phan
Production Company: Greenpoint Pictures
Directors: Michael Kuhn & Niles Roth
Executive Producer: Tatiana Rudzinski
Producer: JP Bouchard
VFX/SPX: Utopic
Editorial: Utopic
Editor: Tim Kloehn
Music Company: Jira Productions
Composer: Dejion Madison
Director of Photography: Nate Corbin

GE - What Would Happen

Whitehouse Post Editor James Dierx recently collaborated with MJZ Director Dante Ariola via BBDO New York for “What Would Happen,” a stunning new spot for GE.

The piece deftly highlights GE’s focus on technological advancement with captivating imagery and smooth pacing throughout. To capture the spot’s sublime natural beauty, the crew traveled to Johannesburg and KwaZulu-Natal, South Africa for the shoot. Exploring life’s curiosities, the film asks what would happen if energy could come from anything, power could be anywhere, and light could seek out the dark, before answering with a simple and inspiring, “anything.”

Creative Credits:
Agency: BBDO
ECD, Copywriter: Michael Aimette
CD, Art Director: Eric Goldstein
SVP, Senior Director: Peter McCallum
Account Director: Lindsey Conklin
SVP, Group Executive Producer: Anthony Nelson

Production Co: MJZ
Director: Dante Ariola
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Natalie Hill

Editorial Co: Whitehouse Post
Editor: James Dierx
Executive Producers: Lauren Hertzberg, Joni Williamson
Producers: Melanie Klein, Joanna Manning

Apple Employees Celebrate "Pride"

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

See What Chevy Just Spent $560 Million On

The New Manchester United Jerseys Have A Gigantic Chevy Logo On Them

Manchester United has a shockingly American new look and so far, people don't seem to like it.

For the 2014-2015 season, Man United players will sport a giant Chevy logo on their chests to represent the English Premier League team's new sponsor.

Chevy apparently paid about $560 million to make the partnership happen for seven years. Judging by the massive size of the logo on the jersey, the company is intent on getting its money's worth.

[Story via:]

The Comeback King - Lebron James

A short film that serves as a tribute to the current Lebron James free agency situation. A plea to get the King of NE Ohio to return home.

The film was shot on a Canon 5D MKIII with the Magic Lantern Raw hack over the course of two days in Cleveland and Akron Ohio, with Zeiss ZF Primes. The color grade was done in Resolve Lite, and was based off of several variations of the Osiris M31 LUT.

Produced, Written & Directed by Danny Wantz
Cinematography by Danny Wantz and Mark Sanders
Edited by Danny Wantz and Mark Sanders
Sound by Antonio Rey

Must See: Everyday Football Fouls

What if we all reacted to contact in our everyday situations like the FIFA World Cup football (soccer) players?

The Canadian production company Fourgrounds took the idea of soccer players being fouled and the art of diving and applied it to everyday life...it's pretty funny, enjoy.

BMW M4 - "Ultimate Racetrack"

The BMW M4 Coupé tackles uncharted territory atop an Aircraft Carrier in this new ad...and yes of course the ad is a fake. Still very cool.

IKEA - Beds Advert

The third installment of The Wonderful Everyday campaign looks at the spaces in the home where our days begin and end: the bedroom and the bathroom.

The bedroom and bathroom serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The first part of the campaign launches with this television advert entitled "BEDS", which focuses on how the perfect bed can help us to start the day the right way. Shot by Juan Cabral and set thousands of feet above a city, it tells the story of a woman's dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning.

Credits:
Advertising Agency: Mother, London, United Kingdom
Production Company: Mjz
Director: Juan Cabral
Production Company Producer: Stephen Johnson
DoP: Eric Gautier

OREO Cookies - Mel's Mini Mini Mart

Introducing the Miniest Mini Mart there ever could be. Want to know what's inside? Watch and you'll see.

Credits:
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Global Group Creative Director: Jorge Calleja
Creative Directors: David Muhlenfeld, Magnus Hierta
Executive Producer: Steve Humble
SR Producer: Pamela Mahan
Junior Producer: Maggie Shifflett
Business Affairs Supervisor: Juanita McInteer
Group Account Director: Darren Foot
Account Director: Britta Dougherty
Account Executive: Molly Holmes
Group PM Supervisor: Giao Roever
Planning Director: John Gibson
Strategic Planner: Gigi Jordan
Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Assoc Creative Director: Evan Parsons
Technical Director: Andrew Prousalis
Animators: Georgiy Kuznetsov, Liam Ward, John Robson, Ryan Musselman, Sal Rangel
Lead Designer: Matt Deans
Designers: Russ Gautier, Bernard Tan
Conform: Chris Hagen
Executive Producer: Scott Friske
Head of Production: Brian Creech
Associate Producer: Molly Mahoney
Original Music: Duotone
Engineer: Aaron Mirman
Producer: Lissa Farquhar
Executive Producer: David Leinheardt
Music Composition: David Muhlenfeld / English Major
Final Master: The Lodge
Voiceover talent: Chromeo
Music Supervision: Aaron Mercer, Wool&Tusk

Western Union - "Brothers"

Director’s cut of the Western Union spot “Brothers”. The spot is an experiential piece capturing a slice of life between two young brothers...and their flat soccer ball.

Currently airing in rotation on Yahoo Sports, the spot was shot to engage viewers through the raw experience of the two boys and the value of connection to them. Although it is a narrative piece, it incorporates a great deal of documentary elements to deliver on the raw and authentic connection. This is seen in everything from purely improvised scenes to moments where the kids actually look and acknowledge the camera. This approach was especially useful in working with non-actors, which the two young leads were.

Regarding production, the shooting was completely hand held to free the frame and embrace the doc-style approach. The DP and director did not work with a shotlist, but instead came up with a list of “visual rules” to keep a consistent look and tone. They stayed on mostly wider focal lengths to give a more realistic look, with Cooke miniS4 lenses being utilized for the warmth and handling of skin tones, and shot in a 2.40 aspect ratio to ensure the film maintained a cinematic quality despite all the rawer doc influences.

Credits:
Starring:
Tomas Tovar, Anthony Lobato Jr
., Patricia Johnson, Luis Pimber
Director: Nickolas Duarte

Production Company: Riotmaker, Crown Chimp Productions

EPs: Nick Costello, Harrison Roberts

Writers: Nickolas Duarte, Drew Grubich
Field Producer: Rosie Zwaduk

1st AD: Thijs Boonen

Director of Photography: Wey Wang
1st AC: Peter Brunet
Gaffer: Oscar Rivera
Production Design: Adam Ray, Jessica Van Ravenswaay

Make Up: Sonia Campbell 

Location Audio: Mike Clark

Production Assistanst: Frank Armendarez, Jackie Stubbs, Art Wallace

Editors: Nickolas Duarte, Harrison Roberts

Original Music: Daniel Vildosola

Colorist: Harrison Roberts

Camera: Red Epic

Lenses: Cooke S4i

Production/Post: Tucson, AZ

NLE: Adobe Premiere Pro CC

Samsung Galaxy S5 Challenge: #UnderwaterSelfie

Smart diving: Samsung is sending unsuspecting Swiss on a dive into the depths of Lake Zurich – and at the same time is propelling the success of its new Galaxy S5

Following the phenomenal sales launch of the Galaxy S5, Samsung is now taking its marketing in Switzerland a step further. The viral #underwater selfie developed by the Zurich communications agency Serranetga has been making waves on the social web since last Thursday.

The video shows unsuspecting pedestrians strolling along Lake Zurich who get a wet surprise. As they walk along enjoying the sunshine, a diver unexpectedly emerges from the water – in his hand, a ringing Galaxy S5. “It’s for you…”

In order to keep the smartphone, the pedestrian has to show that he or she is just as water-resistant as the new Galaxy S5 by daring to jump into the ice-cold water of Lake Zurich – in front of everyone and filmed on five hidden cameras.

The viral #UnderwaterSelfie is part of the “Samsung First Touch” Swiss launch campaign, developed by the Serranetga agency.

Credits:
Advertised brand: Samsung Galaxy S5
Advertising Agency: Serranetga, Zurich, Switzerland
Agency website: http://www.serranetga.com
Creative Director: Florian Beck
Director: Mitch Bekk
Copywriter: Leoni Klump
Illustrator: Julia Miller
Additional credits: Nicolas Hostettler (Consulting), Maurizio Rugghia (Managing Director), Cheese & Chocolate Film SA (Camera/Sound)