Gareth Bale, James Rodríguez, Luis Suárez and Karim Benzema have some shiny new boots and there will be haters in after watching this new spot IRIS for Adidas Football.
Creative Credits:
Advertising Agency: Iris, UK
Wednesday, January 21, 2015
During Super Bowl 49, make sure to tune in for a very special episode of The Brady Bunch, starring Danny Trejo in Snickers Super Bowl ad.
The brand tells Adweek “fans can ask to have the spot released early through a number of social media activities, and if consumers generate 2.5 million social media engagements before kick-off on Feb. 1, Snickers will release the entire 30-second spot early.”
Creative Credits:
Ad Agency: BBDO, New York
Carl’s Jr.'s new Super Bowl commercial, set to air during the Big Game on Feb. 1 and live online today. In the ad ‘Au Naturel,’ Carl’s Jr. and swimsuit model Charlotte McKinney are stripping down and going all-natural for the first time ever. This is a regional spot airing in Carl's Jr. markets on the west coast.
Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there’s nothing between her and her… all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.
Creative Credits:
AD AGENCY: 72andSunny
Chief Creative Officer/Founder: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Mark Maziarz
Jr. Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga
PRODUCTION CO: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist
Post Production CO: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham
Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran
Visual EFX CO: JAMM Visual
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards
Sound Design + MIX: On Music & Sound
Composer: Chris Winston
Tuesday, January 20, 2015
The German dairy Plain, is promoting "Eine neue art, milch zu trinken" which translate to "A new way to drink milk" with what could very well be the strangest milk ad we've seen in some time. The company claims in the spot entitled "Mutter" (mother in english) "Mama's milk was yesterday" and it's new milk is the way to go...
Creative Credits:
Client: SCHICK HAUG & PARTNER GMBH
Product: PLAINMILCH
Creative & script: BERND FAASS, JEDRZEJ GOLECKI, JENS SPÖRI
Production company: STORMINGDESIGN WERBEAGENTUR GMBH
Studio: KING KONG MIETSTUDIOS
Director: BERND FAASS
Producer: MARVIN KIRCHNER
DoP: JENS SPÖRI
Editor: DAVID GESSLBAUER
Music: NICHOLAS KESSELGRUBER
Color grading: FLORIAN STAERK
Sound design: DENIS ELMACI
Compositing: MARVIN KIRCHNER
Makeup: REBECCA HEITMANN
Styling: MAREJKE SCHMIDT
Machine design: PETER JUD
1st AD: AMADEUS ERLEMANN
Assistant camera: GERNOT WOLLMANN
Gaffer: MANUEL DOLDERER
Dolly/Grip: JÖRG RAMBAUM
Light tech: JIM KERNJAK, DAVID GORK, MARINA NÄHLER
An advergame campaign by Fred & Farid Shanghai:
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.
We started by transforming the boarding gates of Changi Airport, Singapore and Kansai Airport, Osaka into gaming arenas. More than 400 passengers were invited to compete against each other during their 15 minute wait before boarding. At the end, the top scorers were instantly upgraded to the new Business cabin, while the runners-up won seats in Premium Economy. Indeed, these were 15 minutes that changed the 12-hour long flight of the winners who had the pleasure of experiencing the comfort of Air France’s new Business seats, after receiving their new boarding pass from the pilot himself.
From the 19th of January 2015, the competition has been extended to a regional level. All Air France passengers flying from China, Hong Kong, Singapore, Indonesia or Japan can now compete against each other, and only the best scorers of the month in each country will have the chance to be upgraded on their next flight to Paris.
The new Air France Business cabins in Asia are now available on Singapore, Tokyo, Shanghai and Jakarta to Paris flights, on the Boeing 777 fleet.
These new Business seats represent Air France’s vision of a premium travel experience and include the following: a fully flat bed, direct access to aisle, and multi-purpose area (desk, restaurant table, bed) offering even greater privacy.
Creative Credits:
Ad Agency: Fred & Farid Shanghai
Client: AIR FRANCE
Campaign Name: THE UPGRADE CHALLENGE
Chief Creative Officers (CCO): Fred & Farid
Creative Director: Gregoire Chalopin
Copywriters: Adrien Goris – Jean-Baptiste Le Divelec – Joseph Davies
Art Directors: Pierrick Jegou – Nicolas Liberman – Zhang Ying – Jihjan Lee - Anna Liu
Brand Supervisors: Antoine Peigner – Sandy Poon
Account Supervisors: Guillaume Leroux – Louise Battus
Agency producer: Louise Battus
Digital producers: Benoit Petrus – Boris Leconte
Director: Giovanni Fantoni Modena
Production: Hurrah!
Producer: James Rotherham – Bellinda McCulloch
Digital Production: Mediasia Interactive
Game Developer: Nicolas Liatti
Music: BENZENE
Post-production: KILLDEATH
Post-producer: Yael Eligoulachvili
Media: Julien Leveque, Lauren Godet, Liao Liang, Yan Zhang
Download the game for iOS or for Android
Sunday, January 18, 2015
One of three ads Bud Light owner Anheuser Busch will air during Super Bowl 2015, "Coin" that gives us a man who gets pulled into a crazy night that seems him running through a life-sized Pac-Man maze.
In addition to "Coin," Budweiser will show a 60-second ad for it's regular beer, and another commercial entitled "Lost Dog." This one will feature the famous Budweiser Clydesdales and a dog.
 |
| Image: BRETT JUSTIN KOPPEL |
"Coin" Creative Credits:
Advertising Agency: Energy BBDO
Saturday, January 17, 2015
Timing is everything...This PSA was timed to coincide with Doritos announcement of the top 10 finalists for the PepsiCo-owned brand's "Crash the Super Bowl" ad contest.
You wouldn’t love it if you knew what it was made from.
Tell Doritos and PepsiCo to adopt a responsible palm oil policy, and save our rainforests.
Some Doritos flavours contain palm oil. Doritos' parent company, PepsiCo, buys 427,500 tonnes of palm oil every year. Palm oil production destroys rainforest and threatens species to the point of extinction.
This deforestation results in the death of over 1,000 Sumatran orangutans every year. This is the ad that Doritos don't want you to see in 'Doritos Crash The Superbowl 2015.'
Sum of Us is a world-wide movement focused on creating a better global economy. We want governments to answer to people, not corporations. Our focus is on ethical consumerism, from the sourcing of products to the rights of workers to fair treatment. We’re building a world that puts the needs of people and the environment above short-sighted greed for the good of all of us and our world.
Director Gustav Johansson unveils the next chapter of Volvo’s "Made By Sweden" campaign with a sweeping short film paying tribute to Sweden’s harshest conditions. Created by Forsman & Bodenfors, AdAge’s most awarded agency of 2014, the 4-minute piece “Vintersaga” takes us into the depths of a Swedish January – the month when the country shows itself from its harshest side with rain, snow, cold, wind and sun that hardly rises above the horizon.
It is also the period that defines Swedes the most. While people from all over the world flock to Sweden during the warm summer periods and enjoy the hours of extended daylight, only the residents choose to stay there voluntarily when the great melancholy rolls in. With the darkness and cold comes a special creativity that affects everything from the music the Swedes create to the cars that they build.
Gustav Johansson sought to capture visually the feeling of vemod - one of the most Swedish words, which does not have a clear or direct translation in English. Vemod is a complex emotion and a cultural phenomenon, comprising a tender sadness or melancholy mixed with a feeling of longing. Vemod is not an outward feeling, but more of a slow fretting inside of somebody. It is something that is sad, yet beautiful.
Produced by Gustav Johansson’s Scandinavian production company, New Land, and shot over a period of 11 days, “Vintersaga” sees the bleak Swedish January transformed into a breathtaking and affecting vision through the lens of the Swedish people. Set to the pulsating title track “Vintersaga,” performed by Swedish singer/songwriter Amanda Bergman and produced by Oskar Linnros, the powerful combination of audio and visual evokes a transformative, almost haunting, emotional experience in the viewer.
From claustrophobic snow-topped forests to vast seaside panoramas, the sleek Volvo slips through the soaring scapes, as quintessentially Swedish as the background itself. Gustav’s “Vintersaga” is an arresting film that translates a sense of both the forlorn and uplifting quality of vemod, while paying tribute to the Swedish heritage that is built into every Volvo.
Det här är en hyllning till Sverige när det är som kärvast. Ett tack till kylan, mörkret, blåsten och regnet. Därför att utan våra hårda svenska förhållanden hade vi aldrig tillverkat de bilar vi gör.
Vem som helst kan bygga en bil som fungerar i solsken och vackert väder. Att ta fram bilar som tar dig dit du ska oavsett väder och väglag är en helt annan sak. För oss är fyrhjulsdrift inte en onödig extrautrustning man kan skryta med, det är en funktion som tar dig hem.
Aktiva helljus, automatisk nödbroms och döda vinkeln-varnare är inte en lek med teknik, utan vettiga hjälpmedel för att köra tryggt och säkert genom ett Sverige där det stora vemodet rullat in.
Creative Credits:
Title: Volvo - Vintersaga - Made by Sweden
Advertiser: Volvo Car Sverige
Client: Åsa Borg, Per Carleö, Mikael Karlsson
Product: Volvo V70, XC70 and XC60
Advertisers Supervisor: Per Carleö
Advertisers Supervisor Titel: Marketing Communications Manager
Advertising Agency: Forsman & Bodenfors
Art Director: Andreas Malm, Staffan Lamm
Copywriter: Fredrik Jansson
Designer: Mikko Timonen
Account Director: Anders Bothén, Hans Andersson, Erik Sollenberg
Account Executive: Martin Johansson
Agency Producer: Jens Odelbring
PR Strategist: Mathias Ericsson
Web Producer: Malin Careborg
Director: Gustav Johansson
Director of Photography: Niklas Johansson
Editor: Sam Ostrove
Production company: New Land
Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Production Manager: Sophie Hedberg
Grade: Mike Cosola
Sound Design: Martin Dahl STOPP (Stockholm Post Production)
Post Production: Johan Boije STOPP (Stockholm Post Production)
Musical Artist: Amanda Bergman
Title of song: ”Vintersaga”
Written by: Ted Ström
Produced by: Oskar Linnros
Music Supervisor: André Brink & Jonas Holst, Universal Music Publishing Scandinavia
Published by: BMG Chrysalis Scandinavia A
Label: Sweden Music / Universal Music
Mastered by: Björn Engelmann, The Cutting Room
Photographer: Felix Odell
Production company: CameraLink
Post production: Johan Cabezos, Señor & F&B Factory
Media agency: Mindshare
Social media agency: The Viral Company
Friday, January 16, 2015
This year, the National Basketball Association commemorates Martin Luther King Day and Black History Month with a powerful new commercial for the 2014-2015 season.
“Barrier Breakers” pairs audio of the Rev. Martin Luther King Jr.’s monumental “I Have A Dream” speech with black & white footage of iconic “firsts” from the NBA’s storied history of racial and cultural breakthroughs. From the 1950 signing of Chuck Cooper, the league’s first African-American player, to Violet Palmer, the first female referee in men’s professional sports, to the high-profile 2013 coming out of Jason Collins, the NBA's first openly gay player, the new broadcast film takes viewers on a breathtaking journey through some of the most significant basketball moments of the past 60 years.
“Barrier Breakers” was created by NBA advertising agency, Translation. The spot will debut on broadcast during NBA games on Martin Luther King Day, Monday, Jan. 19.
Creative Credits:
Spot Title: Barrier Breakers
Client: NBA
Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Art Director: Matt Comer
Copywriters: Amir Farhang, Andy Ferguson
Director of Content Production/EP: Miriam Franklin
Associate Producer: Philinese Kirkwood
Account team: Tim Van Hoof, Chris Martin
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Project Manager: Matt DeSimone
Editorial Company: Cut & Run
Editor: Dayn Williams
Assistant Editor: Adam Bazadona
Post Executive Producer: Rana Martin
Post Producer: Jean Lane
Visual Effects: Sibling Rivalry
Creative Director: Matt Tragesser
Animator/Compositor: Gabe Darling
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Post Producer: Tracey McDonough
Telecine/Conform: Company Three/Method
Colorist: Rob Sciarratta
Flame Artist: Carmen Maxcy
Audio Post: Heard City
Mixers: Phil Loeb, Evan Mangiamele
Executive Producer: Gloria Pitagorsky
Music: Trackmasters
Thursday, January 15, 2015
To introduce the new Toyota Tacoma at the 2015 Detroit Auto Show, the automaker and longtime agency partner Saatchi & Saatchi called upon creative studio Carbon VFX to help lead the charge for the visually dynamic “Invisible Truck.” Headed by Co-Director/Creative Director Chris Noellert, the gorgeous and unique :30 pushes the boundaries of automobile advertising content with a smart and highly conceptual approach.
Saatchi & Saatchi challenged Carbon to create an invisible car, but instead of gravitating toward the simple solution utilizing heavy visual effects, the team decided to approach the problem from a different angle. Noellert opted to focus on visual environmental cues that suggested the presence of the vehicle, so the audience would mentally connect the dots and see the car in their mind’s eye.
Creative Credits:
Client: Toyota Tacoma
Title: “Invisible Truck”
Ad Agency: Saatchi & Saatchi LA
Creative Director: John Payne
Associate Creative Directors: Vidur Raswant, Verner Soler, Julia Regan
Sr. AD: Max Wang
Sr. CW: Anthony Brooks
Executive Integrated Producer: Margaret Nickerson
Sr. Producer: Holly Otto
Integrated Producer: Lyndsey Wilson
Co-Directors: Tony Di Zinno (SaF Productions), Chris Noellert (Carbon VFX)
Editorial Company: Whitehouse Post
Editor: Josh Bodnar
Assistant Editor: Jeremiah Mayhew
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
VFX, Color, Finishing: Carbon VFX
Co-Director, Creative Director, Lead Flame: Chris Noellert
CG Supervisor: Matthew Stevens
CG FX Animators: Denis Gauthier, Daniel Naulin, Tom Connors
Flame Assist: Jim Gomez
Colorist: Mark Todd Osborne
Executive Producer: Marlo Baird Kinsey
Producer: Michael Theurer
Award-winning creative production company, Shilo, and director Jose Gomez recently created an intriguing trailer for the return of AMC’s The Walking Dead. The trailer, which features a good portion of the show’s cast fighting an unknown enemy through a thick mist in the woods, was the result of a close collaboration between The Walking Dead’s writers, producers, Gomez, and the rest of the team at Shilo.
“The show came to us with the idea that they wanted a trailer that showed conflict without showing zombies or the other human characters in the show,” says Gomez, who is also Shilo’s founder. He continued, “As the writers and producers reviewed our scripts for the trailer, a single theme began to emerge: survival.”
A voice-over in the trailer by Andrew Lincoln’s character, Rick Grimes, supported by a soulful score composed by Patrick Watson states “Surviving––surviving together is all that matters.” What follows is a brief focus on each cast member bravely facing an unseen danger.
Cary Flaum, executive producer at Shilo, said of the process of creating the trailer, “initially, we were only going to feature four members of the cast, but as the idea gathered excitement with the producers and writers, the show decided to bring in the entire cast.” The result is a piece of sharp, compact storytelling that captures a major theme of the entire series while setting up the action for the remainder of season 5.
Shilo is widely recognized throughout the industry for its ability to provide full-service creative solutions at every stage of the process from initial concept to post-production.
Gomez comments, “we’ve created a space for ourselves where we’re known for great animation and motion graphics, but also for being a company that produces high-end live action and is serious about soup to nuts production.” Shilo’s latest work with AMC represents continuation of those efforts.
Gomez offered a piece of information for fans gripped by the mystery in the trailer, “Facing the unknown is metaphorically represented by the mist of the forest. It represents all their enemies, whether it be the undead, the living, or the character’s own demons.”
Creative Credits:
Client: AMC
Title: The Walking Dead “Surviving Together”
VP Brand Creative: Geoffrey Addeo
Creative Director: Jacqui Bussey
Production Company: Shilo
Director, ECD: Jose Gomez
Executive Producer: Cary Flaum
Line Producer: Chris Palladino
Director of Photography: Joshua Hess
Editorial Company: Shilo
Editor: Terence Ziegler
Assistant Editor: Lucas Howard
Post-Production Producer: Marian Golden
Color: Company 3
Senior Colorist: Tom Poole
Music: Patrick Watson “Turn Into the Noise”
[Via: Trust Collective]
A new integrated campaign for Expedia debuted across the U.S. from advertising agency 180LA. Featuring TV/online spots "No Excuses" (:30) and "Someplace New" (:15), both spots were directed by Cap Gun Collective director Tom Haines.
To entice viewers to seize the day and take the trips of their dreams, this campaign is set in and around Tokyo – including inside the city's iconic Robot Restaurant. There, robots and lasers dance to Grimes' "Genesis" track, and one bold young traveler has the time of her life experiencing new foods, meeting new people and even taking a turn at karaoke.
Creative Credits:
Ad Agency: 180LA
Chief Creative Officer: William Gelner
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Copywriter: Ben Bliss
Art Director: Marcus Brown
Head of Production: Natasha Wellesley
Senior Producer: Erin Goodsell
Head of Account Management: Chad Bettor
Associate Account Director: Brooke Stites
Account Manager: Mackenzie Walen
Production Company: Cap Gun Collective
Director: Tom Haines
Executive Producer: Jason Botkin
Producer: Benjamin Mann
Director of Photography: Steven Annis
Editorial Company: Melvin
Editor: Dave Groseclose
Producer: Brian Scharwath
Music Track: "Genesis" by Grimes
VFX and Finishing: The Mill
Colorist: Adam Scott
Wednesday, January 14, 2015
Man’s best friend demonstrates the power of love in the touching spot “Mop Dog” for Dr. Pepper, directed by Imperial Woodpecker’s Simon McQuoid and edited by Cut+Run’s Steve Gandolfi for agency Deutsch LA. Here, a dreadlocked dog finds a friend and ultimately a home on the road with a big-hearted Dr. Pepper driver who understands that you should “always be one of a kind.
The dog featured in the commercial is actually a Puli, a sheep herding breed originally from Hungary that are known for naturally-forming dreadlocks called cords.
Creative Credits:
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
EVP, ECD: Brett Craig
Creative Director: Ryan Lehr
Creative Director: Erick Mangali
Art Director: John Baker
Copywriter: Chris Jones
Director of Integrated Production: Vic Palumbo
Executive Producer: Megan Meloth
Music Director: Dave Rocco
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Director of Photography: Roman Vasyanov
Executive Producer: Charlie Cocuzza
Executive Producer: Doug Halbert
Editorial Company: Cut+Run
Editors: Steve Gandolfi
Assistant Editors: Sean Fazende and Kendra Juul
Head of Production: Amburr Farls
Executive Producer: Carr Schilling
Managing Director: Michelle Eskin
Post: The Mill
Executive Producer: Sue Troyan
Color Executive Producer: Thatcher Peterson
Senior VFX Producer: Kait Boehm
Color Producer: Natalie Westerfield
2D Lead: Adam Lambert
2D Artists: Patrick Munoz and Tim Robbins
3D Artists: Michael Kash and Steven Olsen
Colorist: Adam Scott
Music: Elias Arts
ECD: Vincenzo LoRusso
CD: Mike Goldstein
EP: Ann Haugen
Senior Producer: Katie Overcash
Mix: Mark Meyuhas at Lime
Supermodels Candice Swanepoel, Lily Aldridge, Lais Ribeiro, Andreea Diaconu and Nadine Leopold sizzle in the Victoria’s Secret newest ad entitled "Slow Sultry Swim" showcasing its 2015 swimwear collection.
Creative Credits:
Production Company: Image Work, USA
Director: Michael Bay
Executive Creative Director: Neel Majumder
As Charlie Hebdo returns to newsstands, we wanted to share this new element to the story: three of the slain cartoonists were France’s most outrageous wine label designers.
This past week, the words "Je suis Charlie" ("I am Charlie") have traveled the world in sympathy with the victims of the deadly jihadist terrorist attack on the French satirical weekly Charlie Hebdo, for which Al Qaeda in Yemen is now claiming responsibility.
Among the slain were five of France's most celebrated cartoonists. Three of them were also among the country's most outrageous wine label designers. Read the full story and see more of the designs at The Wine Spectator
Sunday, January 11, 2015
Kleenex Canada wondered if people have forgotten how to care?
In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.
Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.
Creative Credits:
Advertising Agency: Geometry Global, Canada
Executive Creative Director: Nuala Byles
Strategic Planning Director: Katherine Barks
Copywriter: Ian Mackellar
Art Director: Greg Mühlböck
Account Director: Jennifer Hearn
Social Strategist: Asha Davis
Social Experiment Choice Architects: Pete Dyson, Dan Bennett
Partner Agencies: Ogilvy & Mather, Mindshare, Ketchum | Canada
Producer: Margaret Callaghan
Director: Dale Heslip, Sparks Productions, Therese Brisson
Music: Creighton Doane, DL Audio
Editor: Aaron Dark, School Editing
Online: Mike Morey, Fort York VFX
Colourist: Conor Fisher, Alter Ego
Marketing & Sales: Therese Brisson
Brand Manager: Tom Houde
Integrated Marketing Plan Director: Mitch Faigan
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
Creative Credits:
Ad Agency: Johannes Leonardo, New York
Production Company: Caviar
Director: Karim Huu Do
Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Directors: Tom Martin, Julian Schreiber
Creative Director: Ferdinando verderi
Creatives: Matt Edwards, Wes Phelan
Producer: Richard Weager
DoP: Matthias Montero
Designer: Dave Kerr, Annette Lay, Andrea Gustafson
Production Designers: Mark Snelgrove, Mikey Hollywood
Head of Production: Kelly Bowen
The 10 finalists have been revealed for the 2015 Doritos Crash The Super Bowl contest. Just shy of 4,900 submissions from 29 countries the final 10 does not come without some controversy online...there are no women finalists, what was originally a contest open to amateur film makers, it seems most work in the industry, and sadly one of the finalists (Trouble in the Back Seat) appears to be an obvious copy of the TBWA/PHS, Helsinki created ad "Drama Queen" (see it below and judge for yourself). In no particular order the finalists are listed below.
1 | Doritos "ManChild"
Written, Directed, Edited by Armand de Saint-Salvy
Wife: Lydia Sarks
Husband: Mitch Wright
Cinematography: Ben Raymond
Production Assistant: Lev Jutsen
Sound Recordist: Richard Teague
Sound Mix: Matt Perrott @ Uncanny Valley
2 | Doritos "Lemonade Stand"
An innocent little girl selling lemonade in her neighborhood devises a creative way to maximize her profits.
Directed by: Nick Sivakumaran www.amosprods.com
Written by: Richard Jindapornsuk
Produced and Edited by: Dave Horowitz
Associate Producer: Clint Riffo www.lot405productions.com
DP: Gonzalo Digenio
Starring: Addison Aguilera, Benjamin Teeter, Alain Azoulay
Auctioneer Voice: Christie Hatman
3 | Doritos "When Pigs Fly"
Billy goes to great lengths to get a Dorito from Ralph...
Created by Graham Talbot, Nelson Talbot, David McDonald
Producer/Production Designer: Rebecca Sjonger
Cast: Brendan Taylor, Keegan Turbitt, Bernard the Pig
Cinematography by: Graham Talbot, Nelson Talbot
Editing/VFX: David McDonald
Casting Director: Alex Zahara
Key Grip: Nicholas Palfy
1st Camera Assistant/Crane Operator: Cedric Yu
Grip: Chris Tambosso, Owen Jones, Taylor McInnes
Animal Wranger: Ian Doig
Animal Trainer: Camille Siebert
4 | Doritos "What Could Go Wrong?"
Performers: Mark St Cyr, Alex Pepper, Morgana Phlaum
Videography: Kristen Sandler
5 | Doritos "Airplane Middle Seat"
One man will do just about anything to keep the middle seat open...
Created by Scott Zabielski
6 | Doritos "The Angler"
A fish can't resist the sound of a fisherman crunching on some Doritos, so he does what any other self respecting fish would do...
Created by filmekanik
7 | Doritos "Selfish Sneezers"
What happens when 7 best friends realize they might have to share 6 bags of Doritos?
Written & Directed by Devon Ferguson
Cinematography by Corby Martin
8 | Doritos "MisSpelling Bee"
Two spellers battle it out to win...by losing.
Created by Brian Kleinschmidt
9 | Doritos "Baby's First Word"
Watch Baby Liam speak his very first word.
Writer/Producer: Travis Braun
Director/Producer: Ryan Turner
Director of Photography/Producer: Alex Pollini
Producer: Melissa Braun
10 | Doritos "Trouble in the Back Seat"
Dad isn't eager to share his Doritos. But the kids have other plans.
Created by Jason Johnson
Below is the "Drama Queen" spot from 2010 that sadly spoils the fact Doritos even considered Jason Johnson's "Trouble in the Back Seat" as a finalist.
Ad Agency: TBWA/PHS Helsinki
Art Director : Minna Lavola
Copywriter: Mira Olsson
Production Company: Caviar Content
Producer: Karen Bruinsma
Executive Producer: Jacques Vereecken
Director: Rogier Hesp
DOP: Steve WAlker
Editor: Maurik de Ridder
Sound: Studio de Keuken
Post Production : Goeroepost Media
Katy Perry gets ready for her performance at the 2015 Pepsi Super Bowl XLIX Halftime in her testing facility designed exclusively for the big show.
[Update] Lenny Kravitz will be joining Perry during the halftime show. What song might Kravitz perform with Perry? When NBC's Willie Geist suggested to Perry in a recent interview that they do Kravtiz’ remake of the classic Guess Who hit, American Woman be done, she looked at the camera and winked.
Skittles is so excited about it's first ever Super Bowl ad that they starting a tailgate party with Kurt Warner four weeks early to celebrate. The parking lot at Arizona's University of Phoenix Stadium will never be the same again.
Creative Credits:
Advertising Agency: DDB, Chicago
Music: DJ DOLLZ and Danny McCarthy
The 4A’s, the premiere association representing the advertising agency business in the U.S., is launching a national ad campaign to promote the organization’s new Partner Awards. The ad cleverly speaks to the value and importance of creative collaborations in the advertising and agency business, but also the potential pitfalls.
Creative Credits:
Advertising Agency: CP+B, USA
Photographer: Bryce Boyer
Retoucher: Mando-Matic
Art Director: Keli Hogsett
Senior Copywriter: Aaron Sanchez
Executive Creative Director: Evan Fry
Art Producer: Lindsey Linkow
Group Executive Art Producer: Lisa Lee
Photo Producer: Lisa Schrag
Digital Tech: Wes Ferguson
Asset Producer: Eva Hunter
Project Management: Zach Granowitz, Gene Karaffa
Studio Artists: Andrea Perry, Darryl Tait, Emily Einheit
Molly is the street name for ecstasy. While some people believe Molly is relatively harmless, it often is cut with other harmful drugs – drugs most people have no interest in taking. In short, Molly is not the drug they think it is.
After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, Toronto Crime Stoppers felt compelled to raise awareness about this issue to help make our communities safer. Today, at a Toronto Police news conference Toronto Crime Stoppers launched a new campaign “Cookin’ with Molly” that aims to educate young adults and let them know that Molly is often laced with other drugs.
Press:
Toronto Crime Stoppers Serves Up “Recipes” For Recreational Drugs
#CookinWithMolly PSA campaign shines spotlight on harmful ingredients found in ecstasy
Toronto, January, 2015 — Toronto Crime Stoppers launched its first public service campaign today that provokes recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Warning consumers, “Molly is not the drug you think it is,” the new awareness-building initiative features a video, parodying a cooking show, where a drug lab “cook” shares his recipe for Molly laced with methamphetamine and bath salts.
“After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, we felt compelled to raise awareness about this issue to help make our communities safer,” says Sean Sportun, vice chair, Toronto Crime Stoppers. “MDMA pills don’t come with a list of ingredients and since they can be cut with anything from LSD to caffeine, users can never be certain of what they are getting.”
The “Cookin’ with Molly” creative, developed pro-bono by Toronto Crime Stoppers’ agency of record, DDB Canada Toronto, was unveiled at a Toronto Police news conference today to commemorate Crime Stoppers month. Targeting people between the ages of 15 and 25, the video is currently running online and is supported by preroll, newspaper and transit shelter ads, out of home advertising, and a social media outreach program. The creative drives consumers to www.cookinwithmolly.com, which offers additional content and shareable assets.
“These party-type drugs have been a growing concern, and Toronto Crime Stoppers wanted to tackle this head on without being heavy-handed, so the cooking show format is intended to be tongue-in-cheek,” says Craig Ferguson, senior art director, DDB Canada Toronto. “At the same time, this creative still allows us to educate people on the harmful, hidden ingredients found in MDMA which was our key objective.”
Media planning services for this campaign were donated by OMD Canada. The creative will be in-field from January 9th through to the end of February 2015.
About Toronto Crime Stoppers
Crime Stoppers is a collaboration involving the police, community and the media, which began in Toronto in 1984, as a way to solve and prevent crime. Crime Stoppers provides citizens with a vehicle to anonymously supply the police with information about a crime or potential crime of which they have knowledge. Cash rewards of up to $2,000 are offered to people who call the program and their information leads to an arrest.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2014 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2013. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.
Wednesday, January 7, 2015
Turkey’s favorite tea brand Doğadan’s new edition of Mr. Disease commercials with a new approach. This time, Doğadan drinkers' strong immune systems are defying him. Which means they won’t go down without a fight!
As we always say; this winter will be tougher than ever.
Be Strong.
Creative Credits:
Advertised Brand: Doğadan
Advert Title(s): Büyük Hesaplaşma - The Great Showdown
Headline and Copy text: The Great Showdown among Doğadan and Mr. Disease
Advertising Agency: Plasenta Conversation Agency, Istanbul, Turkey
Production Agency : POW
Director : Dual
We’ve all been bullied at some point in our life, and every year, over 15 million teenagers are the target of bullying and the rise of social media has only exacerbated the crisis. Deutsch NY partnered with Champions Against Bullying, one of the oldest, International non-profits passionate about "creating a society where every child has the opportunity to develop, learn and thrive in an environment without fear," to NOT ONLY raise awareness but TO DO something about bullying.
Through our partnership, a PSA was created using teens reading real posts left on bullied teen’s social media sites. It’s real and it’s raw. The key takeaway – don’t let it be ‘too late,’ we can put a stop to bullying now.
Inspiration: As we visited the social media pages of cyber-bullying targets who took their own lives, we kept seeing an outpouring of positive messages posted onto their pages and realized that if some of this positivity came earlier, things might've turned out differently.
Insight: We set out to make a video that would help teens understand that speaking up earlier matters and letting victims know that even if they aren’t getting the support they need, that doesn’t mean it doesn’t exist.
Belief: We strongly believed that only real posts left on bullied teenagers’ social media could deliver the proper emotional impact – so we compiled messages from the actual social media pages and filmed teens reading them.
In the end, a powerful PSA with an emotional, but important, message was brought to life – bullying can be stopped. At the end of the spot, we remind people to “Be nice. Now.” If you’re interested I’d love to connect you with Leigh Faith-Fujimoto, USA Director of Champions Against Bullying, and our Chief Creative Officer Kerry Keenan. Leigh can share some of the initiatives they have put in to help stop bullying, and Kerry can discuss the idea behind “Too Late” and how we think the powerful message can make a difference.
Creative Credits:
Advertising Agency: Deutsch New York
Chief Creative Officer: Kerry Keenan
Group Creative Director: Karyn Pascoe
Executive Creative Director: Jeff Vinick
Copywriter: Austin Hamilton, Brian Alexander
Art Director: Jessica Giles, Katrina Mustakas
Director of Integrated Production: Joe Calabrese
Executive Producer: Andrea Curtin
Producer: Joe Pernice
Project Managers: Jeremy Gelade, Clara Kim
Tuesday, January 6, 2015
Marmite, the UK's favourite savoury spread, is today launching a brand new teaser to herald the return of its controversial yet celebrated ‘End Marmite Neglect’ campaign.
Released one week ahead of the official TV advertising, the teaser is a 60-second spoof style “micro-documentary” designed to “lay bare the continuing scourge of Marmite Neglect in the UK” that sees “once beloved Marmite jars cruelly rendered to the back of kitchen cupboards” and threatens “full-scale Marmageddon”.
The teaser will make its first debut on Marmite’s owned social media channels, supported with spend across Twitter and Facebook.The digital teaser campaign will also feature an evolving and interactive social “news feed” designed to heighten awareness of ‘End Marmite Neglect’. A heavyweight PR and social media strategy focused on addressing Marmite neglect “once and for all” will follow and complement the teaser. The teaser can be viewed at https://www.youtube.com/watch?v=WufZK3xpz0Y&feature=youtu.be and consumers will be encouraged to join the conversation on Facebook and Twitter using #MarmiteNeglect.
The teaser will also set the scene for the return of the ‘End Marmite Neglect’ TV advertising. The commercial features Marmite Rescue Teams saving neglected jars of Marmite from the back of people’s cupboards and taking them to a re-homing centre where they are paired with Marmite-loving families. Created by Adam & Eve/DDB and first screened in 2013, the “Love it. Hate it. Just don't forget it” campaign will return to TV screens on 12th January. Launching across all networks, with a focus on ITV family channels, the 30-second spot will run until the end of March.
Joanne O’Riada, Marmite Brand Manager, said: “This film is part of a digital-first teaser campaign that will renew the ‘End Marmite Neglect’ campaign for 2015. By creating a world ‘beyond’ the commercial, the teaser and its supporting PR and social media campaign, will increase the noise around and shareability of the TV campaign while delivering a light-hearted reminder of the ‘Love it. Hate it. Just don't forget it’ strapline.”
Pirates,” the latest installment in the ongoing 1-800 Contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O’Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx.
Timber was tapped to supervise Director Phil Morrison’s massive green screen shoot and execute the visual effects that would take the pirates from dry land to open ocean. To produce an authentic, fog-soaked pastiche, the ship scene was filmed with smoke, which created the unavoidable consequence of green “spill” that was suppressed in post by Dave Hussey of Company 3 and the Timber team. To place the ship in its watery context, Timber scouted docks to film with the exact height and dimension for perfect background plates; they then used tracking and projection to help unite the ship and sea elements seamlessly. To further enhance the cinematic feel of the commercial, Timber concepted and created a burning ship and a frenzy of sharks.
The spot’s concept was massive, and we wanted to add elements that would provide thematic visual interest. The agency and Phil said ‘go for it,’ and that’s exactly what we did,” says Timber Partner & Creative Director Jonah Hall. “Burning ships and sharks – that’s a veritable visual effects playground. It was pure enjoyment.”
Creative Credits:
Client: 1-800 Contacts
Advertising Agency: Pereira & O’Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Senior Broadcast Producer: Elisa Moore
Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose
Visual Effects: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
EP: Chris Webb
Head of Production: Michael Theurer
Lead Smoke Artist: Chris Homel
Assistant Smoke: Austin Hickman-Fain
Producer: Emily Avoujageli
Editorial Company: Arcade Edit
Editor: Greg Scruton
Assistant Editor: John Gallagher/Ryan Andrus
EP/Managing Partner: Damian Stevens
EP: Nicole Visram Producer: Gavin Carroll
Color: Company 3
Colorist: Dave Hussey
Music: Future Perfect
Executive Producer: Maxwell Gosling
Sound: 740 Sound
Sound Designer: John Martin
Mix: One Union
Saturday, January 3, 2015
A new ad campaign launched today introducing a new vision for McDonald's with an animated commercial called "Arch enemies." In it the fast food chain illustrates its renewed focus on "lovin'" by showing characters that have long been enemies -- the Smurfs and their antagonist Gargamel, Batman and the Joker, a Chicago Bears fan and a Green Bay Packers fan, Freddy from "Nightmare on Elm Street" and Jason Voorhees from "Friday the 13th," with one big difference, these encounters end happily...cue new tag line: Choose Lovin'.
The song featured in the ad is “Love Is Endless” by MoZella.
Creative Credits:
Advertising Agency: Leo Burnett
Remember Paolo Salomao (creative director and co-founder of the East End Project studio) who filmed his wife, Chelsea Ranger singing in the car? You know, that video that went wildly viral on YouTube (16 million to date) and earned the lovely Chelsea an appearance on the Ellen show...Acura and it's ad agency Mullen are taking advantage of that success by featuring her behind the wheel of a 2015 Acura RDX in their newest commercial "Drive Like a Boss".
Yup, this is Blondie's song "Rapture", and kudo's to our fellow Torontonians!
Creative Credits:
Ad Agency: Mullen
A teaser to the official teaser preview for Marvel's "Ant-Man" then come back and catch the full thing during the two-hour series premiere of "Marvel's Agent Carter" Tuesday, January 6...advertising can truly be cruel sometimes!
Paul Rudd as Scott Lang
Evangeline Lilly as Hope Van Dyne
Friday, January 2, 2015
When muddy conditions turn monstrous, it’s up to the 2015 Nissan Rogue with its Intuitive AWD System to save the day as we see in the brilliant new ad created by TBWA, Toronto...cue the mud monsters.
Creative Credits:
Advertising Agency: TBWA, Toronto, Canada
Executive Creative Director: Allen Oke
Creative Directors: Rodger Eyre, Gerald Kugler
Associate Creative Director: Susie Lee
Copywriters: Jonah Flynn, Luke Skinner
Art Director: Susie Lee, Ryan Speziale
Head of Broadcast: Nadya MacNeil
Account Supervisor: Christine Rowe
Production House: Radke
Director: Leigh Marling
DP: Chris Soos
Executive Producer: Scott Mackenzie
Line Producer: Andrew Graham
Editing: Saints Editorial
Executive Producer: Tory Osler
Editor: Mark Paiva
Assistant: Red Barbaza
Post Production/VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Jess Pierik
VFX Supervisors: Vicky Osborn, Mikael Pettersson
CG Lead: Vicky Osborn
Flame/2D Lead: Rob Walker
Audio House: Eggplant Collective
Head of Production: Nicola Treadgold
Director / Audio Producer: Adam Damelin
Engineer: Nathan Handy
Creature Design: Tyler Gibb
Thursday, January 1, 2015
While elegant symmetry and flawless design are indispensable hallmarks of the Motorola Moto 360 smartwatch, sometimes what really matters is how conveniently a beautiful piece of technology can connect you with a Tinder match. Droga5 playfully unveils the device’s real-world functionality with the new 6-spot campaign “A Watch For Our Times” helmed by acclaimed Believe Media director Floria Sigismondi.
Each spot starts out with the cliches of traditional luxury watch advertising: intricate close-ups of the timepiece, the male voiceover listing a series of one-word descriptions, classical music, the distant gaze of a beautiful model. The familiar highbrow formula then takes a surprising turn, as the watch-face suddenly lights up with the familiar e-notifications of Tinder dating, text messages, and food delivery service.
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In one spot, a stunning blonde woman is seen preening in the mirror, accompanied by the dramatic voiceover: “Beauty. Refinement.” The watch she is donning lights up with a text from Amy, who has sent a string of celebratory emojis. The narrator continues on in the same indulgent tone: “Winky face. Martini glass. Party thing.”
Floria Sigismondi is known for directing ads for premiere brands such as Thierry Mugler, CoverGirl, Absolut, and MAC Cosmetics with her signature cinematic style. The Moto 360 campaign sees Sigismondi flex her skill for crafting sophisticated narratives and take it to the most unexpected of places, as she subtly melds the luxury world to the real world with a tongue firmly in cheek.
Creative Credits:
Advertising Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Creative: Bryan Stokely
Creative: Martins Zelcs
Creative: Spencer LaVallee
Creative Mutant: Jen Lu
Designer: Mark Yoon
Executive Producer: Matt Nowak
Senior Art Producer: Julia Menassa
Senior Print Producer: Jeannie O’Toole
Production Business Manager: Librado Sanchez
Global Business Director: Bryan Yasko
Account Director: Brian D’Entremont
Account Manager: Kate Behne
Associate Account Manager: Lucie Kittel
Group Brand Strategy Director: David Gonzales
Brand Strategy Director: Dan Wilkos
Communications Strategist: Elsa Stahura
Client: Motorola
SVP Global Marketing & Communications: Adrienne Hayes
Global Brand Director: Barry Smyth
Sr. Brand Communications Manager: Katie Cowan
Brand Manager: Amee Shah
Production Company: Believe Media
Director: Floria Sigismondi
Executive Producer: Liz Silver
Executive Producer: Luke Thornton
Executive Producer: Jannie McInnes
Head of Production: Vitaly Kashman
Producer: Oualid Mouaness
Editorial: Cutting Room
Executive Producer: Melissa Lubin
Editor: Chuck Willis
Color: The Mill
Colorist: Michael Rossiter
Finishing/FX: Light of Day
Audio Post: Heard City
Mixer: Keith Reynaud
Music: Barking Owl
Creative Director/Partner: Kelly Bayett
Head of Production: Whitney Fromholtz
Photography
Photographer: David Hughes
Agent: Rebecca Roberts
State Farm has launched a brand new chapter of its popular “Born to Assist” ad campaign with “Best of the Assist,” a game-changing broadcast :60 for the 2014-2015 NBA season. The first of several commercials set to debut in the weeks ahead, “Best of the Assist” finds Cliff Paul catapulted into the ranks of the State Farm National Bureau of Assists, a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.
The campaign was developed by State Farm advertising agency Translation, which has overseen strategy and creative for the “Born to Assist” campaign since its inception during the 2012-2013 NBA season.
This year, the campaign’s debut spot, “Best of the Assist,” was accompanied on its Christmas Day launch by “Seen It All,” a broadcast :30 spotlighting the Bureau’s Chief Assist Officer Don Stockton. Similar spots, focusing on the National Bureau of Assist team, will continue to roll out through the remainder of the NBA season.
Creative Credits:
Brand/Client: State Farm
Campaign Title: Born to Assist
Spot Title: “Best Of The Assist,” “Seen it All”
First Air Date: 12/25/14
Advertising Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Creative Director, Copywriter: Nick Sonderup
Creative Director, Art Direction: Andy Grant
Copywriter: Katherine O’Brien
Director of Content Production: Miriam Franklin
Executive Producer: Josh Reynolds
Account Team: Susanna Swartley, Zach Dioneda, Stacia Andrews, Julia Farber
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Eric Schmidt
Executive Producer: Shawn Lacy
Line Producer: Tracy Broaddus
Editorial Company: Final Cut
Editor: Crispin Struthers
Post Executive Producer: Saima Awan
Post Producer: Jenifer Locke (LA), Viet-An Nguyen (NY)
VFX Company: MPC
VFX Artist: Marcus Wood
VFX Executive Producer: Justin Brukman
VFX Senior Producer: Matthew Loranger
Audio Post: Final Cut NY
Mixer: Teressa Tate
Executive Producer: Stephanie Apt
Producer: Alek Rost
Music: Felt Music London
Composer: Lorenzo Pignacci
Executive Producer: Steve Spiro
Producer: Steve Spiro
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