State Farm has launched a brand new chapter of its popular “Born to Assist” ad campaign with “Best of the Assist,” a game-changing broadcast :60 for the 2014-2015 NBA season. The first of several commercials set to debut in the weeks ahead, “Best of the Assist” finds Cliff Paul catapulted into the ranks of the State Farm National Bureau of Assists, a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.
The campaign was developed by State Farm advertising agency Translation, which has overseen strategy and creative for the “Born to Assist” campaign since its inception during the 2012-2013 NBA season.
This year, the campaign’s debut spot, “Best of the Assist,” was accompanied on its Christmas Day launch by “Seen It All,” a broadcast :30 spotlighting the Bureau’s Chief Assist Officer Don Stockton. Similar spots, focusing on the National Bureau of Assist team, will continue to roll out through the remainder of the NBA season.
Creative Credits:
Brand/Client: State Farm
Campaign Title: Born to Assist
Spot Title: “Best Of The Assist,” “Seen it All”
First Air Date: 12/25/14
Advertising Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Creative Director, Copywriter: Nick Sonderup
Creative Director, Art Direction: Andy Grant
Copywriter: Katherine O’Brien
Director of Content Production: Miriam Franklin
Executive Producer: Josh Reynolds
Account Team: Susanna Swartley, Zach Dioneda, Stacia Andrews, Julia Farber
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Eric Schmidt
Executive Producer: Shawn Lacy
Line Producer: Tracy Broaddus
Editorial Company: Final Cut
Editor: Crispin Struthers
Post Executive Producer: Saima Awan
Post Producer: Jenifer Locke (LA), Viet-An Nguyen (NY)
VFX Company: MPC
VFX Artist: Marcus Wood
VFX Executive Producer: Justin Brukman
VFX Senior Producer: Matthew Loranger
Audio Post: Final Cut NY
Mixer: Teressa Tate
Executive Producer: Stephanie Apt
Producer: Alek Rost
Music: Felt Music London
Composer: Lorenzo Pignacci
Executive Producer: Steve Spiro
Producer: Steve Spiro
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