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Sunday, June 29, 2014

The Arctic 30 Story Isn't Over (a short film by Olivier Agostini)

Posted on 7:24 AM by veer


In his latest for film Greenpeace, director Olivier Agostini crafts a comedic story about what people can do to save the arctic. It's not for the faint of heart.

Although the film weaves a very humorous tale, the story it tells, as unlikely as it might seem, is actually based on real events. The narrative unfolds in the office of Gary Stephenson, a small business owner who is passionate about the environment, respects the work of Greenpeace and loves whale music…a lot. He recruits office assistant Dina, a woman a few years past her prime, to embark on a harrowing mission to save the Arctic.

Everything Gary describes as he relates the details of the mission to Dina — the goal of which is to put a banner on the side of an oil rig — actually happened to the Arctic 30, a team of dedicated Greenpeace activists who set out to save Arctic from oil drilling. They were blasted by water cannons, even shot at, and eventually arrested and detained for 12 months in a Russian prison. Actual footage from the real event is shown at the end of the film.

Agostini connected with Greenpeace because they had seen some of his other projects that, in the director's own lighthearted and comical style, raise awareness to social causes, such as water conservation and distracted driving.

"This film is a comedic interpretation of a very serious situation that is currently happening in Russia," says Agostini. "We wanted to draw attention to plight of the Arctic 30 without solely relying on documentary style footage. We hope this film will reach and raise awareness to a broader audience, not just green-minded individuals, in an entertaining and engaging way."

The film was produced in conduction with production agency Future Camp in association with Brooklyn-based production company Greenpoint Pictures, who represents Agostini in the US. More at http://savethearctic.org/

Creative Credits:
Title: The Arctic 30 Story Isn't Over
Client: Greenpeace

Director: Olivier Agostini
Writer: Olivier Agostini

Production Agency / Concept: Future Camp
Production Company: Future Camp in association with Greenpoint Pictures

Creative Director: James Turner
Art Director: Iris Andrews

“Gary”: Dennis Delsing
“Dina”: Barbara Conway
“Tony”: Myles Cranford
VO: James Turner

Producer: Rebekah Sindoris
Production Coordinator: Karen Henry
Assistant Production Coordinator: Roman Guisset
1st AD: Stephanie Cluff

DOP: Chris Saul
1st AC: Kyle Wright
D.I.T.: Earl Fulcher

Gaffer: Team Bashet
BB Electric: Zak Hindle
Key Grip: Matthew Brown
Swing/Grip/Elec: Matthew Siriouthay

Art Director: Jessica Manke
Set Dresser: Noam Karl
Set Dresser: Heather Drouillard
Set Dresser: Brad Salo
Art PA: Carli Barajas

Stylist: Erika Melody Frank
Wardrobe PA: Cherish Lee Crum

Sound Mixer: Josh Chavez
SFX: Joel Gerlach

Editor: Olivier Agostini & Aron Rosenthal
Post: C03
Color Correction: C03
Read More
Posted in Featured Ads, PSA, Public Awareness | No comments

Startup Production Shop Zandrak Creates Beautiful "Where First" Spot

Posted on 7:02 AM by veer


People expect certain things to be bland: saltine crackers, the DMV, CSPAN, high school reunions more than 20 years after high school, and financial commercials. Are these kind of ads just uninteresting because finance itself isn’t particularly exciting? Or is it possible that advertisers just haven’t given these ads the chance to be meaningful?

This was the question Zandrak got to tackle this past month during our latest spot, "Where First," a commercial for Dale Frank Financial Services. Going into this project, we were prepared for the massive challenge of trying to find something personable about finance and retirement planning; but what we quickly found out is that the challenge was really only an imagined one...Read more behind the scenes and spot details here.

Creative Credits:
Production: Zandrak
Director- Charles Frank
Producer- Andrew Hutcheson
Writer- Kyle Harper
Gaffer- David Brickel
Key Grip- Adam Silverstrim
Cinematographer- Kunitaro Ohi
1st Assistant Camera- Kevin Beuschen
Production Designer and Actress (Young Wife)- Rachael Currie
Location Manager- Ben Madeires
Actor (Young Husband)- Dylan Grunn
Actor (Older Husband)- Mark Davies
Actor (Older Wife)- Dawn Frank
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Posted in Featured Ads, Financial Industry | No comments

Stunning visuals in experimental short to be used by Tesla Motors

Posted on 6:52 AM by veer


Supply & Demand director David Holm has created Tesla Motor’s first experimental film promoting the company’s fully electric luxury sedan.

Pacing, sound design and visuals blend together effortlessly in “Tesla: Origins” as we open on an epic journey through space and time. Abstract and beautiful, the compelling film unveils Tesla’s birth from the ether of the universe, arriving on earth to harness the energy of the cosmos and bring electricity to our barren world...

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Posted in car advertising | No comments

Cyberbullying Ad Campaign via Bully Zero Australia Foundation

Posted on 6:47 AM by veer


TV commercial for Bully Zero Australia Foundation from the brain and pen of ad guy Pat Langton, who works for leading independent Melbourne ad agency Magnum Opus, who has contributed a new TV ad for free to a leading anti-bullying organisation.

With the assistance of production company VisualKin, Pat directed the very visual TVC about 2 years ago and after trying many potential outlets finally found a great organisation to use it called Bully Zero Australia Foundation (www.bzaf.org.au). The ad will run on Australian TV for the next 4 weeks on Channel 10, 1, 11 and Channel 7.

"We acknowledge and congratulate Pat Langton/Magnum Opus for all their hard work to deliver an commercial that shows a compelling messages about the dangers of cyber bullying. With their support we are a step closer to a safer nation for every generation." Oscar Yildiz CEO Bully Zero Australia Foundation
Speaking from the agency’s Cremorne headquarters, Pat said:

“Cyber bullying is growing in prevalence and can be just as harmful – perhaps even more so – than actions which we would all recognise as more traditional bullying on the playground. The nature of social media means that untruths and persecution can thoughtlessly spread like wildfire within a school or suburban community, and can result in distress, isolation, and even, tragically, self-harm and suicide. This is just one small step to stress to the target audience that bullying in any form is very much not OK under any circumstances.”

Creative Credits:
Agency: Magnum Opus
Client: bzaf.org.au
Directed by: Pat Langton
Visual effects: Matt Langton
Production: VisualKin.com
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Posted in Featured Ads, PSA, Public Awareness | No comments

Brazilian Footballer Neymar Jr. and the Panasonic Chant

Posted on 6:37 AM by veer


This is a real live video of the Neymar Jr. Chant, a track with lyrics created from messages of support collected from Neymar Jr. fans all over the world, and set to the sound of his feet on the ball from his best 10 plays chosen according to fan votes.

This was made by playing a rhythm on a spike-shaped turn-table, while using a zoetrope technique to reproduce famous scenes of Neymar Jr. which gave form to this rhythm.

Creative Credits:
Advert title: Neymar Jr. Chant
Advertising Agency: dentsu inc., Tokyo, Japan Agency website:
Concept / Creative Direction: Reietsu Hashimoto (dentsu inc.) Creative
Direction: Daima Kawamura (TAGRU Inc./Projector inc.) Accout Exective:
Hiroaki Nakamura (dentsu inc.)
Casting: Koichiro Fujino (dentsu inc.)
Producer: Shingo Hiraoka (dentsu inc.)
PR Planning: Yohei Nemoto (Dentsu Public Relations inc.)
Director: Masato Seto (Padme Film)

Chant Producer: Gota Yashiki
Chant Recording Engineer: Takanori Ishigami DJ performance: DJ TAKAKI Performance & Recording Engineer: Michinori Sato
Beat Track Create and Manipulate: ECCY
Music and Performances producer: Junichi Takekawa (DAVID WATTS inc.) Chant
Supervisor: Chikuhi Koichi (trive inc.)

Film Director: Toyokazu Shinoto (FINAL IMAGE Inc.) Film Producer: Tsuyoshi Hashimoto (INVITAION Inc.) Film Editor: Yuichiro Hayashi (INVITAION Inc.) Film Production Management: Ray Kikuchi (INVITAION Inc.) Demo Film: Nohiro Yako (flapper3 inc.)
Designer: Tetsuhiro Sugawara (Stilllife) Film Planning: Takashi Ohashi Film
Planning: Subaru Matsukura (ovaqe inc.) Film Planning: Maya Fukuda (dentsu
inc.) 3DCG animation: Yoshiyuki Odajima (DGZ) 3DCG animation: Keisuke Ito
(KEITOON) Technical Cordinate: Yasuo Ishikawa (Joytoy Promotion Inc.) Technical Director: Takeru Kobayashi (BIRDMAN inc. / OROTI) Production
Design: Kiyoshi Kagiyama (NITTO inc.)


Assistant Producer: Shinzi Hagiuda (DGZ) Facebook App Deveropment: Shohei Yokoyama (Motion Picture inc.) Server Engeering: Masato Okajima (MONSTER DIVE inc.) Text Supervisor: Chikuhi Koichi (trive inc.) Production Manager:
Raitaro Hayashi (RAIDEN)
Assistant: Ryo Nakagawa (dentsu inc.)

Client Accout ManagerCreative: Goro Osawa (Panasonic Corporation inc.) Client Accout Manager PR: Ktsuyuki Ito (Panasonic Corporation inc.)
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Posted in Featured Ads | No comments

World's Smallest Football Stadium - The Herta Vending Machine

Posted on 5:11 AM by veer


For the launch of its special Knacki® FootBall - small meat balls that look like footballs - Herta™ has placed a vending machine that offers these meat balls for free. But what people didn't know, was that they had to play a match inside the vending machine against the Belgian football legend Leo Van Der Elst. Discover how people reacted when they found out that they had to play in the world's smallest football stadium.

Creative Credits
Advertising Brand: Knacki Football
Advert title: The Football Machine
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play
Read More
Posted in European Ads, Featured Ads, Food and Drink | No comments

Philadelphia Cream Cheese "Philly Up" via Toronto's Union Creative

Posted on 5:02 AM by veer

Philadelphia Cream Cheese is rolling out a new campaign encouraging Canadians to “Philly Up”. The campaign, which launched recently with two TV spots, encourages Canadians to embrace everyday challenges and show that Philly is an essential part of making the most of everyday. This campaign marks Kraft Canada’s fresh approach to marketing the Philly brand and looking at their iconic brands in a different light. Campaigns are now grounded in consumer insights and cultural points of view leading to, what Kraft calls, Big Magnetic Ideas. “Philly Up” is a great example of the transformation that’s happening at Kraft.

A new wave of creative which builds off of the tv spots by bringing it to life ‘on the streets’, is starting to appear in select markets. This evolution of the campaign includes a new outdoor media buy featuring striking visuals of Canadians wearing Philly as “eye black” along with a rallying cry to “Philly Up”. Transit shelters and billboards in Toronto, Montreal, and Vancouver feature dramatic portraits along with playful headlines encouraging Canadians to take on their mornings and make the most of their day. Consumers will also experience station dominations in Toronto’s Union Station, Vancouver’s Burrard Station, and Montreal’s Berri Station. Messaging on posters, pillars and decals encourage commuters to “Philly Up” for their morning commute.








via: Union Creative
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Posted in Canada, Featured Ads, Food and Drink | No comments

Neutrogena MEN Initiates Crusade To End Junkface via BBD Canada & Tribal Worldwide

Posted on 4:50 AM by veer


Whether it’s due to naivety or apathy, men across Canada continue to wash their junk with the same bar of soap they use to wash their face. This practice has given rise to a widespread ‘condition’ called Junkface.

According to a study conducted by Ipsos Reid from May 16th to May 23rd, 2014, which surveyed men across Canada, 72 per cent of respondents admit to the practice of Junkface. To combat and stop the spread once and for all, Neutrogena® MEN® has launched, “The Campaign To End Junkface”.


In 2013, the men’s grooming category grew 17 per cent in Canada with the introduction of a multitude of new products. Given the competitive set is well entrenched in 2-in-1 products and body washes, Neutrogena® MEN® holds a unique position as a brand designed specifically for a man’s face. To raise the profile of the Neutrogena®MEN® brand and increase relevancy amongst 25 to 35-year-old men, the humorous campaign cleverly highlights Neutrogena’s point of differentiation while offering Neutrogena® MEN®’s Face Wash as the cure for Junkface.

“Men are an evolving and important consumer group, with very different behaviours and attitudes about skin care than women,” says Ted Lachmansingh, group brand director, Neutrogena Canada. “To engage young, professional men, we’re taking a very different approach to the way we communicate to women, by speaking to men in a more humorous and relatable way.”

Conceived by DDB Canada’s Toronto office in collaboration with Tribal Worldwide –Toronto, “The Campaign To End Junkface” aims to change men’s behaviour by placing a mirror up to their questionable existing routine involving bar soap co-mingling. The national campaign across English-speaking Canada includes a 60-second video, pre-roll, online advertising, wild postings, out-of-home advertising, sampling, in-store Junkface Prevention Kits, influencer outreach and digital content for key social sites. Media relations and social outreach by Rpr Marketing Communications round out the integrated program.

All of the integrated campaign elements drive to www.stopjunkface.com, where people can learn more about Junkface spread the message to their friends and download a Junkface prevention coupon for Neutrogena® MEN®’s Face Wash.

“Guys don’t think about what they use to wash their face,” says David Ross, creative director, DDB Canada. “By shedding light on this nasty behaviour in a humorous way, the Junkface campaign is meant to trigger an ah-ha moment to get them to start thinking twice about what they use on their face.”

The eight-week integrated campaign launches on June 26, 2014 with J3 responsible for media buying and planning.
Read More
Posted in Canada, fashion industry, Featured Ads | No comments

Sunday, June 22, 2014

FIFA World Cup Nations Starting Line Ups Set To Movie Poster Remakes

Posted on 5:27 AM by veer










Creative Credits:
Ad Agency: Invasione Creativa, Italy
Creative Director: Edoardo Santamat and Benedetto Papi
Read More
Posted in Featured Ads, sports ads | No comments

Visa Samba do Brasil (Samba of Brazil) - World Cup 2014

Posted on 5:05 AM by veer


Shot in each of the 32 qualified countries, the new Visa World Cup Digital Campaign shows how every nation has its own charismatic Samba

Every country has its own Samba, its own joy, its own way of dancing with a football. And since every dance needs a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to show the world how their nation celebrates the FIFA World Cup.

The result is The Samba of the World, a spirited journey around the globe. Get to know each country's wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country's football rituals and history.

Select each country's flag at the Visa World Cup site to jump between all 32 films. Or go straight to The Samba of the World YouTube playlist.

The Visa site also has a Teletransporter that, using your webcam, puts you in some classically World Cup situations like taking a selfie with Zidane and Cannavaro, giving rubdowns to players, and doing Higuita's unmistakable scorpion save. New templates are added as the tournament progresses allowing fans to live the matches' most talked about moments.

Visa Samba of the USA...


Visa Samba d'Italia (Samba of Italy)...


Visa Samba Hrvatske (Samba of Croatia)...


Creative Credits:
Agency: AKQA
Creative Directors: Hugo Veiga, Diego Machado
Art Director: Cloves Menezes, Daniel Soares
Sr. Designer: Tim McCracken
Copywriter: Josh Kobrin
Producer: Amy Yvonne Yu
UX Design: Emma Lawler
Developers: Mayo Tobita, Hiro Yamane, Richard Tirta
Account: Lauren David, Cristiano Alburritel, Ricky Schramm
Production Company: SKUNK
Adviser to Directors: Saman Kesh
Music: COPILOT Strategic Music + Sound

Read More
Posted in Featured Ads, sports ads, Visa | No comments

Orangina Angers World Cup Football Fans Around The World with it's Miss O Can

Posted on 4:51 AM by veer


Orangina Miss O !, launches The Antifoot Can.
The very first can that can switch off every single football game on TV, in total secrecy.

Orangina Miss O !, is the low calorie version of Orangina, the french soda.

To all women and men that are not interested in Football.
What will be all over the news this summer?
Football.

We’ll watch football, drink football, breathe football
Thousands of live feeds and post game analysis
Thousands of conversations in bars,

Thousands of promotional displays in your stores
Thousands of passionate songs : sung nicely… or not.

But hidden behind these figures, lie even more outrageous ones: the figures talking for those who are not interested in Football – or that can’t even stand it

The 4 billion women and men that are not willing to watch a single game.

The 37 million French women and men that have no interest in Football.

Nothing shocks you ?

This summer the minority of people who cherish football in their hearts, will impose their will on the vast majority who want nothing to do with it.

Fortunately with Orangina Miss O ! , we stand by this unjustly silenced majority : the women, and men, who are imprisonned in the shackles of football.
That’s why we’ve invented THE ANTIFOOT CAN

Creative Credits:
Agency: Fred & Farid, Paris
Brand: Orangina France
Campaign: THE ANTIFOOT CAN BY ORANGINA MISS O ! #CanetteAntiFoot

Creative directors: Fred & Farid
Copywriters: Ugo Martinez et Guillaume Roukhomovsky
Art Directors : Guillaume Roukhomovsky , Radouane Gouassi

Brand supervisor : Stanislas de Parcevaux, Florence Burtin,
Aline Bonnet, Romain Burgevin, Fanny Comau
Account Director : Florent Depoisier
Social media manager : Matthieu Bouillot
Agency producer : Deji Odulate

Production : Wanda Production
Director : Patrick Cassir
Producers : Hélène Ségol, Marie Le Roux
Read More
Posted in European Ads, Featured Ads, sports ads | No comments

KOA: Where To Find Your Perfect Campfire

Posted on 4:36 AM by veer


You’ve seen it a thousand times. That bright yellow sign that stands for KOA — Kampgrounds of America. Maybe you’ve wondered, “What’s Behind The Yellow Sign?” Well, you’re about to discover it’s the very best of camping.

Creative Credits:
Advertising Agency: LRXD, Denver, CO
Chief Creative Officer: Kelly Reedy (Chief Executive Officer) & Eric Kiker (Chief Strategy Officer)
Creative Director(s): Jamie Reedy & John Gilbert
Director of Photography: Colin Arndt
Additional credits:
Copywriter(s): Jamie Reedy
Integrated Producer: Jessi Dana
Production Company & City: Dokument Films, Santa Monica, CA
Director: David Serota
Executive Producer (Production Co): Rich Carter
Line Producer: Jenna Pfefferle
Post Production & City: Dokument Films
Editorial Company & City: Dokument Films
Editor: David Serota / Peter Harding
Music Company & City: Luke Sullivant, Nashville, TN
Audio Sweetening: Rocky Mountain Recorder, Denver, CO
Animation Company & City: Spillt, Denver, CO
Account Director: Felicity Coye
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Posted in | No comments

Ladbrokes "Iconic Celebration" 2014 World Cup Ad That Had To Be Removed From YouTube

Posted on 4:29 AM by veer


Some two weeks ago, Ladbrokes launched a video celebrating the love of football and the World Cup that so many people around the world share right now. Ladbrokes was kindly asked to remove the video ‘Iconic Celebration’ from their YouTube channel due to sensitivity of using Christ the Redeemer in commercial content. Ladbrokes wanted to celebrate the World Cup by featuring the most iconic statue from the football motherland. Not to offend any but to embrace the World Cup notion.


Brazil is hosting this summer’s #WorldCup2014 and football finally returned to its home turf. For four weeks straight, Rio and Brazil is the nexus of celebration and passion as football fans around the world gather for the most iconic event in contemporary football history. This was the principle idea of #IconicCelebration from Ladbrokes.

The Danish ad from Ladbrokes took us straight to Rio to the ultimate celebration – using one of the world’s most famous symbols, the video leaped into a scenic shot of the 98 feet statue of Christ the Redeemer overlooking Rio de Janeiro wearing a football jersey.

The keyword for the campaign is passion, the passion all football fans share, and just this once every fourth year, everyone get to cheer together, regardless of nationality, religion and background – we cheer for football.
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Posted in Featured Ads, sports ads | No comments

Sunday, June 8, 2014

Adriana Lima Football vs. Futbol - FIFA World Cup Official Kia Commercial

Posted on 1:31 PM by veer


The 2014 FIFA World Cup™ is here. Adriana Lima and Kia want us all to put down the football and pick up a futbol.


Lima Transforms a Man Cave...


Adriana Brings Futbol to a Sports Bar...


Read More
Posted in Featured Ads, Kia Motors, sports ads | No comments

Adidas House Match ft Beckham & Zidane vs Bale & Lucas Moura: All in or nothing

Posted on 1:21 PM by veer


Adidas Football World Cup 2014 New Commercial Zidane vs Beckham vs Bale World Cup Legends Zidane and Beckham vs Bale and Lucas Moura

World Cup football legends David Beckham and Zinedine Zidane take on Gareth Bale and Lucas Moura, who seem more interested in a video game than the beautiful game, and school them, turning Beckingham Palace into their own personal football pitch.
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Posted in Adidas, Featured Ads, sports ads | No comments
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      • The Arctic 30 Story Isn't Over (a short film by Ol...
      • Startup Production Shop Zandrak Creates Beautiful ...
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