The Beast Is Revealed, 2016 Toyota Tacoma

To introduce the new Toyota Tacoma at the 2015 Detroit Auto Show, the automaker and longtime agency partner Saatchi & Saatchi called upon creative studio Carbon VFX to help lead the charge for the visually dynamic “Invisible Truck.” Headed by Co-Director/Creative Director Chris Noellert, the gorgeous and unique :30 pushes the boundaries of automobile advertising content with a smart and highly conceptual approach.

Saatchi & Saatchi challenged Carbon to create an invisible car, but instead of gravitating toward the simple solution utilizing heavy visual effects, the team decided to approach the problem from a different angle. Noellert opted to focus on visual environmental cues that suggested the presence of the vehicle, so the audience would mentally connect the dots and see the car in their mind’s eye.

Creative Credits:
Client: Toyota Tacoma
Title: “Invisible Truck”

Ad Agency: Saatchi & Saatchi LA
Creative Director: John Payne
Associate Creative Directors: Vidur Raswant, Verner Soler, Julia Regan
Sr. AD: Max Wang
Sr. CW: Anthony Brooks
Executive Integrated Producer: Margaret Nickerson
Sr. Producer: Holly Otto
Integrated Producer: Lyndsey Wilson

Co-Directors: Tony Di Zinno (SaF Productions), Chris Noellert (Carbon VFX)

Editorial Company: Whitehouse Post
Editor: Josh Bodnar
Assistant Editor: Jeremiah Mayhew
Executive Producer: Joni Williamson
Producer: Jonlyn Williams

VFX, Color, Finishing: Carbon VFX
Co-Director, Creative Director, Lead Flame: Chris Noellert
CG Supervisor: Matthew Stevens
CG FX Animators: Denis Gauthier, Daniel Naulin, Tom Connors
Flame Assist: Jim Gomez
Colorist: Mark Todd Osborne
Executive Producer: Marlo Baird Kinsey
Producer: Michael Theurer

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Viral Video Sensation Chelsea does her rendition of Blondie’s “Rapture” in Acura’s latest commercial “Drive Like A Boss"

Remember Paolo Salomao (creative director and co-founder of the East End Project studio) who filmed his wife, Chelsea Ranger singing in the car? You know, that video that went wildly viral on YouTube (16 million to date) and earned the lovely Chelsea an appearance on the Ellen show...Acura and it's ad agency Mullen are taking advantage of that success by featuring her behind the wheel of a 2015 Acura RDX in their newest commercial "Drive Like a Boss".

Yup, this is Blondie's song "Rapture", and kudo's to our fellow Torontonians!

Creative Credits:
Ad Agency: Mullen

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Nissan Canada's Monstrous Muddy Roads Commercial for the 2015 Rogue via Toronto's TBWA

When muddy conditions turn monstrous, it’s up to the 2015 Nissan Rogue with its Intuitive AWD System to save the day as we see in the brilliant new ad created by TBWA, Toronto...cue the mud monsters.

Creative Credits:  
Advertising Agency: TBWA, Toronto, Canada
Executive Creative Director: Allen Oke
Creative Directors: Rodger Eyre, Gerald Kugler
Associate Creative Director: Susie Lee
Copywriters: Jonah Flynn, Luke Skinner
Art Director: Susie Lee, Ryan Speziale
Head of Broadcast: Nadya MacNeil
Account Supervisor: Christine Rowe
Production House: Radke
Director: Leigh Marling
DP: Chris Soos
Executive Producer: Scott Mackenzie
Line Producer: Andrew Graham
Editing: Saints Editorial
Executive Producer: Tory Osler
Editor: Mark Paiva
Assistant: Red Barbaza
Post Production/VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Jess Pierik
VFX Supervisors: Vicky Osborn, Mikael Pettersson
CG Lead: Vicky Osborn
Flame/2D Lead: Rob Walker
Audio House: Eggplant Collective
Head of Production: Nicola Treadgold
Director / Audio Producer: Adam Damelin
Engineer: Nathan Handy
Creature Design: Tyler Gibb

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Toyota Hilux Legend 45 TV Ad - 2014

Celebrating 45 years of the legendary Toyota Hilux with ad agency FCB Johannesburg's latest commercial entitled "Legend".

Credits:
Advertising Agency: FCB Johannesburg
Production: Bioscope Films
Country: South Africa
Director: Hylton Tannenbaum
Executive Creative Director: brett morris
Creative Director: Tian Van Den Heever
Art Director: Ross Makepeace
Copywriter: Francois Delport
Executive Producer: Daniel Kaplan
Agency Producer: Noeleen Burley

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Volvo - From Sweden Not Hollywood

Volvo Cars UK has unveiled its latest campaign, From Sweden Not Hollywood – a series of 28 visually-striking idents for its sponsorship of Sky Atlantic. The two year partnership sees Volvo appear in Sky Atlantic for 60 seconds every hour of programming, 24 hours a day.

Created by Grey London, the idents – which will be on-air until 2016 in a deal brokered by Mindshare & Sky Media – celebrate the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film terminology.

Filmed in Stockholm and Kiruna, the insightful executions compare and contrast the explosive drama of Hollywood production to the no-less-dramatic natural beauty of Sweden. Beautifully shot, they reflect the pillars that underpin Volvo’s revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars.

Idents include:

Soundtrack, from Sweden not Hollywood: the visceral roar of a thundering hillside waterfall.

Body double, from Sweden not Hollywood: the shimmering, rain-patted reflection of an isolated, serene-looking lakeside Volvo car.

Greenscreen, from Sweden not Hollywood: a bird’s eye view of a road winding through a stunning, as-far-as-the-eye-can-see Swedish forest.

Suspense, from Sweden not Hollywood: a Volvo’s headlights creeping their way through an eerie, foggy, dense and pitch black forest.

Kylee Rush, Brand and Launch Manager at Volvo Car UK, says: “These eye-catching idents are epic, in-line with both Sky Atlantic’s programming and Sweden’s landscape itself. The series allows us to organically showcase two Volvo cars, the XC60 and V40, within visually stunning Swedish vistas, while simultaneously talking to viewers in a very intelligent and human way. Furthermore, the programming we are sponsoring is very premium, appointment-type television, and therefore very much aimed at our target audience for Volvo.”

The creative team at Grey, Erik Uvhagen and Johan Leandersson, are both Swedes, as is the project’s planner, Wiktor Skoog, who adds: “Our aim – and we hope we’ve achieved it – was to speak in a non-intrusive, stimulating and relevant way to our target audience. There’s a natural correlation between Sky Atlantic programming and Volvo’s brand messaging, and the idents tell a story in their own right – with each pair introducing a concept before the ad break before revealing the idea at the end.”

In total, 28 different idents will roll out over the remainder of the year, while new executions featuring Volvo’s flagship all-new XC90 model will debut in 2015 to mark the model’s introduction to the UK.

Credits:

Project name: From Sweden Not Hollywood

Client: Georgina Williams, Head of Marketing @ Volvo and Kylee Rush, Brand and Launch Manager, Volvo

Ad Agency: Grey, London

Creative Director: Joseph Ernst

Copywriter: Erik Uvhagen

Art director: Johan Leandersson

Account team: Cristyn Bevan

Agency producer: Francesca Mair

Planner: Wiktor Skoog

Media agency: Mindshare

Media planner: Steve Proud

Production company: RSA

Director: Juriaan Booij

Editor: Matt Newman

Producer: Josh King and Pedro Pinto

Designer: /Johan Leandersson

DOP: Zubin Mistry

Post-production: Gramercy Park Studio– Ben Rogers

Soundtrack composer: Joe Mount, Jack Sedgwick, Parv Thind

Audio post-production: Wave Studios

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Latest from VW -- Jetta Takes Off This Holiday Season

The latest creative campaign from Volkswagen, which touts the new Jetta's luxurious yet accessible German engineering via VW's own flight attendant. Ad agency Deutsch LA created two :30 spots, which are taking aim at the influx of travelers this holiday season. The spots are set to run in-flight on Jet Blue, United and Frontier airlines now through New Year's Eve - reaching an estimated 33.8M impressions. There will also be a digital component, targeting the busy holiday travelers via Kayak.com, as well as an airport wifi sponsorship with Boingo, offering travelers access to free internet.

Creative Credits:
Client's Company Name: Volkswagen Group of America
Name of Project: Volkswagen Jetta Air

Client Credits:
Marketing Communications: Jen Clayton
Advertising Manager: Jeff Sayen
Advertising Analyst: Steve Kuzemchak

Deutsch Creative Credits and Titles:
Chief Creative Officer: Pete Favat
Executive Creative Director: Todd Riddle
Creative Directors: Heath Pochuca, Paul Oberlin & David Povill
Director of Integrated Production: Vic Palumbo
Executive Producer: Jim Haight
Senior Producer: Eric Kaufman
Associate Integrated Producer: Win Bates
Director of Music: Dave Rocco

Production Company Credits and Address:
Arts & Sciences
827 Hilldale Ave
West Hollywood, CA 90069
Directors: Adam & Dave
Managing Partner / Executive Producer – Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Pat Harris
Production Supervisor: Corey Choate


Editorial Company Credits and Address:
Union Editorial
12200 W Olympic Blvd
Los Angeles CA 90064
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross
Editor: Nicholas Wayman-Harris
Mix Engineer: Milos Zivkovic

Finishing Company:Resolution
Producer: Logan Aires
Flame Artist: Renee Tymn

Additional Deutsch Credits:
Mike Sheldon, CEO

Account Management Credits:
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Executive: Renee Mansfield
Assistant Account Executive: Kiki Staszak

Account Planners:
Executive Planning Director: Jeffrey Blish
Chief Strategy Officer: Colin Drummond

Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Jade McAdams

Product:
Director of Product Information: Jason Clark
Senior Product Information Specialist: Eddie Chae

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Toyota "Now In Egypt" Print

Credits:
Ad Agency: Tarek Nour Communications
Art Director: Ramy Hussien
via: Ramy Hussien on Behance

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Jaguar Devours BMW Mercedes and Audi in Latest Print Ads via Toronto's Y&R

Credits:
Advertising Agency :Y&R, Toronto, Canada
Executive Creative Director: Israel Diaz
Associate Creative Directors: Lisa Mok, Matt Fraracci, Pete Armstrong
Art Director: Pearce Cacalda
Copywriter: Kevin Hoessler
Photographer: Jim Norton, Fuze Reps
Cgi: Pierre Bourjo, Fuze Reps
Food Stylist: Clair Stubbs
Prop Stylist: Catherine Doherty
Retouching: John Lalousis

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Land Rover, Above and Beyond Commercial

'Above and Beyond' is an expression of the detail, precision, future technology, and craftsmanship that are the hallmarks of the Land Rover design and manufacturing process. It’s an ode to the creators of every vehicle from the first line on a page to the last bolt of an engine.

Tom Haines produced Land Rover "Above and Beyond" through Hobo Films, his own production company, via agency Brand Union, and the film is now being used by Land Rover internationally. Described by Tom as arguably the greatest film about making a car anyone has ever seen anywhere, "Above and Beyond" is an expression of the detail, precision, future technology, and craftsmanship that are the hallmarks of the Land Rover design and manufacturing processes. Tom adds, "It's an ode to the creators of every vehicle from the first line on a page to the last bolt of an engine."

Creative Credits:
Project Name: Land Rover "Above and Beyond"
Length: 1:23
Digital Camera System: ARRI Alexa with Kowa Anamorphics
Film Locations: Land Rover production facilities in the U.K.

Client: Land Rover

Advertising Agency: Brand Union
Creative: Adam Lawrenson

Production Company: Hobo Films
Director: Tom Haines
Director of Photography: Steve Annis
Executive Producers: James Lees and Tom Haines
Line Producer: Connor Hollman

Editorial Company: Final Cut
Editor: Dan Sherwen

Telecine Company: Absolute
Colourist: Matt Turner

Music Composer: Jean-Gabriel Becker

Sound Design Company: Pindrop
Sound Designer: Richard Lewis

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Teaser: Volvo Trucks challenges one of the world's fastest sports cars - a Koenigsegg One:1

Volvo Trucks has been busy these last few years taking on the world with some amazing videos and stunts. So of course they are now ready to take on the ultimate challenge - a race between a Volvo FH and one of the world's fastest sports cars - the Koenigsegg One:1.

A Volvo FH in a race against one of the world's fastest sports cars. This is the scenario in Volvo Trucks’ upcoming film ‘Volvo Trucks vs Koenigsegg’. The aim is to put the new I-Shift Dual Clutch transmission, based on sports car technology, to the ultimate test.

Following the release of its newest product feature, the I-Shift Dual Clutch, Volvo Trucks is getting ready to put its technology to the test. On the 11th of November, Volvo Trucks will show the world what happens when you race a heavy duty Volvo truck against the world's first megacar – the Koenigsegg One:1.

“Matching a Volvo FH against Koenigsegg One:1 is the perfect challenge to see if our newly launched I-Shift Dual Clutch transmission lives up to expectations in terms of driveability and driving comfort that comes with seamless gear shifting,” says Per Nilsson, PR Director at Volvo Trucks.

Behind the wheel of the Volvo FH we find the motor racing personality Tiff Needell, who is today a presenter on the British motoring TV series Fifth Gear. The race takes place at Ring Knutstorp in southern Sweden, a track known for its hills and sharp curves.

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"Ahead of Their Time" Extended Cut Official Dodge Brothers Commercial

"John and Horace Dodge were some of the most dynamic characters in the auto industry. At the 100th anniversary of the founding of their company, we present their story—from their early days making parts for Ford, to striking out on their own and creating a brand that believes that driving is a holy endeavor. Their entrepreneurial spirit and passion for pushing the limits made them ahead of their time. Today, their spirit lives on in some of the hottest, fastest cars in the industry." via: Dodge on YouTube

The founding fathers great, great, great spot below...


See more of the Dodge Brothers campaign HERE.

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Jeep challenges you to do something Renegade

Throughout the years, Jeep® has always been linked to freedom, authenticity, adventure & passion.The all-new Jeep® Renegade expands the brand's vehicle lineup with a contemporary design while staying true to the adventurous lifestyle and 4x4 capability Jeep is known for; it feels as if it’s designed for those wanting to travel stylish but aren’t afraid to seek adventurous routes.

At the launch of this model in Belgium, drivers around are challenged to do something out of the ordinary, because we claim that the Jeep®Renegade is not for ordinary people. And only those who are keen on being extra-ordinary will certainly be attracted to the Jeep® Renegade.

Credits:
Advertising Agency: Bowling, Brussels, Belgium
Agency website: http://bowlingbrussels.com/
Creative Director: Christophe Ghewy
Creative management: Gwenn Nevelsteen, Christophe Ghewy, Dimitri Mundorff
Strategic planning: Gwenn Nevelsteen
Account team: Sophie Van Elslander, Dimitri Mundorff
Design: Jan Sidgwick, Tessa Persoons, Sebastien Sanfilippo
Client: Fiat Chrysler Belgium

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Land Rover Presents - Into the World

The largest ever global advertising campaign for Land Rover directed by Adam Hashemi is out.

The TV commercial that leads this campaign shows a journey around the globe, taking in locations in London, LA and the Andes in Chile; celebrating the many possible journeys that are ahead for Land Rover. The TV commercial was directed by Adam Hashemi and because of the global breadth of the commercial, it took over a month to film taking in some of the world’s most difficult terrain and interesting people. These different locations and terrains are used to show every Land Rover is capable of going ‘Above and Beyond’.

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Official Dodge Brothers Commercial ft. the 2015 Charger and Challenger | John vs. Horace

A car company started by two brothers is going to be built on healthy competition. In this video we see John and Horace Dodge battle it out in a century-long car chase that takes them through the history of their most bad-ass vehicles, ending in an epic duel between the latest cars to continue the Dodge legacy: the 2015 Charger and Challenger. via: YouTube

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Renault Captur Adverts - The Jonathan Ross Show

Renault UK unveils ‘interesting ride’ idents to support The Jonathan Ross Show sponsorship

Renault UK is supporting its sponsorship of ITV’s The Jonathan Ross Show with a new series of idents that feature its crossover Captur model.

The idents, created by Publicis London, link the Renault Captur’s spirit of adventure with the show’s range of guests and incredible stories by introducing the idea ‘Get ready for an interesting ride’.

Idents will run around the first show, which airs on 18th October, and continue for the 10-week duration of the series.

The spots feature three colourful and adventurous characters who act out everyday scenarios with the Captur in a playful and entertaining way.

Viewers see a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus. Publicis London introduced a graphic and stylish approach with the use of theatrical, playful, costumes and props.

Louise O’Sullivan, the Head of Marketing Communications at Renault UK, said: “The interesting ride the show offers is a great parallel to the interesting ride the Captur provides – filled as it is with the spirit of adventure.”

Renault’s sponsorship of The Jonathan Ross Show launched in 2013 with Publicis London creating idents around the theme of ‘animal attraction’ to promote Renault’s small car range.

Credits:
Client: Louise O’Sullivan, Head of Marketing Communications
Brief: To convey the Renault Captur’s spirit of adventure in a way that’s in keeping with The Jonathan Ross Show.
Ad Agency: Publicis, London
Creative Director: Dave Sullivan
Art Director: Jolyon Finch
Copywriter: Steve Moss
Account Director: Amber Faulkner / Alexandra Webb
Agency Producer: Colin Hickson
Director/ Production Co: Fern Beresford, Short Films
Producer: Jeremy Barnes
Media planning/buying OMD

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Official Fiat 500X Teaser Commercial "Blue Pill"

See what happens when a FIAT accidentally takes a Viagra blue like pill in this new ad for the 500X.

The Fiat 500X is bigger, more powerful and ready for action. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and you will too.

Credits:
Ad Agency: The Richards Group.
Filmed in Pitigliano, Tuscany, Italy

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New Scion Commercials via ATTIK - For the Driven

Two new commercials for Scion created by ad agency ATTIK. The campaign, "For the Driven" features a duo of spots: "Anthem" and "Finance".

Creative Credits:
Advertising Agency: ATTIK

ECD: Simon Needham
CD: Ron Lim & Stu Melvin
Designers: Madelyn Lee
Director of Broadcast Production: Patty Lum
Acct Director: Michelle O’Hea
Sr. Acct Manager: Kumi Croom
Sr. Acct. Executive: Brianna Chown


Production Company
Radical Media
Director: Michael Lawrence
EP: Donna Portaro
Line Producer: Diane Castrup

Editorial
Stitch
Editor: Dan Swietlik
Producer: Chris Girard
Incendio: Colorist – Clark Muller

MUSIC
Woofer Music
Producer: Zach Sinick

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Grey London Creates "The Swell" for the new Volvo XC60

Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatization of Volvo’s human-centric ethos.

The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.

The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…

“to feel
to really feel
is a rare thing these days”

…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.

And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.

Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”

Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”

As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.

The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.

Credits:
Project name: The Swell
Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader)
Agency: Grey London
Executive Creative Director: Nils Leonard
Global Creative Director: Hollie Newton
Creative Team: Hollie Newton / Jamie Starbuck / Howard Green
Managing Partner: Nick Dutton
Business Director: Camilla Ashenhurst
Account Manager: Mel Caplan
Agency producer: Harriette Larder
Creative producer: Glen McLeod
Planning Director: Matt Buttrick
Planner: Hayley Cannon
Production company: Academy Films
Director: Marcus Söderlund
Editor: Tom Lindsay @ Trim
Producer: Medb Riordan
Exec Producer: Lizie Gower
DOP: André Chémétoff / Allan “Willy” Wilson
Colourist: Aubrey Woodiwiss
Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Photographer: Gian Paul Lozza

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BMW - "Don't Postpone Joy"

BMW and Ogilvy India remind that a human being goes from 0 - 60 in less than 2 billion seconds and asks, "at what point do you want to?" in their newest ad entitled "Don't Postpone Joy."

Time is passing by.. At what point do you want to start enjoying the drive?

Credits:
Agency: Ogilvy, India
BMW: Don't postpone joy
Advertising Agency: Ogilvy, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Senior Creative Director / Copywriter: Jossy Raphael
Senior Creative Director: Gaurav Nautiyal
Associate Creative Director: Jonathan George
President / Branch Head: Kapil Arora
Client Services: Vishwajeet Rana, Kabir Baidwan
Account Director: Aditi Sobti
President / Planning: Neeraj Bassi
Vice President, Planning: Anirban Roy
Director: Lloyd Baptista
Producer: Ravneet Mahajan

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Must Watch: Toyota AYGO marks its territory with Aygo Crazy

Introducing "PEE-LOSOPHY"
In a new prank film for Toyota AYGO, Saatchi & Saatchi shows the car’s playful side by launching ‘Aygo Crazy’ to appeal to young people who meet the little imperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it’s territory. Part of the ‘Go Fun Yourself’ campaign.

"The specific challenge for us concerning this film was to capture real emotions," says Alexander Reiss, ECD of Saatchi & Saatchi Dusseldorf. "Due to the spontaneous and all around positive reactions of passers-by during the shoot, we knew we made the right decisions about the concept.”

Sevilay Gökkaya, General Manager of Marketing at Toyota Germany also added, "With this prank we are continuing our AYGO-brand strategy very successfully. Together with Saatchi & Saatchi we have managed to re-position the AYGO with younger buyers and are also on track concerning our strategic business goals. And we are also happy with the sales figures of our important mass model – they are significantly above the expected."

Earlier work from the Go Fun Yourself campaign...




Creative Credits:
Advertising Agency: Saatchi & Saatchi, Dusseldorf
Alexander Reiss, ECD
Claus Lieck, CD
Nathaly Neusser, AD
Tanja Dringenberg, Copywriter
Director: Lewi
Production: Lovestone Film

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