Kenco - Coffee vs Gangs TV Advert

Kenco’s TV ad about how we’re helping young people in Honduras stay out gangs by teaching them to become coffee farmers. UK coffee brand Kenco takes on the gang epidemic in Honduras with a cinematic new :60 cut by Whitehouse Post Editor John Smith via JWT London.

Directed by RSA’s Johnny Hardstaff, the daring spot sheds light on a real social issue in Honduras, a country which reportedly has some of the world’s most dangerous slums. The spot is part of a new Kenco “Coffee vs Gangs” initiative that aims to target 20 young people in order to help them receive the education and training necessary to become coffee farmers.

Creative Credits:
Client: Mondelez International – Kenco
Title: “Tattoos”

Agency: JWT London
Executive Creative Director: Russel Ramsey
Creative Director: Jaspar Shelbourne
Copywriter: Jess Oudot
Art Director: Matt Leach
Account Directors: Adrian Ash, Emma Howarth, Patrick Netherton, Angus Flockhart
Account Planners: Neil Godber, Helen St. Quintin
Producer: Carley Reynolds
Assistant Producer: Lula Boardman

Media Agency: PHD
Account Planners: Sarah Nugent, Rebecca Stafford

Production Company: RSA
Director: Johnny Hardstaff
Executive Producer: Annabel Ridley

Editorial Company: Whitehouse Post
Editor: John Smith
Executive Producers: Lisa Kendrick, Bebe Evwaraye

Post-production, VFX: Absolute

Music: Eclectic
Composers: Colin Smith, Simon Elms

Sound Design: Greek Street Studios
Sound Designer: Dan Weinberg
via: Trust