A five-year-old boy learns that being a car owner may not be the freewheeling fantasy he was expecting — even if it is in the all-new 2015 Subaru Legacy.
Creative Credits:
Advertising Agency: Carmichael Lynch, Minneapolis
Showing posts with label subaru. Show all posts
Showing posts with label subaru. Show all posts
Sunday, July 27, 2014
We’re all passengers, all sharing a ride on the same planet. And as such, we care about things like comfort, safety, and peace of mind, with as little roughhousing as possible. Introducing the newly redesigned 2015 Subaru Legacy. Further proof that the greater the peace of mind, the easier it is to sit back and enjoy the journey.
Creative Credits:
Advertising Agency: Carmichael Lynch, Minneapolis
Music Track: "Leo" by Haley Bonar, from the album Golder
Friday, July 25, 2014
Mobile addicts take note! Subaru Canada’s new marketing campaign for the new-generation 2015 Outback acknowledges people’s fixation on their mobile devices and tendency to document an experience on social channels rather than actually experiencing the adventure itself.
Developed by DDB Canada’s Toronto office, the new campaign evolves Outback’s former “Get Out More” positioning to support the new-generation vehicle as being perfectly “Equipped For Life’s Authentic Adventures.” The campaign targets people aged 45-69 years old, who lead an active and outdoorsy lifestyle and require a vehicle to enable their adventurous pursuits.
“This creative was inspired by the insight that the target are real outdoors people, who appreciate being in the moment and not on the fringe of adventure,” says Paul Wallace, executive creative director, DDB Canada Toronto. “The campaign is for people who believe that the adventure itself is more important than then social credibility you get from posting about it online.”
The national integrated campaign includes two spots “Group Photo” and “Bad Reception” that will run in cinema, on TV and online; standard and rich online banners with one execution prompting users to spin a compass to find the closest national or provincial park in their region; print advertising that pokes fun at people’s dependence on social media; and special in-dealership materials that allow people to “test drive” an adventure with fun face-in-hole displays. The campaign kicked-off on July 21, 2014 and runs until the end of the year.
With all the versatility of the previous generation and significant upgrades the 2015 Outback is more capable than ever, making it perfectly equipped to handle true outdoor adventures, no matter how remote they might be,” says Geoff Craig, director of marketing, Subaru Canada. “The new positioning is a good fit to reinvigorate the brand by juxtaposing the authentic adventures of the Outback driver with the not-so-authentic experiences of others.”
Creative Credits:
Ad Agency: DDB Toronto, Canada
Tuesday, April 1, 2014
“There is no existing course that could adequately demonstrate the WRX’s instantaneous reaction time, high-speed cornering and remarkable handling – so we created our own,” says Rob Sturch, associate creative director, DDB Canada. “We created the ultimate precision course out of moving drones. And using digital technology that replicates the real-world capabilities of the WRX STI, we see it conquer this course as it would in real life, reacting instantaneously and performing dynamically, regardless of what’s put in its way.”
Developed by DDB Canada’s Toronto office, the 30-second spot “2015 WRX STI vs. the Drones” launches on television, online and in cinemas across Canada this week and is being supported by print and digital advertising, point of sale materials and a social outreach program targeting key automotive, technology and gadget influencers. At the end of April, a branded experience with Xbox LIVE is slated; where users can watch “2015 WRX STI vs. the Drones,” take a closer look at the redesigned WRX with 360-degree rotation views of the vehicle and race through a drone-driving-course game.
While still appealing to the WRX’s strong following of tuners, passionate gearheads and thrill seekers, the new campaign targets a broader group of driving enthusiasts that are excited at the prospect of owning a performance car, but don’t want to compromise on style.
“We’re going after a different kind of buyer. Someone who wants a more precise and perfected driving experience,” says Geoff Craig, director of marketing, Subaru Canada. “The 2015 WRX has dramatic visual and performance improvements that is sure to stir interest with this new target.”
Creative Credits:
Ad Agency: DDB Toronto, Canada
Subscribe to:
Posts (Atom)
