Vodafone Christmas Advert 2014 "Power To The Festive"

Vodafone celebrates 'local heroes' in biggest ever Christmas ad. Despite having to work over the festive period, the "local heroes" are shown to be full of Christmas cheer and bursting into song, as they watch the film on their device.

The campaign uses the hashtag #PowerToTheFestive, and aired last night on Channel 4. Frozen is one of the films on Sky Movies this Christmas.
The one-minute spot by Rainey Kelly Campbell Roalfe/Y&R will also appear in 40- and 20-second cut downs.

Mick Mahoney is the executive creative director on the campaign. Richard Barrett took charge of art direction, and James Manning looked after copywriting. Pete Riski directed the film through Rattling Stick.

Rupert Williams, the managing director at RKCR/Y&R, said: "We wanted to bring to life the joy of being able to watch Sky films and TV shows wherever you are this Christmas on Vodafone 4G.

"Singing along to Let it Go from the film Frozen does that in spades. The team that worked on the ad may never be able to get the tune out of their heads though."

Daryl Fielding, the director of brand marketing and communications at Vodafone, said: "Like many people across Britain, joining in with the Let it Go anthem inspires them and lifts their spirits."

Read More

Vodafone Home | Bounce

‘Not everything should be mobile’: a brave claim for a brand which is famous for being just that.

Nonetheless, it’s true – as our campaign to launch Vodafone Ireland’s ‘Home’ packages (unlimited broadband and unlimited landline calls) ascertains.

The spot celebrates home as the one place where you can truly be yourself – whatever that entails (in this case, some 1970s funk, spandex, exercise balls and grimaces).

  Creative Credits:  
Project name: Vodafone Home
Client: Anne Mulcahy, Head of Brand; Paula Murphy, Brand Operations; Sarah Hughes, Brand and Communications Manager; Emma Forde, Brand and Communications Manager
Brief: Launch Vodafone Ireland’s ‘Vodafone Home’ plans
Deputy Executive Creative Director: Vicki Maguire
Creative Directors : Tom Chancellor, Simon Brotherson
Creative Team (OOH ONLY): Tom Reas, Sander Vos
Agency producer: Emma Fasson / Julia Parry
Planner: Ruth Chadwick
Account team: Katharine Easteal, Ayesha Datoo, Fay Taylor
Media agency: OMD
Media planner: Carolyn Odgers, Aoife Joyce
Production company: Smuggler
Director: Neil Harris
Editor: Phil Currie
Producer: Jason Scanlon
Illustrator: Richard Hogg
DOP: Theo Garland
Post-production: Framestore
Grade: Framestore
Soundtrack composer: Austen Corbin
Audio post-production: Wave

Read More