Kleenex Canada, Share Care – Social Experiment

Kleenex Canada wondered if people have forgotten how to care?
In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.
Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.

Creative Credits:
Advertising Agency: Geometry Global, Canada
Executive Creative Director: Nuala Byles
Strategic Planning Director: Katherine Barks
Copywriter: Ian Mackellar
Art Director: Greg Mühlböck
Account Director: Jennifer Hearn
Social Strategist: Asha Davis
Social Experiment Choice Architects: Pete Dyson, Dan Bennett
Partner Agencies: Ogilvy & Mather, Mindshare, Ketchum | Canada
Producer: Margaret Callaghan
Director: Dale Heslip, Sparks Productions, Therese Brisson
Music: Creighton Doane, DL Audio
Editor: Aaron Dark, School Editing
Online: Mike Morey, Fort York VFX
Colourist: Conor Fisher, Alter Ego
Marketing & Sales: Therese Brisson
Brand Manager: Tom Houde
Integrated Marketing Plan Director: Mitch Faigan

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"Cookin with Molly" - Toronto Crime Stoppers Serves Up Recipes For Recreational Drugs

Molly is the street name for ecstasy. While some people believe Molly is relatively harmless, it often is cut with other harmful drugs – drugs most people have no interest in taking. In short, Molly is not the drug they think it is.

After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, Toronto Crime Stoppers felt compelled to raise awareness about this issue to help make our communities safer. Today, at a Toronto Police news conference Toronto Crime Stoppers launched a new campaign “Cookin’ with Molly” that aims to educate young adults and let them know that Molly is often laced with other drugs.

Press:

Toronto Crime Stoppers Serves Up “Recipes” For Recreational Drugs

#CookinWithMolly PSA campaign shines spotlight on harmful ingredients found in ecstasy

Toronto, January, 2015 — Toronto Crime Stoppers launched its first public service campaign today that provokes recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Warning consumers, “Molly is not the drug you think it is,” the new awareness-building initiative features a video, parodying a cooking show, where a drug lab “cook” shares his recipe for Molly laced with methamphetamine and bath salts.

“After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, we felt compelled to raise awareness about this issue to help make our communities safer,” says Sean Sportun, vice chair, Toronto Crime Stoppers. “MDMA pills don’t come with a list of ingredients and since they can be cut with anything from LSD to caffeine, users can never be certain of what they are getting.”

The “Cookin’ with Molly” creative, developed pro-bono by Toronto Crime Stoppers’ agency of record, DDB Canada Toronto, was unveiled at a Toronto Police news conference today to commemorate Crime Stoppers month. Targeting people between the ages of 15 and 25, the video is currently running online and is supported by preroll, newspaper and transit shelter ads, out of home advertising, and a social media outreach program. The creative drives consumers to www.cookinwithmolly.com, which offers additional content and shareable assets.

“These party-type drugs have been a growing concern, and Toronto Crime Stoppers wanted to tackle this head on without being heavy-handed, so the cooking show format is intended to be tongue-in-cheek,” says Craig Ferguson, senior art director, DDB Canada Toronto. “At the same time, this creative still allows us to educate people on the harmful, hidden ingredients found in MDMA which was our key objective.”

Media planning services for this campaign were donated by OMD Canada. The creative will be in-field from January 9th through to the end of February 2015.

About Toronto Crime Stoppers
Crime Stoppers is a collaboration involving the police, community and the media, which began in Toronto in 1984, as a way to solve and prevent crime. Crime Stoppers provides citizens with a vehicle to anonymously supply the police with information about a crime or potential crime of which they have knowledge. Cash rewards of up to $2,000 are offered to people who call the program and their information leads to an arrest.

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2014 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2013. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.

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Viral Video Sensation Chelsea does her rendition of Blondie’s “Rapture” in Acura’s latest commercial “Drive Like A Boss"

Remember Paolo Salomao (creative director and co-founder of the East End Project studio) who filmed his wife, Chelsea Ranger singing in the car? You know, that video that went wildly viral on YouTube (16 million to date) and earned the lovely Chelsea an appearance on the Ellen show...Acura and it's ad agency Mullen are taking advantage of that success by featuring her behind the wheel of a 2015 Acura RDX in their newest commercial "Drive Like a Boss".

Yup, this is Blondie's song "Rapture", and kudo's to our fellow Torontonians!

Creative Credits:
Ad Agency: Mullen

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Nissan Canada's Monstrous Muddy Roads Commercial for the 2015 Rogue via Toronto's TBWA

When muddy conditions turn monstrous, it’s up to the 2015 Nissan Rogue with its Intuitive AWD System to save the day as we see in the brilliant new ad created by TBWA, Toronto...cue the mud monsters.

Creative Credits:  
Advertising Agency: TBWA, Toronto, Canada
Executive Creative Director: Allen Oke
Creative Directors: Rodger Eyre, Gerald Kugler
Associate Creative Director: Susie Lee
Copywriters: Jonah Flynn, Luke Skinner
Art Director: Susie Lee, Ryan Speziale
Head of Broadcast: Nadya MacNeil
Account Supervisor: Christine Rowe
Production House: Radke
Director: Leigh Marling
DP: Chris Soos
Executive Producer: Scott Mackenzie
Line Producer: Andrew Graham
Editing: Saints Editorial
Executive Producer: Tory Osler
Editor: Mark Paiva
Assistant: Red Barbaza
Post Production/VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Jess Pierik
VFX Supervisors: Vicky Osborn, Mikael Pettersson
CG Lead: Vicky Osborn
Flame/2D Lead: Rob Walker
Audio House: Eggplant Collective
Head of Production: Nicola Treadgold
Director / Audio Producer: Adam Damelin
Engineer: Nathan Handy
Creature Design: Tyler Gibb

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Toronto's Zulu Alpha Kilo Fun Outdoor Installation For Interac

Interac: Don't let debt snowball, Don't get burned by credit fees, and Kiss credit fees goodbye.
Launched on the morning of Toronto’s first significant snowfall, a giant snowball made entirely of real snow and credit card statements was placed on the busy corner of King and University in the financial district.

Creative Credits:
Interac: Snowball, Burned, Kiss
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Shawn James, Grant Cleland
Copywriters: Sean Atkinson, Nick Asik, George Ault
Producers: Kari Macknight Dearborn, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner: Ebrahim El Kalza
Production Company: Marianne Klein, Brahaus Productions

More work by Zulu Alpha Kilo here.

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"The First Date" Can Be Exhausting For Canadians - Moose Knuckles Commercial

Winter is Coming... Are You? Taylor David & Allison Brennan star in Moose Knuckles Canada latest ad "The First Date"...you have to be Canadian to truly appreciate this one.

Creative Credits:
Advertising Agency: Cundari, Canada
Chief Creative Officer: Andrew Simon
Copywriter: Francesco Grandi
Art Director: Jason Lee
Producer: Tony Graham
Junior Producer: Andrew Simon
Production Company: Sons and Daughters
Exec Producer: Dan Ford
Line Producer: Michelle Woodward
Director: Natalie Rae Robison
DP: Adam Marsden
Choreographer: Nico Archambault
Editor: Danica Pardo / Saints Editorial
Colour: Conor Fisher / Alter Ego
Online: Sean Cochrane / The Vanity
Music: Pirate Toronto

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Toronto Ad Agency Cundari Has Some Fun With Gingerbread Cookies

The holidays are a time for merriment, joy, and in Cundari's case, self-mockery. This year, we're celebrating the season with custom-designed gingerbread cookies inspired by a few of the folks in our office. Man, it sucks being an intern.

Creative Credits:
Creative team - Cry-baby creatives are only happy when ther're miserable.
Account person - Being on the front lines isn't always easy.
Creative director - Big responsibility. Even bigger ego.
Producer - Endless projects. Imminent deadlines. Continuous Advils.
Intern - Always willing to bend over backwards to help.
Advertising Agency: Cundari, Toronto, Canada

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Air Canada: Gift of Home for the Holidays

This holiday season, Air Canada wanted to give Canadians living abroad one of the best gifts imaginable. Their reactions were pure magic.
Follow their stories at #ACgiftofhome

Creative Credits:
Advertising Agency: JWT Canada
Chief Creative Officers / Executive Creative Directors: Brent Choi, Ryan Spelliscy
Creative Director: Gary Westgate
Associate Creative Director: Don Saynor
Art Director: Alex Newman
Copywriter: Patrice Pollack
Integrated Broadcast: Andrew Schulze
Producer: Caroline Clark
Account Team: Scott Miskie, Gavin Wiggins, Victoria Radziunas, Lindsay Hill
Production Company: The Solidarity Union / Soft Citizen
Executive Producer: Rob Burns
Director: Shaun Anderson
Producer: John Scarth
DP: Byron Kopman
Editing House: School Editing
Editors: Chris Van Dyke, Brian Wells
Editor Assistance: Mark Lutterman, Nicole Sison, Steve Puhach, Drew MacLeod, Lauren Piche
Editorial Producer: Sarah Brooks
Online: Fort York VFX
Audio: TA2
Audio Director: Steve Gadsden
Media Agency: Mindshare

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Testicular Cancer Canada: Furballs Commercial

What is hairy, fragile and requires excellent care? New work from DentsuBos, "Furballs" aims to raise awareness for Testicular Cancer Canada.

Credits:
Advertising Agency: DentsuBos, Canada
Creative Director: Hugo Léger
Creatives: Jean-Philippe Dubois, Jocelyn Leroy
Client Services: Gabrielle Harvey
Production: DentsuBos, Fanny Quenneville
Director: Olivier Ménard
Post-prod: Emmanuel Mazeron

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Movember Swim Team

Growing in numbers has it's advantages. Don't believe us? Watch Bruce as he shows you the power of a Movember Moustache team. What are you waiting for? Rally your team today. Learn more at http://www.movember.com/

Creative Credits:
Brand: Movember Canada
Agency: BBDO Toronto
Creative Director: Carlos Moreno, Peter Ignazi
Writer: Michael Clowater, Jeff Cheung
Art Director: Jeff Cheung
Account Team: Ravi Singh, Solomiya Gritskiv
Agency Producer: Adriana Laborde
Production Company: Radke
Production Co. Producer: Gill Gardner
Director: Michael Clowater
Cinematographer: Brett Van Dyke
Editor & Editing House: Stephen Sora, Saints Editorial
Audio Producer & Audio House: Dustin Anstey, RMW Music
Colourist: Tricia Hagoriles, Alter Ego
Visual Effects Artists: Naveen Srivastava & Sean Cochrane, The Vanity
Casting Director: Shasta Lutz, Jigsaw Casting

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Heroes of Movember - Fire Fighter

Meet Bruce. Some think he's a hero, but he's here to set the record straight. No matter the strength of your moustache, you, Mo Bros, are out there and making a difference. And that's all that matters. Be a hero, sign up today: https://www.movember.com/

Creative Credits:
Brand: Movember Canada
Agency: BBDO Toronto
Creative Director: Carlos Moreno, Peter Ignazi
Writer: Michael Clowater, Jeff Cheung
Art Director: Jeff Cheung
Account Team: Ravi Singh, Solomiya Gritskiv
Agency Producer: Adriana Laborde
Production Company: Radke
Production Co. Producer: Gill Gardner
Director: Michael Clowater
Cinematographer: Brett Van Dyke
Editor & Editing House: Stephen Sora, Saints Editorial
Audio Producer & Audio House: Dustin Anstey, RMW Music
Colourist: Tricia Hagoriles, Alter Ego
Visual Effects Artists: Naveen Srivastava & Sean Cochrane, The Vanity
Casting Director: Shasta Lutz, Jigsaw Casting

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Mike Myers and His Brother Star In Sears Canada New Commercial

Mike Myers and his brother Peter (long time Sears employee) attempt to assure Canadians that Sears Canada isn't going away in it's latest ad campaign.

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"The Wild Within" Destination BC Launches Revitalized Tourism Brand Celebrating Super, Natural British Columbia

Vancouver, British Columbia – Destination BC released its new corporate strategy and tourism marketing plan today, and unveiled key elements of BC’s revitalized destination brand that will be used to market British Columbia to prospective visitors from around the world.

The revitalized Super, Natural British Columbia® brand, focuses on nature at its core and showcases the power of the British Columbian wilderness, and the emotional connection that it makes with travellers. The brand was developed in 1partnership with the Vancouver office of award winning advertising agency Dare. It was developed following extensive consultations that included brand discovery research with over 10,000 consumers across international markets, input from over 350 industry stakeholders both at home and abroad, and insights from 115 frontline staff in visitor’s centres who talk to thousands of visitors each year.

The new brand will first be used in Destination BC’s upcoming ski campaigns in Washington, and Ontario beginning this month and throughout the ski season. It will then be utilised for a series of innovative social media, advertising and PR initiatives moving forward.

Destination BC also released an ambitious three-year corporate strategy and marketing plan today designed to strengthen the key drivers behind tourism revenue—marketing and the travel experience—in new ways. Tourism has become one of the fastest growing economic sectors in the world and is BC’s third largest employer. In 2013, just over 132,000 people were employed in tourism-related businesses in BC, up 3% over 2012. The tourism industry also contributed $7.3 billion in GDP in 2013, a 2.1% increase over 2012.

Quotes:
Marsha Walden, CEO, Destination BC:
“Since Destination BC’s inception, we’ve been listening to industry’s many voices, gathering perspectives on the best approach to building value for the businesses and people in our visitor economy and seeking direction on the most important role for us in that work. Industry wants bold leadership and a clear plan. They need inspired marketing to draw the world to their doorstep. And, like every business, they want to get maximum value from every dollar in BC’s tourism system. Our new corporate plan lays out the strategy Destination BC will follow for the next three years to help British Columbia reach its full potential as a tourism destination – our plan for how we will win, together.”

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The Moms Demand Action Radio Ads That Kroger Does Not want You To Hear

A new radio campaign released by Moms Demand Action for Gun Sense in America is demanding that Kroger, the nation’s largest supermarket chain, stop allowing the open carry of guns in its stores.

Kroger has heard the spots and is pressuring radio stations to stop airing them. They also bussed their investors away from a planned meeting early last Wednesday morning (Oct. 29th) in Cincinnati to avoid a Moms Demand Action rally.

The ads feature recorded phone calls to real Kroger stores, where employees attempt to explain why pets and children’s scooters are prohibited from its stores citing safety concerns, while allowing anyone to open carry loaded guns inside Kroger stores.





“Our ads are nothing more than Kroger employees reiterating Kroger’s policy, which is to prohibit children’s toys and household pets in the name of customer safety, but to allow anyone to openly carry loaded firearms, even though no permit, training or background check is required to do so in most states,” said Shannon Watts, founder of Moms Demand Action.

This new radio campaign builds upon recent billboard, print and digital ads featuring individuals open carrying firearms in the aisles of a supermarket alongside other objects prohibited from most Kroger stores, including outside food, skateboards and a lack of appropriate attire. The campaign was created by the Toronto office of GREY.

Paid for by the Everytown for Gun Safety Action Fund, the ads are running in the Cincinnati area during the Kroger investor meetings happening there this week. It comes on the heels of a new poll conducted by Beneson Strategy Group that shows 64 percent of Kroger shoppers believe people should not be able to openly carry guns in Kroger stores.

“Kroger claims to be a ‘Family of Stores,’ so where are their family values?” asked Shannon Watts, founder of Moms Demand Action for Gun Sense in America. “We are asking Kroger leadership directly: Why are you siding with gun extremists, rather than mothers and the majority of Kroger shoppers, who support ending open carry in Kroger stores?”

While Kroger has not yet changed its open carry policy, other major brands, including Target, Starbucks, Chipotle, Sonic, Jack in the Box, and Chili’s, are now asking guests to leave their firearms at home.

Credits:
Campaign Title: Choose One
Ad Agency: Grey Toronto
Chief Creative Officer: Patrick Scissons
Writers: Patrick Scissons, Graeme Campbell
Art Director: Logan Gabel
Agency Producers: Vikki Kuzmich (print), Erica Metcalfe (radio)
Account Team: Laura Rovinescu, Darlene Remlinger
Production Companies: The Field (print) The Eggplant (radio)
Producer: Cherie Sinclair (print) Adam Damelin, Roc Gagliese (radio)
Photography: Eden Robbins, Hardave Grewal (retoucher)
Sound Engineer: Nathan Handy
via: Glossy

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WTF Is Going On At Cossette?

A lot of people in the ad biz have been wondering what Cossette's been up to.

For our Agency Of The Year video, we figured we'd answer the question once and for all.

Credits:
Title: "WTF" Cossette Video and Blooper Reel
Client: Cossette, Strategy Agency of the Year nomination
Agency: Cossette
Chief Creative Officer: Glen Hunt
Associate Creative Director/Writer: Dhaval Bhatt
Associate Creative Director/Art Director: Yusong Zhang
VP/Executive & Agency producer: Sarah Bogue
Account Director: Caley Erlich
Directors: Jordan Dashner & Luke McCutcheon
Editor: Gerrit Van Dyke
Audio: RMW Music
Transfer: Conor Fisher at Alter Ego
Online: Soda Post

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The MAXIMUM MURAL from Canadian Tire

To help Canadian Tire introduce MAXIMUM, a new line of tools and accessories engineered for trades’ professionals, the retailer tasked Tribal Worldwide – Toronto with creating an awareness program that would heighten anticipation for the new products.

Believing it’s more powerful to show versus tell, Tribal Worldwide – Toronto developed a captivating film that demonstrates the unparalleled performance and toughness of the MAXIMUM Precision Point™ Drill Bits.

“We needed to demonstrate the power and precision of the drill bits in a way that was worthy of the attention of serious craftsmen and women,” says Joshua Stein, executive creative director, Tribal Worldwide – Toronto. “Our solution was simple. Use 1Ž4-inch steel and make it look cool.”

For The MAXIMUM MURAL from Canadian Tire, 10,795 holes were drilled through 358lbs of 1/4-inch solid steel. It’s a testament to Maximum Drill Bits’ strength, longevity and precision.

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President's Choice - Food is Colourful Enough

Canada's leading supermarket chain, Loblaw make's a bold statement in it's newest ad campaign: "Mother Nature already made food as colourful and delicious as it needs to be. That’s why, as of now, no President’s Choice products will be made with any artificial flavour or artificial colour. Not one."

Let's hope Mr. Weston and his line of PC products stays true to his word.

Creative Credits:
Ad Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Hannah Smit, Emma Wathan
Copywriter: Jessica Schnurr, Martin Stinnissen
Agency Producer: Anna Neilson, Cas Binnington,
Associate Creative Director, Design: Tony Ponzo
Account Service: Rena Bast, Bianca Kwasnycia, Lauren Aitchison, Kelsey Beesley
Brand Experience/Planning: Megan Towers
Production Company: Soft Citizen
Director: Terri Timely
Editing: Saints Editorial
Post Production: The Vanity
Music & Audio Production: Massive Music
Voiceover and Product-Related Post Production: Cylinder Sounds

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Health Canada Drug Prevention PSA "Marijuana" Commercial

The Government of Canada released two new psa ads for Health Canada/Drug Prevention via ad agency Ogilvy Montreal.

Smoking marijuana can seem harmless, but it can cause serious damage to a teen’s developing brain.

Last year, more than 80,000 Canadian kids used prescriptions drugs to get high, even though it can be very dangerous.

Credits:
Advertising Agency: Ogilvy Montréal, Canada
Creative Directors: Martin Gosselin, Gavin Drummond
Art Director: François Léandre
Copywriter: Mathieu Roy
Account services: Lina Castrechini, Sophie Rivet
Production: Nycole Lemonde
Director: Christian Langlois
Production: Céline Cellier / Les enfants
Music: XS Music
Postproduction: Fly Studio
Sound design: La Majeure Studio

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Grand Marnier - Blend Out

Grand Marnier presents a story of a beatboxer combining his talents with musicians of a variety of genres as he travels the city, creating something truly original, something truly Grand Marnier.

Credits:
Directed by: Arno Salters
DOP: Shawn Kim
Production Company: Spy Films
Producers: Stephanie Walker-Wells, Erik Wilson
Executive Producers: Carlo Trulli and Marni Luftspring

Ad Agency: JWT Canada
Chief Creative & Integration Officer: Brent Choi
VP, Associate Creative Director: Don Saynor
Art Director: Jason Souce
Copywriter: Gord Yungblut
Senior Producer: Shelby Spigelman
Account Team: Ali Dalfen, Kathleen Dusk, Corrine Luxon, Dina Qahwaji
Client Team: Scott Green, Pamela Broyles, Cheryl Talley
Digital Design Team: Rasna Jaswal, Julie Seo
Post-Production: Alter Ego / AXYZ
Editing House: Saints Editorial
Editor: Mark Paiva
Executive Producer: Michelle Rich
Colorists: Eric Whipp, Wade Odlum
Online: AXYZ
Flame Artist: James Andrews
Producer: Karen Huybers
Music: Massive Music NY
Creative Director: Elijah B Torn
Producer & Music Supervisor: Courtney Jenkins
Post/Audio Mix: Apollo Studios Toronto
Apollo Producer/ Mixer: Tom Hutch
Voice Director: Daenen Bramberger
Media Agency: Havas

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Watch the all-new, agile Audi Q3 Attempt an Extreme Parking Stunt

Audi Canada has just launched its newest urban SUV. It was engineered to conquer the city and city life. To illustrate this, the new Audi Q3 and incredibly conquers an impossibly tight spot created by Toronto ad agency Zulu Alpha Kilo.

Creative Credits:
Title: “Tight Parking”
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Ari Elkouby
Art Director: Shawn James
Copywriter: Sean Atkinson
Agency Producer: Tara Handley, Clair Galea
Account Director: Dic Dickerson, Nevena Djordjevic
Account Supervisor: Alexandra Potter
Strategy: Ebrahim El Kalza, Emma Brooks, Jamie Cuthbertson
Clients: Christian Schueller, Jo Figueiredo, Marie-Claude Simard
Media Agency: MediaCom
Production Company: Descendants
Director: José Avelino Gilles Corbett Lourenço
Line Producer: Luke Bryant
Executive Producer: Tasha Litt
Editing, Online, Transfer: Crush, Kevin Hobbs
Sound Design: Michael Headford
Stuntman: Blair Johannes
Stunt Coordinator: Randy Butcher
Engineering Company: Performance Solutions

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