Adorable Kids Are Introduced To Vegetables in Kashi presents What’s That?

Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that highlights the need for all of us to embrace the urban garden by showing real kids interacting with some common foods and then some common vegetables.

Credits:
Advertising Agency: Traffik, Toronto, Canada
Executive Creative Directors: Cam Boyd/ Troy McGuinness
Art Director: Laura Stradiatto
Copywriter: Laura Simhoni
Producer: Erica Metcalfe
Director: Nicole Dorsey
D.O.P: Jackson Parrell
Production House: Someplace Nice
Editor: Danica Pardo, Saints
Music: Apollo Music

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Toronto's Union Creative Heart Warming Employee Appreciation Day Will Bring Tears To Your Eyes

This business of advertising isn’t easy. There are people who put their blood, sweat and tears into the campaigns they produce. That’s why, when an agency like Union gets shortlisted for strategy‘s Agency of the Year awards, the painstaking time and effort that goes into the creative product is worth celebrating. And the shop knew just what gift to give its staffers for a job well done. via: Union Creative

Creative Credits:
Agency: Union Advertising, Toronto, Canada
Executive Creative Director: Lance Martin
President: Subtej Nijjar
Art Director: Ryan McNeill
Copywriter: David Pigeon
Director of Integrated Production: Jennifer Dark
Integrated Producer: Grace Lee + Kyle Trotter
Production House: Union Advertising Canada LP
Director: Kyle Trotter
Director of Photography: Adam Crosby
Production Coordinator: Elli Weisbaum
VFX & Animation: Adrian Stiegle
Editor: Kyle Trotter
Audio Post Facility: Silent Joe Inc.
Audio Director: Trevor Allan
Audio Engineer: Spencer Sunshine
Audio Producer: Jane Heath
Actors: Union Staff + Willie Faraks aka The Wolfman

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"A Mad Man in Today’s Ad World" created by Toronto's Zulu Alpha Kilo

Toronto ad agency, Zulu Alpha Kilo creates the ad film that most agencies wouldn’t dare to create. This video was screened at last nights Agency of the Year event in Toronto. Viewer warning: some nudity, swearing, and off-colour humour.

For our short film, we decided to take a humorous look at how a 1960’s ad man would adjust to life in today’s ad world.

Credits
Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Writer: Sean Atkinson
Art Director: Shawn James
Agency Producer: Tara Handley
Editor: Michael Headford
Accounts: Devina Hardatt
Director: Bruce McDonald
Production Company: Revolver Films
Producer: Luc Frappier/Rob Allan
Director of Photography: Johnny Cliff
Casting: Jigsaw Casting/Shasta Lutz
Transfer/Online: Alter Ego
Audio/Music: Pirate Toronto
Audio Director: Chris Tait

Update: Despite no longer being employed by the agency, Dick went down to collect Zulu Alpha Kilo’s Silver hardware for Digital Agency of the Year last night. Seems like this guy just can't take a hint!

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LiveGreen Toronto "Littering Says A Lot About You"

Toronto's LiveGreen take's a few jabs at litter bugs with this brilliant new print ad campaign. Images via: imgur

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Montana's Latest Ad Campaign Was Paid For In Meat

To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ sausages, chicken, brisket, and shrimp.

Created by Vancouver-based ad agency One Twenty Three West, Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.

“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” says Scot Keith, Founder and Managing Director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.

But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.

Chelsea Kellock, Brand Manager at Montana’s says, “This ad campaign proves with real people, just how irresistible our BBQ is.” She added “Hardly anyone turns down a platter of BBQ. Forget about Bitcoins, meat is much more widely accepted.”

The Best of BBQ Sampler Event at Montana’s allows each guest to choose two meats and a side. When they bring more people, they have the option to share more BBQ.

The ads will be airing in cinemas across Canada, on TSN and online pre-roll. Longer versions of the each encounter will be released on Montana’s Facebook page and on Twitter.

Creative Credits:
Agency: One Twenty Three West
Client: Montana’s Cookhouse & Bar / Cara Operations Ltd.
Title: Paid For in Meat

Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman, Paul Riss
Copywriter: Bryan Collins
Account Services: Christina Tan, Scot Keith

Production Company: OPC Family Style
Director: Max Sherman
Director of Photography: Kiel Milligan
Executive Producer: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Dwight Phipps
Editor: Oleg Jiliba
Sound Design: Six Degrees
Music: Six Degrees
via: GlossyInc.

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Nature Valley presents: Field Trip

A new brand action campaign by Nature Valley is centred on a heart-warming, two-minute online film that follows a group of children from the Boys & Girls Club of West Scarborough who were surprised with a field trip. They are unexpectedly taken to a conservation area where they spend the day hiking, going on a scavenger hunt and catching frogs. Created in partnership with Tribal Worldwide – Toronto, the “Field Trip” film aims to re-inspire Canadians to get outdoors and rediscover nature again.

Credits:
Advertising Agency: Tribal Worldwide, Toronto, Canada

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New Peanut Butter Cheerios presents: #HowToDad

To all the dads out there: this one's for you. Created by Tribal Worldwide Toronto, the socially-driven campaign features an upbeat online video that celebrates the insight that dads parent differently, and places Peanut Butter Cheerios at the heart of all the zany, funny and epic situations that kids get themselves into under dad’s watch. The video drives viewers to HowToDad.ca for bite-sized sharable content that resonates with dads.

Four 15-second preroll spots, widespread display advertising and targeted promoted social posts round out the program, which is all unified under the #HowToDad tagline.

Creative Credits:

Ad Agency: Tribal Worldwide, Toronto Canada

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Leo Burnett Toronto Creates The Perfect Page For IKEA

IKEA: There's a Page for That

Creative Credits:
Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Director: David Federico, Lisa Greenberg, Judy John, Morgan Kurchak
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Producer: David Eades, Laurie Filgiano, Anne Peck, Michelle Repasky

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Toronto Raptors "We The North" Anthem Playoff Spot

We The North.

"In many ways we are in a league of our own...

Far from the East side.
Miles from the West side.
No where near the South Side."

Another in the Toronto Raptors We The North series.

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