'Above and Beyond' is an expression of the detail, precision, future technology, and craftsmanship that are the hallmarks of the Land Rover design and manufacturing process. It’s an ode to the creators of every vehicle from the first line on a page to the last bolt of an engine.
Tom Haines produced Land Rover "Above and Beyond" through Hobo Films, his own production company, via agency Brand Union, and the film is now being used by Land Rover internationally. Described by Tom as arguably the greatest film about making a car anyone has ever seen anywhere, "Above and Beyond" is an expression of the detail, precision, future technology, and craftsmanship that are the hallmarks of the Land Rover design and manufacturing processes. Tom adds, "It's an ode to the creators of every vehicle from the first line on a page to the last bolt of an engine."
Creative Credits:
Project Name: Land Rover "Above and Beyond"
Length: 1:23
Digital Camera System: ARRI Alexa with Kowa Anamorphics
Film Locations: Land Rover production facilities in the U.K.
Client: Land Rover
Advertising Agency: Brand Union
Creative: Adam Lawrenson
Production Company: Hobo Films
Director: Tom Haines
Director of Photography: Steve Annis
Executive Producers: James Lees and Tom Haines
Line Producer: Connor Hollman
Editorial Company: Final Cut
Editor: Dan Sherwen
Telecine Company: Absolute
Colourist: Matt Turner
Music Composer: Jean-Gabriel Becker
Sound Design Company: Pindrop
Sound Designer: Richard Lewis
