Gareth Bale, James Rodríguez, Luis Suárez and Karim Benzema have some shiny new boots and there will be haters in after watching this new spot IRIS for Adidas Football.
Creative Credits:
Advertising Agency: Iris, UK
Showing posts with label sports ads. Show all posts
Showing posts with label sports ads. Show all posts
Wednesday, January 21, 2015
Friday, January 16, 2015
This year, the National Basketball Association commemorates Martin Luther King Day and Black History Month with a powerful new commercial for the 2014-2015 season.
“Barrier Breakers” pairs audio of the Rev. Martin Luther King Jr.’s monumental “I Have A Dream” speech with black & white footage of iconic “firsts” from the NBA’s storied history of racial and cultural breakthroughs. From the 1950 signing of Chuck Cooper, the league’s first African-American player, to Violet Palmer, the first female referee in men’s professional sports, to the high-profile 2013 coming out of Jason Collins, the NBA's first openly gay player, the new broadcast film takes viewers on a breathtaking journey through some of the most significant basketball moments of the past 60 years.
“Barrier Breakers” was created by NBA advertising agency, Translation. The spot will debut on broadcast during NBA games on Martin Luther King Day, Monday, Jan. 19.
Creative Credits:
Spot Title: Barrier Breakers
Client: NBA
Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Art Director: Matt Comer
Copywriters: Amir Farhang, Andy Ferguson
Director of Content Production/EP: Miriam Franklin
Associate Producer: Philinese Kirkwood
Account team: Tim Van Hoof, Chris Martin
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld
Project Manager: Matt DeSimone
Editorial Company: Cut & Run
Editor: Dayn Williams
Assistant Editor: Adam Bazadona
Post Executive Producer: Rana Martin
Post Producer: Jean Lane
Visual Effects: Sibling Rivalry
Creative Director: Matt Tragesser
Animator/Compositor: Gabe Darling
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Post Producer: Tracey McDonough
Telecine/Conform: Company Three/Method
Colorist: Rob Sciarratta
Flame Artist: Carmen Maxcy
Audio Post: Heard City
Mixers: Phil Loeb, Evan Mangiamele
Executive Producer: Gloria Pitagorsky
Music: Trackmasters
Thursday, January 1, 2015
State Farm has launched a brand new chapter of its popular “Born to Assist” ad campaign with “Best of the Assist,” a game-changing broadcast :60 for the 2014-2015 NBA season. The first of several commercials set to debut in the weeks ahead, “Best of the Assist” finds Cliff Paul catapulted into the ranks of the State Farm National Bureau of Assists, a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.
The campaign was developed by State Farm advertising agency Translation, which has overseen strategy and creative for the “Born to Assist” campaign since its inception during the 2012-2013 NBA season.
This year, the campaign’s debut spot, “Best of the Assist,” was accompanied on its Christmas Day launch by “Seen It All,” a broadcast :30 spotlighting the Bureau’s Chief Assist Officer Don Stockton. Similar spots, focusing on the National Bureau of Assist team, will continue to roll out through the remainder of the NBA season.
Creative Credits:
Brand/Client: State Farm
Campaign Title: Born to Assist
Spot Title: “Best Of The Assist,” “Seen it All”
First Air Date: 12/25/14
Advertising Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: John Norman
Creative Director, Copywriter: Nick Sonderup
Creative Director, Art Direction: Andy Grant
Copywriter: Katherine O’Brien
Director of Content Production: Miriam Franklin
Executive Producer: Josh Reynolds
Account Team: Susanna Swartley, Zach Dioneda, Stacia Andrews, Julia Farber
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Eric Schmidt
Executive Producer: Shawn Lacy
Line Producer: Tracy Broaddus
Editorial Company: Final Cut
Editor: Crispin Struthers
Post Executive Producer: Saima Awan
Post Producer: Jenifer Locke (LA), Viet-An Nguyen (NY)
VFX Company: MPC
VFX Artist: Marcus Wood
VFX Executive Producer: Justin Brukman
VFX Senior Producer: Matthew Loranger
Audio Post: Final Cut NY
Mixer: Teressa Tate
Executive Producer: Stephanie Apt
Producer: Alek Rost
Music: Felt Music London
Composer: Lorenzo Pignacci
Executive Producer: Steve Spiro
Producer: Steve Spiro
Saturday, December 27, 2014
Thursday, November 27, 2014
What happens when you leave your smartphone with professional footballers?
A usual day at the Arsenal F.C. training centre consists of a strict regime of shuttle runs, stretching and ball skills but at a recent shoot for Vitality the players took the opportunity to take a breather from training with a few casual selfies on an unguarded smartphone.
England internationals Theo Walcott and Calum Chambers posed alongside Aaron Ramsey and captain Mikel Arteta in several selfies which made for a surprise for the smartphone’s owner. It’s surprising that Lukas Podolski or Wojciech Szczesny didn’t get in on the act given their well-known selfie obsessions.
Podolski has a history of posing for selfies with Bastian Schweinsteiger and German Chancellor Angela Merkel after the World Cup final win. While Szczesny took one of the most well known football selfies of last year, and guess what…Podolski was involved too!
Credits:
Advertising Agency: Essentially, (VitalityHealth’s sports marketing agency)
Executive Creative Director: Matt Bowden (VitalityHealth)
Creatives: N/A
Creative producer: N/A
Production company: INP Media Ltd
Director: Bryn Downing
Editor: Sean Male
Producer: Bryn Downing
Colourist: Sean Male
Post-production: Sean Male
Audio: Sean Male
Photographer: Graham Hughes
Music: This Ordinary Life - Audio Network
Sunday, November 23, 2014
Why jump a giant semi-truck over a speeding Formula 1 car? If you're EMC and Lotus F1 Team, it's a unique way to demonstrate how we "Redefine Motorsports," bringing the power of EMC technology to the Lotus F1 Team—and setting a world record in the process.
Monday, October 27, 2014
LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home.
The ad features the music of the indie rock band Imagine Dragons song "I Bet My Life".
Credits:
Ad Agency: Translation
Production: Bandito Brothers
Wednesday, October 15, 2014
Monday, October 6, 2014
What happens when you join Crocantíssimo with the best of NBA? An even more surprising way of playing basketball. Who ever scored won tickets for NBA Global Games in Rio on Oct. 11, 2014.
Credits:
Advertising Agency: Africa Zero, São Paulo, Brazil
Art Director: Marcelo Maciel, Jeferson Rocha
Copywriter: Victor Castelo
Chief Creative Officer: Sergio Gordilho
Creative Director: Andrea Siqueira, Jeferson Rocha
Sunday, October 5, 2014
Toronto will host the largest sport tourism event in it's history – and the best way to witness the power of sport is to be there. Share the highs of winning a gold for your country, the thrill of a close race and the camaraderie of 7,500+ athletes from 41 countries and territories. Celebrate the competition at the TORONTO 2015 Pan Am/Parapan Am Games.
Why Invade?
In the summer of 2015, Ontario will be the backdrop to the Pan Am/Parapan Am games, the biggest sports event in our history. The goal of the commercial is to capture the speed, size, intensity and drama of the games. And ultimately to build tourism awareness and drive attendance at this once in a lifetime spectacle.
Music Track Details:
Title: “Ready or Not”
Mischa 'Book' Chillak featuring Esthero (1968 Delphonics cover*)
*cover of Ready of Not Here I Come (Can't Hide From Love) written by Thom Bell and William Hart
Creative Credits:
Advertising Agency:FCB, Toronto, Canada
Chief Creative Officer:Jon Flannery
Creative Director:Jeff Hilts
Art Directors:Jeff Hilts, Rob Dean
Copywriters:Jeff Hilts, Rob Dean
Account team:Sunil Sekhar, Sarah Banks, Lindsay Kerr
Broadcast Producer:Barb Gibson
Strategic Planners:Heather Segal, Eryn LeMesurier, Mona Chammas
Production Company: Untitled Films
Director: Phil Brown
Executive Producer: Peter Davis
Line Producer: Trudy Turner
Director of Photography: John Houtman
Editorial: Rooster Post
Editor: Marc Langley
Executive Producer: Melissa Kahn
Producer: Yumiko Suyama
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Post Production, Finishing & Visual Effects: Fort York VFX
Lead Online Artist: Ernest Mordak
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Online Assistant: Kevin Asis
Executive Producers: Amanda Lariviere, Erin Kuttner
Colour Grading: Alter Ego
Colourist: Eric Whipp
Music and Sound Design: Grayson Matthews
Music Supervision: Supersonic, David Hayman
Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero
Thursday, October 2, 2014
After scouring the planet for an undiscovered big wave, Ian Walsh and crew make a last minute call to chase a monster swell to a remote part of Western South Africa. Watch Ian as he attempts to make history on the other side of the world with South African surf legend Grant “Twiggy” Baker and next gen charger Frank Solomon.
Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.
The crew eventually lands in a remote fishing village on the Pacific coast of South Africa. Armed with the powerful HP Pavilion x360 for monitoring winds, swells, and tides, Walsh and his team quickly determine it to be the ideal location to scout for waves and immediately get to work chasing the elusive “Ghost Wave.”
Porter’s deft cuts allow us to experience the adventure and thrill as the crew scrambles to catch the swell. “It was great to team up with 180LA again for this project,” says Porter. “Ian is an incredible athlete and Taylor is a fantastic director. Watching Ian drop into waves of that size without hesitation was a mind blowing experience. It was exciting to showcase his skills as a surfer and adventurer, as well as the efficiencies technology brings to finding waves like these.”
Creative Credits:
Advertising Agency: 180LA
Global CEO: Michael Allen
Executive Creative Director: William Gelner
Creative Directors: Adam Groves, Zac Ryder
Copywriter: Mike Van Linda
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Associate Account Director: Mike Slatkin
Account Manager: Jamie Friedman
Account Coordinator: Allison Landrum
Production Company: Bully Pictures
Director: Taylor Steele
Camera: Starr Whitesides
Producer: Jeff Tannebring
Editorial Company: Whitehouse Post
Editor: Brandon Porter
Producer: Evan Cunningham
Executive Producer: Joni Williamson
Finishing Company: Carbon VFX
Lead Flame: Pete Mayer
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil
Recording Studio: TBD
via: Trust Collective
Sunday, September 21, 2014
Credits:
In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts.
Advertising Agency: CP+B, USA
Executive creative director: Sue Anderson
Creative directors: Cameron Harris, Hoj Jomehri
Senior art director: Nicholas Loftus
Copywriter: Joel Kaplan
Junior copywriter: Alex Behles
Junior art director: Chad Ford
Director of video production: Kate Hildebrant
Executive integrated producer: Sloan Schroeder
Integrated producer: Addison Born
Production company: Far & Wide
Director: HAM
Line producer: Gabrielle Yuro
Director of photography: Trent Opaloch
Editorial company: Lost Planet
Editor: Max Koepke
Assistant editor: Federico Brusilovsky
Post producer: Karena Ajamian
Executive producer: Robert Owens
Post production: Method
Flame artist: Noah Caddis
Mix company: Lime Studios
Audio engineers: Matt Miller, Mark Meyheus
Color design company: Company 3
Colorist: Stefan Sonnenfeld
Group accound director: Ryan Skubic
Content manager: Jake Welch
Director of business affairs: Nancy Espinal
Senior business affairs manager: Rebecca Williams
Group director, planning: David Measer
Sunday, September 14, 2014
Creative Credits:
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Lauren Connolly, Tim Bayne
Creative Directors: Molly Adler, Mike Sweeney
Art Director / Copywriter: Matt Vescovo
Executive Producer: Diane McCann
Senior Producer: Melissa Bemis
Head of Music Production: Rani Vaz
Production Company: Epoch
Director: Michael Downing
Director of Photography: Toby Irwin
Edit House: Mackenzie Cutler
Editor: Ian Makenzie
Mix: Sound Lounge
Mixer: Tommy Jucarone
Visual Effects House: The Mill
Saturday, September 13, 2014
David Smith, W+K Creative Director, says, “Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Jamie McKinlay, EA SPORTS VP Marketing, added, “Everything we’ve done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game.”
CREATIVE CREDITS:
AD AGENCY: Wieden+Kennedy, Amsterdam
TV PRODUCER: Elissa Singstock
TEAM MANAGER: Janna Harrington
PLANNER: Ben Armistead
HEAD OF TV / PRODUCTION: Joe Togneri
GROUP ACCOUNT DIRECTOR: Kirk Johnsen
EXECUTIVE CREATIVE DIRECTOR: Mark Bernath and Eric Quennoy
CREATIVE DIRECTOR: Dave Smith and Alvaro Sotomayor
COPYWRITER: Andrew Dobbie
BUSINESS DIRECTOR : Justine Lowe, Melissa Kincaid
ART DIRECTOR: Henrik Edelbring
MUSIC AND SOUND
SOUND DESIGN: Raja Sehgal @ Grand Central
MUSIC PRODUCTION: MASSIVEMUSIC
EDITOR: Russell Icke
EDIT COMPANY: Whitehouse Post
EDIT ASSISTANT: Iain Whiteright
POST PRODUCTION / VFX
PRODUCER: Jeremy Moore, Melanie Wickham, Michael O'Donoghue
POST PRODUCTION HOUSE: The Mill New York
3D LEAD ARTIST: Ed Shires
3D ARTISTS: Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock,
2D LEAD ARTISTS: Kyle Cody
2D ARTISTS: Kshitij Khanna, Erin Nash, Dan Difelice
PRODUCTION COMPANY
PRODUCTION COMPANY: Imperial Woodpecker
PRODUCER: Matt Wersinger
EXECUTIVE PRODUCER: Doug Halbert
DOP: Greig Fraser
DIRECTOR: Mark Zibert
Sunday, September 7, 2014
Sunday Night Football returns Sunday Sept. 7th. It's not just a game but a rallying point, a tradition, an activity that brings people together.
In this heartfelt and emotional promo-series we follow the American family to see how Sunday Night Football is woven into the very fabric of their everyday lives. The #1 show in Prime Time is back...via NBC Sports on YouTube
Saturday, September 6, 2014
Creative Credits:
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Wade Alger, Steve Bassett
Associate Creative Directors: Neel Williams, Justin Harris
Production Company: Radical
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Executive Producer/Global Director of Sales: Maya Brewster
Line Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
Assistant Director: Brian Stevens
Editorial Company: Whitehouse Chicago
Editor: Matt Wood
VFX Supervisor: Randy McEntee
CG Leads: Kevin Ives, Adam Carroll
Executive Producer: Verity Grantham
Producers: Colin Blaney, Sumer Zuberi
Audio Post Company: Rainmaker Studios
Peyton Manning’s a Five-Time MVP, Super Bowl Champion and NFL record-holder. His latest title? Nationwide Member. Welcome to the Nation, Peyton.
CREATIVE CREDITS:
AD AGENCY: Ogilvy & Mather, New York
GROUP CREATIVE DIRECTOR: Chris Van Oosterhout
EXECUTIVE PRODUCER: Melanie Baublis
EXECUTIVE CREATIVE DIRECTOR: Steve Howard
CREATIVE DIRECTOR: Tom Elia, Zach Korman
EDITOR: Chris Franklin
EDIT COMPANY: Big Sky
DIRECTOR: Josh & Xander
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