See Danny Trejo as Marsha Brady in SNICKERS 2015 Super Bowl XLIX Teaser Ad

During Super Bowl 49, make sure to tune in for a very special episode of The Brady Bunch, starring Danny Trejo in Snickers Super Bowl ad.

The brand tells Adweek “fans can ask to have the spot released early through a number of social media activities, and if consumers generate 2.5 million social media engagements before kick-off on Feb. 1, Snickers will release the entire 30-second spot early.”

Creative Credits:
Ad Agency: BBDO, New York

Read More

Carl’s Jr. and Charlotte McKinney Go ‘Au Naturel’ in new ad for Super Bowl 2015

Carl’s Jr.'s new Super Bowl commercial, set to air during the Big Game on Feb. 1 and live online today. In the ad ‘Au Naturel,’ Carl’s Jr. and swimsuit model Charlotte McKinney are stripping down and going all-natural for the first time ever. This is a regional spot airing in Carl's Jr. markets on the west coast.

Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there’s nothing between her and her… all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.

Creative Credits:
AD AGENCY: 72andSunny
Chief Creative Officer/Founder: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Mark Maziarz
Jr. Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga

PRODUCTION CO: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist

Post Production CO: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham

Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran

Visual EFX CO: JAMM Visual
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards

Sound Design + MIX: On Music & Sound
Composer: Chris Winston

Read More

Must See: Here Is The Wackiest Milk Ad You've Ever Seen

The German dairy Plain, is promoting "Eine neue art, milch zu trinken" which translate to "A new way to drink milk" with what could very well be the strangest milk ad we've seen in some time. The company claims in the spot entitled "Mutter" (mother in english) "Mama's milk was yesterday" and it's new milk is the way to go...

Creative Credits:
Client: SCHICK HAUG & PARTNER GMBH
Product: PLAINMILCH
Creative & script: BERND FAASS, JEDRZEJ GOLECKI, JENS SPÖRI
Production company: STORMINGDESIGN WERBEAGENTUR GMBH
Studio: KING KONG MIETSTUDIOS
Director: BERND FAASS
Producer: MARVIN KIRCHNER
DoP: JENS SPÖRI
Editor: DAVID GESSLBAUER
Music: NICHOLAS KESSELGRUBER
Color grading: FLORIAN STAERK
Sound design: DENIS ELMACI
Compositing: MARVIN KIRCHNER
Makeup: REBECCA HEITMANN
Styling: MAREJKE SCHMIDT
Machine design: PETER JUD
1st AD: AMADEUS ERLEMANN
Assistant camera: GERNOT WOLLMANN
Gaffer: MANUEL DOLDERER
Dolly/Grip: JÖRG RAMBAUM
Light tech: JIM KERNJAK, DAVID GORK, MARINA NÄHLER

Read More

Dr. Pepper's New Mop Dog Ad Features An Adorable Puli

Man’s best friend demonstrates the power of love in the touching spot “Mop Dog” for Dr. Pepper, directed by Imperial Woodpecker’s Simon McQuoid and edited by Cut+Run’s Steve Gandolfi for agency Deutsch LA. Here, a dreadlocked dog finds a friend and ultimately a home on the road with a big-hearted Dr. Pepper driver who understands that you should “always be one of a kind.

The dog featured in the commercial is actually a Puli, a sheep herding breed originally from Hungary that are known for naturally-forming dreadlocks called cords.

Creative Credits:
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
EVP, ECD: Brett Craig
Creative Director: Ryan Lehr
Creative Director: Erick Mangali
Art Director: John Baker
Copywriter: Chris Jones
Director of Integrated Production: Vic Palumbo
Executive Producer: Megan Meloth
Music Director: Dave Rocco

Production Company: Imperial Woodpecker
Director: Simon McQuoid
Director of Photography: Roman Vasyanov
Executive Producer: Charlie Cocuzza
Executive Producer: Doug Halbert

Editorial Company: Cut+Run
Editors: Steve Gandolfi
Assistant Editors: Sean Fazende and Kendra Juul
Head of Production: Amburr Farls
Executive Producer: Carr Schilling
Managing Director: Michelle Eskin

Post: The Mill
Executive Producer: Sue Troyan
Color Executive Producer: Thatcher Peterson
Senior VFX Producer: Kait Boehm
Color Producer: Natalie Westerfield
2D Lead: Adam Lambert
2D Artists: Patrick Munoz and Tim Robbins
3D Artists: Michael Kash and Steven Olsen
Colorist: Adam Scott

Music: Elias Arts
ECD: Vincenzo LoRusso
CD: Mike Goldstein
EP: Ann Haugen
Senior Producer: Katie Overcash

Mix: Mark Meyuhas at Lime

Read More

Dogadan - Mr. Disease Advert "Payback Time"

Turkey’s favorite tea brand Doğadan’s new edition of Mr. Disease commercials with a new approach. This time, Doğadan drinkers' strong immune systems are defying him. Which means they won’t go down without a fight!

As we always say; this winter will be tougher than ever.
Be Strong.

Creative Credits:
Advertised Brand: Doğadan
Advert Title(s): Büyük Hesaplaşma - The Great Showdown
Headline and Copy text: The Great Showdown among Doğadan and Mr. Disease
Advertising Agency: Plasenta Conversation Agency, Istanbul, Turkey
Production Agency : POW
Director : Dual

Read More

MARMITE LAUNCHES TEASER FOR HEAVY WEIGHT ‘END NEGLECT’ CAMPAIGN IN 2015

Marmite, the UK's favourite savoury spread, is today launching a brand new teaser to herald the return of its controversial yet celebrated ‘End Marmite Neglect’ campaign.

Released one week ahead of the official TV advertising, the teaser is a 60-second spoof style “micro-documentary” designed to “lay bare the continuing scourge of Marmite Neglect in the UK” that sees “once beloved Marmite jars cruelly rendered to the back of kitchen cupboards” and threatens “full-scale Marmageddon”.

The teaser will make its first debut on Marmite’s owned social media channels, supported with spend across Twitter and Facebook.The digital teaser campaign will also feature an evolving and interactive social “news feed” designed to heighten awareness of ‘End Marmite Neglect’. A heavyweight PR and social media strategy focused on addressing Marmite neglect “once and for all” will follow and complement the teaser. The teaser can be viewed at https://www.youtube.com/watch?v=WufZK3xpz0Y&feature=youtu.be and consumers will be encouraged to join the conversation on Facebook and Twitter using #MarmiteNeglect.

The teaser will also set the scene for the return of the ‘End Marmite Neglect’ TV advertising. The commercial features Marmite Rescue Teams saving neglected jars of Marmite from the back of people’s cupboards and taking them to a re-homing centre where they are paired with Marmite-loving families. Created by Adam & Eve/DDB and first screened in 2013, the “Love it. Hate it. Just don't forget it” campaign will return to TV screens on 12th January. Launching across all networks, with a focus on ITV family channels, the 30-second spot will run until the end of March.

Joanne O’Riada, Marmite Brand Manager, said: “This film is part of a digital-first teaser campaign that will renew the ‘End Marmite Neglect’ campaign for 2015. By creating a world ‘beyond’ the commercial, the teaser and its supporting PR and social media campaign, will increase the noise around and shareability of the TV campaign while delivering a light-hearted reminder of the ‘Love it. Hate it. Just don't forget it’ strapline.”

Read More

McDonald’s Chooses Lovin' in new "Arch Enemies" Commercial

A new ad campaign launched today introducing a new vision for McDonald's with an animated commercial called "Arch enemies." In it the fast food chain illustrates its renewed focus on "lovin'" by showing characters that have long been enemies -- the Smurfs and their antagonist Gargamel, Batman and the Joker, a Chicago Bears fan and a Green Bay Packers fan, Freddy from "Nightmare on Elm Street" and Jason Voorhees from "Friday the 13th," with one big difference, these encounters end happily...cue new tag line: Choose Lovin'.

The song featured in the ad is “Love Is Endless” by MoZella.

Creative Credits:
Advertising Agency: Leo Burnett

Read More

Hilarious New Weight Watchers Ad Gives New Meaning To Abundance in "World of Food" Spot

Temptation is everywhere, especially when your dieting as we see in this hilarious new commercial for Weight Watchers entitled "World of Food". The spot is aimed at promoting the companies new personal dieting coach...you know, for when those times your co-workers phone appears to be made of chocolate, that booth you sit at is in reality a pizza or the water cooler that spout jellybeans.

"For the first time ever we are offering an unprecedented level of support," said Maurice Herrera, Weight Watchers senior VP-marketing. Part of the company's "magic sauce" has always been its support system, he said. But now Weight Watchers is making the personal approach found in meetings "accessible to just about anybody from anytime from anywhere."

Creative Credits:
Advertising Agency: Wieden & Kennedy, Portland

If that one didn't bring you down enough, perhaps the spot released in November will...

Read More

Behind the scenes with Arsenal FC and PruHealth Vitality

What happens when you leave your smartphone with professional footballers?
A usual day at the Arsenal F.C. training centre consists of a strict regime of shuttle runs, stretching and ball skills but at a recent shoot for Vitality the players took the opportunity to take a breather from training with a few casual selfies on an unguarded smartphone.

England internationals Theo Walcott and Calum Chambers posed alongside Aaron Ramsey and captain Mikel Arteta in several selfies which made for a surprise for the smartphone’s owner. It’s surprising that Lukas Podolski or Wojciech Szczesny didn’t get in on the act given their well-known selfie obsessions.

Podolski has a history of posing for selfies with Bastian Schweinsteiger and German Chancellor Angela Merkel after the World Cup final win. While Szczesny took one of the most well known football selfies of last year, and guess what…Podolski was involved too!

Credits:
Advertising Agency: Essentially, (VitalityHealth’s sports marketing agency)
Executive Creative Director: Matt Bowden (VitalityHealth)
Creatives: N/A
Creative producer: N/A
Production company: INP Media Ltd
Director: Bryn Downing
Editor: Sean Male
Producer: Bryn Downing
Colourist: Sean Male
Post-production: Sean Male
Audio: Sean Male
Photographer: Graham Hughes
Music: This Ordinary Life - Audio Network

Read More

"The Legend" - Sources Rosport

The latest commercial movie from Sources Rosport, the Source of Life.

Credits:
Agency: none - in house
Production: Lucil Film
Country: Luxembourg
Writer/Director: Jeff Desom
Producer: Bernard Michaux
Editor: Chris Coupland
VFX: Giulio Tonini
DP: David Grehn
PD: Christina Schaffer
AD: Laurence Rexter-Baker
Prod. Manager: Solveig Harper
Colorist: Peter Bernaers
Sound: Loïc Collignon
Voice Over: Kellie Solis
Brand Development Creation: Nvision
Shot in Luxembourg

Watch this beautiful horse in action as they filmed in Luxembourg.

Read More

The Annual Batch of Spurs Commercials Are Here from H-E-B Groceries

The NBA's San Antonio Spurs star players: Tim Duncan, Manu Ginobili, Kawhi Leonard, Patty Mills, and Tony Parker are the faces of this series or humorous commercials for grocery chain H-E-B. The ads were created by The Richards Group which includes four :30 ads: “Barbie,” “Wise,” “Slogans,” and “Toga”. This is Duncans 10th year appearing in the annual spots, according to HEB Group VP, Cory Basso the guys clicked so well during filming that all four ads were done in 5 hours.

H-E-B has hundreds of affordable and delicious organic products. Take Manu’s advice “a man who eats food closer to the earth becomes closer to the earth.”


The Spurs are grilling up H-E-B Specialty Burgers, including the brisket burger, blue cheese burger and the salmon burger. The guys try to get Patty Mills to say a famous Australian saying in the "Barbie" commercial.


Tim Duncan finds his teammates have gone Greek after trying H-E-B 100 Calorie Greek Yogurt in the "Toga" spot.


The Spurs are coming up with new slogans for H-E-B Creamy Creations Ice Cream. Kawhi has an indubitably good slogan for his flavor.


Creative Credits:
H-E-B Group VP Advertising and Marketing: Cory Basso
H-E-B Senior Advertising Account Manager: Judi Janney
H-E-B Advertising Account Manager: Jenny Williams
Advertising Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Creative/Art Director: Bo McCord
Brand Creative/Copywriter: Wendy Mayes
Brand Creative/Copywriter: Brittany Sarrett
Brand Creative/Art Director: Kyle Kelley
Brand Creative/Copywriter: Steve Grimes
Brand Creative/Art Director: Kevin Reid
Director of Broadcast: Greg Gibson
Agency Producer: Debbie Koppman
Business Affairs Manager: Sara Sax
Business Affairs Manager: Devona Mayeur
Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Head of Production: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill
Editorial Senior Producer: Barbara Sanders
Offline Editor: Jason Payne

Read More

Adorable Kids Are Introduced To Vegetables in Kashi presents What’s That?

Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that highlights the need for all of us to embrace the urban garden by showing real kids interacting with some common foods and then some common vegetables.

Credits:
Advertising Agency: Traffik, Toronto, Canada
Executive Creative Directors: Cam Boyd/ Troy McGuinness
Art Director: Laura Stradiatto
Copywriter: Laura Simhoni
Producer: Erica Metcalfe
Director: Nicole Dorsey
D.O.P: Jackson Parrell
Production House: Someplace Nice
Editor: Danica Pardo, Saints
Music: Apollo Music

Read More

Pizza Hut Takes Us To Italy To Meet The Charming Villagers In New Commercial

Pizza Hut went to Italy to get the pizza experts’ take on it's new menu. All we can say is, they barely tried the pizzas and they don’t like change.

To introduce a whole new world of pizza, ad agency Deutsch LA led the rebrand and campaign, overhauling the website, redesigning the logo, updating the packaging, and taking viewers to the Old World with TV spots rolling out this week.

Credits:

Read More

Sainsbury's 2014 Christmas Ad Honors The Events of 100 Years Ago

The new Sainsbury’s Christmas 2014 advert was made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

The Making of...


Creative Credits:
Advertising Agency: Abbott Mead Vickers BBDO, London

Read More

The Hello Experiment – A social study by Nescafé Italia

Do we really know our reactions in front of a stranger? Now we can find out more thanks to The Hello Experiment Nescafé , a social experiment filming with hidden cameras , the behavior of people who are in contact with strangers.

Creative Credits:  
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Creative Supervisors: Paolo Bartalucci, Alessandro Candito
Art Director: Sophian Bouadjera
Copywriter: Lucas Bouneou
Planner: Guglielmo Pezzino, Bruno Tecci
Director: Francois Nemeta
Dp: Vincent Doignon
Editor: Fabrizio Squeo
Music: Jean-Étienne Maillard
Account Director: Barbara Pusca, Claudia Brambilla
Account Executive: Filippo D’Andrea, Elena Pozzi
Agency Producers: Luana Strafile, Federica Manera
Executive Producer Akita office: Davide Rizzi
Producer Akita office: Franziska Stubenruss

Read More

Yellow Submarine, Fun Guerrilla Campaign For Croatian Organic Burger Spot

ABOUT PROJECT
This guerrilla advertising project was made for the Yellow Submarine, new burger bar in Zagreb, Croatia. They sell organic burgers made from local ingredients. Part of their logo is the illustration of periscope which was transformed into model made of plastic pipes, colored in yellow and with an eye in the front. The idea was to put the periscope in the most famous fountains and parks of Zagreb city. Each periscope had the message with the address of Yellow Submarine.

This campaign was very successful and a lot of costumers, when the restaurant just opened, came and told us they loved the yellow periscopes all over the town. You can see the reactions of people when they noticed them.

Credits:
Ivan Dilberovic + ZOO agency
via:

Read More

Coca-Cola Diet Coke: Millions of One of a Kind Bottles

Coca Cola Israel: A new campaign for Diet-Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look. For the consumer this meant no bottle repeated itself and whoever bought a diet coke bottle received a one-of-a-kind design. The purpose of the campaign was to convey to Diet-Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.

The unique bottles were marketed in all POS in packages of 51 oz., 17 oz. and in 12 oz. bottles. The campaign was accompanied by digital media coverage which gave Diet-Coke fans the opportunity to create an online cup set of their choice, identical to the bottles they collected. In addition to all of the above, selected marketing outlets gave the consumers the chance to create thousands of Diet-Coke branded products such as bags, t-shirts and iPhone covers. Soon after, bottles were up for sale on E-bay at marketing prices as high as $200 for a collection and $15 for one bottle.



The complex campaign was made possible due to an innovative printing technology. A special algorithm was created which gave birth to the design technique - It could create millions of different designs that were completely auto-generated, with no need for human intervention. Alon Zamir, Vice President of Marketing Coca-Cola Israel: "We are proud to launch such a complex, innovative and extraordinary campaign which will convey to all Diet-Coke consumers how extraordinary they are themselves".

As always, the Diet-Coke brand strives to be innovative and fashionable, the exact qualities that make it so lovable for its consumers, and this campaign signifies this more than ever.

Credits:
Advertising Agency:Dahaf, Tel Aviv, Israel
Creative:Gefen Team
Production:Q Digital
Print Technology:HP Indigo
via: Adeevee.com

Read More

Meet The Brilliant Sculptors Behind Brita's "Sugar Biology"

Harvest Films, based in Los Angeles, have commissioned sculptors Brendan Jamison and Mark Revels to create a giant human-shaped city in sugar cubes for a commercial by global giant Brita, the German water-filter company. Using 221,314 sugar cubes and measuring 8 metres long (26 feet), the sculpture represents the average amount of sugar that one human being consumes in a lifetime. The TV campaign is designed to highlight the serious health risks of drinking liquids with high sugar content. It will no doubt shock and bedazzle in equal measure.

Sculptors Mark Revels and Brendan Jamison on set during the filming

of the Brita commercial featuring a giant human city constructed from 221,314

sugar cubes. Commissioned by Harvest Films, Los Angeles. Image via:

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is the equivalent of consuming over 221,000 sugar cubes. What does that look like? Watch and see.


Credits:
Ad Agency: DDB, California
Production: Harvest House
Directed by Matthias Zentner

Read More

President's Choice - Food is Colourful Enough

Canada's leading supermarket chain, Loblaw make's a bold statement in it's newest ad campaign: "Mother Nature already made food as colourful and delicious as it needs to be. That’s why, as of now, no President’s Choice products will be made with any artificial flavour or artificial colour. Not one."

Let's hope Mr. Weston and his line of PC products stays true to his word.

Creative Credits:
Ad Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Hannah Smit, Emma Wathan
Copywriter: Jessica Schnurr, Martin Stinnissen
Agency Producer: Anna Neilson, Cas Binnington,
Associate Creative Director, Design: Tony Ponzo
Account Service: Rena Bast, Bianca Kwasnycia, Lauren Aitchison, Kelsey Beesley
Brand Experience/Planning: Megan Towers
Production Company: Soft Citizen
Director: Terri Timely
Editing: Saints Editorial
Post Production: The Vanity
Music & Audio Production: Massive Music
Voiceover and Product-Related Post Production: Cylinder Sounds

Read More

New SNICKERS "Twisted" Halloween Commercial is Frightfully Awesome

New Snickers "Twisted" Halloween commercial created by ad agency Latinworks gives us a group of terrified youngsters at a party...

Moms get scary when they’re hungry. You’re not you when you’re hungry. Snickers Satisfies. / Las mamás asustan cuando tienen hambre. Cuando tienes hambre no eres tú. Snickers Satisface.

Credits:
Ad Agency: Latinworks, USA
Chief Creative Officer: Sergio Alcocer
Group Creative Director: Hernan Cerdeiro
Associate Creative Director: Morris Davila
Senior Copywriter: Daniel Lobaton
VP/Planning Director: Juan Mantilla
Planner: Adriana Zolezzi
Account Director: Carlos Muñoz
Account Supervisors: Sarah Drake, Mario Garcia
Account Executive: Kelcey Bacon
Production Company: Landia
Director: Luciano Podcaminsky
Producer: Juan Taylor
Visual Effects: The Mill
Sound Production: Personal Music Miami
Executive Producer: Vanessa Lozano
Sound Engineer: Luis Gomez
Music Supervisors: Alberto Slezynger, Alexis Estiz

Read More