Samsung Galaxy ALPHA "Pick It Up" Prank

Creative shop DDB Stockholm just released their campaign to launch new phone Samsung Galaxy Alpha in Sweden. The Galaxy Alpha is the slickest and most stylish Samsung smartphone made to date and in order to let people get a chance to see, feel and try the Alpha, DDB created an activation called "Pick It Up".

What would you do if a phone displayed in a store would suddenly start to ring? Would you pick it up? Samsung Sweden has replaced a few displayed Galaxy Alpha phones to functioning ones around several Swedish stores. These phones could start ringing. If anyone dares to pick up the phone it could be theirs.

As part of the strategy to get potential users to touch and feel our phones, text messages will be sent with tips on where the next phone may ring.

- In this campaign we wanted to focus on bringing out our new smartphone and it’s design details with a nice twist – hence let people experience the Samsung Galaxy Alpha in real life, says Jonas Eklöf, Marketing Manager IT & Mobile at Samsung Nordics.

"Pick It Up" is one of the first initiatives by DDB Stockholm for Samsung Nordics, since they began their partnership in 2014.

- We wanted to create an interaction with consumers where they are usually overwhelmed with options – at point of purchases. We hopefully will make them smile and consider Samsung as their first choice, says Jacob Sandström, Business Director at DDB.

Creative Credits:
Agency: DDB Stockholm
Business Director: Jacob Sandström
Account Director: Jasmine Riahi
Account Manager: Rebecca Jerndahl & Susanne Ytterlid
Creatives: Julia Stenius & Daniel Mencák, Fredrik Lund & Linus Östholm
Planner: Patrick Wilkorsz
Digital Director: Andreas Fabbe
Digital Account Director: Katarina Mohlin
Digital Account Manager: Christian Stephens
Digital Designers: Martin Runfors & Dennis Phang
Graphic Designer: Tor Westerlund
Copywriters: Johan Alm & Tor Dickson
Production Company: House
Retail Agency: Workshop

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The Talking Fridge by Samsung and Cheil

CHALLENGE
How do we introduce Samsung’s latest fridge – the T9000 Premium Refrigerator – in stores in a way that breaks from the clutter? More pointedly, how do we create a non-intrusive, personalised experience for shoppers? So they may feel comfortable exploring the new fridge – at their own time, and without the need for pesky sales people.

SOLUTION
The Samsung Talking Fridge: A fridge with the gift of the gab.

HOW IT WORKS
We place a brand new T9000 refrigerator in-store, and install motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activate a voice playback that talks the shopper through the fridge’s individual features and benefits.

Shoppers can take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure.

It’s a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself. Literally.

Credits:
Advertising Agency: Cheil, Singapore
Creative Director: Jimmy Lee
Art Director: Alvaro Bruch
Copywriter: Joanne Chow
Project Manager: Tanya Nguyen
Account Executive: Meixian Li
Associate Account Director: Ju Ann Ng
Managing Director: Nalla Chan

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New Samsung Galaxy Alpha "Right Up Our Street" Advert

The new Galaxy Alpha from Samsung is launching. Lily Allen, Ben Skinner (the world’s number 2 surfer) and BMX star Harry Main join stylish Britons to bring their ‘swagger’ to the launch. Britain’s most popular phones. Music: Lily Allen “As long as I got you.” 60 second extended version below.

Press: Samsung Electronics has today revealed a new UK marketing campaign for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen.

The TVC will debut in the UK from this Saturday, 20th September with a one minute primetime spot. As the latest member of Samsung’s popular Galaxy smartphone range, the TVC demonstrates the role the Galaxy Alpha plays in the lives of everyday Britain, capturing the spirit, diversity, quirkiness and vibrant culture of the people that live here.

Filmed on location around England and directed by the acclaimed Josh & Xander, the TVC ‘Right up our street’ is set to the soundtrack of Lily Allen’s ‘As Long As I’ve Got You,’ and features the Galaxy Alpha throughout, showing it naturally entwined in the everyday lives of Alpha Britons, who embody the spirit of new modern Britain and its stylish youth culture.

Commenting on the launch campaign, Russell Taylor, Vice President of Corporate Marketing, Samsung UK & Ireland said: “The Galaxy Alpha is a smartphone that pushes the boundaries in terms of its style and technology and we wanted a campaign that was culturally relevant with young minded consumers. Our goal is to bring this mobile brand platform to life in a way that is relevant to our audience.”

Lily Allen commented: “I’m proud to be British, and it’s exciting to be involved with a campaign intended to be a love letter to my home country. Samsung and Josh & Xander have done an amazing job, the Alpha Briton campaign represents all the things I love about Britain; fashion, music, family...it’s all there.”

The Galaxy Alpha print and digital display campaign will show how Samsung’s beautifully designed new smartphone represents an alternative style choice and capture the uniqueness of British people. The TVC will feature 56 real-life Alpha Britons, some of whom also appear through-out the other elements of the campaign, who will each demonstrate their independent, varied and eclectic style choices.

Logan Wilmont, executive creative director at Cheil UK, the creative agency behind the campaign, added: “Britain is an amazingly diverse and creative culture. We have come through a difficult few years and have emerged as a positive confident and optimistic place. But sometimes we forget that. We wanted to celebrate that optimism. Samsung are the most popular phones in the UK, used by more people on more devices than any other phone. And we love the fact we fit so perfectly into this new Britain. And Lily Allen is the perfect encapsulation of all this. Positive, populist, stylish and fun.”

Matt Pye, COO at Cheil UK, added: “This is the first time we’ve worked with Samsung to create a brand platform in the UK, and significantly, one that will influence the way Samsung devices are marketed in the future. The platform holds exciting potential for future activity and I couldn’t be prouder that our teams have been a part of putting that in place.”

Creative Credits:  
· Creative agency: Cheil UK
· Creative Directors: Dave Newbold & Jim Eyre
· Copywriter: Dave Newbold
· Planners: Tony Evans / Jason Kidd
· Agency Producer: Alex Davis
· Account Handlers: Andrew Boatman / Fraser Campbell
· Media Agency: Starcom MediaVest
· Director: Josh & Xander
· Production Company: RadicalMedia
· Production Company Executive Producer: Ben Schneider
· DOP: Ross McLennan
· Post Production Company: Absolute Post
· Audio Post Production: Universal Music Publishing
· Editor: Paul Watts

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Samsung - The Power of the Curve

Floria Sigismondi brings her avant-garde artistry to the advertising world to showcase the beauty of Samsung’s Curved UHD television. High fashion meets high cinema in the spot, as Sigismondi crafts a bold visual story that explores the color, depth and detail of the Curved TV experience.

Sigismondi calls upon her fine arts background to create a world where hyper-real detail mixes seamlessly with a fantasy palette of cinematic vfx. Surrounded by the curved screen displays, several models interact with kaleidoscopic moving images, guiding and lifting waves of stunningly iridescent color out from the television. The flowing movement and luminous color combine in perfect harmony, accentuating the subtle contours of the screen.

As only she could do, Sigismondi crafts an otherworldly campaign that mesmerizes the senses, perfectly capturing the stunning picture quality and immersive viewing experience of the Samsung Curved UHD TV.

Floria Sigismondi, who is represented by Believe Media in the US and Quad in Europe, is renowned for her gorgeous, painterly visuals – a signature aesthetic that has made her one of the most acclaimed and awarded directors of today.

Creative Credits:  
Ad Agency: Cheil Worldwide
Client: Samsung Electronics
Exective Creative Director: Kate Hyewon Oh

Production Company US: Believe Media
Production Company France: Quad
Director: Floria Sigismondi
DP: Alexandre Lamarque
Executive Producers: Liz Silver and Mark O'Sullivan for Believe Media
Executive Producer: Martin Coulais for Quad
Executive Producers: Yoon Seok NAM and Brigitte Slama for Keystone Films

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Samsung Galaxy S5 ALS Ice Bucket Challenge

We are calling out all of our followers for the ALS Ice Bucket Challenge. Our Galaxy S5 just did it for the Motor Neurone Disease Association. Donate here www.mndassociation.org

The jury is still out on whether or not this will back fire on Samsung.

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Samsung: Every Day Is Day One

Samsung Mobile is proud to be the first global partner of the ASP, together they celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.

The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay.

The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title.

It doesn't matter where you are from or how good you are. Every day is day one.

Creative Credits:
Agency: 72andSunny, Amsterdam
Production: Smuggler
Director - Mark Molloy
Executive Creative Director - Carlo Cavallone
Creative Director - Paulo Martins
Copywriter - Lee Hempstock
Copywriter - Damian isaak
Producer - Eline Bakker
Executive Producer - Emma Laurence

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Samsung Galaxy S5 Challenge: #UnderwaterSelfie

Smart diving: Samsung is sending unsuspecting Swiss on a dive into the depths of Lake Zurich – and at the same time is propelling the success of its new Galaxy S5

Following the phenomenal sales launch of the Galaxy S5, Samsung is now taking its marketing in Switzerland a step further. The viral #underwater selfie developed by the Zurich communications agency Serranetga has been making waves on the social web since last Thursday.

The video shows unsuspecting pedestrians strolling along Lake Zurich who get a wet surprise. As they walk along enjoying the sunshine, a diver unexpectedly emerges from the water – in his hand, a ringing Galaxy S5. “It’s for you…”

In order to keep the smartphone, the pedestrian has to show that he or she is just as water-resistant as the new Galaxy S5 by daring to jump into the ice-cold water of Lake Zurich – in front of everyone and filmed on five hidden cameras.

The viral #UnderwaterSelfie is part of the “Samsung First Touch” Swiss launch campaign, developed by the Serranetga agency.

Credits:
Advertised brand: Samsung Galaxy S5
Advertising Agency: Serranetga, Zurich, Switzerland
Agency website: http://www.serranetga.com
Creative Director: Florian Beck
Director: Mitch Bekk
Copywriter: Leoni Klump
Illustrator: Julia Miller
Additional credits: Nicolas Hostettler (Consulting), Maurizio Rugghia (Managing Director), Cheese & Chocolate Film SA (Camera/Sound)

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Samsung Galaxy S 5 "Wall Huggers"

Samsung has more fun with Apple iPhone owners in their latest ad entitled "Wall Huggers". The commercial pokes fun at the iPhone's battery life while promoting the Samsung Galaxy S5's Ultra Power Saving Mode and removable battery. The ad depicts sad iPhone users sitting along walls in an airport as they charge their iOS devices, looking enviously at those wielding Samsung's latest flagship smartphone.

Credits:
Advertising Agency: 72andSunny, Los Angeles, USA

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Samsung Memory Card Cute Robot SD Card Commercial

Creative Credits:
Advertising Agency: Cheil Worldwide, South Korea
Creatives: YK Oh CD, Sonja Swanson, GR Lee
Account team: Campaign Team 3
Production Company: Museum Film
Director: JM Lee
Producer: IT Choi
Vfx: Solid
Sfx: Dr. Hook
Music is "Don't look inside" composed by Pascal Mascaigne.

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Samsung - What's Your Problem? Sport Doesn't Care

Samsung Mobile kicks off its support of the Sochi 2014 Paralympic Games with a number of new ads in the campaign created by 72andSunny Amsterdam.

Sport doesn't care about abilities or disabilities. Sport makes no distinctions. All that matters is that you give your best to win. What's your problem? Sport Doesn't Care.

Below, Meet Keira, a 7 year old Canadian, Paralympian to be who will steal your heart. The ad follows her as she straps on a ski boot, prosthetic leg and tackles some slopes...


Creative Credits:
Ad Agency: 72andSunny Amsterdam
Executive Creative DIrector/Writer: Carlo Cavallone
Creative Director/Designer: Paulo Martins
Writer: Yann Corlay
Designer: Wendy Richardson
Group Brand Director: Caroline Britt
Senior Brand Manager: Rebeccah Lowe
Brand Manager: Hanna Petit
Film Producer: Eline Bakker
Sr. Business Affairs Manager: Madelon Pol and Nickie Stevens
Director of Strategy: Stephanie Newman
Dir. of Communication Strategy: Simon Summerscales
Production Company: Smuggler London
Director: Henry-Alex Rubin
Producer: Ramon Leakey
Director of Photography: David Devlin
Edit House: Whitehouse Post London
Editor: Russell Icke

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