WWF has just launced a new campaign to increase awareness of The Endangered Animals, hence The Endangered Content.
In the course of the past 40 years over half of the wild animals on Earth have disappeared, according to a newly published report from WWF. A series of unconventional online videos have been made by Ogilvy Denmark to spread this important message through social media.
Videos featuring cute and funny animals are massive hits online. We love watching and sharing clips of adorable pandas, cuddly tiger cubs and goofy giraffes on YouTube, Facebook, Twitter etc. But in reality, animal life is rarely that cosy and comfortable.
In order to bring endangered animals into focus, WWF recently released a series of unusual online videos. The Ad agency Ogilvy Denmark is behind the making of the videos, which are available on the WWF Danish YouTube channel: http://bit.ly/1pIdda1
”The message from from WWF is important to all of us. However, it is often hard for people to relate to these kinds of messages”, says Jakob Staalby, Creative Director with Ogilvy Denmark. ”With these videos, we baffle people and use YouTube in way that you may not expect. The purpose is to show what happens when the Earth’s wild animals disappear – and to get people to share and talk about the message from WWF.”
Mankind’s exploitations of Earth’s resources have vast consequences for the animal life on the entire planet. Bio-diversity has been severely diminished having reduced the population of fish, birds, mammals, amphibians, and reptiles by 52% since 1970. This demonstrates the 10th edition of Living Planet Report published by WWF last week.
"Unfortunately, we humans do a great deal of damage to our planet and the animals living on it. It is sad not only for the animals, but also for us as we are undermining the eco-systems that are meant to sustain us,” says Gitte Seeberg, General Secretary of WWF: "In less than two generations we have halved the population of wild animals. That has to give food for thought to every consumer, politician, and business leader in the world.”
The creative team behind the videos are made up of Senior Art Director Lukas Lund, Senior Art Director Camilla Ploug, Creative Director Jakob Staalby, and Jesper Jensen who has edited the videos. BeOn have been in charge of the social media strategy.
