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Showing posts with label gaming. Show all posts
Showing posts with label gaming. Show all posts

Wednesday, November 19, 2014

V Squared Labs Awes With Groundbreaking StarCraft II Projection Mapped Stage for the World Champion Series at BlizzCon 2014

Posted on 6:22 PM by veer


V Squared Labs, the Los Angeles based leading visual arts studio was recently commissioned by Blizzard Entertainment to produce the larger-than-life eSports stage for the World Championship of StarCraft II at this year's BlizzCon Conference. Standing at an incredible 130ft wide x 40ft tall the V Squared Labs team completed an astounding 3-D projection mapped stage creation at the Anaheim Convention Center Arena. Twenty-four 26K projectors running over 624,000 lumens helped make this the second largest projection mapped stage of its kind in the e-sports field with the number one highest pixel count.

The goal of the animation was to immerse the audience in new worlds inspired by the existing lore from the maps and races. The illusion created by re-projecting these virtual scenes onto the dynamic set were so convincing that the audience at moments became unable to distinguish the virtual from the physical reality. The set was built and installed by Stage House in Las Vegas whose team truly helped make this design a reality.

Projection geometry was designed to frame and highlight the stage elements as well as to reflect and incorporate the StarCraft II game aesthetic. The wrapping of two booth windows, two front stairs and three screens, made the structure completely continuous allowing for fluid animation transitions. To enhance the live experience, Every surface was rigorously kept at 45 degree angles for build convenience, projection purposes, and to mirror the isometric viewing style of the game itself. The set topology was inspired from StarCraft II user interface elements, in-game architecture, and the various animations that were projected onto the set. Several iterations and styles of set geometry were explored and finessed over a span of 6 weeks before settling on a final design for animation.

The stage was designed to enhance and amplify StarCraft II gameplay and architectural styles. The animation design incorporated game assets with original 3D models created by V Squared Labs. Each of these race looks also had a unique victory sequence that overtook the losing players side of the set. The player and display booths were positioned at a height that visually exemplified their epic reputations giving the arena audience an encompassing cinematic experience.

Credits:
BLIZZCON – Starcraft 2 Stage
Client: Blizzard Entertainment
Blizzard Lead Producer: Steve Parker
Blizzard Game Producers: Elisha Cabrera, Tony Hsu, Tim Morten and Jennifer Owings
Blizzard Program Managers: Tyler Rosen and Adam Rosen
VSL Director: Vello Virkhaus
VSL Producer: Andi Perez
VSL Production Design: Amanda Hamilton
VSL System Programming and Live Visualist: Keith Lostracco
VSL Technical Production and Live Visual Support: Evan Pierre
VSL Lead Animators: Carlo Sa and Aaron Kaminar
VSL Animators: Benjamin Budzak, Ofer Zmora, Jordan Halsey, Steven Gagne, Jordan Montreuil, and Richard Powell
VSL Junior Animators: Art Perez, Alec Maassen, Jordan Montreuil and Sankara Souvignon
VSL 3D Modelers: Tyler Russo and Aaron Coleman-Hayes
Event Production: Yellow Light Live
YLL Technical Director: Pete Emminger
YLL Stage Director: Curtis Anderson
YLL Event Planner: Matt Hicks
Broadcast Production: ELS
Video and Lighting Creative Technologies
CT Project Manager Ethan Pico
Lighting Programmer: Cat West
Set Fabrication and Engineering: Stage House, Las Vegas
SHLV Director: Tony Lamecker
SHLV Project Manager: Robin Hayden
Rigging: Dan Morehouse
Decking: Accurate Staging
Photography: Carlos Gonzales
Video Documentation: Carlo Sa, Art Perez, Amanda Hamilton and Jessar Nygard (time lapse)
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Posted in Art and Design, gaming | No comments

Thursday, October 30, 2014

Official Call of Duty Advanced Warfare Live Action Trailer - "Discover Your Power"

Posted on 5:33 PM by veer


Peter Berg and Taylor Kitsch team up in new Call of Duty ad. In advance of the November 3rd release of Call of Duty: Advanced Warfare, 72andSunny isn’t just showing viewers the greatest action game they’ve ever seen, they are letting them actually live it.

Within the new launch trailer, directed by Peter Berg, viewers are instantly dropped into an intense action sequence with Taylor Kitsch, best known for his role in NBC's Friday Night Lights and star of the coming season of HBO's True Detective with Colin Farrell and Vince Vaughn. Together, the viewer and Kitsch discover how the technology of Advanced Warfare radically transforms combat as they journey through a battle taking place in 2059.


The trailer was shot from a first person perspective, making it feel as if you are an advanced soldier, actually operating the gadgets, throwing the grenades and free-falling from building tops, all the while experiencing how the new weapons, future technology, and gear might work in the game.

A new era for the franchise, Call of Duty: Advanced Warfare was built on an expanded three-year development cycle by Sledgehammer Games, the first new studio leading Call of Duty development in a decade. Call of Duty: Advanced Warfare jolts players forward in a groundbreaking experience that’s ripped-from-the-headlines-of-tomorrow, envisioning a future where both technology and tactics have evolved to usher in a new era of combat for the franchise.

This is the second time that Emmy-nominated Pony Show director Peter Berg worked on the Call of Duty franchise, having previously directed the live action trailer for Call of Duty: Modern Warfare 3 starring Jonah Hill and Sam Worthington. The spot includes VFX from MPC LA, including heavy CG effect, carefully rigged pyrotechnics, and meticulously timed and choreographed stunts. Berg was also reunited with Kitsch, who he previously directed in “Friday Night Lights,” Lone Survivor and Battleship.

Credits:
72ANDSUNNY CAMPAIGN CREDITS

Brand: Activision - Call of Duty

Project: "Discover Your Power"

Launch: 10/30/2014

Team Credits

Partner / Client Team

CEO Activision Publishing, Eric Hirshberg

EVP, Chief Marketing Officer, Tim Ellis

SVP, Consumer Marketing, Todd Harvey

Sr. Director, Consumer Marketing, Matt Small

Sr. Manager, Consumer Marketing, Mike Pelletier

Consumer Marketing Manager, David Cushman

72andSunny Team

Chief Executive Officer, John Boiler

Chief Creative Officer, Glenn Cole

Group Creative Director, Frank Hahn

Creative Director/Designer, Rey Andrade

Creative Director/Writer, Josh Fell

Designer, Will Lindberg

Writer, Matt Spicer

Chief Production Officer, Tom Dunlap

Director of Film Production, Sam Baerwald

Executive Film Producer, Dan Ruth

Sr. Film Producer, Stanton Hill

Film Production Coordinator, Michael Quinones

Film Production Assistant, Alissa Stevens

Group Brand Director, Mike Parseghian

Sr. Brand Manager, Elaine Chu

Brand Manager, Justin Gonzaga

Brand Coordinator, Brian Kim

Director of Business Affairs, Michelle McKinney

Group Business Affairs Director, Amy Jacobsen

Business Affairs Manager, Kelly Ventrelli

Business Affairs Coordinator, Amy Shah

Chief Strategy Officer, Matt Jarvis

Co-Director of Strategy, Bryan Smith

Strategy Director, John Graham

Strategist, Daniel Teng

Production Partners

Production Company: Pony Show Entertainment

Director, Peter Berg

AD, Josh McLaglen

DP/Cameraman, Greig Fraser

Executive Producer, Susan Kirson

Executive Producer, Jeffrey Frankel

Producer, Helga Gruber

Editorial: Rock Paper Scissors

Editor, Angus Wall

Junior Editor, Austyn Daines

Executive Producer, Dave Sellars

Producer, Lauren Wilson

Producer, Angela Dorian

VFX: MPC

LA OFFICE

Executive Producer, Asher Edwards

Deputy Head of Production, Mike Wigart

VFX Supervisor, Paul O'Shea

3D Lead, Andy Boyd

2D Lead, Jake Montgomery

Production Coordinator, Ashley Greyson

2D Animation

Flame: Benoit Mannequin, Michael Vaglienty,

Matt Trivan

Nuke: Brinton Jaecks, Brady Doyle, Toma

Bowen, Dylan Brown, James Steller

Matte Painting: Eric Mattson, Rocco Gioffre

Motion Graphics Jonathan Ficcadenti

3D Animation

Modeling Supervisor: Aaron Hamman

Modeling: Steven Browning, Nobu Sasagawa, BGRL

Texture: Jennifer Kim, Brian Broussard, Hayley

O'Neill

Animation/Rigging: Steward Burris, Ian Wilson, Yvian Gnarbo

Lighting: Corinne Deorsay, Kristen Eggleston, JT

Lawrence, Nate Lapinski

FX Supervisor: Jonathan Vaughn

FX: Zach Dimaria, Nate Usiak, Arrev

Chentekian

Tracking Supervisor: Michael Lori

Tracking: Lee Mar

BANGALORE OFFICE

Asset Build: Anbarasu E, Bibin Balan P., Kunal Sarkar, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Pritesh Krishnappa Kotian, Raju Ganesh S

DMP: Bakiyaraj P., Radhakrishna Rethinasamy, Sachin Sureshroa Dhapodk, Gowri Shankar Velusamy D., Swarup Kumar Panigrahi

Matchmove: Dheeraj Hebbar, Earnest Victor, Elangovan Ganeshan, Ganesh Kumar S, Leela Sankar Miriyala, Jacob T. Oommen, Prashanth Parasivam, Ranajoy Kar, Sathya Narayanan, Sindhuja B., Sumesh Chammanch

Roto Prep: Alex J., Anupam Kumar, Dileep Kumar Neerla, Gaytree Dhangar, Lokanath Sahu, M D Karthikeyan, Pankaj Chaudhary, Roy Nukala Srikrishn, S. Samson Samuel, Shashi Kant Kamal, Stalin Balan, Vamsi Krishna Reddy

Telecine: MPC LA

Colorist: Mark Gethin

Mix: Lime Studios

Mixer: Rohan Young

Assistant Jeff Malan

Sound Design: The Formosa Group

Supervising Sound Editor: Per Hallberg, M.P.S.E.

1st Assistant Sound Editor: Philip D. Morrill

Previsualization: Unit 11

Previsualization Artist: Steve Yamamoto

Previsualization Supervisor: Jill Ambrosino

Music Credits:

"Salute Your Solution" - The Raconteurs

Specialty Costumes and Weapons: Legacy Effects

Supervisors: John Rosengrant, Shane Mahan

Key Artists: Rob Ramsdell, Mike Manzel, Jeff Jingle, Trevor Hensley, Greg Smith, Wonil Song, Darnell Isom, Brian Claus, Kourtney Coats, Jim Charmatz, Nick Seldon, David Monzingo, Alan Garber, Jesse Gee, James Springham, Derek Rosengrant, Jamie Grove, John Cherevka, Ken Cornett

Key Technicians: Jeff Deist, Chris Cheatham, Cory Czekaj, Chris Grossnickle, A.J. Venuto, Antonio Contreras, Jason Lopes, Kristen Sanchez, Tracy Roberts, Dawn Dininger, Lon Muckey, Javier Contreras, Dan Driscoll, Lou Diaz, Allan Holt, Nathan Fritges, Rodrick Khachatoorian, Thomas Ovenshire, Marilyn Chaney, Damien Fisher

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Posted in Featured Ads, gaming | No comments

Sunday, September 21, 2014

Official Forza Horizon 2 - Live Action TV Commercial: Leave Your Limits [Full Length]

Posted on 3:42 PM by veer


The official Forza Horizon 2 TV commercial brings the thrilling, massive wide-open world of Forza Horizon 2 to life by breaking free from the track and hitting the open road. Leave your limits while exploring beautiful and exotic locations in the ultimate celebration of speed, style, and action-packed driving with the official Forza Horizon 2 TV commercial. Directed by Adam Berg.

Game Credits:
Developer: Playground Games and Turn 10
Platform: Xbox One and Xbox 360
Publisher: Microsoft Studios
Commercial Credits:
Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Mat Bunnell
Production Company: Smuggler
Director: Adam Berg
Line Producer: Ben Crocker
Editorial: Trim Editorial
Editor: Paul Hardcastle
Producer: Marie Mangahas
VFX: MPC LA
Deputy Head of Production: Mike Wigart
VFX Supervisor: Benoit Mannequin
Grade: MPC
Audio Mix: Lime Studios
Sound Design: Brian Emrich
Music Track: “Prisencolinensinainciusol” by Adriano Celentano
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Posted in Featured Ads, gaming, xbox | No comments

Tuesday, September 9, 2014

Destiny: The new fragrance by Xbox?

Posted on 3:51 PM by veer


Xbox Destiny: The new fragrance by Xbox.
The idea of exclusive games, or exclusive downloadable content deals, have been commonplace in gaming for years. But less well known are deals that stop a rival console manufacturer from promoting the fact that a game has been released on their format. One of these is in place for Destiny, which Sony are treating almost like a first party game – despite the fact that it’s also being released on Xbox 360 and Xbox One as well.
So another Xbox product had to be created and advertised that just happened to have the same name. Readers could then visit a campaign microsite (has been pulled since) or use the Blippar app to reveal the true story, as well as link to retailers to buy the Xbox version of the game. In just the first few hours, the site had more than 50,000 unique users, but more importantly, with one quick hit just days before the game’s launch, a strong link was forged between the names ‘Xbox' and 'Destiny' in the audience's mind.
Read More
Posted in Featured Ads, gaming, xbox | No comments

Friday, August 15, 2014

New Madden NFL 15 AD "Madden Season"

Posted on 4:08 PM by veer


EA's new three-and-a-half-minute ad/promo spot starring Kevin Hart and Dave Franco. Featuring Conway. Rejoice, it's Madden Season. Don’t ask why.

Credits:
Ad Agency: Heat
Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Creative Director/Art Director: Anna Rowland
Senior Writer: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Client: Electronic Arts
VP, Advertising and Design: Dana Marineau
Director of Global Creative Strategy: Dustin Shekell
Advertising Manager: Scott Crissman
Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Nate Young
Editorial Company: Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Cristina Matraica
Editor: Christjan Jordan
Assistant Editor: Connie Chuang
Music Composition: Beacon Street Studios
Vocal Performer: Conway
Executive Producer: Adrea Lavezzoli
Mixer: Mike Franklin
Assistant Mixer: Dewey Thomas
Producer: Kate Vadnais
Visual Effects/Conform: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jordan Sharon
Production Coordinator: Kris Drenzek
Shoot Supervisors: John Leonti and John Shirley
Creative Director: John Leonti
Lead 2D: John Shirley
Lead 3D: Tom Graham
Colorist: Adam Scott
2D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins 3D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele Design: Justin Demetrician
Graphics/Animation: Cinco Design
CD: David Cipriano
Producer: Wendy Bryant
Motion/Animation: Russell Hirtzel and Carlos Maya

Read More
Posted in Featured Ads, gaming, sports ads | No comments
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