Kleenex Canada, Share Care – Social Experiment

Kleenex Canada wondered if people have forgotten how to care?
In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.
Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.

Creative Credits:
Advertising Agency: Geometry Global, Canada
Executive Creative Director: Nuala Byles
Strategic Planning Director: Katherine Barks
Copywriter: Ian Mackellar
Art Director: Greg Mühlböck
Account Director: Jennifer Hearn
Social Strategist: Asha Davis
Social Experiment Choice Architects: Pete Dyson, Dan Bennett
Partner Agencies: Ogilvy & Mather, Mindshare, Ketchum | Canada
Producer: Margaret Callaghan
Director: Dale Heslip, Sparks Productions, Therese Brisson
Music: Creighton Doane, DL Audio
Editor: Aaron Dark, School Editing
Online: Mike Morey, Fort York VFX
Colourist: Conor Fisher, Alter Ego
Marketing & Sales: Therese Brisson
Brand Manager: Tom Houde
Integrated Marketing Plan Director: Mitch Faigan

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2014 YouTube Ads Rewind: A Global Look Back

In 2014, brands around the globe turned to YouTube as the platform to connect with their audience. From challenging societal norms to expanding on existing hit stories, from collaborating with YouTube talent to integrating into major global events, 2014 was a banner year for brands on YouTube.

To celebrate this amazing year, and gear up for what's sure to be an even bigger 2015, YouTube created this video to celebrate just some of the great work done by brands. Do you remember all of these? Which was your favorite?

Brands (in order of appearance):
Wren - FIRST KISS
Save the Children - Most Shocking Second a Day Video
cardstore - World's Toughest Job
Always - #LikeAGirl
Dove - Patches
Evian - The Amazing Baby & me 2
Pepsi Max - Jeff Gordon: Test Drive 2
GoProCamera - GoPro HERO4: The Adventure of Life in 4K
Samsung Mobile - Samsung GALAXY S5 - Official Introduction
Purina/BuzzFeedVideo - Dear Kitten
Pringles/Dude Perfect - Ping Pong Trick Shot
Coca Cola/Kurt Hugo Schneider - Safe & Sound
NHTSA/Rhett & Link - I'm a TextPert
GE/Slo-Mo Guys - Super Hydroponic Surface
Pepsi Max/Damian Walters - Human Loop to Loop
Nike Football - Winner Stays
Nike Football - The Last Game
Beats by Dre | The Game Before The Game
P&G - Thank You, Mom
SamsungMobile - #GALAXY11: The Training
Duracell - Trust Your Power
adidas - The Dream: all in or nothing
Budweiser Super Bowl XLVIII -- "Puppy Love"

via: Google Creative Sandbox

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The Hello Experiment – A social study by Nescafé Italia

Do we really know our reactions in front of a stranger? Now we can find out more thanks to The Hello Experiment Nescafé , a social experiment filming with hidden cameras , the behavior of people who are in contact with strangers.

Creative Credits:  
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Creative Supervisors: Paolo Bartalucci, Alessandro Candito
Art Director: Sophian Bouadjera
Copywriter: Lucas Bouneou
Planner: Guglielmo Pezzino, Bruno Tecci
Director: Francois Nemeta
Dp: Vincent Doignon
Editor: Fabrizio Squeo
Music: Jean-Étienne Maillard
Account Director: Barbara Pusca, Claudia Brambilla
Account Executive: Filippo D’Andrea, Elena Pozzi
Agency Producers: Luana Strafile, Federica Manera
Executive Producer Akita office: Davide Rizzi
Producer Akita office: Franziska Stubenruss

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Freshpet, Apparently Kid’s First Ever TV Commercial

Noah Ritter the 5 year old viral sensation better know as the "apparently kid" stars in his first commercial and he doesn't disappoint.

We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!

At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.

Behind the scenes with FreshPet, Noah, and the creators of the commercial: Shareability, who btw are the first full service brand agency to focus exclusively on YouTube.

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#BendTheRules of TV Advertising with the HP x360

Watch how 5 amazing Vine creators use the HP x360 and its flexible design to #BendTheRules of TV advertising. The first ever 30-second TV ad made entirely of Vines.

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Strike Anywhere Says Hello to Pinterest Messaging Feature with Fresh Campaign

Directing collective and production company Strike Anywhere helps to debut Pinterest’s new messaging feature with the truly inspiring “Say Hello” campaign. The just-launched direct messaging system now allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project.

Strike Anywhere worked directly with Pinterest’s in-house creative team to develop and execute the campaign, coming up with a concept that would portray the exchange of ideas and share of discoveries in action. Strike Anywhere weaves three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats.

We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The directing collective infuses the spot with a feeling of warmth throughout, as the dulcet tones of the stirring backing track give the action a dynamic drive.

With “Say Hello,” Strike Anywhere crafts a spot that simply and effectively communicates a sense of possibility and celebrates the collaborative imagination of the Pinterest network.

Credits:
Client: Pinterest
Production Company: Strike Anywhere
Director: Strike Anywhere
Line Producer: Laura Smith
Director of Photography: Michael Gioulakis
Director of Photography Japan: Jay Keitel
Editor: Josh Rosenfield
Editor: Matt Sklar
Colorist: Ayumi Ashley
Sound Design & Mix: Snap Sound
Track: Kishi Bashi “Philosophize In It! Chemicalize With It!”
Writer & Content Strategist, Pinterest: Kim O’Rourke
Creative Director of Product Marketing, Pinterest: Skip Bronkie

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Scharffen Berger "Wonderfully Complicated" Campaign

Bus shelter and Instagram print campaign for Hershey's Scharffen Berger Chocolate. Put yourself in a Scharffen Berger ad by uploading your selfie to Instagram and tagging it with #wonderfullycomplicated.

Credits:
Advertising Agency: Camp + King
Creative Director: Rikesh Lal
Photographer: Alex Farnum
Where: Bus shelters and kiosks in San Francisco
Chief Creative Officer: Roger Camp
Associate Creative Directors: Justin Hargraves/Art Director; Casey Brewer/Writer
Designers: Dani Saputo/Chelsea Nobbs
Print Producer: Amy Guzmán
Director of Content Production: David Verhoef
Director of Digital Production: Dora Lee
Production Company and City (Digital): Unit 9, London, UK and San Francisco, CA
Executive Producer (Digital): Alessandro Pula
Project Manager (Digital): Sandra Popescu
Technical Lead: Paul Lavery
Backend Developer: Krzysztof Kokoszka
Frontend Developer: Peter Altamirano
Brand Director: Dana Rabb
Brand Manager: Grace Lazarus

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Tinder - "Tinder Moments"

Tinder is how people meet. It's like real life, but better.

Credits:
Song: "I Believe" by Basic Vacation
Directed by Matthew K. Firpo
Produced by Magna Carta Media in association with Vanguard Ltd

Below:
Tinder, It Starts Here
Song: "Basque" by Sunsquints

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Dell Introduces the Center for Selfie Improvement

Welcome to the Center for Selfie Improvement. Where selfies are a lifestyle.
Julia Hawkins, armed with Dell technology and her incredible Selfie Arm, is out to teach the world about the fine art of selfies. Visit dell.tumblr.com to learn more about the art of the selfie.

Creative Credits:
Advertising Agency: Y&R, New York
Chief Creative Officer: Jim Elliott
Global Creative Director: Jim Radosevic
Creative Director/Art Director: Alan Vladusic
Creative Director/Copywriter: Bruce Jacobson
Group Creative Director: Hunter Eshelman
Production Company: Über Content
Director: Adam Gunser

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Women Drive The Billion-Dollar Social Media Industry [INFOGRAPHIC]

A new infographic on women and social media demonstrating the domination of women in the biggest social media websites, like Tumblr, Instagram, and Pinterest which grew their user database to 10 million over the past 12 months. This growth propelled the value of these sites to billions of dollars as of today.

Made available by: Author: David Adelman

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