Honda Civic - Hot And Cold

Creative Credits:  
Agency: Wieden + Kennedy
Geo: United Kingdom
Honda: Hot and cold
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Scott Dungate, Graeme Douglass
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: Sally Miller
Group Account Director: Paulo Salomao
Account Directors: Alex Budenberg, Lex Higlett
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: RSA
Director: Johnny Hardstuff
Executive Producer: Scott Heron
Director of Photography: Martin Ruhe
Editorial Company: Whitehouse
Editor: John Smith
Post Producer: Dionne Archibald
VFX Company: MPC
VFX Supervisor: Carsten Keller
Flame Artist: Adam Crocker
Music+Sound Company: Eclectic
Composer: Colin Smith
Sound Designer: Joe Mount
Producer: Cliff Wilson
Mix Company: Wave Studios
Mixer: Joe Mount

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Honda Ballad "The Car-iest Car Ad" Tony Baggott (Frieze Films)

DDB’s The Car-iest Car Ad for the new Honda Ballade is a parody that looks like a billion dollars.

Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There’s even a panther.

“It’s an excuse to see all the features of the new Honda Ballade, with a smile,” says Frieze Films director Tony Baggott.

One of South Africa’s most experienced car directors, Tony knows the formula backwards, having shot commercials for everyone from Mercedes to Mazda.

While the ad’s tone is humorous, the execution is anything but slapstick, earning Tony and DOP Peter Tischhauser a special mention in Ididthatad’s Monthly Ereel for July. “The lighting on the Honda spot shows real skill; it’s not small thing to light a car, let alone a moving car,” said guest judge and Net#work BBDO executive creative director Jenny Glover.

Credits:
Agency: DDB, South Africa
City & Country: Johannesburg, South Africa
Agency Producer: Rachel Andreotti
Creative Team: Simon Keeling and Emile Spies
Director: Tony Baggott
Production Co & City: Frieze Films, Johannesburg
Producer: Saskia Rosenberg
Director of Photography: Peter Tischhauser
Editor & Company: Saki Bergh, Left Post Production

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The 2015 Honda Fit, Meant For You - Fit For You

DNA Director Rich Lee teamed up with Muse Communications and musician Questlove to show the creative side of the 2015 Honda Fit in “Meant For You. Fit For You.”

Featuring an architect, a musician, and a stylist, this live action campaign demonstrates the ease with which professionals are able to engage in their creative pursuits when they have the perfect vehicle. Lee’s expressive shots capture the sleek body of the Honda Fit, emphasizing that its functionality is perfect for today’s budding visionary. Questlove’s inspiring narration provides the perfect addition to the spot, motivating the audience to “find your fit.”

This is the latest in a series of major accomplishments for Lee, who recently crafted a thrilling :30 for USPS tying in with the release of The Amazing Spider-Man 2, a spot for Hyundai, and music videos for megastars such as Eminem and Alicia Keys.

DNA has garnered a reputation as a premier production company through industry-leading work with an array of major brands, artists and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Recently, DNA produced an energetic campaign for the Samsung Galaxy 11, and a breathtaking music video for David Gray’s single, “Back in the World.”

Creative Credits:
Agency: Muse Communications, Inc
Chairman/CCO: Jo Muse
President: Shelley Yamane
Creative Director: Michael James McCallum
Associate Creative Director: Jeff Perreca
Copy Writer: Aireka Muse
Account Director: Gina Cadres
Account Supervisor: Kerry Adams
Producer: Daryll Merchant

Production Company: DNA
Director: Rich Lee
Executive Producer: David Naylor
Executive Producer: Patricia Judice
Executive Producer: Missy Galanida
Producer: Justin Si Diener

Editorial Company: Hybrid Edit
Editor: Michael Bartoli
Executive Producer: Gail Butler
Producer: Song Choi
[via: Trust Collective]

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On My Way presented by Honda

You are two times more likely to crash if you text while you're driving. Honda and ad agency RPA create a powerful new ad that is simply a close-up of a text-messaging conversation with a heart breaking conclusion.

Creative Credits:
Ad Agency: RPA

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Honda: Official vehicle of the NHL

Honda: Official vehicle of the NHL

Creative Credits:
Advertising Agency: Grip, Toronto, Canada
Creative Director: David Crichton
Associate Creative Director: Ben Steele and Mike Koe
Art Director: Ben Steele
Copywriter: Mike Koe
Photographer: Ben Steele

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