MOTO 360 “A WATCH FOR OUR TIMES” - Elegantly Stylish Ads by Droga5

While elegant symmetry and flawless design are indispensable hallmarks of the Motorola Moto 360 smartwatch, sometimes what really matters is how conveniently a beautiful piece of technology can connect you with a Tinder match. Droga5 playfully unveils the device’s real-world functionality with the new 6-spot campaign “A Watch For Our Times” helmed by acclaimed Believe Media director Floria Sigismondi.

Each spot starts out with the cliches of traditional luxury watch advertising: intricate close-ups of the timepiece, the male voiceover listing a series of one-word descriptions, classical music, the distant gaze of a beautiful model. The familiar highbrow formula then takes a surprising turn, as the watch-face suddenly lights up with the familiar e-notifications of Tinder dating, text messages, and food delivery service.

In one spot, a stunning blonde woman is seen preening in the mirror, accompanied by the dramatic voiceover: “Beauty. Refinement.” The watch she is donning lights up with a text from Amy, who has sent a string of celebratory emojis. The narrator continues on in the same indulgent tone: “Winky face. Martini glass. Party thing.”

Floria Sigismondi is known for directing ads for premiere brands such as Thierry Mugler, CoverGirl, Absolut, and MAC Cosmetics with her signature cinematic style. The Moto 360 campaign sees Sigismondi flex her skill for crafting sophisticated narratives and take it to the most unexpected of places, as she subtly melds the luxury world to the real world with a tongue firmly in cheek.

Creative Credits:
Advertising Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Creative: Bryan Stokely
Creative: Martins Zelcs
Creative: Spencer LaVallee
Creative Mutant: Jen Lu
Designer: Mark Yoon
Executive Producer: Matt Nowak
Senior Art Producer: Julia Menassa
Senior Print Producer: Jeannie O’Toole
Production Business Manager: Librado Sanchez
Global Business Director: Bryan Yasko
Account Director: Brian D’Entremont
Account Manager: Kate Behne
Associate Account Manager: Lucie Kittel
Group Brand Strategy Director: David Gonzales
Brand Strategy Director: Dan Wilkos
Communications Strategist: Elsa Stahura

Client: Motorola
SVP Global Marketing & Communications: Adrienne Hayes
Global Brand Director: Barry Smyth
Sr. Brand Communications Manager: Katie Cowan
Brand Manager: Amee Shah

Production Company: Believe Media
Director: Floria Sigismondi
Executive Producer: Liz Silver
Executive Producer: Luke Thornton
Executive Producer: Jannie McInnes
Head of Production: Vitaly Kashman
Producer: Oualid Mouaness

Editorial: Cutting Room
Executive Producer: Melissa Lubin
Editor: Chuck Willis

Color: The Mill
Colorist: Michael Rossiter

Finishing/FX: Light of Day

Audio Post: Heard City
Mixer: Keith Reynaud

Music: Barking Owl
Creative Director/Partner: Kelly Bayett
Head of Production: Whitney Fromholtz

Photography
Photographer: David Hughes
Agent: Rebecca Roberts

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For self-portraits. Not selfies. Samsung NX mini "Masterpiece"

For self-portraits. Not selfies.
The NX mini with a 3-inch flip-up display and interchangeable wide-aperture lens.

Creative Credits:
Advertising Agency: Leo Burnett Switzerland, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Directors: Johannes Dörig, Pedro Moosmann
Copywriter: Fabian Windhager
Photographer: Fredrik Ödman

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Freeview Left Behinds - Meet the singing toys In New Advert

In Freeview's new TV advert, something magical happens at a jumble sale. At the end of the day, when everything has been packed away, all the unsold items come to life.

This weekend Freeview is launching the latest instalment of its popular campaign: ‘Entertainment. It’s even better when it’s free.’

The campaign, created by Leo Burnett is called ‘Left Behinds’. In the TV advert, something magical happens at a jumble sale. At the end of the day, when everything has been packed away, all the unsold items - a motley-crew including toys, ornaments and stuffed animals - come to life and sing I Want To Know What Love Is, by Foreigner.

The emotional performance is witnessed by a gobsmacked man, and demonstrates the campaign idea: Entertainment. It's even better when it's free.

Owen Jenkinson, Freeview’s Head of Marketing, said: “This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad is just as surprising and effective at demonstrating the joy of having free entertainment.

“Indeed, with 95% of the nation’s favourite TV programmes available on Freeview, it encourages consumers to question whether they need to pay for TV when they can get great quality and variety content subscription-free.”

Credits:
Project name: ‘Left Behinds’
Client: Owen Jenkinson, Head of Marketing, Freeview
Creative agency: Leo Burnett London
Creatives: Rob Tenconi & Mark Franklin
Creative Directors: Richard Robinson/Graham Lakeland
Executive Creative Director: Justin Tindall
Agency TV Producer: Becky O’Sullivan
Planner (creative agency): Julia Chalfen
Media agency: MEC
Planner (media agency): Michelle Radley
Production company: Rogue
Director: Sam Brown
Editor: James Rosen @ Final Cut
Post-production: Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Exposure: TV, VOD, Online

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The Fall with James Franco - Motorola Droid Turbo Verizon Wireless Commercial

Watch James Franco own the moment with a phone so fast, it makes everything else seem slow in the latest commercial for the Motorola Droid Turbo and Verizon Wireless.

Creative Credits:
Ad Agency: McGarryBowen, New York
Music/song title: All The Time by the Bahamas

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GoPro - Stella & Quincy's First Snow Experience TV Commercial

California kids Stella and Quincy enjoy their first snow day in Vermont, complete with horses, pigs, and of course...sledding in this cute new spot by GoPro.

You will watch it again.

See the GoPro incredible adventure that is life 4-minute web film here.

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GoPro HERO4 - The Adventure of Life in 4K

All around the world GoPro users are capturing incredible experiences, from the heart-stopping to the heartfelt. Into the caldron of an active volcano, the neon streets of Japan, a refuge for wild mustangs, scaling an iceberg, the world’s biggest dance party, or a whale rescue mission, GoPros have documented every moment. See how GoPro’s new line of our most advanced cameras ever allow you to beautifully and authentically capture and share the experiences that bring purpose, adventure, and joy to your life.

Shot 100% on the new GoPro HERO4 camera.

The HERO4 features ultra high resolution quality of 4K at 30 frames per second + high frames rates at 1080p120. Incredible low light capabilities, including our new nightlapse setting. 2X the high fidelity sound. Faster processing. Protune settings that unlock manual control of many of your GoPro’s features, and so much more. Learn more and be inspired by the most advanced GoPro cameras yet.

It’s your life. BE A HERO.

MUSIC
"Run Boy Run" performed by Woodkid
Courtesy of Interscope Records under license from Universal Music Enterprises

FEATURED CHARACTERS

TOMORROWLAND (Boom, Belgium)
Erin Edenholm
Joanna Piotrowska
Steve Aoki
Krewella - Jahan Yousaf and Jasmine Yousaf
Dimitri Vegas
Like Mike

LAVA LAKE (Ambrym Island, Vanuatu)
Geoff Mackley
Brad Ambrose

ICEBERG CLIMB (Ilulissat, Greenland)
Klemen Premrl
Aljaz Anderle
Thierry Dubois

WILD MUSTANGS (Wells, Nevada)
Clay Nannini

JAPAN STREETS (Tokyo, Japan)
Akira Nakai
Shinichi Moroboshi
Nanami Tsukamoto

ORCA RESCUE (Whangarei, New Zealand)
Dr. Ingrid Visser
Terry Hardie
Dian and her two baby orca
via:

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An Intel®-based Chromebook Comedy Short - Frozen Coffee & The Monotaskers

CGC, director Matt Miller and their clients at agency Cutwater give us two new fun short films for Intel. The shorts are entitled "Frozen Coffee" (1:16) and "The Monotaskers" (1:25), and both recently debuted on Intel’s YouTube channel. Set in a coffee shop, both shorts feature a colorful cast of characters metaphorically demonstrating the downfalls of multitasking on Chromebooks that do not have Intel inside.

"When you're shooting comedy, keeping a light and fun tone on set is vitally important. As the director, you're the host of the party and your demeanor and energy greatly inform that tone" says director Matt Miller, adding "I handled the casting on this one myself, and feel we had two great casts for this project... with especially strong turns from Robyn Okrant as the server in 'The Monotasker' and Alan Metoskie as the barista in 'Frozen Coffee.'"

Complete Project Credits: Intel-based Chromebook Comedy Shorts

Project Name: Intel-based Chromebook Comedy Shorts
Lengths: "Frozen Coffee" (1:16) and "The Monotaskers" (1:25)
Film Location: Chicago, Illinois.

Client: Intel Corporation

Agency: Cutwater
Creative Director: Jason Elm
Art Director: Turner Johnson
Copywriter: Karl Keily
Executive Producer: Daniel Tuggle
Group Account Director: Christian Navarro

Production Company: Cap Gun Collective
Director: Matt Miller
Director of Photography: Darryl Miller
Executive Producer: Matt Abramson
Producer: PJ Fishwick

Post-Production Company: Whitehouse Post
Executive Producer: Joni Williamson
Editor: Keith Hamm
Post Producer: Kristin Brandstetter
Finishing: Carbon
Executive Producer: Marlo Baird Kinsey

Music Company: Asche and Spencer

Sound Design/Final Mix Company: MSquared
Audio Engineer: Mark Pitchford

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iZettle - The 12 Hour Store Teaser

6 small businesses, 6 days - The 12 Hour Store by iZettle

For its upcoming campaign, iZettle is inviting 6 small businesses to open their own flagship store in one of the most popular shopping districts in London – each of them for 12 hours only. Now the Swedish company is releasing a sneak peek into its upcoming campaign-stunt: The 12 Hour Store.

Together with 6 independent start-ups iZettle is getting ready to open a new store concept in central London. All we know so far is that it will be open for 6 days, 12 hours per day and each day it will be a new brand opening and closing the doors to the shop.

iZettle has teamed up with Forsman & Bodenfors, Independent Agency of The Year at Cannes Lions 2014, to bring entrepreneurship and passion to the frontiers of its first ever integrated campaign. The campaign usher in the notion ‘big things start small’, to bring out the devotees of small businesses and the passion it takes to build something, perhaps against all odds, from the ground up.

Credits:
Ad Agency: Forsman & Bodenfors

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New Google Android Commercials - Be Together. Not the Same

A few years ago, we thought that phones and tablets and watches (and stuff that hasn’t even been invented yet) would be way more interesting if everyone was invited to imagine, invent, make, or buy whatever they wanted. So we created Android, and put it out there for everyone.

Since then, all kinds of people, companies big and small, folks on Kickstarter, kids in schools, and mad-smart developers have been innovating faster, together, than any one company ever could.

Basically, we’re throwing the world’s biggest… come as you are, everyone’s invited, don’t bother knocking, feel free to DJ, bring a friend or fifteen… party.

Consider yourself invited.

Want more info about Android or Android devices? http://android.com

Want to create and share your own Android character, head over to http://androidify.com or get the free androidify app: http://goo.gl/CWH2NE.

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Vodafone, Office Romance

New work for Vodafone Ireland, entitled Office Romance.
the commercial highlights the strength of Vodafone Ireland’s network and how it can bring people together – in this case, two young office lovebirds, Amy and Niall, who help each other get through the working day with cute messages to each other until Niall finally bucks up the courage to ask Amy out. ‘I thought you’d never ask’, she replies. It’s set to Frankie Avalon’s 1959 hit Just Ask Your Heart.

Credits:
Project name: Office Romance
Client: Vodafone Ireland
Creative Director: Simon Brotherson
Creative: Howard Green
Account team: Katharine Easteal, Geraldine Gaillemin, Oscar Flintoft
Agency producer: Emma Fasson
Assistant producer: Flo Clive
Planner: Ruth Chadwick
Media agency: OMD Ireland
Production company: Thomas Thomas Films
Director: Kevin Thomas
Editor: Scott Cato @ The Quarry
Producer: Trent Simpson
DOP: Richard Henkels
Post-production: The Mill
Soundtrack composer: Avalon / Damato / De Nota / Ricci
Audio post-production: Wave

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Samsung Galaxy ALPHA "Pick It Up" Prank

Creative shop DDB Stockholm just released their campaign to launch new phone Samsung Galaxy Alpha in Sweden. The Galaxy Alpha is the slickest and most stylish Samsung smartphone made to date and in order to let people get a chance to see, feel and try the Alpha, DDB created an activation called "Pick It Up".

What would you do if a phone displayed in a store would suddenly start to ring? Would you pick it up? Samsung Sweden has replaced a few displayed Galaxy Alpha phones to functioning ones around several Swedish stores. These phones could start ringing. If anyone dares to pick up the phone it could be theirs.

As part of the strategy to get potential users to touch and feel our phones, text messages will be sent with tips on where the next phone may ring.

- In this campaign we wanted to focus on bringing out our new smartphone and it’s design details with a nice twist – hence let people experience the Samsung Galaxy Alpha in real life, says Jonas Eklöf, Marketing Manager IT & Mobile at Samsung Nordics.

"Pick It Up" is one of the first initiatives by DDB Stockholm for Samsung Nordics, since they began their partnership in 2014.

- We wanted to create an interaction with consumers where they are usually overwhelmed with options – at point of purchases. We hopefully will make them smile and consider Samsung as their first choice, says Jacob Sandström, Business Director at DDB.

Creative Credits:
Agency: DDB Stockholm
Business Director: Jacob Sandström
Account Director: Jasmine Riahi
Account Manager: Rebecca Jerndahl & Susanne Ytterlid
Creatives: Julia Stenius & Daniel Mencák, Fredrik Lund & Linus Östholm
Planner: Patrick Wilkorsz
Digital Director: Andreas Fabbe
Digital Account Director: Katarina Mohlin
Digital Account Manager: Christian Stephens
Digital Designers: Martin Runfors & Dennis Phang
Graphic Designer: Tor Westerlund
Copywriters: Johan Alm & Tor Dickson
Production Company: House
Retail Agency: Workshop

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The Talking Fridge by Samsung and Cheil

CHALLENGE
How do we introduce Samsung’s latest fridge – the T9000 Premium Refrigerator – in stores in a way that breaks from the clutter? More pointedly, how do we create a non-intrusive, personalised experience for shoppers? So they may feel comfortable exploring the new fridge – at their own time, and without the need for pesky sales people.

SOLUTION
The Samsung Talking Fridge: A fridge with the gift of the gab.

HOW IT WORKS
We place a brand new T9000 refrigerator in-store, and install motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activate a voice playback that talks the shopper through the fridge’s individual features and benefits.

Shoppers can take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure.

It’s a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself. Literally.

Credits:
Advertising Agency: Cheil, Singapore
Creative Director: Jimmy Lee
Art Director: Alvaro Bruch
Copywriter: Joanne Chow
Project Manager: Tanya Nguyen
Account Executive: Meixian Li
Associate Account Director: Ju Ann Ng
Managing Director: Nalla Chan

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HP Presents "Ghost Wave" The Movie

After scouring the planet for an undiscovered big wave, Ian Walsh and crew make a last minute call to chase a monster swell to a remote part of Western South Africa. Watch Ian as he attempts to make history on the other side of the world with South African surf legend Grant “Twiggy” Baker and next gen charger Frank Solomon.

Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.

The crew eventually lands in a remote fishing village on the Pacific coast of South Africa. Armed with the powerful HP Pavilion x360 for monitoring winds, swells, and tides, Walsh and his team quickly determine it to be the ideal location to scout for waves and immediately get to work chasing the elusive “Ghost Wave.”

Porter’s deft cuts allow us to experience the adventure and thrill as the crew scrambles to catch the swell. “It was great to team up with 180LA again for this project,” says Porter. “Ian is an incredible athlete and Taylor is a fantastic director. Watching Ian drop into waves of that size without hesitation was a mind blowing experience. It was exciting to showcase his skills as a surfer and adventurer, as well as the efficiencies technology brings to finding waves like these.”

Creative Credits:
Advertising Agency: 180LA
Global CEO: Michael Allen
Executive Creative Director: William Gelner
Creative Directors: Adam Groves, Zac Ryder
Copywriter: Mike Van Linda
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Associate Account Director: Mike Slatkin
Account Manager: Jamie Friedman
Account Coordinator: Allison Landrum

Production Company: Bully Pictures
Director: Taylor Steele
Camera: Starr Whitesides
Producer: Jeff Tannebring

Editorial Company: Whitehouse Post
Editor: Brandon Porter
Producer: Evan Cunningham
Executive Producer: Joni Williamson

Finishing Company: Carbon VFX
Lead Flame: Pete Mayer
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil

Recording Studio: TBD
via: Trust Collective

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Jeff Goldblum is Terry Quattro in GE's Latest Ad "Enhance Your Lighting"

Credits:
Ad Agency: BBDO, New York

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New Samsung Galaxy Alpha "Right Up Our Street" Advert

The new Galaxy Alpha from Samsung is launching. Lily Allen, Ben Skinner (the world’s number 2 surfer) and BMX star Harry Main join stylish Britons to bring their ‘swagger’ to the launch. Britain’s most popular phones. Music: Lily Allen “As long as I got you.” 60 second extended version below.

Press: Samsung Electronics has today revealed a new UK marketing campaign for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen.

The TVC will debut in the UK from this Saturday, 20th September with a one minute primetime spot. As the latest member of Samsung’s popular Galaxy smartphone range, the TVC demonstrates the role the Galaxy Alpha plays in the lives of everyday Britain, capturing the spirit, diversity, quirkiness and vibrant culture of the people that live here.

Filmed on location around England and directed by the acclaimed Josh & Xander, the TVC ‘Right up our street’ is set to the soundtrack of Lily Allen’s ‘As Long As I’ve Got You,’ and features the Galaxy Alpha throughout, showing it naturally entwined in the everyday lives of Alpha Britons, who embody the spirit of new modern Britain and its stylish youth culture.

Commenting on the launch campaign, Russell Taylor, Vice President of Corporate Marketing, Samsung UK & Ireland said: “The Galaxy Alpha is a smartphone that pushes the boundaries in terms of its style and technology and we wanted a campaign that was culturally relevant with young minded consumers. Our goal is to bring this mobile brand platform to life in a way that is relevant to our audience.”

Lily Allen commented: “I’m proud to be British, and it’s exciting to be involved with a campaign intended to be a love letter to my home country. Samsung and Josh & Xander have done an amazing job, the Alpha Briton campaign represents all the things I love about Britain; fashion, music, family...it’s all there.”

The Galaxy Alpha print and digital display campaign will show how Samsung’s beautifully designed new smartphone represents an alternative style choice and capture the uniqueness of British people. The TVC will feature 56 real-life Alpha Britons, some of whom also appear through-out the other elements of the campaign, who will each demonstrate their independent, varied and eclectic style choices.

Logan Wilmont, executive creative director at Cheil UK, the creative agency behind the campaign, added: “Britain is an amazingly diverse and creative culture. We have come through a difficult few years and have emerged as a positive confident and optimistic place. But sometimes we forget that. We wanted to celebrate that optimism. Samsung are the most popular phones in the UK, used by more people on more devices than any other phone. And we love the fact we fit so perfectly into this new Britain. And Lily Allen is the perfect encapsulation of all this. Positive, populist, stylish and fun.”

Matt Pye, COO at Cheil UK, added: “This is the first time we’ve worked with Samsung to create a brand platform in the UK, and significantly, one that will influence the way Samsung devices are marketed in the future. The platform holds exciting potential for future activity and I couldn’t be prouder that our teams have been a part of putting that in place.”

Creative Credits:  
· Creative agency: Cheil UK
· Creative Directors: Dave Newbold & Jim Eyre
· Copywriter: Dave Newbold
· Planners: Tony Evans / Jason Kidd
· Agency Producer: Alex Davis
· Account Handlers: Andrew Boatman / Fraser Campbell
· Media Agency: Starcom MediaVest
· Director: Josh & Xander
· Production Company: RadicalMedia
· Production Company Executive Producer: Ben Schneider
· DOP: Ross McLennan
· Post Production Company: Absolute Post
· Audio Post Production: Universal Music Publishing
· Editor: Paul Watts

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Motorola, Choose Moto Hint "OK Moto"

Droga5 New York's latest ad introduces us to Motorola Hint - a wireless earbud that accesses your phone via your voice.

Introducing Moto Hint. Choose to stay connected with your eyes up and your hands free.

Creative Credits:  
Ad Agency: Droga5, New York

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PayPal Voices Ad Will Make Your Head Spin

PayPal's latest ad entitled "Voices" is a dizzy disaster that should have been called 1 Million Faces.

We Are The People,
who have built a whole new place to live, dream and be.
We employ ourselves, and vote with our money.
Our phone is our wallet.
We can spend Bitcoin with a tap, without a pocket
We can buy and sell and rent and send
And lend a twenty to a friend
from the coffee bar and share-car, We Are
unstoppable, with our thumbs.
Just One Touch to buy just about anything.
No need for filling billing info time-after-time
or remember password rhymes
to get that dress, a cabin, a concert ticket.
We live on all devices, and are as mobile as nature intended.
No need to send any details or data,
Not even when we pay each other.
We have magical money, not bound by bank or bill
It’s instant, simple, and secure enough,
to get out of the way.
Consider yourself invited to 'The People Economy'

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The New Apple iPhone 6 TV Ad

The new iPhone 6 and iPhone 6 Plus ad title "Duo," below two more new TV ads come to us with the today's launch: "health" and "Seamless".

In case you missed the spot with U2 you can see it here.

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New Apple iTunes Ad Featuring U2's new song Echoes

Apple celebrates the new iPhone 6 release day with a retro style commercial featuring U2 and the bands latest song Echoes. Check out the new Apple iPhone 6 ads here.

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OK Google, The Google App "Dream" Ad

Google and ad agency 72andSunny launch a new ad campaign and rebrand it's mobile app with this new commercial featuring a collection of people in the midst of searching the things that matter to them at that moment. The ad, entitled "Dream" is filled with snippets of searches all beginning with the phrase "OK Google," from base jumping to learning to ride a bike Google's voice detection will get you there.

“Ok Google, do dogs dream?”
Talk to Google to get answers, find stuff nearby, and get things done.

Creative Credits:
Ad Agency: 72andSunny

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