Dr. Pepper's New Mop Dog Ad Features An Adorable Puli

Man’s best friend demonstrates the power of love in the touching spot “Mop Dog” for Dr. Pepper, directed by Imperial Woodpecker’s Simon McQuoid and edited by Cut+Run’s Steve Gandolfi for agency Deutsch LA. Here, a dreadlocked dog finds a friend and ultimately a home on the road with a big-hearted Dr. Pepper driver who understands that you should “always be one of a kind.

The dog featured in the commercial is actually a Puli, a sheep herding breed originally from Hungary that are known for naturally-forming dreadlocks called cords.

Creative Credits:
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
EVP, ECD: Brett Craig
Creative Director: Ryan Lehr
Creative Director: Erick Mangali
Art Director: John Baker
Copywriter: Chris Jones
Director of Integrated Production: Vic Palumbo
Executive Producer: Megan Meloth
Music Director: Dave Rocco

Production Company: Imperial Woodpecker
Director: Simon McQuoid
Director of Photography: Roman Vasyanov
Executive Producer: Charlie Cocuzza
Executive Producer: Doug Halbert

Editorial Company: Cut+Run
Editors: Steve Gandolfi
Assistant Editors: Sean Fazende and Kendra Juul
Head of Production: Amburr Farls
Executive Producer: Carr Schilling
Managing Director: Michelle Eskin

Post: The Mill
Executive Producer: Sue Troyan
Color Executive Producer: Thatcher Peterson
Senior VFX Producer: Kait Boehm
Color Producer: Natalie Westerfield
2D Lead: Adam Lambert
2D Artists: Patrick Munoz and Tim Robbins
3D Artists: Michael Kash and Steven Olsen
Colorist: Adam Scott

Music: Elias Arts
ECD: Vincenzo LoRusso
CD: Mike Goldstein
EP: Ann Haugen
Senior Producer: Katie Overcash

Mix: Mark Meyuhas at Lime

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Dr Pepper College Football - Meet Larry on the Field

New creative work from Dr Pepper and Deutsch LA. It’s the first year of the College Football Playoff and to celebrate this “One of a Kind” season, the campaign introduces Larry Culpepper, a longtime Dr Pepper “concessions guy” with a deep-rooted passion for college football. As you’ll see from the work, Larry is a true “One of a Kind” in his own right and a humorous representation of Dr Pepper’s longtime relationship with college football - a relationship rich in history and steeped in tradition.

In fact, Dr Pepper was the first major brand to partner with ESPN and the new College Football Playoff, and the first two ads featuring Larry launched this opening weekend to introduce this “One of a Kind Season” to college football fans everywhere.

In “Meet Larry,” - airing nationally and online - Larry shows viewers his excitement after having seen all there is to see when it comes to college football, until now. The one thing he hasn’t seen? A college football playoff. And that is why Larry is declaring this season the first and only one that counts.


Larry gets closer to the action in “Larry on the Field,” which launches nationally in a couple weeks. He screams, he laughs and he chats up the players as he uses his role as a Dr Pepper vendor to get on the sidelines. His genuine excitement is likely to touch any true college football fanatic.

Dr Pepper will also be releasing additional spots featuring Larry as this “One of a Kind” season unfolds, where he will discuss relevant topics such as the Selection Committee and the new National Championship trophy presented by Dr Pepper.

The campaign was helmed by Caviar Content’s Emmy-nominated Jonathan Krisel, director and co-creator of the hit IFC series, Portlandia.

Creative Credits:  
Ad Agency: Deutsch LA
Chief Executive Officer: Michael Sheldon
Chief Creative Officer: Pete Favat
EVP, Executive Creative Director: Brett Craig
Creative Director, (Writer): Ryan Lehr
Creative Director, (Art Director): Erick Mangali
Copywriter: Trey Tyler
Art Director: Michael Delahaut
Director of Integrated Production: Vic Palumbo
VP/Executive Producer: Lisa K. Johnson
Senior Integrated Producer: Molly Tait
Production Company: Caviar, Los Angeles CA

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