Victoria's Secrets Newest Ad is a Slow Sultry Swim

Supermodels Candice Swanepoel, Lily Aldridge, Lais Ribeiro, Andreea Diaconu and Nadine Leopold sizzle in the Victoria’s Secret newest ad entitled "Slow Sultry Swim" showcasing its 2015 swimwear collection.

Creative Credits:
Production Company: Image Work, USA
Director: Michael Bay
Executive Creative Director: Neel Majumder

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adidas Originals | A Superstar is not What You Think

When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.

Creative Credits:  
Ad Agency: Johannes Leonardo, New York
Production Company: Caviar
Director: Karim Huu Do
Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Directors: Tom Martin, Julian Schreiber
Creative Director: Ferdinando verderi
Creatives: Matt Edwards, Wes Phelan
Producer: Richard Weager
DoP: Matthias Montero
Designer: Dave Kerr, Annette Lay, Andrea Gustafson
Production Designers: Mark Snelgrove, Mikey Hollywood
Head of Production: Kelly Bowen

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Pereira & O’Dell Creates Ships, Sharks And Swirling Seas For 1-800 Contacts "Pirates" Ad

Pirates,” the latest installment in the ongoing 1-800 Contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O’Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx.

Timber was tapped to supervise Director Phil Morrison’s massive green screen shoot and execute the visual effects that would take the pirates from dry land to open ocean. To produce an authentic, fog-soaked pastiche, the ship scene was filmed with smoke, which created the unavoidable consequence of green “spill” that was suppressed in post by Dave Hussey of Company 3 and the Timber team. To place the ship in its watery context, Timber scouted docks to film with the exact height and dimension for perfect background plates; they then used tracking and projection to help unite the ship and sea elements seamlessly. To further enhance the cinematic feel of the commercial, Timber concepted and created a burning ship and a frenzy of sharks.

The spot’s concept was massive, and we wanted to add elements that would provide thematic visual interest. The agency and Phil said ‘go for it,’ and that’s exactly what we did,” says Timber Partner & Creative Director Jonah Hall. “Burning ships and sharks – that’s a veritable visual effects playground. It was pure enjoyment.”

Creative Credits:
Client: 1-800 Contacts
Advertising Agency: Pereira & O’Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Senior Broadcast Producer: Elisa Moore

Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose

Visual Effects: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
EP: Chris Webb
Head of Production: Michael Theurer
Lead Smoke Artist: Chris Homel
Assistant Smoke: Austin Hickman-Fain
Producer: Emily Avoujageli

Editorial Company: Arcade Edit
Editor: Greg Scruton
Assistant Editor: John Gallagher/Ryan Andrus
EP/Managing Partner: Damian Stevens
EP: Nicole Visram Producer: Gavin Carroll

Color: Company 3
Colorist: Dave Hussey

Music: Future Perfect
Executive Producer: Maxwell Gosling

Sound: 740 Sound
Sound Designer: John Martin

Mix: One Union

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"The First Date" Can Be Exhausting For Canadians - Moose Knuckles Commercial

Winter is Coming... Are You? Taylor David & Allison Brennan star in Moose Knuckles Canada latest ad "The First Date"...you have to be Canadian to truly appreciate this one.

Creative Credits:
Advertising Agency: Cundari, Canada
Chief Creative Officer: Andrew Simon
Copywriter: Francesco Grandi
Art Director: Jason Lee
Producer: Tony Graham
Junior Producer: Andrew Simon
Production Company: Sons and Daughters
Exec Producer: Dan Ford
Line Producer: Michelle Woodward
Director: Natalie Rae Robison
DP: Adam Marsden
Choreographer: Nico Archambault
Editor: Danica Pardo / Saints Editorial
Colour: Conor Fisher / Alter Ego
Online: Sean Cochrane / The Vanity
Music: Pirate Toronto

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Check Out These Pregnant Moms Dancing To "Santa Baby" in Kmarts Latest Holiday Commercial

Santa Baby | Kmart Joe Boxer Commercial 2014 #ShowYourJoe. These pregnant moms have some serious dance moves, watch them take Santa Baby to the next level. Let the holidays bring you something special this year with great holiday sleepwear for the whole family, even the bun in the oven.

Creative Credits:
Ad Agency: FCB, Chicago

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Lady Gaga and Tony Bennett Star In H&M's Blockbuster Holiday Christmas Advert

H&M is proud to present a magical holiday with Lady Gaga and Tony Bennett. This Holiday season, H&M is celebrating with a spectacular campaign and festive collection starring Tony Bennett and Lady Gaga, performing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album Cheek To Cheek.

The campaign is a thrilling fun adventure, where an H&M family of supermodels and superstars celebrate the spirit of giving and togetherness this Holiday season.

Creative Credits:
Director: Johan Renck
Production Company: RAF
Agency Producer: Strange Cargo Collective

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Kmart Hits The Holiday Season with "Jingle Bellies" Joe Boxer Commercial for 2014

This year Joe Boxer is back with another amazing musical performance… on these lovable men’s bellies.

Credits:
Creative Ad Agency: fcb, Chicago
Directed by Christian Weber of Wondros

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This Is Stantt New York - Web Film via Zandrak Productions

A story about clothing, creativity, and finding your fit in the world. Stantt was looking for a video that would get across what makes their menswear different, while also welcoming viewers to understand the aesthetic of the brand.

Zandrak partnered up with them to conceptualize what that sort of a project might look like and then made it.

Credits:
Client: Stantt (www.stantt.com)
Campaign Name: This is Stantt
Creative: Zandrak Productions (www.zandrak.com)
Executive Producer: Andrew Hutcheson
Director: Charles Frank
Production Manager: David Brickel
Marketing: Kyle Harper

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A Tiffany & Co. Holiday Commercial

Oh, the promise of the holidays—warmth and wishes, toasts and treasures, candlelight, city lights, snowy nights are all beautifully animated in this Tiffany & Co. holiday Christmas ad created by Ogilvy & Mather and animation by Psyop.

Creative Credits:  
Ad Agency: Ogilvy & Mather New York
Animation: Psyop
CMO: Lauren Crampsie
CCO: Chris Garbutt
Group Creative Director: Debra Fried
Creative Director: Jeff Leaf
Executive Producer: Maureen Phillips

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Kate Spade New York "the waiting game" starring Anna Kendrick

Kate Spade New York's Christmas holiday ad for 2014 stars Anna Kendrick and her dog Milos; watch as time flies while waiting for the locksmith in front of a Manhattan Brownstone apartment.

Creative Credits:  
Director: Michael Mohan
DoP: Sam Levy
Creative Directors: Sophie Edelstein, Pascal Dangin, Kristen Naiman
Art Director: Janice Veksler, Leslie Okkerse
Editor: Nat Sanders, Cudjo Collins
Set: Marla Weinhoff
Post Production: Andrew Oppenheimer
Score: Future Perfect
Color and Finishing: Box Motion

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PANDORA and Fold7 Beautiful New Holiday Ad Celebrates "Wherever Life Takes Us"

Following the appointment of Fold7 to work with the global marketing team of PANDORA, one of the world’s biggest jewellery brands, headquartered in Denmark; PANDORA has launched a major new global brand TV commercial (TVC) concept celebrating life’s unforgettable moments.

The new TVC’s tagline “Wherever life takes you, take it with you”, developed by Fold7, enforces PANDORA’s position of creating jewellery which marks life’s special moments. The campaign features a bespoke track, written and composed by upcoming UK artist Gabrielle Aplin especially for PANDORA, called “Moments”.

The TVC charts the special moments a woman experiences throughout her life, while focusing on the PANDORA products she is wearing. As she lives through all of the moments, she adds to her collection of jewellery to help remember and treasure each experience.

Gabrielle Aplin will also appear in online content created as part of the campaign, including behind-the-scenes videos, which will be supported by global PR activities and promotions on PANDORA’s own online and social media platforms.

The TVC campaign will be launched in the UK on 24th November and in other markets around the world, such as the US, Australia, Italy, France, Spain, Germany, Sweden and more. The work will be adapted for local markets and will feature as 30, 20, 15 and 10-second versions.

Helene Abel, PANDORA’s Vice President, Global Marketing Services, said: “This campaign allows us to take our brand message to a new level – communicating that PANDORA jewellery is a personal way of celebrating key moments in a woman’s life but in a way that is customisable, memorable and creates an emotional connection with the audience.”

Ryan Newey, Fold7’s Executive Creative Director, said: “This was a great opportunity to blur the lines between driving retail sales and building strong brand equity, as well as balancing the needs of multiple territories. It’s great to work on a project for such an ambitious business.”

Behind the scenes of the new PANDORA TV commercial


Update: The music is by Gabrielle Aplin and the song is called "Moments"

Creative Credits:
Advertising Agency: Fold7
Creative Director Ryan Newey / Dom Martin
Art Director Dom Martin
Copywriter Dom Martin
Account Director Lorna Boag
Agency Producer Georgia Dickinson
Director/ Production Co Christian Bevilacqua, Stink Productions
Producer Annie Hart
Editor Al Sinclair
Post Production MPC
Sound Design 760

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Romeo Beckham as Cupid in Charmingly Beautiful Burberry Christmas Ad: "From London with Love"

The new Burberry Christmas film / ad starring Romeo Beckham is inspired by the golden age of cinematic musicals. It tells the tale of a young couple falling in love, against a theatrical backdrop of London.

Music and song title: 'The Way That I Live' by Ed Harcourt
Director: Christopher Bailey

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House of Fraser "Polar Bear" Be You No Matter Who

Creative Credits:

Ad Agency: 18 Feet & Rising, London, UK

Creative Director: Anna Carpen

Creative: Liv Wadstrom

Producer: Greg Hemes

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Mac Premo Shows “Grit” for Shinola

Supply&Demand’s Mac Premo revisits 1930s America to launch Shinola’s latest American-made chronograph watch. Shinola, an American company specializing in handcrafted watches, bicycles, leather goods and journals has released new work celebrating the creation of its latest watch, the Black Blizzard Chronograph.

Named after the American farmers who survived hard times, severe drought and wind erosion across the Great Plains back in the 1930s – a time when the soil turned to dust, blown away by "black blizzards" that darkened the sky and destroyed valuable farming land – Shinola asked Mac Premo of Supply&Demand to create a compelling, short film that would recall this era gone by.

“Grit” unveils a rich pallet of images that flow in flip book fashion, revisiting the Dust Bowl through authentic photographs, crisp animation and beautifully framed footage shot on location in Oklahoma. Voice over recounts the times, words punctuated on screen as the sound of a distant harmonica saturates the work with an old-school Americana feel. Premo also plays the harmonica and performs voice over in the work.

Premo shot footage on location in Oklahoma using Sony digital cameras and old glass lenses along with Super8mm chrome reversal film. Footage was then processed and projected against a blank wall and reshot, racking focus and shooting at various angles to add a rich, organic feel to the final piece. Animation was shot on a Canon 5D Mk III.

“There’s something about our cultural American spirit, realizing that life is sometimes mixed blessings,” notes Premo. “But the tenacity of the farmers responding to those hardships in a positive way is what marks the American spirit.”

Everything created by Shinola is made by hand at the company’s headquarters in downtown Detroit, from building watch movement to final assembly. Each Shinola Black Blizzard will also include a leather-bound coffee table book detailing the Dust Bowl, a time signifying the strength of the American spirit and the raison d’etre behind the creation of the watch.

Shinola was launched in 2011 with the belief that products should be built to last, the first company to make custom crafted watches in America, producing an attractive line of watches that adhere to strict Swiss standards. The company opened in Detroit with an aim to revive the manufacturing spirit in a city once known for its industrial might. It is housed in the former Argonaut building – a landmark Art Deco structure that previously housed General Motors’ Research Laboratory.

Credits:
Production Company Supply & Demand
Director / Creative Director Mac Premo
Founder/Managing Partner Tim Case
President/Managing Partner Charles Salice
EP/Managing Director Jeff Scruton
Producer Adrianna Dufay
Post Producer Charleen Manca

Client Shinola
Creative Director at Shinola Michael Haener

DP Mac Premo
Additional Camerwork Oliver Jevremov
Art Assistance Peter Treiber
Music & Foley Mac Premo
Editor Mac Premo

Sound Design & Mix 740 Sound Design
EP Scott Ganary
Sound Designer / Mixer Rommel Molina

Color & Finishing The Mill, NY
Colorist Mikey Rossiter
Producer Heath Raymond
EP Melanie Wickham

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New Target + TOMS One for One, For All Commercial

Today, Target has launched their "One for One®, For All" campaign in support of the collaboration. The campaign consists of broadcast, digital, online video and social. Chandelier was the lead creative agency; the campaign features a character inspired by TOMS founder, Blake Mycoskie. In the TV spot, the boy plants the seed of the “Giving Tree” based on the simple principle that the more you give, the more than tree grows and can give back.

Credits:

Agency: Chandelier

Creative Director: Richard Christiansen

Creative Director: Lena Kuffner

Art Director: Michael Scanlon

Account Director: Alanna Lynch

Producer: Rob Marmor

Animation House: Psyop

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Swatch Scuba Libre - Live Against the Current

Credits:
Work by Miami Ad School New York
Art Director: Carlo Clerici
Copywriter: Paul Boupha

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Aussie Gets Women to show off their Movember Misstaches

Aussie Haircare with their agency Atelier, the lifestyle and luxury division of the Leo Burnett Group, have created an exciting through the line engagement campaign to bring to life Aussie’s partnership with Movember. Uniquely, this is the first time that a female brand has partnered with the men’s health charity Movember. The activity gives women the opportunity to get involved with Movember and support their men whilst having a bit of fun!

Female supporters of Movember, otherwise known as ‘Mo-sistas’, are asked to show off their ‘Movember Misstaches’ so that they too can don a moustache this Movember - a misstache can be created by using a lock of hair (no hands) and shared - to raise awareness for the men’s health charity.

An influencer strategy sees TV personality Laura Whitmore, alongside other leading bloggers and YouTubers such as Fleur De Force, demonstrating their best Aussie Misstaches. The integrated campaign includes print, PR, in-store and video, as well as content running across social channels, such as Facebook, Instagram and Twitter.

The #Misstache campaign is set to provide some much-needed support for Mo Bros in all their bristled glory. Growing a mo can be a tricky time for bros – we’re talking about the patches, the bristles, the unexpected sprouting colours - Aussie is leading the way in encouraging girls to show their support with a #Misstache this Movember! Better yet Aussie will donate 10p from every bottle sold in Tesco in November.

Graeme Barnes Brand Manager at Aussie said: “This is a fantastic opportunity to raise awareness and help women get involved in a cause which indirectly affects so many. Encouraging women to have fun with their hair whilst supporting the men in their life is a true manifestation of our Aussie Philosophy 'there's more to life than hair, but it's a good place to start.' "

Jo Tauscher Client Service Director at Atelier said: “It’s so exciting for Aussie to be supporting this amazing cause and it is our ambition that by showing how women can get involved it will be the most wide reaching Movember yet.”

Credits:
Creative Director Charlie Martin
Creative Team Dan Clark and Ellen Wright
Agency Lead Jo Tauscher
Account Director Elinor Chambers
Agency Producer Annabel Bennett (Tv)/ Erika Moore (Print)
Senior Planner Hannah Turnbull
Photographer Paola Kudacki
Director/ Production Co Chris Waite / Framestore
Producer David Hay
Editor Carey Williams
Post Production Framestore
Audio Post Production Grand Central

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Director Malcolm Venville Unearths Fashion Confessions from the Disciples of Phoebe Philo's Céline

Filmmaker Malcom Venville launches the first film in a series about the cult of fashion followers for online culture portal NOWNESS. The director spotlights fashion fetishism at its finest in this Somesuch-produced satire, capturing confessional-style interviews with Philophiles, the style disciples devoted to the house of Céline and its creative director Phoebe Philo.

Malcom Venville takes an anthropological look at the tribe of high fashion, introducing us to three female subjects who channel the minimalistic aesthetic and subdued luxury of the Céline brand into their own lifestyles. More than merely appreciating the quality of the garments, each of these women identify themselves with the public image of Céline designer Phoebe Philo – a living example of the savvy, modern cosmopolitan woman that can have it all, while looking impeccably chic.

Indeed, Phoebe Philo engenders a whole species of fashion fanatics, deconstructing everything from her purist aesthetic to her sidelong glances. The believers’ worshipful devotion may give you the Phoebe-jeebies (“At work, we have this motto: WWPPD? What would Phoebe Philo do?”), but these strangely charming and endearingly awkward confessions demonstrate Philo's grand appeal.

Venville playfully pokes fun at the absurdity of the fashion world, dropping obscure references that speak straight to the in-the-know elite: runway look number 30, namedropping style blogger Susie Bubble, and the art of the neatly un-tucked shirt tail. Expertly weaved together, Philophiles is a homage to the visionary Philo and her expertly dressed believers that is reverent, adorable and cheeky all at once.

Malcolm Venville is represented by Anonymous Content in the US and Somesuch in the UK.

Credits:
Created for the video channel Nowness.
Production Company: Somesuch
Director: Malcolm Venville
EPs: Tim Nash and Sally Campbell
EP: Eric Stern
Producers: Tash Tan & Deena Cartamkhoob
Cinematography: Ben Todd
1st Assistant Director: Daniel Smith
Art Director: Amy Stickland
Editor: Suzy Davis
Colourist: Edwin Matternich
Sound Designer: Patch Rowland
Title Design: Katy Davis & Russell Fell

Cast:
Charlotte Comer
Christina Haraba
Victoria Coates
Casting Director: Sasha Robertson

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The North Face "Your Land"

Exploration is not just about the places you haven't been, it's about re-imagining places you have. "Your Land" is a celebration of these wild places that connect us to our environment, and to each other. Head outside, find a new approach, and #SeeForYourself.

Explore 50 of North Face's favorite places to play: http://thenorthface.com/seeforyourself

For every download of the song below, between October 21st, 2014, and January 18th, 2015, My Morning Jacket will donate all artist proceeds to the 21st Century Conservation Service Corps (21CSC). The North Face will also contribute $250,000 to help strengthen the 21CSC's commitment to put young people and returning veterans to work caring for our nation’s lands, water, and wildlife. To learn more about 21CSC: http://21csc.org/

Music Credits:
This Land is Your Land
Performed by My Morning Jacket
Produced by Jim James
Written by Woody Guthrie
Published by Ludlow Music Inc (BMI)

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Victoria’s Secret Very Sexy Scandalous TV Commercial (Extended Cut)

You’re cordially invited to explore your dark side, courtesy of the new Scandalous lingerie and fragrance collections from Victoria’s Secret. Check out this online-exclusive extended cut of the TV spot, featuring Candice Swanepoel, Martha Hunt, Behati Prinsloo and Jasmine Tookes.

Music: "On My Mind" by Liam Bailey
Models:
Candice Swanepoel
Martha Hunt
Behati Prinsloo
Jasmine Tookes

...there is a Scandalous Fragrance as well

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