Temptation is everywhere, especially when your dieting as we see in this hilarious new commercial for Weight Watchers entitled "World of Food". The spot is aimed at promoting the companies new personal dieting coach...you know, for when those times your co-workers phone appears to be made of chocolate, that booth you sit at is in reality a pizza or the water cooler that spout jellybeans.
"For the first time ever we are offering an unprecedented level of support," said Maurice Herrera, Weight Watchers senior VP-marketing. Part of the company's "magic sauce" has always been its support system, he said. But now Weight Watchers is making the personal approach found in meetings "accessible to just about anybody from anytime from anywhere."
Creative Credits:
Advertising Agency: Wieden & Kennedy, Portland
If that one didn't bring you down enough, perhaps the spot released in November will...
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