Gareth Bale, James Rodríguez, Luis Suárez and Karim Benzema have some shiny new boots and there will be haters in after watching this new spot IRIS for Adidas Football.Creative Credits:Advertising Agency: Iris,...
Wednesday, January 21, 2015
During Super Bowl 49, make sure to tune in for a very special episode of The Brady Bunch, starring Danny Trejo in Snickers Super Bowl ad.The brand tells Adweek “fans can ask to have the spot released early through a number of social media activities, and if consumers generate 2.5 million social media engagements before kick-off on Feb. 1, Snickers will release the entire 30-second spot early.”Creative Credits:Ad Agency: BBDO, New Y...
Carl’s Jr.'s new Super Bowl commercial, set to air during the Big Game on Feb. 1 and live online today. In the ad ‘Au Naturel,’ Carl’s Jr. and swimsuit model Charlotte McKinney are stripping down and going all-natural for the first time ever. This is a regional spot airing in Carl's Jr. markets on the west coast.Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked...
Tuesday, January 20, 2015
The German dairy Plain, is promoting "Eine neue art, milch zu trinken" which translate to "A new way to drink milk" with what could very well be the strangest milk ad we've seen in some time. The company claims in the spot entitled "Mutter" (mother in english) "Mama's milk was yesterday" and it's new milk is the way to go...Creative Credits:Client: SCHICK HAUG & PARTNER GMBHProduct: PLAINMILCHCreative & script: BERND FAASS, JEDRZEJ GOLECKI,...
An advergame campaign by Fred & Farid Shanghai:To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.We started by transforming the boarding gates of Changi Airport, Singapore and Kansai Airport, Osaka into gaming arenas. More than 400 passengers were invited to compete against each other...
Sunday, January 18, 2015
One of three ads Bud Light owner Anheuser Busch will air during Super Bowl 2015, "Coin" that gives us a man who gets pulled into a crazy night that seems him running through a life-sized Pac-Man maze.In addition to "Coin," Budweiser will show a 60-second ad for it's regular beer, and another commercial entitled "Lost Dog." This one will feature the famous Budweiser Clydesdales and a dog.Image: BRETT JUSTIN KOPPEL"Coin" Creative Credits:Advertising...
Saturday, January 17, 2015
Timing is everything...This PSA was timed to coincide with Doritos announcement of the top 10 finalists for the PepsiCo-owned brand's "Crash the Super Bowl" ad contest.You wouldn’t love it if you knew what it was made from.Tell Doritos and PepsiCo to adopt a responsible palm oil policy, and save our rainforests.Some Doritos flavours contain palm oil. Doritos' parent company, PepsiCo, buys 427,500 tonnes of palm oil every year. Palm oil production...
Director Gustav Johansson unveils the next chapter of Volvo’s "Made By Sweden" campaign with a sweeping short film paying tribute to Sweden’s harshest conditions. Created by Forsman & Bodenfors, AdAge’s most awarded agency of 2014, the 4-minute piece “Vintersaga” takes us into the depths of a Swedish January – the month when the country shows itself from its harshest side with rain, snow, cold, wind and sun that hardly rises above the horizon....
Friday, January 16, 2015
This year, the National Basketball Association commemorates Martin Luther King Day and Black History Month with a powerful new commercial for the 2014-2015 season. “Barrier Breakers” pairs audio of the Rev. Martin Luther King Jr.’s monumental “I Have A Dream” speech with black & white footage of iconic “firsts” from the NBA’s storied history of racial and cultural breakthroughs. From the 1950 signing of Chuck Cooper, the league’s first African-American...
Thursday, January 15, 2015
To introduce the new Toyota Tacoma at the 2015 Detroit Auto Show, the automaker and longtime agency partner Saatchi & Saatchi called upon creative studio Carbon VFX to help lead the charge for the visually dynamic “Invisible Truck.” Headed by Co-Director/Creative Director Chris Noellert, the gorgeous and unique :30 pushes the boundaries of automobile advertising content with a smart and highly conceptual approach.Saatchi & Saatchi challenged...
Award-winning creative production company, Shilo, and director Jose Gomez recently created an intriguing trailer for the return of AMC’s The Walking Dead. The trailer, which features a good portion of the show’s cast fighting an unknown enemy through a thick mist in the woods, was the result of a close collaboration between The Walking Dead’s writers, producers, Gomez, and the rest of the team at Shilo.“The show came to us with the idea that they...
A new integrated campaign for Expedia debuted across the U.S. from advertising agency 180LA. Featuring TV/online spots "No Excuses" (:30) and "Someplace New" (:15), both spots were directed by Cap Gun Collective director Tom Haines. To entice viewers to seize the day and take the trips of their dreams, this campaign is set in and around Tokyo – including inside the city's iconic Robot Restaurant. There, robots and lasers dance to Grimes' "Genesis"...
Wednesday, January 14, 2015
Man’s best friend demonstrates the power of love in the touching spot “Mop Dog” for Dr. Pepper, directed by Imperial Woodpecker’s Simon McQuoid and edited by Cut+Run’s Steve Gandolfi for agency Deutsch LA. Here, a dreadlocked dog finds a friend and ultimately a home on the road with a big-hearted Dr. Pepper driver who understands that you should “always be one of a kind.The dog featured in the commercial is actually a Puli, a sheep herding breed...
Supermodels Candice Swanepoel, Lily Aldridge, Lais Ribeiro, Andreea Diaconu and Nadine Leopold sizzle in the Victoria’s Secret newest ad entitled "Slow Sultry Swim" showcasing its 2015 swimwear collection.Creative Credits:Production Company: Image Work, USADirector: Michael BayExecutive Creative Director: Neel Majum...
As Charlie Hebdo returns to newsstands, we wanted to share this new element to the story: three of the slain cartoonists were France’s most outrageous wine label designers.This past week, the words "Je suis Charlie" ("I am Charlie") have traveled the world in sympathy with the victims of the deadly jihadist terrorist attack on the French satirical weekly Charlie Hebdo, for which Al Qaeda in Yemen is now claiming responsibility.Among the slain were...
Sunday, January 11, 2015
Kleenex Canada wondered if people have forgotten how to care?In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.Creative...
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.Creative Credits: Ad Agency: Johannes Leonardo, New YorkProduction Company: CaviarDirector: Karim Huu...
The 10 finalists have been revealed for the 2015 Doritos Crash The Super Bowl contest. Just shy of 4,900 submissions from 29 countries the final 10 does not come without some controversy online...there are no women finalists, what was originally a contest open to amateur film makers, it seems most work in the industry, and sadly one of the finalists (Trouble in the Back Seat) appears to be an obvious copy of the TBWA/PHS, Helsinki created ad "Drama...
Katy Perry gets ready for her performance at the 2015 Pepsi Super Bowl XLIX Halftime in her testing facility designed exclusively for the big show.[Update] Lenny Kravitz will be joining Perry during the halftime show. What song might Kravitz perform with Perry? When NBC's Willie Geist suggested to Perry in a recent interview that they do Kravtiz’ remake of the classic Guess Who hit, American Woman be done, she looked at the camera and wink...
Skittles is so excited about it's first ever Super Bowl ad that they starting a tailgate party with Kurt Warner four weeks early to celebrate. The parking lot at Arizona's University of Phoenix Stadium will never be the same again.Creative Credits:Advertising Agency: DDB, ChicagoMusic: DJ DOLLZ and Danny McCar...
The 4A’s, the premiere association representing the advertising agency business in the U.S., is launching a national ad campaign to promote the organization’s new Partner Awards. The ad cleverly speaks to the value and importance of creative collaborations in the advertising and agency business, but also the potential pitfalls.Creative Credits: Advertising Agency: CP+B, USAPhotographer: Bryce BoyerRetoucher: Mando-MaticArt Director: Keli HogsettSenior...
Molly is the street name for ecstasy. While some people believe Molly is relatively harmless, it often is cut with other harmful drugs – drugs most people have no interest in taking. In short, Molly is not the drug they think it is. After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, Toronto Crime Stoppers felt compelled to raise...
Wednesday, January 7, 2015
Turkey’s favorite tea brand Doğadan’s new edition of Mr. Disease commercials with a new approach. This time, Doğadan drinkers' strong immune systems are defying him. Which means they won’t go down without a fight! As we always say; this winter will be tougher than ever.Be Strong.Creative Credits:Advertised Brand: DoğadanAdvert Title(s): Büyük Hesaplaşma - The Great ShowdownHeadline and Copy text: The Great Showdown among Doğadan and Mr. DiseaseAdvertising Agency: Plasenta Conversation Agency, Istanbul, TurkeyProduction Agency : POWDirector : D...
We’ve all been bullied at some point in our life, and every year, over 15 million teenagers are the target of bullying and the rise of social media has only exacerbated the crisis. Deutsch NY partnered with Champions Against Bullying, one of the oldest, International non-profits passionate about "creating a society where every child has the opportunity to develop, learn and thrive in an environment without fear," to NOT ONLY raise awareness but TO...
Tuesday, January 6, 2015
Marmite, the UK's favourite savoury spread, is today launching a brand new teaser to herald the return of its controversial yet celebrated ‘End Marmite Neglect’ campaign.Released one week ahead of the official TV advertising, the teaser is a 60-second spoof style “micro-documentary” designed to “lay bare the continuing scourge of Marmite Neglect in the UK” that sees “once beloved Marmite jars cruelly rendered to the back of kitchen cupboards” and...
Pirates,” the latest installment in the ongoing 1-800 Contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O’Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx.Timber was tapped to supervise Director Phil Morrison’s massive green screen shoot and execute the visual effects that would take the pirates from dry land to...
Saturday, January 3, 2015
A new ad campaign launched today introducing a new vision for McDonald's with an animated commercial called "Arch enemies." In it the fast food chain illustrates its renewed focus on "lovin'" by showing characters that have long been enemies -- the Smurfs and their antagonist Gargamel, Batman and the Joker, a Chicago Bears fan and a Green Bay Packers fan, Freddy from "Nightmare on Elm Street" and Jason Voorhees from "Friday the 13th," with one big...
Remember Paolo Salomao (creative director and co-founder of the East End Project studio) who filmed his wife, Chelsea Ranger singing in the car? You know, that video that went wildly viral on YouTube (16 million to date) and earned the lovely Chelsea an appearance on the Ellen show...Acura and it's ad agency Mullen are taking advantage of that success by featuring her behind the wheel of a 2015 Acura RDX in their newest commercial "Drive Like a Boss".Yup,...
A teaser to the official teaser preview for Marvel's "Ant-Man" then come back and catch the full thing during the two-hour series premiere of "Marvel's Agent Carter" Tuesday, January 6...advertising can truly be cruel sometimes!Paul Rudd as Scott LangEvangeline Lilly as Hope Van Dyne[Images courtesy Marvel Entertainme...
Friday, January 2, 2015
When muddy conditions turn monstrous, it’s up to the 2015 Nissan Rogue with its Intuitive AWD System to save the day as we see in the brilliant new ad created by TBWA, Toronto...cue the mud monsters.Creative Credits: Advertising Agency: TBWA, Toronto, CanadaExecutive Creative Director: Allen OkeCreative Directors: Rodger Eyre, Gerald KuglerAssociate Creative Director: Susie LeeCopywriters: Jonah Flynn, Luke SkinnerArt Director: Susie Lee, Ryan...
Thursday, January 1, 2015
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While elegant symmetry and flawless design are indispensable hallmarks of the Motorola Moto 360 smartwatch, sometimes what really matters is how conveniently a beautiful piece of technology can connect you with a Tinder match. Droga5 playfully unveils the device’s real-world functionality with the new 6-spot campaign “A Watch For Our Times” helmed by acclaimed Believe Media director Floria Sigismondi.Each spot starts out with the cliches of traditional...
State Farm has launched a brand new chapter of its popular “Born to Assist” ad campaign with “Best of the Assist,” a game-changing broadcast :60 for the 2014-2015 NBA season. The first of several commercials set to debut in the weeks ahead, “Best of the Assist” finds Cliff Paul catapulted into the ranks of the State Farm National Bureau of Assists, a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian...
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