Kobe Bryant Makes Lionel Richie Weep in Foot Locker/Nike Grand Piano Ad for the IX Collection

Kobe Bryant stars in latest ad for Foot Locker and the Nike Kobe IX Collection. Watch for appearances by a tearful Lionel Richie and notable political figures as Bryant creates the grandest of grand pianos.

Kobe Bryant knows no bounds to becoming the most innovative athlete-human-animal-organism on the planet. There's nothing Kobe Bryant can't do. He could make anything amazing, even a piano. Introducing the most beautiful piano the world has ever seen—the Kobe Piano. Made by Kobe.

Creative Credits:
Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman, Joe Staples
Creative Directors: Don Shelford, Rob Thompson
Art Director: Jon Kubik
Copywriter: Adam Noel
Director: TRAKTOR
Producer: Shannon Worley
Executive Agency Producer: Matt Hunnicutt
Executive Producer: Rani Melendez
DoP: Bojan Bozelli
Line Producer: Rani Melendez
Account Team: Jordan Muse, Heather Morba
Editing Company: Stitch Editorial
Editor: Andy McGraw
Assistant Editor: Alex Tedesco
Post Producer: Chris Girard
Post Executive Producer: Juliet Batter
Visual Effects Company: The Mill
Visual Effects Executive Producer: LaRue Anderson
Flame Artists: James Allen, Glyn Tebbutt
Visual Effects Producers: Dan Roberts, Antonio Hardy