Coke Zero Shows Us What Pétanque, Fishing and Knitting Have In Common

When was the last time you and your friends gathered around the television to watch a good game of pétanque? Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some more support? Coca-Cola Zero asked 5 ordinary people if they could film them while going about their hobbies. "They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time".

Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.

The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.

Creative Credits:
Advertising Agency: Duval Guillaume and Antwerp, Belgium
Creative Directors: Geoffrey Hantson and Katrien Bottez
Art Director: Tim Schoenmaeckers
Copywriter: Niels Sienaert
Digital Strategic Planners: Kris Hoet and Sophie Jadoul
Head of Interactive Concept: Frédéric De Vries
Production Company: Made in Brussels
Post Production: ACE image Factory
Editors: Stijn Deconinck, Stefan Rycken
Sound Production: Raygun