Citroën - The Sleeping Supporter 2014 World Cup Ad

Citroen latest commercial created by Les Gaulois has nothing to do with it's cars but does promote it's sponsorship of the French National football team just in time for the 1014 World Cup in Brazil.

Les Gaulois' new campaign for Citroen has nothing whatsoever to do with cars. Instead it's promoting the brand's sponsorship of Les Bleus, the French national team. Cute idea.

Creative Credits:
Advertising Agency: Les Gaulois, Puteaux, France
Creative Directors: Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz
Director: Eric Lynne