Agency Slingshot tapped Lucky Post to help capture the spirit of the state for Texas Tourism in a new spot that recently launched nationwide. The journey takes viewers to Texas’ cities, forged by trailblazers and free thinkers who seized every moment. The spot encourages travelers to do the same, highlighting just a few of the many cultural offerings, unique experiences, and compelling sights available in the state’s distinctive metropolises.
Lucky Post Editor Sai Selvarajan edited together new vantage points on iconic imagery, along with moments large and small that embody the highlighted locations throughout the state. He worked closely with Lucky Post designer Seth Olson to layer images and weave illustrative moments that simultaneously pay homage to the past and capture the vitality of the present.
“Working closely with the agency creative team, we wanted to convey a sense of style and grace in a piece that was meant to be both epic and beautiful,” says editor Sai Selvarajan.
“By layering imagery we were able to present a lot of information in a short period of time,” adds Seth Olson, “There were subtle treatments throughout that evoked mood and tone without taking away from the natural energy and inherent beauty of the real life places and people.”
The previous award-winning Texas Tourism campaign via Slingshot with creative editorial by Lucky Post highlighted the great outdoors, music and the western experience. The spots are a call to discover more experiences at TravelTex.com, which features travel ideas for any age and any interest. In addition to the website, the Travel Texas official mobile travel guide app is a passport to a one-of-a-kind trip through Texas. Whatever you love, it lives in Texas.
Creative Credits:
Agency: Slingshot
ECD: Susan Levine
Art Director: Clay Coleman
Executive Producer: Ann Vorlicky
VP/Client Services: Tony Balmer
Managing Account Director: Danielle Rector
Sr. Account Executive: Rachel Massey
Account Executive: Beth Ann Williams
Production: Directorz
Director: Jeff Bednarz
EPs: John Gilliland & Anita Olan
DP: Mark Thomas
Editorial & Post: Lucky Post
EP: Jessica Berry
Producer: Kendall Kendall
Editor: Sai Selvarajan
Sound Design: Scottie Richarson
VFX: Seth Olson
Finish: Tone Visuals
Sound: Breed
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