Fail Ale Brewery Explores Failure In Brilliant New Packaging Design by Michael Cody

Fail Ale Brew Co. is a small scale brewery specialising in Craft Beer. The Idea behind the brand is to stand out from competitors by essentially making mockery of themselves. The aim of the design was to explore the notion of 'Failure' and create a unique light hearted style which still came across as a quality product.

Creative Credits:
Design by Graphic Design student and passionate creative from Wellington, New Zealand Michael Cody.
via: Cody on Behance

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Toronto's Zulu Alpha Kilo Fun Outdoor Installation For Interac

Interac: Don't let debt snowball, Don't get burned by credit fees, and Kiss credit fees goodbye.
Launched on the morning of Toronto’s first significant snowfall, a giant snowball made entirely of real snow and credit card statements was placed on the busy corner of King and University in the financial district.

Creative Credits:
Interac: Snowball, Burned, Kiss
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Shawn James, Grant Cleland
Copywriters: Sean Atkinson, Nick Asik, George Ault
Producers: Kari Macknight Dearborn, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner: Ebrahim El Kalza
Production Company: Marianne Klein, Brahaus Productions

More work by Zulu Alpha Kilo here.

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Hilarious New Weight Watchers Ad Gives New Meaning To Abundance in "World of Food" Spot

Temptation is everywhere, especially when your dieting as we see in this hilarious new commercial for Weight Watchers entitled "World of Food". The spot is aimed at promoting the companies new personal dieting coach...you know, for when those times your co-workers phone appears to be made of chocolate, that booth you sit at is in reality a pizza or the water cooler that spout jellybeans.

"For the first time ever we are offering an unprecedented level of support," said Maurice Herrera, Weight Watchers senior VP-marketing. Part of the company's "magic sauce" has always been its support system, he said. But now Weight Watchers is making the personal approach found in meetings "accessible to just about anybody from anytime from anywhere."

Creative Credits:
Advertising Agency: Wieden & Kennedy, Portland

If that one didn't bring you down enough, perhaps the spot released in November will...

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2014 YouTube Ads Rewind: A Global Look Back

In 2014, brands around the globe turned to YouTube as the platform to connect with their audience. From challenging societal norms to expanding on existing hit stories, from collaborating with YouTube talent to integrating into major global events, 2014 was a banner year for brands on YouTube.

To celebrate this amazing year, and gear up for what's sure to be an even bigger 2015, YouTube created this video to celebrate just some of the great work done by brands. Do you remember all of these? Which was your favorite?

Brands (in order of appearance):
Wren - FIRST KISS
Save the Children - Most Shocking Second a Day Video
cardstore - World's Toughest Job
Always - #LikeAGirl
Dove - Patches
Evian - The Amazing Baby & me 2
Pepsi Max - Jeff Gordon: Test Drive 2
GoProCamera - GoPro HERO4: The Adventure of Life in 4K
Samsung Mobile - Samsung GALAXY S5 - Official Introduction
Purina/BuzzFeedVideo - Dear Kitten
Pringles/Dude Perfect - Ping Pong Trick Shot
Coca Cola/Kurt Hugo Schneider - Safe & Sound
NHTSA/Rhett & Link - I'm a TextPert
GE/Slo-Mo Guys - Super Hydroponic Surface
Pepsi Max/Damian Walters - Human Loop to Loop
Nike Football - Winner Stays
Nike Football - The Last Game
Beats by Dre | The Game Before The Game
P&G - Thank You, Mom
SamsungMobile - #GALAXY11: The Training
Duracell - Trust Your Power
adidas - The Dream: all in or nothing
Budweiser Super Bowl XLVIII -- "Puppy Love"

via: Google Creative Sandbox

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You'll Never Guess What Miss Sweden 2014 Camilla Hansson Is Advertising In This Sexy New Advert

New brand ambassador Camilla Hansson looking very sexy in this new spot for Kazam Mobile that could easily double for a lingerie ad instead...oh ya, the KAZAM Tornado 348 is apparently the world's slimmest smartphone.

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"The First Date" Can Be Exhausting For Canadians - Moose Knuckles Commercial

Winter is Coming... Are You? Taylor David & Allison Brennan star in Moose Knuckles Canada latest ad "The First Date"...you have to be Canadian to truly appreciate this one.

Creative Credits:
Advertising Agency: Cundari, Canada
Chief Creative Officer: Andrew Simon
Copywriter: Francesco Grandi
Art Director: Jason Lee
Producer: Tony Graham
Junior Producer: Andrew Simon
Production Company: Sons and Daughters
Exec Producer: Dan Ford
Line Producer: Michelle Woodward
Director: Natalie Rae Robison
DP: Adam Marsden
Choreographer: Nico Archambault
Editor: Danica Pardo / Saints Editorial
Colour: Conor Fisher / Alter Ego
Online: Sean Cochrane / The Vanity
Music: Pirate Toronto

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Gatorade Celebrates 50th Anniversary with Iconic Commercial "50"

Pro athletes and sportscasters relive the memorable moments in Gatorade’s 50-year history. See all of these memorable moments in sports history in the new "50" commercial.

The montage of iconic sports moments features Michael Jordan, Derek Jeter, Dwyane Wade, and so many more.

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Johnnie Walker Steps Into 2015 With A Brilliant New Years Celebration Ad

As the world looks back on the year that was, Johnnie Walker looks forward to the year ahead in this brilliant new commercial entitled "The Next Step". Here’s to the next step. Here’s to #2015. #KeepWalking.

Creative Credits:
Ad Agency: BBH New York
Chief Creative Officer: John Patroulis
Group Creative Director: Gerard Caputo
Creative -- Copywriter: Mikio Bradley
Creative -- Art Direction: Klara Lindberg
Head of Integrated Production & Technology: Carey Head
Head of Content Production: Kate Morrison
Senior Content Producer: Abbie Noon
Associate Producer: AJ Gutierrez
Strategy Director: Mark Aronson
Production: RESET/Academy
Director: US
Managing Partner/EP: Dave Morrison
Executive Producer: Jeff McDougal
Head Of Production: Amanda Clune
Producer: Medb Riordan
Director of Photography: Alex Barber
Production Designer: David Lee
Editorial: Rock Paper Scissors
Editor: Ted Guard
Assistant Editor: JK Carrington

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For self-portraits. Not selfies. Samsung NX mini "Masterpiece"

For self-portraits. Not selfies.
The NX mini with a 3-inch flip-up display and interchangeable wide-aperture lens.

Creative Credits:
Advertising Agency: Leo Burnett Switzerland, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Directors: Johannes Dörig, Pedro Moosmann
Copywriter: Fabian Windhager
Photographer: Fredrik Ödman

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Toronto Ad Agency Cundari Has Some Fun With Gingerbread Cookies

The holidays are a time for merriment, joy, and in Cundari's case, self-mockery. This year, we're celebrating the season with custom-designed gingerbread cookies inspired by a few of the folks in our office. Man, it sucks being an intern.

Creative Credits:
Creative team - Cry-baby creatives are only happy when ther're miserable.
Account person - Being on the front lines isn't always easy.
Creative director - Big responsibility. Even bigger ego.
Producer - Endless projects. Imminent deadlines. Continuous Advils.
Intern - Always willing to bend over backwards to help.
Advertising Agency: Cundari, Toronto, Canada

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Gocompare.com and Fold7 Debut New Advert "Go Go Power" - Meet the whole team.

Gocompare.com is launching a new TV ad on Christmas Eve showing its money saving heroes ‘busting a gut’ to get customers the right deal on their insurance policies and household bills.

The new ad, created by Fold7, marks a new chapter in Gocompare.com’s campaign, this time focusing on the characters who inhabit the fictional town of LlandofsavingmoneyandgettingtherightdealgogoGoCompare. The spot aims to demonstrate the comparison site’s promise of ‘working harder for you’.

In the 60-second TV ad, called ‘Go Go Power’, the deal finding characters that were introduced in previous TV ads all come together as a team for the first time. The ad shows them springing into action at the touch of a button, ready to do everything they can to save customers money and find the right deals.

The characters are: Mick and Mike, the mechanics and car insurance experts; Glynn, aka the ‘House Whisperer’, for home insurance; Leo the ‘Wiggle Workout’ instructor who helps people get their energy and credit card bills into shape; the optician who lets people see policy details more clearly with Defaqto lenses; and Julie the tour guide, the human homepage and team leader.

The ad will run on TV and VOD channels and will be supported by radio ads.

Kevin Hughes, chief marketing officer at Gocompare.com, said: “Over the last year we have introduced audiences to the various characters who live and work in the Llandofsavingmoney, all of whom specialise in finding people the right deals on various insurance, money and energy products. With this advert we want to bring them all together and demonstrate how, as a team, all of us at Gocompare.com work harder to help our customers.”

Ryan Newey, executive creative director at Fold7, said: “Gocompare.com is dedicated to going the extra mile for its customers and we wanted this campaign to reflect that through the characters who live in LlandofsavingmoneyandgettingtherightdealgogoGoCompare. They’re the super heroes of price comparison.”

Creative Credits:
Ad Agency: Fold7
Creative Director: Ryan Newey
Business Director: Paul Howarth
Agency Producer: Georgia Dickinson
Director/ Production Company: Olly Williams – Another Film Company
Producer: Simon Monhemius – Another Film Company
Editor: Leo - Stitch
Post Production: Filament
Sound Design: Miles – Grand Central
DoP: Sam Goldie

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Saatchi & Saatchi New York New Campaign Asks America to Confront Difficult “Talk”

A provocative new campaign from Brotherhood SisterSol—a youth organization centrally involved in reforming NYPD’s “Stop & Frisk” policies— focused on raising awareness of “the Talk” that takes place in black households across America.

Created by Saatchi & Saatchi New York, portrays several intimate discussions between black parents and their children about how to avoid potentially dangerous police encounters, but ends with a white father telling his teenage son that the police are there to help. The spot draws attention to the stark contrast on this issue in black and white homes, and asks the question, “Do we want one America … or two?”

"The Talk" is the term often used to describe the conversation black parents have with their children, especially teenage boys, about how they should conduct themselves when they encounter the police.

We believe this initiative—which also features a website and social media elements—has the power to effect cultural change, and get America “Talking About The Talk.”

While this oftentimes painful discussion is a commonplace in African-American households, many white homes are unaware these conversations are even taking place. Coming in the wake of the recent grand jury verdicts in the Michael Brown and Eric Garner cases—and with ongoing protests across the country—the spot could not be more timely or prescient.

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eBay Christmas 2014: ‘The Joy of Giving’

There’s nothing better than the joy of giving the perfect gift. This year, ebay.co.uk set out to spread a little Christmas magic across the Britain.

Creative Credits:
Content /film name: ‘The Joy of Giving’
Channels the campaign will run on: Online

client: eBay UK
eBay UK Communications Team:
Julia Hutton-Potts
Laura Wilkinson-Rea

Agency: Exposure
Senior Account Director: David Rogers
Film producer: Liz Walker
Production company: Found
Director: Mike Sharpe & David Masters
Producer: joe binks
Director of Photographer: Jonathan Bloom
Art Department: Chrissie Butcher‏

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Air Canada: Gift of Home for the Holidays

This holiday season, Air Canada wanted to give Canadians living abroad one of the best gifts imaginable. Their reactions were pure magic.
Follow their stories at #ACgiftofhome

Creative Credits:
Advertising Agency: JWT Canada
Chief Creative Officers / Executive Creative Directors: Brent Choi, Ryan Spelliscy
Creative Director: Gary Westgate
Associate Creative Director: Don Saynor
Art Director: Alex Newman
Copywriter: Patrice Pollack
Integrated Broadcast: Andrew Schulze
Producer: Caroline Clark
Account Team: Scott Miskie, Gavin Wiggins, Victoria Radziunas, Lindsay Hill
Production Company: The Solidarity Union / Soft Citizen
Executive Producer: Rob Burns
Director: Shaun Anderson
Producer: John Scarth
DP: Byron Kopman
Editing House: School Editing
Editors: Chris Van Dyke, Brian Wells
Editor Assistance: Mark Lutterman, Nicole Sison, Steve Puhach, Drew MacLeod, Lauren Piche
Editorial Producer: Sarah Brooks
Online: Fort York VFX
Audio: TA2
Audio Director: Steve Gadsden
Media Agency: Mindshare

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ABC, The Chew - 'Enjoy the Ride' - Extended Version - Happy Holidays 2014

Animation/design studio leftchannel perfectly captures the holiday spirit in a new :60 promo for ABC-TV’s daytime cooking/lifestyle show The Chew. Seamlessly blending live action, still photography, CG animation and motion graphics, the piece follows the cast through a breathtaking holiday thrill ride through this culinary wonderland being prepared around them.

“This was a collaborative effort between ABC and us,” Alberto Scirocco, leftchannel’s Creative Director says. “They came to us with a rollercoaster ride idea that incorporated photos of the cast. We took that concept and ran with it. We wanted to make this something that would stand out from traditional holiday TV fare, emphasizing character animation and a CG world that felt both unique and familiar.”

Inspired in part by the classic Rankin/Bass stop-motion animated classics like “Rudolph the Red Nosed Reindeer” and “Santa Claus Is Coming To Town,” The Chew promo, entitled “Enjoy The Ride,” uses a combination of production techniques -- from traditional live action and still photography to 2D/3D animation, extensive rotoscoping and motion graphics to craft something that feels truly magical.

“We had such a great time working with ABC to bring this crazy little adventure to life,” Andy Taylor, leftchannel Producer says, “we’re thrilled with how it came out and how it captures all the fun of the holidays.”

Creative Credits
Client: ABC
Project: “Enjoy The Ride,” 60-sec promo for The Chew

Design: Leftchannel

Agency: ABC Daytime:
Writer/Producer: Paedor Stirling
Creative Director: Scott Tucker
Design/Art Director: Kevin Anderson
VP Marketing Creative Daytime: Valerie McMichael

Music/Sound Design: Circa Music; ABC

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Check Out These Pregnant Moms Dancing To "Santa Baby" in Kmarts Latest Holiday Commercial

Santa Baby | Kmart Joe Boxer Commercial 2014 #ShowYourJoe. These pregnant moms have some serious dance moves, watch them take Santa Baby to the next level. Let the holidays bring you something special this year with great holiday sleepwear for the whole family, even the bun in the oven.

Creative Credits:
Ad Agency: FCB, Chicago

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Lady Gaga and Tony Bennett Star In H&M's Blockbuster Holiday Christmas Advert

H&M is proud to present a magical holiday with Lady Gaga and Tony Bennett. This Holiday season, H&M is celebrating with a spectacular campaign and festive collection starring Tony Bennett and Lady Gaga, performing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album Cheek To Cheek.

The campaign is a thrilling fun adventure, where an H&M family of supermodels and superstars celebrate the spirit of giving and togetherness this Holiday season.

Creative Credits:
Director: Johan Renck
Production Company: RAF
Agency Producer: Strange Cargo Collective

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Timber and Epoch Films’ Matt Swanson Harness The Power Of “Bees” For San Diego Zoo and Agency M&C Saatchi

Bees” is a surreal look at how children’s imaginations are sparked through animal encounters – in this case, the Tiger Trail at San Diego Zoo’s Safari Park. Director Matthew Swanson of Epoch Films teamed with Timber to bring the buzzworthy spot for the San Diego Zoo to life via agency M&C Saatchi.

The commercial, part of a multi-spot campaign, reveals how one boy taps mysterious powers after exploring the Tiger Trail, the Safari Park’s home of the majestic big cats. Working closely with the agency creative team, director Matt Swanson and Timber teamed to create this magical tale, a seamless blend of live action, CG and a few million bees.

“We came to Timber with a pretty crazy idea – let's show a kid with a full grown beard... and not just any beard, but one made entirely out of bees,” explains Maria Smith, Associate Creative Director, M&C Saatchi LA. “Their team made our impossible scenario a reality, and they did it with beautiful attention to detail. The effects were magical, and they helped us create a mesmerizing piece of film,” “Any other way would’ve had child protective services after our asses,” adds James Bray, Executive Creative Director, M&C Saatchi LA.

The pivotal bee scene involved side-by-side shoots with Matthew Swanson directing the live action narrative and Timber on the Bee-camera. The boy, filmed wearing a fake beard adorned with a single layer of 200 bejeweled fabric bees created by Production Designer Justin Trask, meets a girl who asks about his preternatural abilities. With the help of a bee wrangler, Timber shot a million bees swarming in formation on the face of a child-sized dummy. Timber would replicate each scene directed by Swanson by moving the dummy to approximate the boy’s action so that they could digitally adhere the bees onto the bee beard scenes in post.

“The agency's core idea behind each spot including ‘Bees’ was so beautifully odd - I just tried to push them as far as I could tonally,” recalls Director Matthew Swanson. “Getting the bee beard right was definitely a challenge. I knew exactly what I wanted it to look like, but getting there with somewhat limited time and resources wasn't easy. There were a lot of conversations between myself, my production designer Justin Trask, and Timber Creative Director Jonah Hall. We literally had swarms of bees out in the open in a public park in studio city - still impressed that we were actually allowed to do that. Happy to report not a single person was stung.”

The shots were digitally united by the Timber team, which also created CG bees for the interior and exterior shots of the school bus where the school children meet.

“Everyone at Timber was really incredible to work with,” says Swanson. “They were really committed to the process from our very first conversations, and delivered impressively on everything we talked about. They seemed much more interested in offering solutions than pointing out problems, which makes my life a lot easier. I can be a little fastidious when it come to small details, particularly in the very final finishing stages, and the entire team at Timber made sure there wasn't a single i undotted or t uncrossed.”

Agency: M&C Saatchi
Producer: Dennis Di Salvo
Executive Creative Director: James Bray
ACD: Maria Smith
ACD: Ron Tapia
Art Director: Melissa Riggs
Copywriter: Emily Ozan
Account Supervisor: Jerad Schutt
EVP/Director Client Services: Tom Richards

Production Company: Epoch Films
Director: Matthew Swanson

Visual Effects: Timber
Creative Director: Jonah Hall
Creative Director: Kevin Lau
Head of Production: Michael Theurer
Producer: James Taylor
Lead Flame: Chris DeCristo
Flame Assist: Shane Zinkhon

Editorial: ARCADE EDIT
Editor: Greg Scruton
Assistant Editor: Pete D’Andrea
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram

Audio Post: Margarita Mix
Mixer: Paul Hurtubise

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