A new brand action campaign by Nature Valley is centred on a heart-warming, two-minute online film that follows a group of children from the Boys & Girls Club of West Scarborough who were surprised with a field trip. They are unexpectedly taken to a conservation area where they spend the day hiking, going on a scavenger hunt and catching frogs. Created in partnership with Tribal Worldwide – Toronto, the “Field Trip” film aims to re-inspire Canadians to get outdoors and rediscover nature again.
Credits:
Advertising Agency: Tribal Worldwide, Toronto, Canada
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