Featuring an architect, a musician, and a stylist, this live action campaign demonstrates the ease with which professionals are able to engage in their creative pursuits when they have the perfect vehicle. Lee’s expressive shots capture the sleek body of the Honda Fit, emphasizing that its functionality is perfect for today’s budding visionary. Questlove’s inspiring narration provides the perfect addition to the spot, motivating the audience to “find your fit.”
This is the latest in a series of major accomplishments for Lee, who recently crafted a thrilling :30 for USPS tying in with the release of The Amazing Spider-Man 2, a spot for Hyundai, and music videos for megastars such as Eminem and Alicia Keys.
DNA has garnered a reputation as a premier production company through industry-leading work with an array of major brands, artists and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Recently, DNA produced an energetic campaign for the Samsung Galaxy 11, and a breathtaking music video for David Gray’s single, “Back in the World.”
Creative Credits:
Agency: Muse Communications, Inc
Chairman/CCO: Jo Muse
President: Shelley Yamane
Creative Director: Michael James McCallum
Associate Creative Director: Jeff Perreca
Copy Writer: Aireka Muse
Account Director: Gina Cadres
Account Supervisor: Kerry Adams
Producer: Daryll Merchant
Production Company: DNA
Director: Rich Lee
Executive Producer: David Naylor
Executive Producer: Patricia Judice
Executive Producer: Missy Galanida
Producer: Justin Si Diener
Editorial Company: Hybrid Edit
Editor: Michael Bartoli
Executive Producer: Gail Butler
Producer: Song Choi
[via: Trust Collective]
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