This weekend Freeview is launching the latest instalment of its popular campaign: ‘Entertainment. It’s even better when it’s free.’
The campaign, created by Leo Burnett is called ‘Left Behinds’. In the TV advert, something magical happens at a jumble sale. At the end of the day, when everything has been packed away, all the unsold items - a motley-crew including toys, ornaments and stuffed animals - come to life and sing I Want To Know What Love Is, by Foreigner.
The emotional performance is witnessed by a gobsmacked man, and demonstrates the campaign idea: Entertainment. It's even better when it's free.
Owen Jenkinson, Freeview’s Head of Marketing, said: “This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad is just as surprising and effective at demonstrating the joy of having free entertainment.
“Indeed, with 95% of the nation’s favourite TV programmes available on Freeview, it encourages consumers to question whether they need to pay for TV when they can get great quality and variety content subscription-free.”
Credits:
Project name: ‘Left Behinds’
Client: Owen Jenkinson, Head of Marketing, Freeview
Creative agency: Leo Burnett London
Creatives: Rob Tenconi & Mark Franklin
Creative Directors: Richard Robinson/Graham Lakeland
Executive Creative Director: Justin Tindall
Agency TV Producer: Becky O’Sullivan
Planner (creative agency): Julia Chalfen
Media agency: MEC
Planner (media agency): Michelle Radley
Production company: Rogue
Director: Sam Brown
Editor: James Rosen @ Final Cut
Post-production: Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Exposure: TV, VOD, Online
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