The Talking Fridge by Samsung and Cheil

CHALLENGE
How do we introduce Samsung’s latest fridge – the T9000 Premium Refrigerator – in stores in a way that breaks from the clutter? More pointedly, how do we create a non-intrusive, personalised experience for shoppers? So they may feel comfortable exploring the new fridge – at their own time, and without the need for pesky sales people.

SOLUTION
The Samsung Talking Fridge: A fridge with the gift of the gab.

HOW IT WORKS
We place a brand new T9000 refrigerator in-store, and install motion sensors inside. Upon sensing movement in any of the interior compartments, the sensors activate a voice playback that talks the shopper through the fridge’s individual features and benefits.

Shoppers can take their time to open, drag, close and interact with any part of the fridge, while a mobile app provides more information about the product. No pushy sales talk. No pressure.

It’s a fresh, fun, and highly interactive way to discover a fridge so good, it sells itself. Literally.

Credits:
Advertising Agency: Cheil, Singapore
Creative Director: Jimmy Lee
Art Director: Alvaro Bruch
Copywriter: Joanne Chow
Project Manager: Tanya Nguyen
Account Executive: Meixian Li
Associate Account Director: Ju Ann Ng
Managing Director: Nalla Chan

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WWF releases 'The Endangered Content?'

A pair of polar bears hugging, cute pandas dancing, love-sick gorillas or an adorable lion cub playing.... We all love watching cute wild life animals caught on camera doing weird and funny things! But what will happen to our YouTube videos, when there are no longer any of these adorable animals left on Earth?

WWF has just launced a new campaign to increase awareness of The Endangered Animals, hence The Endangered Content.

In the course of the past 40 years over half of the wild animals on Earth have disappeared, according to a newly published report from WWF. A series of unconventional online videos have been made by Ogilvy Denmark to spread this important message through social media.

Videos featuring cute and funny animals are massive hits online. We love watching and sharing clips of adorable pandas, cuddly tiger cubs and goofy giraffes on YouTube, Facebook, Twitter etc. But in reality, animal life is rarely that cosy and comfortable.

In order to bring endangered animals into focus, WWF recently released a series of unusual online videos. The Ad agency Ogilvy Denmark is behind the making of the videos, which are available on the WWF Danish YouTube channel: http://bit.ly/1pIdda1

”The message from from WWF is important to all of us. However, it is often hard for people to relate to these kinds of messages”, says Jakob Staalby, Creative Director with Ogilvy Denmark. ”With these videos, we baffle people and use YouTube in way that you may not expect. The purpose is to show what happens when the Earth’s wild animals disappear – and to get people to share and talk about the message from WWF.”

Mankind’s exploitations of Earth’s resources have vast consequences for the animal life on the entire planet. Bio-diversity has been severely diminished having reduced the population of fish, birds, mammals, amphibians, and reptiles by 52% since 1970. This demonstrates the 10th edition of Living Planet Report published by WWF last week.

"Unfortunately, we humans do a great deal of damage to our planet and the animals living on it. It is sad not only for the animals, but also for us as we are undermining the eco-systems that are meant to sustain us,” says Gitte Seeberg, General Secretary of WWF: "In less than two generations we have halved the population of wild animals. That has to give food for thought to every consumer, politician, and business leader in the world.”

The creative team behind the videos are made up of Senior Art Director Lukas Lund, Senior Art Director Camilla Ploug, Creative Director Jakob Staalby, and Jesper Jensen who has edited the videos. BeOn have been in charge of the social media strategy.

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Bungee Jump + Basketball - NBA Global Games in Rio (Bungee Dunk)

What happens when you join Crocantíssimo with the best of NBA? An even more surprising way of playing basketball. Who ever scored won tickets for NBA Global Games in Rio on Oct. 11, 2014.

Credits:
Advertising Agency: Africa Zero, São Paulo, Brazil
Art Director: Marcelo Maciel, Jeferson Rocha
Copywriter: Victor Castelo
Chief Creative Officer: Sergio Gordilho
Creative Director: Andrea Siqueira, Jeferson Rocha

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Official Skylanders Trap Team: "Capture Evil. Unleash Prank" Trailer

A clever new stunt that was orchestrated by 72andSunny to promote Activision's new Skylanders game, "Trap Team," the fourth game in the phenomenally successful children's video game franchise.

With a campaign tagline inviting kids to "capture evil" and "unleash good," the team at 72andSunny decided to put a talking, mocking, kid-shocking villain inside a seemingly normal demo kiosk at a Toys R Us in Glendale, CA, and tapped comedian Adam Carolla to hide inside and be the voice within the “talking” video game console to prank unsuspecting kids. The producers pulled from endless footage of hilarious responses from kids to create a viral-worthy video that launched today on YouTube

Credits:
Activision
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
SVP of Consumer Marketing: John Coyne
Director of Consumer Marketing: Hjalmar Hedman
Manager, Consumer Marketing: Eneida Mejia

72andSunny
Partner, Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director/Writer: Tim Wolfe
Creative Director: Michael Bryce
Senior Designer: Travis Swingler
Junior Writer: Taylor Black
Junior Designer: MyTran Dang
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Film Producer: Jeff Yee
Sr. Business Affairs Manager: Amy Jacobsen
Business Affaris Manager: Kelli Ventrelli
Business Affairs Coordinator: Amy Shah
Group Brand Director: Mike Parseghian
Senior Brand Manager: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Erica Goitia
Group Strategy Director: Bryan Smith
Strategy Director: John Graham
Senior Strategist: Daniel Teng

72 Studio
Editor: Jason Lewis
Assistant Editor: Shawn Kohne
Post Producer: Benjamin Bragg

Helo
Director: Jeff Tremaine
Executive Producer, Partner: Justin Moore-Lewy
Managing Director, Partner: Brendan Kiernan
Producer: Tina Nakane

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Must Watch: Ontario Travel Pan Am/Parapan Am Games 2015 TV Commercial "Invade"

Toronto will host the largest sport tourism event in it's history – and the best way to witness the power of sport is to be there. Share the highs of winning a gold for your country, the thrill of a close race and the camaraderie of 7,500+ athletes from 41 countries and territories. Celebrate the competition at the TORONTO 2015 Pan Am/Parapan Am Games.

Why Invade?
In the summer of 2015, Ontario will be the backdrop to the Pan Am/Parapan Am games, the biggest sports event in our history. The goal of the commercial is to capture the speed, size, intensity and drama of the games. And ultimately to build tourism awareness and drive attendance at this once in a lifetime spectacle.

Music Track Details:
Title: “Ready or Not”
Mischa 'Book' Chillak featuring Esthero (1968 Delphonics cover*)
*cover of Ready of Not Here I Come (Can't Hide From Love) written by Thom Bell and William Hart

Creative Credits:
Advertising Agency:FCB, Toronto, Canada
Chief Creative Officer:Jon Flannery
Creative Director:Jeff Hilts
Art Directors:Jeff Hilts, Rob Dean
Copywriters:Jeff Hilts, Rob Dean
Account team:Sunil Sekhar, Sarah Banks, Lindsay Kerr
Broadcast Producer:Barb Gibson
Strategic Planners:Heather Segal, Eryn LeMesurier, Mona Chammas

Production Company: Untitled Films
Director: Phil Brown
Executive Producer: Peter Davis
Line Producer: Trudy Turner
Director of Photography: John Houtman

Editorial: Rooster Post
Editor: Marc Langley
Executive Producer: Melissa Kahn
Producer: Yumiko Suyama
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw

Post Production, Finishing & Visual Effects: Fort York VFX
Lead Online Artist: Ernest Mordak
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Online Assistant: Kevin Asis
Executive Producers: Amanda Lariviere, Erin Kuttner

Colour Grading: Alter Ego
Colourist: Eric Whipp

Music and Sound Design: Grayson Matthews
Music Supervision: Supersonic, David Hayman
Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero

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Snickers Mr Bean TV advert - Kung Fu

Check out the new Snickers TV ad where Mr Bean demonstrates that you’re not Kung Fu when you’re hungry.

Credits:
Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Man: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Co. Producer: Johnnie Frankel
Post-production: Jungle
Chief Sound Engineer: Owen Griffiths
Film Editor: Eve Ashwell / Cut and Run

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NESCAFÉ A Thousand Red Mugs, Case Study by Drap Croatia

Credits:
Advertising Agency: Drap, Zagreb, Croatia
Agency website: http://www.drap.hr
Account Director: Vladimir Karmelić
Art Director: Ana Petak
Copywriter: Aleksa Tatalović
Account Assistant: Ana Cetinić

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