A clever new stunt that was orchestrated by 72andSunny to promote Activision's new Skylanders game, "Trap Team," the fourth game in the phenomenally successful children's video game franchise.
With a campaign tagline inviting kids to "capture evil" and "unleash good," the team at 72andSunny decided to put a talking, mocking, kid-shocking villain inside a seemingly normal demo kiosk at a Toys R Us in Glendale, CA, and tapped comedian Adam Carolla to hide inside and be the voice within the “talking” video game console to prank unsuspecting kids. The producers pulled from endless footage of hilarious responses from kids to create a viral-worthy video that launched today on YouTube
Credits:
Activision
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
SVP of Consumer Marketing: John Coyne
Director of Consumer Marketing: Hjalmar Hedman
Manager, Consumer Marketing: Eneida Mejia
72andSunny
Partner, Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director/Writer: Tim Wolfe
Creative Director: Michael Bryce
Senior Designer: Travis Swingler
Junior Writer: Taylor Black
Junior Designer: MyTran Dang
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Film Producer: Jeff Yee
Sr. Business Affairs Manager: Amy Jacobsen
Business Affaris Manager: Kelli Ventrelli
Business Affairs Coordinator: Amy Shah
Group Brand Director: Mike Parseghian
Senior Brand Manager: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Erica Goitia
Group Strategy Director: Bryan Smith
Strategy Director: John Graham
Senior Strategist: Daniel Teng
72 Studio
Editor: Jason Lewis
Assistant Editor: Shawn Kohne
Post Producer: Benjamin Bragg
Helo
Director: Jeff Tremaine
Executive Producer, Partner: Justin Moore-Lewy
Managing Director, Partner: Brendan Kiernan
Producer: Tina Nakane
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