Fail Ale Brewery Explores Failure In Brilliant New Packaging Design by Michael Cody

Fail Ale Brew Co. is a small scale brewery specialising in Craft Beer. The Idea behind the brand is to stand out from competitors by essentially making mockery of themselves. The aim of the design was to explore the notion of 'Failure' and create a unique light hearted style which still came across as a quality product.

Creative Credits:
Design by Graphic Design student and passionate creative from Wellington, New Zealand Michael Cody.
via: Cody on Behance

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Toronto's Zulu Alpha Kilo Fun Outdoor Installation For Interac

Interac: Don't let debt snowball, Don't get burned by credit fees, and Kiss credit fees goodbye.
Launched on the morning of Toronto’s first significant snowfall, a giant snowball made entirely of real snow and credit card statements was placed on the busy corner of King and University in the financial district.

Creative Credits:
Interac: Snowball, Burned, Kiss
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Shawn James, Grant Cleland
Copywriters: Sean Atkinson, Nick Asik, George Ault
Producers: Kari Macknight Dearborn, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner: Ebrahim El Kalza
Production Company: Marianne Klein, Brahaus Productions

More work by Zulu Alpha Kilo here.

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Hilarious New Weight Watchers Ad Gives New Meaning To Abundance in "World of Food" Spot

Temptation is everywhere, especially when your dieting as we see in this hilarious new commercial for Weight Watchers entitled "World of Food". The spot is aimed at promoting the companies new personal dieting coach...you know, for when those times your co-workers phone appears to be made of chocolate, that booth you sit at is in reality a pizza or the water cooler that spout jellybeans.

"For the first time ever we are offering an unprecedented level of support," said Maurice Herrera, Weight Watchers senior VP-marketing. Part of the company's "magic sauce" has always been its support system, he said. But now Weight Watchers is making the personal approach found in meetings "accessible to just about anybody from anytime from anywhere."

Creative Credits:
Advertising Agency: Wieden & Kennedy, Portland

If that one didn't bring you down enough, perhaps the spot released in November will...

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2014 YouTube Ads Rewind: A Global Look Back

In 2014, brands around the globe turned to YouTube as the platform to connect with their audience. From challenging societal norms to expanding on existing hit stories, from collaborating with YouTube talent to integrating into major global events, 2014 was a banner year for brands on YouTube.

To celebrate this amazing year, and gear up for what's sure to be an even bigger 2015, YouTube created this video to celebrate just some of the great work done by brands. Do you remember all of these? Which was your favorite?

Brands (in order of appearance):
Wren - FIRST KISS
Save the Children - Most Shocking Second a Day Video
cardstore - World's Toughest Job
Always - #LikeAGirl
Dove - Patches
Evian - The Amazing Baby & me 2
Pepsi Max - Jeff Gordon: Test Drive 2
GoProCamera - GoPro HERO4: The Adventure of Life in 4K
Samsung Mobile - Samsung GALAXY S5 - Official Introduction
Purina/BuzzFeedVideo - Dear Kitten
Pringles/Dude Perfect - Ping Pong Trick Shot
Coca Cola/Kurt Hugo Schneider - Safe & Sound
NHTSA/Rhett & Link - I'm a TextPert
GE/Slo-Mo Guys - Super Hydroponic Surface
Pepsi Max/Damian Walters - Human Loop to Loop
Nike Football - Winner Stays
Nike Football - The Last Game
Beats by Dre | The Game Before The Game
P&G - Thank You, Mom
SamsungMobile - #GALAXY11: The Training
Duracell - Trust Your Power
adidas - The Dream: all in or nothing
Budweiser Super Bowl XLVIII -- "Puppy Love"

via: Google Creative Sandbox

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You'll Never Guess What Miss Sweden 2014 Camilla Hansson Is Advertising In This Sexy New Advert

New brand ambassador Camilla Hansson looking very sexy in this new spot for Kazam Mobile that could easily double for a lingerie ad instead...oh ya, the KAZAM Tornado 348 is apparently the world's slimmest smartphone.

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"The First Date" Can Be Exhausting For Canadians - Moose Knuckles Commercial

Winter is Coming... Are You? Taylor David & Allison Brennan star in Moose Knuckles Canada latest ad "The First Date"...you have to be Canadian to truly appreciate this one.

Creative Credits:
Advertising Agency: Cundari, Canada
Chief Creative Officer: Andrew Simon
Copywriter: Francesco Grandi
Art Director: Jason Lee
Producer: Tony Graham
Junior Producer: Andrew Simon
Production Company: Sons and Daughters
Exec Producer: Dan Ford
Line Producer: Michelle Woodward
Director: Natalie Rae Robison
DP: Adam Marsden
Choreographer: Nico Archambault
Editor: Danica Pardo / Saints Editorial
Colour: Conor Fisher / Alter Ego
Online: Sean Cochrane / The Vanity
Music: Pirate Toronto

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Gatorade Celebrates 50th Anniversary with Iconic Commercial "50"

Pro athletes and sportscasters relive the memorable moments in Gatorade’s 50-year history. See all of these memorable moments in sports history in the new "50" commercial.

The montage of iconic sports moments features Michael Jordan, Derek Jeter, Dwyane Wade, and so many more.

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