Credits:
Ad Agency: BBDO, New York
Monday, September 29, 2014
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel
to really feel
is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Credits:
Project name: The Swell
Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader)
Agency: Grey London
Executive Creative Director: Nils Leonard
Global Creative Director: Hollie Newton
Creative Team: Hollie Newton / Jamie Starbuck / Howard Green
Managing Partner: Nick Dutton
Business Director: Camilla Ashenhurst
Account Manager: Mel Caplan
Agency producer: Harriette Larder
Creative producer: Glen McLeod
Planning Director: Matt Buttrick
Planner: Hayley Cannon
Production company: Academy Films
Director: Marcus Söderlund
Editor: Tom Lindsay @ Trim
Producer: Medb Riordan
Exec Producer: Lizie Gower
DOP: André Chémétoff / Allan “Willy” Wilson
Colourist: Aubrey Woodiwiss
Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective
Audio post-production: Aaron Reynolds @ Wave
Photographer: Gian Paul Lozza
Carolina Melis directed this short animation for the fashion brand, FENDI. It’s a viral film featured on FENDI’s channel. It’s quite interesting as is the new way fashion brands present their collection, something that it is an alternative to fashion magazines and catwalks.
Credits:
Directed and Designed by Carolina Melis
Animation by Michela Bruno
Creative Credits:
Director: Carl Warner
Editorial: Beast
Color : Company 3
Finishing: Method
Music: Massive Music
Sound Design: Acoustech
This year marks the 30th birthday of Toys”R”Us Canada. As the company matures into adulthood, what better time for the brand to pledge a promise to its supporters to remain forever young.
Toronto-based creative agency Open created a film dedicated to the young at heart, be they young, old, or somewhere in between. The message is a playful reminder to never grow up and a shout-out to those who stay playful by doing the things they love. A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. After submitting their own oaths of what they will always do to stay young, a map then shows their location, along with others, to create a cross Canada portrait of the young at heart.
“The film demonstrates the things that those who are young at heart promise to always do, from playing with bugs, to keeping a sense of wonder, to rolling down hills or firing off bottle rockets. The film has a sweet side, but focuses on the lightheartedness that is inherently Toys”R”Us.” Says Martin Beauvais, Partner, Creative, Open.
“The film is also a nod to the brands’ roots and the nostalgia associated with the jingle we all know,” adds Christian Mathieu, Partner, Strategy, Open.
Creative Credits:
Campaign Title: I Will Always
Client: Toys”R”Us Canada
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriters: Kate Thorneloe / Laurent Prud’homme / LauraBeth Cooper
Art Directors: Jessica Carter / Jessica Rogers / Tyler McKissick
Agency Producer: Brie Gowans
Project Lead: Anne Ngo
Project Manager: Nicolas Rouleau
Production Credits - FIlm
Production Company: Descendants
Executive Producer: Tasha Litt
Director: Lloyd Lee Choi
DOP: Oliver Millar
Line Producer: Michelle Woodward
Offline Editorial: Saints
Executive Producer: Michelle Rich
Editor: Robin Haman
Online: AXYZ
Flame Artist: James Andrews
Producer: Kara Mallard
Colour: Alter Ego
Music & Sound Design: Apollo Studios
Director: Yan Dal Santo
Producer: Tom Hutch
Production Credits – Facebook App
App Development: A Nerd’s World
via: Shannon
Del Taco’s new Fresca Bowls are full of surprises. Unlike other bowls, they’re jam-packed full of fresh ingredients. The bigger surprise? They only cost $4 each. Makes you wonder what other fresh surprises await you when you finish it.
Creative Credits:
Advertised brand: Del Taco
Advert title(s): New Fresca Bowls Fresh Farmer Headline and copy text (in English):
Advertising Agency: Camp + King, San Francisco, CA, USA
Agency website: http://www.camp-king.com/
Partner and Chief Creative Officer: Roger Camp
Partner and Chief Executive Officer: Jamie King
Creative Directors: Rikesh Lal, Paul Sincoff
Art Director: Eric Lowery
Copywriter: Avery Stokes Harrison
Integrated Head of Interactive Production: David Verhoef
Production Company and City: The Media Mob, Santa Monica, CA
Director: Tyler Spindel
Executive Producer/Partner (Production Company): Greg Jones
Producer/Managing Partner (Production Company): Aesli Grandi
Producer (Production Company): Desiree Laufasa
Photography: Sara Remington
Photography Production Company and City: Sara Remington Photography, San Francisco Bay Area
Director of Photography: Michael Pescasio
Post Production and City: Spy, San Francisco
Editorial Company and City: Misfit, San Francisco
Editor: Doug Cox
Assistant Editor: Marissa Rosado
Executive Producer: Kelly Koppen
Music Company and City: Yessian Music
Composer: Brian Yessian, Michael Yessian
Visual Effects Company and City: Spy, San Francisco
Visual Effects Supervisor: Darren Orr
Visual Effects Executive Producer: Lori Joseph
Brand Director: Lindsay Menasco
Business Affairs: Tricia Krasneski
Director of Strategy: Anne Tway
Strategist: Allison Farquhar
:30 second version below...
Nice Shoes’ Ryan collaborated with the BBDO team and the editors from Crew Cuts to bring out the natural beauty of the footage, which features real people in real environments rather than actors on constructed sets. The spots highlight the brand’s desire to aid customers in living healthier lives, both by removing cigarettes from store shelves and by providing smokers with comprehensive plans to quit smoking.
“The BBDO team and their clients really liked how Jake and his DP shot everything,” said Ryan, who was impressed by the footage and the agency’s approach for the color grading session. “I worked with them to create a look that let the cinematography shine through. Rather than trying to fix anything, we were all struggling to make a choice between three or four directions that all looked beautiful. It’s a great problem to have.”
The spots made their debut on a giant screen in Bryant Park in New York City as part of a massive installation executed by BBDO that also included a 50-foot cigarette that was gradually extinguished.
“This campaign is on par with some of the best advertising being produced right now,” said Ryan. “It was crafted by an expert team, which really let me focus on letting the stunning imagery that was shot come out naturally.”
Creative Credits:
Product: CVS
Spots Title: “Deep Breath,” “We Wish”
Agency: BBDO
Creative Group Head: Tom Darbyshire
Producer: Regina Iannuzzi
Art Director: Bill Schwabb
BBDO Music Producer: Rani Vaz
Account Person(s): Morgan Seamark, Francine Li, Justin Perrelli, Cullen Schielle, Justin Clark
Production Company: RSA
Director: Jake Scott
DP: Trent
Editorial: Crew Cuts
Editors: Sherri Margulies, Danielle Sclafani
Color Grading: Nice Shoes
Colorist: Chris Ryan
Executive Producer: Ed Koenig
Producer: Rebecca Mitchell
Music House: Tone Farmer
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Sunday, September 28, 2014
Creative Credits:
Ad Agency: DDB
Media Agency: Mindshare Worldwide
Executive Creative Director: Janet Guillet
Director: Beth McCarthy-Miller
Assistant Director: Janet Guillet
CW: Janet Guillet/Marcia Murray
Producer: Joanne Diglio
Prod. Comp: EUE Screengems
Editor: Chris Franklin/Big Sky
Music: Singling Serpent
Volvo Trucks, together with Forsmann & Bodenfors, takes us to the illusive Italian Riviera, with high-heeled models, flashy cars and glamour – but The Casino is not what it appears to be.
Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the “The Casino’. The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job – the natural habitat for a heavy-duty truck.
For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks’ new video, The Casino, we see him park one luxury sports car after another, when suddenly a new Volvo FH –famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet.
“When I realised that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani.
In fact, it was all a set-up, and it was all being secretly filmed.
“We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?” says Henry Alex Rubin, director.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles.
The new film follows on from other successful productions including The Epic Split, The Hamster Stunt and The Hook.
“We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President of Volvo Trucks.
Credits:
Creative Agency: Forsman & Bodenfors
Director: Henry Alex Rubin
Art Director: Anders Eklind and Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Post Production: Absolute Post, London
Executive Producers: Chris Barett and Fergus Brown
Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records
D.O.P: Matthew Woolf
Editor: Spencer Ferszt, Marshall Street Editors
Saturday, September 27, 2014
As an enhancement of Interac® Debit, Interac Flash has all of the same benefits, just faster. With a quick hold of your card to a terminal, you can use your own money to pay for those everyday smaller purchases easily and securely.
“In today’s ‘need it right now’ society, being able to get what you need instantaneously is more than just a convenience, it’s a necessity,” says Chief Creative Officer and CEO of Zulu Alpha Kilo, Zak Mroueh. “And the work clearly demonstrates the true benefit of Interac.”
In this campaign of 15s spots, we feature people in humorously urgent situations and demonstrate how the speed of an Interac Flash transaction can get them out of their predicament.
Scenarios range from a woman who mistakenly eats too much wasabi to a man with bushy moustache who urgently needs a shaver so he can kiss his girlfriend.
The campaign is also supported through online banners, social media, and in-store media at all participating Cineplex theatres across the country.
Media Experts created the national media campaign with French creative for the Quebec marketplace was handled by TANK.
Creative Credits:
Ad Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Allan Mah
Writer: Nick Asik, David Horovitch
Broadcast Producer: Jennifer Cursio
Account Team: Rob Feightner, Laura Robinson, Adrian Goodgoll
Strategic Planner: Ebrahim El Zalza
Client (Company): INTERAC Association
Clients: Jennifer Lee, Hizola Toovi, Barry Campbel
Production Company: Sons and Daughters
Director: Quinn
Sound Production House: Vapor Music
Editor: Melanie Hider, Saints
Visual Effects & Online: Topix
Media Agency: Media Experts
Media Team: Richard Ivey, Phil Borisenko, Jenna Piirto, Lauren Rosenbloom
Monday, September 22, 2014
Credits:
Advertising Agency: Beattie McGuinness Bungay
Executive Creative Director: Trevor Beattie
Creative Director: Pat Burns
Creative: Rachel Miles
Creative: Michael Tsim
Agency Producer: Gill Loftus
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
Production Manager: Ananda Coulier
DOP: Martin Ruhe
Model Maker: Anarchy
Soft Technician/Teddy Bear Wrangler: Danielle Boyne
Post Production: Realise Studio
There are more than a thousand ways to eat an Oreo. What’s yours?
Credits:
Advertising Agency: DödaVänster, Buenos Aires, Argentina
Chief Creative Officer: Francisco García Otero
Creatives: Nicolás Berretta, Pedro Rivero
Group Account Director: Santiago Fernández Barrio
Executive Producer: Ignacio Gonzalez Lorenzo
Designer: Tomás Palazzo
Production Company: Satisfaction
via: AdsOfTheWorld
Sunday, September 21, 2014
The most eminent fashion week in Croatia is coming this October, from the 1st to the 4th and to promote the week Cro A Porter released this tantalizing commercial entitled "Departure".
Meet the new edition of the most important domestic fashion project Schwarzkopf Cro A Porter , which gathers most eminent list of local designers in their ranks, we present the SCHWARZKOPF CRO A PORTER DEPARTURE .
Visitors used to uniquely fashion and Production excitement even this time will not be deprived of a superb experience !
First time for this project , in collaboration with the national carrier, Croatia Airlines , those with the most happiness will enter the space previously inaccessible to the public.
Runway will become a fashion , and an airplane hangar location of events, which will be strictly limited input and controlled.
Inspired by travel , flight and erasing borders, organizers announce perhaps the most sophisticated edition of the project to date .
" Indescribable , we are proud that we were chosen for Croatia Airlines partners in this project and provided the opportunity to jointly organize the event, which will undoubtedly push the envelope . This is a unique opportunity and honor. Precision , professionalism , safety and sophisticated design are characteristics which can be described and Croatia Airlines and Cro a Porter , both brand of great national importance . This is a great example of cooperation , which should work on all levels. " ( VD)
Request for participation , accreditation certificate and confirmation of this will at times be conducted in the strictest controls as required by air transport . So hurry to your booking, because late check in is not possible!
Glossy Mladen Saric is returning as the author photo announcement campaign DEPARTURE with a series of attractive photos taken in an airplane hangar and a beautiful Ana Laura Kapitanović in the lead role .
Blonde Ana Laura , with her iconic beauty , dressed only in elements that are associated with travel : Hard case, bar codes to label luggage, foil wrapping luggage and covered transit cancels, embodies almost couture glamor trip !
Make up : Tena Basic, Hair Salon ROSE
Schwarzkopf Cro a Porter DEPARTURE are scheduled from 02 4/10/2014
Talented Francis Matkovic for the first time in the role of photographers campaign for Schwarzkopf Cro A Porter , in a part of the project called AVANT GARDE , brings a series of photographs great atmosphere behind the scenes in the so-called . backstage. Sophisticated styling stillness and Mary Vijačkića and Antonia Solar ( Thalia ) as models , were recorded during Photo Days in Rovinj and , as such, and the winning design workshops EMOTIONS IN FASHION .
Make-up : John Bilanđija for Illamasqua , hair Nikola Blažinčić
Schwarzkopf Cro A Porter AVANT GARDE is scheduled for 01.10.2014 via: http://www.cro-a-porter.hr/
Game Credits:
Developer: Playground Games and Turn 10
Platform: Xbox One and Xbox 360
Publisher: Microsoft Studios
Commercial Credits:
Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Mat Bunnell
Production Company: Smuggler
Director: Adam Berg
Line Producer: Ben Crocker
Editorial: Trim Editorial
Editor: Paul Hardcastle
Producer: Marie Mangahas
VFX: MPC LA
Deputy Head of Production: Mike Wigart
VFX Supervisor: Benoit Mannequin
Grade: MPC
Audio Mix: Lime Studios
Sound Design: Brian Emrich
Music Track: “Prisencolinensinainciusol” by Adriano Celentano
Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting See more of the Bud Puppy here at Bud's SuperBowl spot from last year.
Creative Credits:
Advertising Agency: Anomaly, USA.
The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, products, volunteers, equipment, services and awareness that support Special Olympics Programs and Events around the world, Coke has fostered acceptance and inclusion of millions of Special Olympics athletes.
In this commercial, a young man tells us what you feel when you win as a trisomic athlete. His speech is very touching and very surprising:
Being stared makes you different. "People look at you. They stare. They all stare. They point at you. They shout things. They make you feel different. It's fantastic." Be a part of it. Special Olympics European Summer Games Antwerp 2014.
French translation:
Quand on vous fixe du regard, vous vous sentez différent. "Les gens vous regardent. Ils vous fixent. Ils vous fixent tous. Ils vous montrent du doigt. Ils crient des choses. Ils vous font vous sentir différent. C'est fantastique." Rejoignez-nous. Special Olympics Jeux d'Été d'Anvers 2014.
Credits:
In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts.
Advertising Agency: CP+B, USA
Executive creative director: Sue Anderson
Creative directors: Cameron Harris, Hoj Jomehri
Senior art director: Nicholas Loftus
Copywriter: Joel Kaplan
Junior copywriter: Alex Behles
Junior art director: Chad Ford
Director of video production: Kate Hildebrant
Executive integrated producer: Sloan Schroeder
Integrated producer: Addison Born
Production company: Far & Wide
Director: HAM
Line producer: Gabrielle Yuro
Director of photography: Trent Opaloch
Editorial company: Lost Planet
Editor: Max Koepke
Assistant editor: Federico Brusilovsky
Post producer: Karena Ajamian
Executive producer: Robert Owens
Post production: Method
Flame artist: Noah Caddis
Mix company: Lime Studios
Audio engineers: Matt Miller, Mark Meyheus
Color design company: Company 3
Colorist: Stefan Sonnenfeld
Group accound director: Ryan Skubic
Content manager: Jake Welch
Director of business affairs: Nancy Espinal
Senior business affairs manager: Rebecca Williams
Group director, planning: David Measer
Time is passing by.. At what point do you want to start enjoying the drive?Credits:
Agency: Ogilvy, India
BMW: Don't postpone joy
Advertising Agency: Ogilvy, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Senior Creative Director / Copywriter: Jossy Raphael
Senior Creative Director: Gaurav Nautiyal
Associate Creative Director: Jonathan George
President / Branch Head: Kapil Arora
Client Services: Vishwajeet Rana, Kabir Baidwan
Account Director: Aditi Sobti
President / Planning: Neeraj Bassi
Vice President, Planning: Anirban Roy
Director: Lloyd Baptista
Producer: Ravneet Mahajan
Saatchi & Saatchi New York's latest work for Cheerios is a touching ad that shows a devoted father pushes himself to the limits to provide for his family, only to realize that his young son needs nothing more than having a simply breakfast with him.
Creative Credits:
Agency: Saatchi & Saatchi New York
Client: General Mills
Creative Director: Johnnie Ingram
Executive CD: Justin Ebert, Peter Moore Smith
Executive Producer: Dani Stoller
Head of Content Production: John Doris
Chief Production Officer: Tanya LeSieur
Production Company: Community Films
Director: Matt Smukler
Producer: Carr Donald
DP: Tami Reiker
Production Designer: Stepherd Frankel
Editorial: Beast NY
Editor: Jim Ulbrich
Assistant Editor: Elmer McCarty
Producer: Mark Reyes
When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
Brief
The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio.
Approach
Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.
Post production and animation was expertly handled by the talented team at Analog.
Creative Credits:
Production Company: ATYP
Directors: Merlin Nation, Chris Angelkov
Executive Producer: Debbie Crosscup
Client: Toyota
Campaign: The Turning Point
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Copywriter: Johan Gerdin
Digital Designer: Devin Croda
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: David Fisher
Group Brand Strategy Director: David Gonzales
Communications Strategist: Elsa Stahura
Junior Brand Strategist: Emily Mulvey
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Dave Murphy
Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner
Post Production/Animation: Analog
Grade: The Mill
Producer: Heath Raymond
Telecine: Matt Osborne/Mikey Rossiter
Music: Rob Burger Music
Composer: Robert Burger
Sound: Heard City
Mixer: Phil Loeb
Voiceover: Brian Bascale
Saturday, September 20, 2014
Press: Samsung Electronics has today revealed a new UK marketing campaign for its Galaxy Alpha smartphone. The £10 million campaign which includes TV, print, PR, search, social media, digital display and out-of-home, takes Samsung into new territory with the launch of an epic TVC featuring pop star Lily Allen.
The TVC will debut in the UK from this Saturday, 20th September with a one minute primetime spot. As the latest member of Samsung’s popular Galaxy smartphone range, the TVC demonstrates the role the Galaxy Alpha plays in the lives of everyday Britain, capturing the spirit, diversity, quirkiness and vibrant culture of the people that live here.
Filmed on location around England and directed by the acclaimed Josh & Xander, the TVC ‘Right up our street’ is set to the soundtrack of Lily Allen’s ‘As Long As I’ve Got You,’ and features the Galaxy Alpha throughout, showing it naturally entwined in the everyday lives of Alpha Britons, who embody the spirit of new modern Britain and its stylish youth culture.
Commenting on the launch campaign, Russell Taylor, Vice President of Corporate Marketing, Samsung UK & Ireland said: “The Galaxy Alpha is a smartphone that pushes the boundaries in terms of its style and technology and we wanted a campaign that was culturally relevant with young minded consumers. Our goal is to bring this mobile brand platform to life in a way that is relevant to our audience.”
Lily Allen commented: “I’m proud to be British, and it’s exciting to be involved with a campaign intended to be a love letter to my home country. Samsung and Josh & Xander have done an amazing job, the Alpha Briton campaign represents all the things I love about Britain; fashion, music, family...it’s all there.”
The Galaxy Alpha print and digital display campaign will show how Samsung’s beautifully designed new smartphone represents an alternative style choice and capture the uniqueness of British people. The TVC will feature 56 real-life Alpha Britons, some of whom also appear through-out the other elements of the campaign, who will each demonstrate their independent, varied and eclectic style choices.
Logan Wilmont, executive creative director at Cheil UK, the creative agency behind the campaign, added: “Britain is an amazingly diverse and creative culture. We have come through a difficult few years and have emerged as a positive confident and optimistic place. But sometimes we forget that. We wanted to celebrate that optimism. Samsung are the most popular phones in the UK, used by more people on more devices than any other phone. And we love the fact we fit so perfectly into this new Britain. And Lily Allen is the perfect encapsulation of all this. Positive, populist, stylish and fun.”
Matt Pye, COO at Cheil UK, added: “This is the first time we’ve worked with Samsung to create a brand platform in the UK, and significantly, one that will influence the way Samsung devices are marketed in the future. The platform holds exciting potential for future activity and I couldn’t be prouder that our teams have been a part of putting that in place.”
Creative Credits:
· Creative agency: Cheil UK
· Creative Directors: Dave Newbold & Jim Eyre
· Copywriter: Dave Newbold
· Planners: Tony Evans / Jason Kidd
· Agency Producer: Alex Davis
· Account Handlers: Andrew Boatman / Fraser Campbell
· Media Agency: Starcom MediaVest
· Director: Josh & Xander
· Production Company: RadicalMedia
· Production Company Executive Producer: Ben Schneider
· DOP: Ross McLennan
· Post Production Company: Absolute Post
· Audio Post Production: Universal Music Publishing
· Editor: Paul Watts
We can't reverse what's happened in Syria but we can change how the story ends. While ISIS have seized headlines, thia video tells the story not making the news : the horror endured by ordinary Syrians on a daily basis. With the death toll close to 200,000 Syria is now the most dangerous place in the world. The majority of civilian deaths can be attributed to "barrel bombs" - oil drums filled with explosives, chemical weapons, rusty nails dropped from Syrian regime helicopters onto populated areas. The same area is often hit twice, to ensure those coming to rescue the victims are also killed.Credits:
Production Company: UNIT9 FILMS
Director/Writer: Martin Stirling
Producer/Exec Producer: Michelle Craig
DOP: Carl Burke
Focus Puller: Jonny Franklin
Researcher: Harry Starkey Midha
Production Partner: Atlantik Films
Editor: Alex Burt
Grade: UN1T POST
Colourist: Simon Astbury
Sound Design: Jon Clarke
Post-Sound Producer: Rebecca Bell
FACTORY
VFX + POST
CHERRY CHERRY
VFX Supervisor: Nico Cotta, Tony Landais
Compositors: Ergin Ishakoglu, James Cornwell, Doruk Saglam, Utku Ertin, Mertcan Ag, Nico Cotta, Otis Guinness-Walker
CG Artists: Bogi Gulacsi, Ceyhan Kapusuz, Zeynep Onder, Tony Landais
Digital Matte Painters: Stuart Tozer, Richard Tilbury
Executive Producer: Chris Allen
Line Producer: Sezen Akpolat
MUSIC: 'Youth' Daughter
Thursday, September 18, 2014
In a new prank film for Toyota AYGO, Saatchi & Saatchi shows the car’s playful side by launching ‘Aygo Crazy’ to appeal to young people who meet the little imperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it’s territory. Part of the ‘Go Fun Yourself’ campaign.
"The specific challenge for us concerning this film was to capture real emotions," says Alexander Reiss, ECD of Saatchi & Saatchi Dusseldorf. "Due to the spontaneous and all around positive reactions of passers-by during the shoot, we knew we made the right decisions about the concept.”
Sevilay Gökkaya, General Manager of Marketing at Toyota Germany also added, "With this prank we are continuing our AYGO-brand strategy very successfully. Together with Saatchi & Saatchi we have managed to re-position the AYGO with younger buyers and are also on track concerning our strategic business goals. And we are also happy with the sales figures of our important mass model – they are significantly above the expected."
Earlier work from the Go Fun Yourself campaign...
Creative Credits:
Advertising Agency: Saatchi & Saatchi, Dusseldorf
Alexander Reiss, ECD
Claus Lieck, CD
Nathaly Neusser, AD
Tanja Dringenberg, Copywriter
Director: Lewi
Production: Lovestone Film
Taking center stage in the campaign is a spot that showcases the versatile lifestyle options of the Ford F-150 with a mix of heavy live action elements and bold animation. Also included are three more animation-focused spots, all of which hit the air during the opening week of the NFL regular season. Taking inspiration from the iconic graphic design work of Saul Bass, these football-centric spots offer a fresh visual approach to this widespread campaign.
“We’re honored to have contributed on this campaign for Ford,” says Brand New School Managing Partner Devin Brook. “The collaboration with Team Detroit was an ideal fit because of the diverse nature of the job, requiring strong live action and design to put a unique spin on this instantly recognizable campaign.”
Creative Credits:
Client: Ford
Title: Built Ford Tough Sales Event Spots
Agency: Team Detroit
Production Company: Brand New School
Director: Jonathan Notaro
Art Director: Kris Wong
Producers: Steiner Kierce, Johnna MacArthur
Flame Artists: Mark French, Greg Cutler
CG Leads: Marcus Stokes, Russ Wootten
3D Animators: Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im
2D Animators: Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken
Tracking: Bogdan Mihajlovic
Designers: Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins
Editor: Erik Barnes
Assistant Editor: Sterling Robertson
Storyboards: Max Forward
Colorist: Tom Poole (Company 3)
Wednesday, September 17, 2014
To celebrate the historic birthday of the Golf, which has been on the road for 40 years now, DDB Brussels made a TV ad for Volkswagen Belgium to remind people that the Golf has always made safety features standard available. In this case the Front Assist technology is standard on the GOLF VII.
The spot tells the story of an elderly father and his son returning from a weekend in their new Golf. The son sits behind the wheel, while his father almost immediately falls asleep. The son is charmed by his sleeping father and looking at him with some pride. An instant later his father warns him for a stationary tractor, without lifting his eyelids. A brief moment later the Golf sends out an audible warning for an object further down the road. The son can therefore timely brake, avoiding a collision. A message appears: "Do you feel protected by 40 years experience. Volkswagen Golf."
Creative Credits:
Client: Volkswagen
Marketing Manager: Nicolas Deturck
Advertising Manager: Tony Peetermans
Agency: DDB
Creative Director: Peter Ampe
Creative Team: Rom&John, Peter Ampe
Strategy: Dominique Poncin & Maarten Van Daele
Account team: Sylvie De Couvreur, Silvie Erzeel, Quentin Maryns & Pieterjan Schouppe
TV-Producer: Brigitte Verduyckt
Design: Ben Hiffe
PR: Michael D'hooge
Production company: Caviar
Director: Jonathan Herman
Producer: Eva Van Riet
Music: Sonicville – Phile Bokken
Photographer: Christophe Gilbert
This campaign follows on from its predecessor by giving more substance to the “Bank in your Favour” as it reveals how Knab is helping its clients to get the most out of their money.
“Our previous campaign was primarily focused on conversion and this contributed to a tripling of our customer base. This time we wanted the campaign to put Knab into context and highlight the fact that we are an online challenger,” says Leslie Hogeveen, marketer at Knab.
“In addition to the requested content, we also looked for a way that visually supports Knab in its role as an online bank. We ultimately chose to portray the dynamic lifestyle of the target audience through their interaction with online devices and screens. There are three 40-second commercials, each one of them centred around one of the following Knab bank advantages: double the interest (on both current and savings accounts); a fixed monthly banking fee with no extra charges; and the online bank switching service,” Fitzroy’s Jur Baart explains. “With such a distinctive campaign, we can see it surpassing the success of the last one.”
Creative Credits:
Ad Agency: Fitzroy, Amsterdam
Sunday, September 14, 2014
We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!
At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.
Behind the scenes with FreshPet, Noah, and the creators of the commercial: Shareability, who btw are the first full service brand agency to focus exclusively on YouTube.
Creative Credits:
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Lauren Connolly, Tim Bayne
Creative Directors: Molly Adler, Mike Sweeney
Art Director / Copywriter: Matt Vescovo
Executive Producer: Diane McCann
Senior Producer: Melissa Bemis
Head of Music Production: Rani Vaz
Production Company: Epoch
Director: Michael Downing
Director of Photography: Toby Irwin
Edit House: Mackenzie Cutler
Editor: Ian Makenzie
Mix: Sound Lounge
Mixer: Tommy Jucarone
Visual Effects House: The Mill
Roslyn Griner, vice-president of marketing at Addition Elle, tells us via Marketing Mag “Make Love Your Legacy” is a deliberate attempt to break the stereotype of plus-size women being portrayed as the “funny one” or the “girl that doesn’t get the guy.”
“She is the love interest, she’s the icon,” said Griner. “The goal is really to solidify and engage our customers with our brand and our story. Everybody sells clothes, but we wanted them to feel an emotional connection as well.”
Creative Credits:
Advertising Agency: Mookai, Montreal
Featuring the song "I Will" by Michael Bernard Fitzgerald, Canadian singer-songwriter.
Creative Credits:
Ad Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Copywriter: Richard Warrell
Art Director: Andre Navarro
Agency Producers: Pedro Silva, Rita Santos
Production Company: Krypton
Director: Fred Oliveira
DoP: Dani Robles
Sound: Marcelo Lourenco / Dizplay
The series of films, created by adam&eve DDB, sees the brand move away from its âSee film differentlyâ platform of the past few years, with the new line "Made for real life, not the movies".
It comes from the simple observation that although Volkswagen cars may be great for the needs of everyday life, they wouldn't be great cars to have in action movies, because of the safety technology they are equipped with.
Written by Nikki Lindman and Toby Brewer, directed by Hollywood movie director Paul W.S. Anderson at MOB Films, the films - Bus, Chase and Explosion - each portray classic action movie story lines. However, rather than featuring the typical action movie cars, Volkswagen cars star at the centre of each film.
The drama quickly unravels, thanks to various safety features, turning the films from high-action and high-drama films, to anti-action films rather quickly.
Communications Manager at Volkswagen UK, Silke Anderson, said: "We challenged adam&eve DDB to make our cars the centre of our long running cinema idents, which they did and more. We are sure that the public will like Made for real life' as we much as we do."
Creative Credits:
Ad Agency: adam&eve DDB, UK
Director: Paul W.S Anderson
Creative: Nikki Lindman
Creative: Toby Brewer
Producer: John Brocklehurst
Production company: MOB Films
Junior Art Director: Jeremy Craigen
Business Director: Johnathan Hill
Agency Producer: Pamie Wikstrom
Saturday, September 13, 2014
David Smith, W+K Creative Director, says, “Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Jamie McKinlay, EA SPORTS VP Marketing, added, “Everything we’ve done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game.”
CREATIVE CREDITS:
AD AGENCY: Wieden+Kennedy, Amsterdam
TV PRODUCER: Elissa Singstock
TEAM MANAGER: Janna Harrington
PLANNER: Ben Armistead
HEAD OF TV / PRODUCTION: Joe Togneri
GROUP ACCOUNT DIRECTOR: Kirk Johnsen
EXECUTIVE CREATIVE DIRECTOR: Mark Bernath and Eric Quennoy
CREATIVE DIRECTOR: Dave Smith and Alvaro Sotomayor
COPYWRITER: Andrew Dobbie
BUSINESS DIRECTOR : Justine Lowe, Melissa Kincaid
ART DIRECTOR: Henrik Edelbring
MUSIC AND SOUND
SOUND DESIGN: Raja Sehgal @ Grand Central
MUSIC PRODUCTION: MASSIVEMUSIC
EDITOR: Russell Icke
EDIT COMPANY: Whitehouse Post
EDIT ASSISTANT: Iain Whiteright
POST PRODUCTION / VFX
PRODUCER: Jeremy Moore, Melanie Wickham, Michael O'Donoghue
POST PRODUCTION HOUSE: The Mill New York
3D LEAD ARTIST: Ed Shires
3D ARTISTS: Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock,
2D LEAD ARTISTS: Kyle Cody
2D ARTISTS: Kshitij Khanna, Erin Nash, Dan Difelice
PRODUCTION COMPANY
PRODUCTION COMPANY: Imperial Woodpecker
PRODUCER: Matt Wersinger
EXECUTIVE PRODUCER: Doug Halbert
DOP: Greig Fraser
DIRECTOR: Mark Zibert
Shot entirely on location at Autodrome St-Eustache, Québec, we follow Brad Carlton who qualified to compete for the first time ever against top Formula DRIFT drivers including Daigo Saito, Kenny Moen, Dean Kearney, Charles Ng, Robbie Nishida and Forest Wang.
Creative Credits:
Ad Agency: Feast Interactive
Creative Director: Rob Vena
Director: Ante Kovac
Editor: Cian McDevitt, Saints Editorial
Director of Photography: Kiel Milligan
Agency Producer: Lucia Mariani
Production Co.: Revolver Films
Producer: Marielle La Rue
Sound Design: Boom Studio Toronto
Driver: Brad Carlton
This film is presented by SYLVANIA SilverStar® zXe high octane headlights.
Friday, September 12, 2014
Thursday, September 11, 2014
VOLKSWAGEN TEAMS WITH FUNNY OR DIE TO TAKE THE 2015 GOLF ON A WILD SHOPPING SPREE
The Vehicle Launch Kicks Off with Video Starring Childrens Hospital’s Rob Huebel
Herndon, VA (September 10, 2014) – Volkswagen of America (VWoA) today announced a collaboration with Funny Or Die to support the market introduction of the all-new 2015 Volkswagen Golf. The platform provides the leaders in automotive and humor an opportunity to come together in celebration of exceptional products and lighthearted fun.
The collaboration kicks off with “The Way Too Helpful Neighbor,” a hilarious video showcasing just how helpful a 2015 Volkswagen Golf can be. After the hero’s girlfriend springs a surprise visit from her parents on him, a way-too helpful neighbor takes the boyfriend on a shopping spree by driving a Golf through the aisles of a Target store that is truly a one-stop-shop. This comedic video highlights the versatility of the 2015 Golf and the modern, functional style of Target’s Room Essential home décor and storage products, all through the signature sense of humor that has made Funny Or Die the go-to place for laughs online.
The video was shot in an actual Target store in Texas and stars Rob Huebel, a Funny Or Die regular and comedic actor in TV and film. Rob starred in Alexander Payne’s Oscar winning film THE DESCENDANTS, opposite George Clooney and is currently recurring on Jill Soloway’s Amazon upcoming series TRANSPARENT and FX’s popular comedy series THE LEAGUE. Rob is known for his amazing improv comedy skills and has brought his irreverent brand of humor to one of Volkswagen’s most highly-acclaimed models.
“The incredible versatile Golf gives our creative team free reign to come up with wild ideas,” said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America, Inc. “Funny or Die is one of the most recognized and sought after brands in comedy today so we knew they would be the perfect partner to amplify Volkswagen’s unique sense of humor.”
“This is our first time working with Volkswagen, and this was a very exciting opportunity for our team to partner with a brand known for some of the most interesting and innovative advertising campaigns of the last half-century," said Chris Bruss, VP of Branded Entertainment, Funny or Die.
Funny Or Die.TBS viewers will get the full scoop on the new Volkswagen Golf when “The Way Too Helpful Neighbor” airs during CONAN and TBS movie breaks beginning September 11. Twenty-second sneak peeks of the branded comedy spot will also run adjacent to Big Bang Theory and TBS movies, driving fans to Funny Or Die for more. Volkswagen will have significant digital presence with promotional drivers across TeamCoco.com, TBS.com and funnyordie.com, as well as the TBS Big Bang Theory Sync App. Turner Broadcasting Ad Sales is the exclusive representative for advertising opportunities with Funny Or Die. The strategic partnership provides brands access to premium comedic content, while offering promotional scale with Turner’s portfolio of premium brands like TBS and Adult Swim.
The creative concept for the content was developed in collaboration with Volkswagen's creative Agency of Record, Deutsch LA, and the media partnership with Turner was established by Mediacom, Volkswagen's media Agency of Record.
The fourth video of the series has just launched. It profiles artisan cheese maker Ed Puterbaugh of Lexington, Kentucky, the brainchild of Boone Creek Creamery. With a unique background in both microbiology as well as desktop publishing, Ed was poised with a scientific understanding of bacteria and a creative flair for design to turn his hobby of making cheese into his full-time job.
Creative Credits:
Agency: KBS
Co-Chief Creative Officer/President: Ed Brojerdi
Group Creative Director: Marc Hartzman
Associate Creative Director: Andreas Baumert
Art Director: John Malone:
Jr Art Director: Tim Austin
Head of Production: Jenny Read
Agency Producer: Carlie Naftolin
Account Director: David Schneider
Account Executive: Stephie Coplan
Strategy Director: Sam Chotiner
Content & Social Senior Strategist: Jason Flynn
Content & Social Strategist: Christina Batalkina
Production Company: Armoury (A Production Division of KBS)
Director of Armoury: Christopher Masters
Directors : Kevin Osgood and Cody Stokes
Editors: Kevin Osgood and Cody Stokes
Director of Photography: Dan Gartner
Line Producer: Kerry Taylor
Wednesday, September 10, 2014
Tuesday, September 9, 2014
We Are The People,
who have built a whole new place to live, dream and be.
We employ ourselves, and vote with our money.
Our phone is our wallet.
We can spend Bitcoin with a tap, without a pocket
We can buy and sell and rent and send
And lend a twenty to a friend
from the coffee bar and share-car, We Are
unstoppable, with our thumbs.
Just One Touch to buy just about anything.
No need for filling billing info time-after-time
or remember password rhymes
to get that dress, a cabin, a concert ticket.
We live on all devices, and are as mobile as nature intended.
No need to send any details or data,
Not even when we pay each other.
We have magical money, not bound by bank or bill
It’s instant, simple, and secure enough,
to get out of the way.
Consider yourself invited to 'The People Economy'
Xbox Destiny: The new fragrance by Xbox.
The idea of exclusive games, or exclusive downloadable content deals, have been commonplace in gaming for years. But less well known are deals that stop a rival console manufacturer from promoting the fact that a game has been released on their format. One of these is in place for Destiny, which Sony are treating almost like a first party game – despite the fact that it’s also being released on Xbox 360 and Xbox One as well.
So another Xbox product had to be created and advertised that just happened to have the same name. Readers could then visit a campaign microsite (has been pulled since) or use the Blippar app to reveal the true story, as well as link to retailers to buy the Xbox version of the game. In just the first few hours, the site had more than 50,000 unique users, but more importantly, with one quick hit just days before the game’s launch, a strong link was forged between the names ‘Xbox' and 'Destiny' in the audience's mind.
Credits:
Creative agency: Rem/Ruini Studio
Production company: Think Cattleya
Director : Anders Hallberg
Art Director : Riccardo Ruini
Creative Direction: Gucci
Editing : Think Cattleya/Shake Movie/Rem
Styling : Alister Mackie
Models/Actors: Kate Moss/Protagonist, Clement Chabernaud
Music:
"A Lizard State" (A. Marshall) Performed by King Krule
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