Corona Extra Sun Beam – Extend the Sunshine

Corona Extra believes in making the most of the Summer sun. That’s why – with the help of a little geometry and a very big mirror – Corona Canada and Toronto ad agency, Zulu Alpha Kilo found a way to give you more.

Corona Sun Beam project. In Canada, this was the summer that wasn’t, leaving Canadians longing for warm, sun-filled days. We overcame urban architecture, bringing the sun to patios that would otherwise be left in the shade.

Creative Credits:  
Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Exec Creative Director: Shane Ogilvie
CD/Art Director: Ari Elkouby
CD/Writer: Jon Webber
Integrated Producer: Ola Stodulska
Broadcast Producer: Clair Galea
Print Producer: Kate Spencer
Account Team: Kate Torrance, Barrett Holman, Devina Hardatt
Strategic Planner: Emma Brooks
Client (Company): Labatt Breweries of Canada
Clients: Kyle Norrington, Mike Bascom, Becky Lindsey
Production House/Post: One Sum Agency
Line Producer: Peter Schwartz
Director, DOP: Ariel Levesque
1st AD/Editor: Ben Galfand
Original Music Record & Mix: Pirate Toronto
Media Agency: UM
Media Agency Planner: Rick Kusch, Jared Aldridge, Lauren Pottie, Andrew Sazzarin
PR Agency: Veritas Inc.
Account Director: Catherine Thomas, Laura Ballentine, Emily McCullough
On-site brand activation The Hive
Account Director: Skye Brain, Lizzie Short
Production Partners: Truck Design and Construction