BMW - "Don't Postpone Joy"

BMW and Ogilvy India remind that a human being goes from 0 - 60 in less than 2 billion seconds and asks, "at what point do you want to?" in their newest ad entitled "Don't Postpone Joy."

Time is passing by.. At what point do you want to start enjoying the drive?

Credits:
Agency: Ogilvy, India
BMW: Don't postpone joy
Advertising Agency: Ogilvy, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Senior Creative Director / Copywriter: Jossy Raphael
Senior Creative Director: Gaurav Nautiyal
Associate Creative Director: Jonathan George
President / Branch Head: Kapil Arora
Client Services: Vishwajeet Rana, Kabir Baidwan
Account Director: Aditi Sobti
President / Planning: Neeraj Bassi
Vice President, Planning: Anirban Roy
Director: Lloyd Baptista
Producer: Ravneet Mahajan