Taking center stage in the campaign is a spot that showcases the versatile lifestyle options of the Ford F-150 with a mix of heavy live action elements and bold animation. Also included are three more animation-focused spots, all of which hit the air during the opening week of the NFL regular season. Taking inspiration from the iconic graphic design work of Saul Bass, these football-centric spots offer a fresh visual approach to this widespread campaign.
“We’re honored to have contributed on this campaign for Ford,” says Brand New School Managing Partner Devin Brook. “The collaboration with Team Detroit was an ideal fit because of the diverse nature of the job, requiring strong live action and design to put a unique spin on this instantly recognizable campaign.”
Creative Credits:
Client: Ford
Title: Built Ford Tough Sales Event Spots
Agency: Team Detroit
Production Company: Brand New School
Director: Jonathan Notaro
Art Director: Kris Wong
Producers: Steiner Kierce, Johnna MacArthur
Flame Artists: Mark French, Greg Cutler
CG Leads: Marcus Stokes, Russ Wootten
3D Animators: Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im
2D Animators: Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken
Tracking: Bogdan Mihajlovic
Designers: Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins
Editor: Erik Barnes
Assistant Editor: Sterling Robertson
Storyboards: Max Forward
Colorist: Tom Poole (Company 3)
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