ABOUT PROJECT
This guerrilla advertising project was made for the Yellow Submarine, new burger bar in Zagreb, Croatia. They sell organic burgers made from local ingredients. Part of their logo is the illustration of periscope which was transformed into model made of plastic pipes, colored in yellow and with an eye in the front. The idea was to put the periscope in the most famous fountains and parks of Zagreb city. Each periscope had the message with the address of Yellow Submarine.
This campaign was very successful and a lot of costumers, when the restaurant just opened, came and told us they loved the yellow periscopes all over the town. You can see the reactions of people when they noticed them.
Credits:
Ivan Dilberovic + ZOO agency
via:
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