The latest creative campaign from Volkswagen, which touts the new Jetta's luxurious yet accessible German engineering via VW's own flight attendant. Ad agency Deutsch LA created two :30 spots, which are taking aim at the influx of travelers this holiday season. The spots are set to run in-flight on Jet Blue, United and Frontier airlines now through New Year's Eve - reaching an estimated 33.8M impressions. There will also be a digital component, targeting the busy holiday travelers via Kayak.com, as well as an airport wifi sponsorship with Boingo, offering travelers access to free internet.
Creative Credits:
Client's Company Name: Volkswagen Group of America
Name of Project: Volkswagen Jetta Air
Client Credits:
Marketing Communications: Jen Clayton
Advertising Manager: Jeff Sayen
Advertising Analyst: Steve Kuzemchak
Deutsch Creative Credits and Titles:
Chief Creative Officer: Pete Favat
Executive Creative Director: Todd Riddle
Creative Directors: Heath Pochuca, Paul Oberlin & David Povill
Director of Integrated Production: Vic Palumbo
Executive Producer: Jim Haight
Senior Producer: Eric Kaufman
Associate Integrated Producer: Win Bates
Director of Music: Dave Rocco
Production Company Credits and Address:
Arts & Sciences
827 Hilldale Ave
West Hollywood, CA 90069
Directors: Adam & Dave
Managing Partner / Executive Producer – Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Pat Harris
Production Supervisor: Corey Choate
Editorial Company Credits and Address:
Union Editorial
12200 W Olympic Blvd
Los Angeles CA 90064
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross
Editor: Nicholas Wayman-Harris
Mix Engineer: Milos Zivkovic
Finishing Company:Resolution
Producer: Logan Aires
Flame Artist: Renee Tymn
Additional Deutsch Credits:
Mike Sheldon, CEO
Account Management Credits:
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Executive: Renee Mansfield
Assistant Account Executive: Kiki Staszak
Account Planners:
Executive Planning Director: Jeffrey Blish
Chief Strategy Officer: Colin Drummond
Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Jade McAdams
Product:
Director of Product Information: Jason Clark
Senior Product Information Specialist: Eddie Chae
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