Subway Wants Women to Stay Skinny So They Can Wear Sexy Halloween Costumes In It's Latest Ad

Update: Subway seems to have quickly pulled it's sexy Halloween ad down from YouTube after receiving so much negative publicity.

Via: Laura Stampler @ TIME
This new ad reminds you that it's never time to stop dieting

You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG.


Thank your lucky thigh gap the sandwich chain, which recent research asserts is just as unhealthy as McDonald’s, is here to remind you that it’s your moral obligation to stay skinny. Because “bikini season may be over” — that’s an actual quote from the company’s YouTube page — “but there’s more reasons right around the corner to stay fit.”

Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes.

Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.”

Luckily for Subway, there’s an emerging sexy (albeit bizarre) Christmas costume market, so that they can keep their “it’s never ok to break a diet” campaign going.

Your skinny coworker lunch buddy will be watching you!

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Kingsday creates ‘The Flower Effect’

The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.

‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people, their reactions are genuine.

“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Kingsday Creative Director Bram de Rooij,

The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany.

Credits
Client: Flower Council of Holland
Agency: Kingsday
Media Agency: Universal Media
Production Company: WeFilm
Director: Basha de Bruijn
Music: Helge Slikker

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Behind The Design: Lego Technic 42030 Volvo L350F Wheel Loader

You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.

A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.

With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.

LEGO’s hands-on research
The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.

“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”

The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.

Credits:
Advertising Agency: CMA – LEGO
Executive Creative Director: Scott Neillands
Creatives: Allan Jensen, LEGO
Creative producer: Allan Jensen, LEGO
Production company: LEGO
Director: Allan Jensen, LEGO
Editor: Brian Poulsen, Foto & Co + Allan Jensen, LEGO
Producer: Allan Jensen, LEGO
Colourist: Brian Poulsen, Foto & Co
Post-production: Brian Poulsen, Foto & Co + Allan Jensen, LEGO
Audio: Brian Poulsen, Foto & Co + Allan Jensen, LEGO + Claus Haargaard, LAB2
Photographer: Brian Poulsen, Foto & Co + Allan Jensen, LEGO
Music: Claus Haargaard, LAB2

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HP Presents "Ghost Wave" The Movie

After scouring the planet for an undiscovered big wave, Ian Walsh and crew make a last minute call to chase a monster swell to a remote part of Western South Africa. Watch Ian as he attempts to make history on the other side of the world with South African surf legend Grant “Twiggy” Baker and next gen charger Frank Solomon.

Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.

The crew eventually lands in a remote fishing village on the Pacific coast of South Africa. Armed with the powerful HP Pavilion x360 for monitoring winds, swells, and tides, Walsh and his team quickly determine it to be the ideal location to scout for waves and immediately get to work chasing the elusive “Ghost Wave.”

Porter’s deft cuts allow us to experience the adventure and thrill as the crew scrambles to catch the swell. “It was great to team up with 180LA again for this project,” says Porter. “Ian is an incredible athlete and Taylor is a fantastic director. Watching Ian drop into waves of that size without hesitation was a mind blowing experience. It was exciting to showcase his skills as a surfer and adventurer, as well as the efficiencies technology brings to finding waves like these.”

Creative Credits:
Advertising Agency: 180LA
Global CEO: Michael Allen
Executive Creative Director: William Gelner
Creative Directors: Adam Groves, Zac Ryder
Copywriter: Mike Van Linda
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Associate Account Director: Mike Slatkin
Account Manager: Jamie Friedman
Account Coordinator: Allison Landrum

Production Company: Bully Pictures
Director: Taylor Steele
Camera: Starr Whitesides
Producer: Jeff Tannebring

Editorial Company: Whitehouse Post
Editor: Brandon Porter
Producer: Evan Cunningham
Executive Producer: Joni Williamson

Finishing Company: Carbon VFX
Lead Flame: Pete Mayer
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil

Recording Studio: TBD
via: Trust Collective

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I’d Tap That: Grannies | Tap & Roll with Zipcar

Ever hear your Grandma say she’d like to “tap that”? Thankfully, neither have I, but you’ll hear just that from a trio of older female basketball fans in this funny new video from car sharing company Zipcar.

In the video, a trio of old female spectators chat near a basketball court, while evidently checking out the younger players. After they each mention how much they’d like to “tap” what they’re admiring, we soon find out the ladies are actually checking out a Zipcar parked just beyond the court. Mercifully, we don’t have to imagine the older ladies wanting to tap anything more than the car.

The video, which was created by the same team that made the funny and hugely popular “Hello Flo” video, cleverly juxtaposes the vernacular meaning of “I’d tap that” with the literal meaning of how a member uses Zipcar.

Credits:
Zipcar
Chief Marketing Officer: Brian Harrington
Creative Director: Brendan Stephens
Associate Creative Director: Mandy Donovan
Copywriter: Allison Tanenhaus
Art Director: Kali Winkler

Production Company: Hayden 5
Directors: Pete Marquis & Jamie McCelland
Executive Producers: Todd Wiseman, Jr. & Milos Silber
Producer: Oscar Boyson
Casting: Wulf Casting
Editing Company: Beast Editorial
Editors: Karen Kourtessis & Lindsey Nadolksi
Post Producer: Valerie Iorio & Kristine Polinsky
Color: Company 3
Audio Post Production: Hobo Audio
Sound Mixer: Chris Stangroom
Online: Gryphyn VFX

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Cossette Toronto & Cheerios Present: The Cheerios Effect

Creative Credits:
Brand: Cheerios
Agency: Cossette, Toronto, Canada
Agency website: www.cossette.com
Chief Creative Officer: Glen Hunt
Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea
Art Director: Lucyed Hernandez
Writers: Dan Cummings, Jennifer Wilson
Agency Producer: Sharon Kosokowsky
Account Supervisor: Jamie Artkin
Group Account Director: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs

Additional credits:
Production House: Descendants
Director: John Cullen
DOP: Kris Belchevski
Producer: Todd Huskisson
Editor: Gerrit Van Dyke
Editorial House: Soda Post
Audio House: Silent Joe
Music director: Jody Colero

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StinkDigital Controls The Weather for Geox Amphibiox

To launch GEOX’s newest collection of Amphibiox all-weather footwear, SMFB and Stinkdigital partnered to create ‘You Control The Weather’, an interactive film where the user influences the outcome of the story by taking control of the weather elements.

Set in urban surroundings, the film is a love story between two strangers who face extreme weather changes that impact the course of their day. Choosing between sun, rain or snow, the user is prompted by the story narrator to set the weather of each scene in the hope to orchestrate a serendipitous meeting between the two potential lovers.

Each scene and weather setting impacts the footwear worn by the individuals as they take their journey across the city. With the integration of a hand crafted 3D camera mapping technique, the user can zoom in on frozen moments to explore the footwear in 360°. As the camera revolves around, the user can quickly navigate through different conditions to see how each shoe’s unique performance is optimised regardless of the weather. All footwear featured in the film can be purchased at any point in the story with a click through to the online store.

The responsive site allows users to experience the interactive film across different platforms and is specifically optimised for touch screen devices. The film was directed by Jonathan Entwistle.

This launch follows ‘The Rainiest Place on Earth’, an interactive documentary following four volunteers who test the GEOX Amphibiox footwear in Cherrapunjee, a village in northern India with the highest annual rainfall on the planet. Awarded a Gold Cyber Cannes Lion in 2013.

About Stinkdigital

Stinkdigital is an interactive production company, working with clients and advertising agencies worldwide. Our services include creative concepting, design and high-end execution. We create everything from live-action films and websites, through to mobile apps and installations.

About SMFB

SMFB is a creatively driven, full service advertising agency. We’re an independent, efficient and hard working organization with a diverse set of skills. At SMFB we pride ourselves in creating consumer & business relevant integrated communication, to inspire and change behaviour.

About Director

Jonathan Entwistle is recognised as being one of the finest up-and-coming British filmmakers working today. His first short film ‘Human Beings’ was premiered exclusively online to 45,000 people and shortlisted for a 2012 Vimeo award. He is currently working with Film4 on a feature length adaptation of Charles Forsman’s The End of the Fucking World.

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