You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.
A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.
With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.
LEGO’s hands-on research
The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.
“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”
The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.
Credits:
Advertising Agency: CMA – LEGO
Executive Creative Director: Scott Neillands
Creatives: Allan Jensen, LEGO
Creative producer: Allan Jensen, LEGO
Production company: LEGO
Director: Allan Jensen, LEGO
Editor: Brian Poulsen, Foto & Co + Allan Jensen, LEGO
Producer: Allan Jensen, LEGO
Colourist: Brian Poulsen, Foto & Co
Post-production: Brian Poulsen, Foto & Co + Allan Jensen, LEGO
Audio: Brian Poulsen, Foto & Co + Allan Jensen, LEGO + Claus Haargaard, LAB2
Photographer: Brian Poulsen, Foto & Co + Allan Jensen, LEGO
Music: Claus Haargaard, LAB2
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