The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.
‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people, their reactions are genuine.
“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Kingsday Creative Director Bram de Rooij,
The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany.
Credits
Client: Flower Council of Holland
Agency: Kingsday
Media Agency: Universal Media
Production Company: WeFilm
Director: Basha de Bruijn
Music: Helge Slikker
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