The cameras captured popping toast, one after another, to create a flipbook style animation - an animation that tells a story of the nutritious ingredients in their seven Whole Grain breads.
The whole sequence, inspired by new flavours like Supergrains, Purple Wheat & Flax, and Seed Lover’s, is put to the tune of an addictively catchy song that, self-admittedly, says it will stay stuck in your head while still maintaining the same ‘feel good’ style of music that was used in their previous “Feel Good Bread” ads. Essentially, it’s a story of bread told on bread, through the beauty of Whole Grains.
Creative Credits:
Ad Agency: JWT Toronto, Canada
Chief Creative & Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Jessica Nichols
Copywriter: Mike De Candido
Senior Producer: Raquel Rose
Account Team: Ali Dalfen, Kevin Melhuish, Andrew Rygiel
Project Management: N/A
Client Team: Connie Morrison, Bryan McCourt, Talia Lysiak, Marleen Tjahjono
Director: Nico Casavecchia
Production Company: 1st Ave Machine
Executive Producer: Garrett Braren
Director of Photography: Juan Maglione
Editing House and Animation: Tronco
Animation Director: Can Can
Music House: TA2
Media Agency: Maple Leaf Media
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