The 30-second TV commercial, which breaks on Sunday 6 July, introduces the new characters of Mick and Mike; the Sherlock Holmes and Dr Watson of motoring, who use their expert knowledge and detection skills to help customers get the right deal on their car insurance.
Fold7’s creative shows that Gocompare.com works hard to get consumers the right car insurance policy.
Down at Mick and Mike’s garage in the village of LlandofsavingmoneyandgettingtherightdealgogoGoCompare, we see a customer approach for some assistance with his car. The dynamic duo determines the key details of the customer’s car and his insurance requirements using their expert knowledge and experience.
In a reversal of the usual scenario, where a trip to the garage costs a fortune, Mick and Mike are overjoyed to let the car owner know that they can save him £200 on his car insurance, leaving the driver delighted.
Kevin Hughes, chief marketing officer at Gocompare.com, said: “The Llandofsavingmoney adverts reflect our ability to help people find not only a great price, but the policies with the cover levels and features that they really want. Our car insurance comparisons go further, providing consumers with more policy details so they can make an informed decision. Mick and Mike are the personification of our commitment to putting the customers’ needs first.”
Ryan Newey, executive creative director of Fold7, said: “Mick and Mike are a couple of auto specialists and use their knowledge to save consumers money on their insurance. If only all trips to the local garage could be this rewarding.”
Creative Credits:
Advertising Agency: Fold7
Creative Director: Ryan Newey
Art Director:Rob Nielsen
Copywriter: Rob Nielsen
Account Director: Jolene Williams
Agency Producer: Georgia Dickinson
Director/Production Co.: Mat Kirkby – RSA
Producer: Garfield Kempton
Editor: Joe Guest @ Final Cut
Post Production: Filament
Sound Design: Grand Central
DoP: Magni Agusston
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