ABOUT THE SPOT: One of three spots in the “We All Fear Something Campaign” by Saatchi & Saatchi Advertising Canada for the 2014 Toronto After Dark Film Festival.
ABOUT THE CAMPAIGN: Ever meet someone with a debilitating fear of processed cheese? Not likely. But that’s about to change thanks to Saatchi Canada’s new advertising campaign for the Toronto After Dark Film Festival. The campaign features a series of three online ads that showcase the horror behind these lesser-known, but real phobias in a humorous and unsettling way.
CREDITS: “We All Fear Something” Campaign by Saatchi & Saatchi Canada.
Director: Trevor Cornish
Executive Producer: Suzanne Allan Producer: Michael Smith
Creative Team: Matt Antonello, Joel Arbez & Shauna Roe Executive VP/Executive
Creative Director: Brian Sheppard
Head Of Production: Michelle Orlando
Art Director: Rachel Kennedy
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