Saturday, November 1, 2014
Netflix gets GIF-y in latest breakthrough idea by Ogilvy Paris
Posted on 6:25 PM by veer
In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation.
Creative Credits:
Advertising Agency: OGILVY & MATHER PARIS
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Creative: Julien Chiapolini (Art Director), Riccardo Fregoso (Copywriter), Hélène Boudin (Creative Assistant)
Account: Anne-Sophie Carbo (Business Director), Alexis Valero (Account Executive), Joo-Hyung Lee (Assistant Account Executive)
Planning: Alexandra Mimoun (Director of Strategy Integration), Amélie Delacour (Strategic Planner)
Production: François Phan (Producer)
Production Company: Delapost Paris
Media Agency: MEC, Screenbase
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