WTF Is Going On At Cossette?

A lot of people in the ad biz have been wondering what Cossette's been up to.

For our Agency Of The Year video, we figured we'd answer the question once and for all.

Credits:
Title: "WTF" Cossette Video and Blooper Reel
Client: Cossette, Strategy Agency of the Year nomination
Agency: Cossette
Chief Creative Officer: Glen Hunt
Associate Creative Director/Writer: Dhaval Bhatt
Associate Creative Director/Art Director: Yusong Zhang
VP/Executive & Agency producer: Sarah Bogue
Account Director: Caley Erlich
Directors: Jordan Dashner & Luke McCutcheon
Editor: Gerrit Van Dyke
Audio: RMW Music
Transfer: Conor Fisher at Alter Ego
Online: Soda Post

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The MAXIMUM MURAL from Canadian Tire

To help Canadian Tire introduce MAXIMUM, a new line of tools and accessories engineered for trades’ professionals, the retailer tasked Tribal Worldwide – Toronto with creating an awareness program that would heighten anticipation for the new products.

Believing it’s more powerful to show versus tell, Tribal Worldwide – Toronto developed a captivating film that demonstrates the unparalleled performance and toughness of the MAXIMUM Precision Point™ Drill Bits.

“We needed to demonstrate the power and precision of the drill bits in a way that was worthy of the attention of serious craftsmen and women,” says Joshua Stein, executive creative director, Tribal Worldwide – Toronto. “Our solution was simple. Use 1Ž4-inch steel and make it look cool.”

For The MAXIMUM MURAL from Canadian Tire, 10,795 holes were drilled through 358lbs of 1/4-inch solid steel. It’s a testament to Maximum Drill Bits’ strength, longevity and precision.

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"A Mad Man in Today’s Ad World" created by Toronto's Zulu Alpha Kilo

Toronto ad agency, Zulu Alpha Kilo creates the ad film that most agencies wouldn’t dare to create. This video was screened at last nights Agency of the Year event in Toronto. Viewer warning: some nudity, swearing, and off-colour humour.

For our short film, we decided to take a humorous look at how a 1960’s ad man would adjust to life in today’s ad world.

Credits
Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Writer: Sean Atkinson
Art Director: Shawn James
Agency Producer: Tara Handley
Editor: Michael Headford
Accounts: Devina Hardatt
Director: Bruce McDonald
Production Company: Revolver Films
Producer: Luc Frappier/Rob Allan
Director of Photography: Johnny Cliff
Casting: Jigsaw Casting/Shasta Lutz
Transfer/Online: Alter Ego
Audio/Music: Pirate Toronto
Audio Director: Chris Tait

Update: Despite no longer being employed by the agency, Dick went down to collect Zulu Alpha Kilo’s Silver hardware for Digital Agency of the Year last night. Seems like this guy just can't take a hint!

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Official Call of Duty Advanced Warfare Live Action Trailer - "Discover Your Power"

Peter Berg and Taylor Kitsch team up in new Call of Duty ad. In advance of the November 3rd release of Call of Duty: Advanced Warfare, 72andSunny isn’t just showing viewers the greatest action game they’ve ever seen, they are letting them actually live it.

Within the new launch trailer, directed by Peter Berg, viewers are instantly dropped into an intense action sequence with Taylor Kitsch, best known for his role in NBC's Friday Night Lights and star of the coming season of HBO's True Detective with Colin Farrell and Vince Vaughn. Together, the viewer and Kitsch discover how the technology of Advanced Warfare radically transforms combat as they journey through a battle taking place in 2059.

The trailer was shot from a first person perspective, making it feel as if you are an advanced soldier, actually operating the gadgets, throwing the grenades and free-falling from building tops, all the while experiencing how the new weapons, future technology, and gear might work in the game.

A new era for the franchise, Call of Duty: Advanced Warfare was built on an expanded three-year development cycle by Sledgehammer Games, the first new studio leading Call of Duty development in a decade. Call of Duty: Advanced Warfare jolts players forward in a groundbreaking experience that’s ripped-from-the-headlines-of-tomorrow, envisioning a future where both technology and tactics have evolved to usher in a new era of combat for the franchise.

This is the second time that Emmy-nominated Pony Show director Peter Berg worked on the Call of Duty franchise, having previously directed the live action trailer for Call of Duty: Modern Warfare 3 starring Jonah Hill and Sam Worthington. The spot includes VFX from MPC LA, including heavy CG effect, carefully rigged pyrotechnics, and meticulously timed and choreographed stunts. Berg was also reunited with Kitsch, who he previously directed in “Friday Night Lights,” Lone Survivor and Battleship.

Credits:
72ANDSUNNY CAMPAIGN CREDITS

Brand: Activision - Call of Duty

Project: "Discover Your Power"

Launch: 10/30/2014

Team Credits

Partner / Client Team

CEO Activision Publishing, Eric Hirshberg

EVP, Chief Marketing Officer, Tim Ellis

SVP, Consumer Marketing, Todd Harvey

Sr. Director, Consumer Marketing, Matt Small

Sr. Manager, Consumer Marketing, Mike Pelletier

Consumer Marketing Manager, David Cushman

72andSunny Team

Chief Executive Officer, John Boiler

Chief Creative Officer, Glenn Cole

Group Creative Director, Frank Hahn

Creative Director/Designer, Rey Andrade

Creative Director/Writer, Josh Fell

Designer, Will Lindberg

Writer, Matt Spicer

Chief Production Officer, Tom Dunlap

Director of Film Production, Sam Baerwald

Executive Film Producer, Dan Ruth

Sr. Film Producer, Stanton Hill

Film Production Coordinator, Michael Quinones

Film Production Assistant, Alissa Stevens

Group Brand Director, Mike Parseghian

Sr. Brand Manager, Elaine Chu

Brand Manager, Justin Gonzaga

Brand Coordinator, Brian Kim

Director of Business Affairs, Michelle McKinney

Group Business Affairs Director, Amy Jacobsen

Business Affairs Manager, Kelly Ventrelli

Business Affairs Coordinator, Amy Shah

Chief Strategy Officer, Matt Jarvis

Co-Director of Strategy, Bryan Smith

Strategy Director, John Graham

Strategist, Daniel Teng

Production Partners

Production Company: Pony Show Entertainment

Director, Peter Berg

AD, Josh McLaglen

DP/Cameraman, Greig Fraser

Executive Producer, Susan Kirson

Executive Producer, Jeffrey Frankel

Producer, Helga Gruber

Editorial: Rock Paper Scissors

Editor, Angus Wall

Junior Editor, Austyn Daines

Executive Producer, Dave Sellars

Producer, Lauren Wilson

Producer, Angela Dorian

VFX: MPC

LA OFFICE

Executive Producer, Asher Edwards

Deputy Head of Production, Mike Wigart

VFX Supervisor, Paul O'Shea

3D Lead, Andy Boyd

2D Lead, Jake Montgomery

Production Coordinator, Ashley Greyson

2D Animation

Flame: Benoit Mannequin, Michael Vaglienty,

Matt Trivan

Nuke: Brinton Jaecks, Brady Doyle, Toma

Bowen, Dylan Brown, James Steller

Matte Painting: Eric Mattson, Rocco Gioffre

Motion Graphics Jonathan Ficcadenti

3D Animation

Modeling Supervisor: Aaron Hamman

Modeling: Steven Browning, Nobu Sasagawa, BGRL

Texture: Jennifer Kim, Brian Broussard, Hayley

O'Neill

Animation/Rigging: Steward Burris, Ian Wilson, Yvian Gnarbo

Lighting: Corinne Deorsay, Kristen Eggleston, JT

Lawrence, Nate Lapinski

FX Supervisor: Jonathan Vaughn

FX: Zach Dimaria, Nate Usiak, Arrev

Chentekian

Tracking Supervisor: Michael Lori

Tracking: Lee Mar

BANGALORE OFFICE

Asset Build: Anbarasu E, Bibin Balan P., Kunal Sarkar, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Pritesh Krishnappa Kotian, Raju Ganesh S

DMP: Bakiyaraj P., Radhakrishna Rethinasamy, Sachin Sureshroa Dhapodk, Gowri Shankar Velusamy D., Swarup Kumar Panigrahi

Matchmove: Dheeraj Hebbar, Earnest Victor, Elangovan Ganeshan, Ganesh Kumar S, Leela Sankar Miriyala, Jacob T. Oommen, Prashanth Parasivam, Ranajoy Kar, Sathya Narayanan, Sindhuja B., Sumesh Chammanch

Roto Prep: Alex J., Anupam Kumar, Dileep Kumar Neerla, Gaytree Dhangar, Lokanath Sahu, M D Karthikeyan, Pankaj Chaudhary, Roy Nukala Srikrishn, S. Samson Samuel, Shashi Kant Kamal, Stalin Balan, Vamsi Krishna Reddy

Telecine: MPC LA

Colorist: Mark Gethin

Mix: Lime Studios

Mixer: Rohan Young

Assistant Jeff Malan

Sound Design: The Formosa Group

Supervising Sound Editor: Per Hallberg, M.P.S.E.

1st Assistant Sound Editor: Philip D. Morrill

Previsualization: Unit 11

Previsualization Artist: Steve Yamamoto

Previsualization Supervisor: Jill Ambrosino

Music Credits:

"Salute Your Solution" - The Raconteurs

Specialty Costumes and Weapons: Legacy Effects

Supervisors: John Rosengrant, Shane Mahan

Key Artists: Rob Ramsdell, Mike Manzel, Jeff Jingle, Trevor Hensley, Greg Smith, Wonil Song, Darnell Isom, Brian Claus, Kourtney Coats, Jim Charmatz, Nick Seldon, David Monzingo, Alan Garber, Jesse Gee, James Springham, Derek Rosengrant, Jamie Grove, John Cherevka, Ken Cornett

Key Technicians: Jeff Deist, Chris Cheatham, Cory Czekaj, Chris Grossnickle, A.J. Venuto, Antonio Contreras, Jason Lopes, Kristen Sanchez, Tracy Roberts, Dawn Dininger, Lon Muckey, Javier Contreras, Dan Driscoll, Lou Diaz, Allan Holt, Nathan Fritges, Rodrick Khachatoorian, Thomas Ovenshire, Marilyn Chaney, Damien Fisher

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Aussie Gets Women to show off their Movember Misstaches

Aussie Haircare with their agency Atelier, the lifestyle and luxury division of the Leo Burnett Group, have created an exciting through the line engagement campaign to bring to life Aussie’s partnership with Movember. Uniquely, this is the first time that a female brand has partnered with the men’s health charity Movember. The activity gives women the opportunity to get involved with Movember and support their men whilst having a bit of fun!

Female supporters of Movember, otherwise known as ‘Mo-sistas’, are asked to show off their ‘Movember Misstaches’ so that they too can don a moustache this Movember - a misstache can be created by using a lock of hair (no hands) and shared - to raise awareness for the men’s health charity.

An influencer strategy sees TV personality Laura Whitmore, alongside other leading bloggers and YouTubers such as Fleur De Force, demonstrating their best Aussie Misstaches. The integrated campaign includes print, PR, in-store and video, as well as content running across social channels, such as Facebook, Instagram and Twitter.

The #Misstache campaign is set to provide some much-needed support for Mo Bros in all their bristled glory. Growing a mo can be a tricky time for bros – we’re talking about the patches, the bristles, the unexpected sprouting colours - Aussie is leading the way in encouraging girls to show their support with a #Misstache this Movember! Better yet Aussie will donate 10p from every bottle sold in Tesco in November.

Graeme Barnes Brand Manager at Aussie said: “This is a fantastic opportunity to raise awareness and help women get involved in a cause which indirectly affects so many. Encouraging women to have fun with their hair whilst supporting the men in their life is a true manifestation of our Aussie Philosophy 'there's more to life than hair, but it's a good place to start.' "

Jo Tauscher Client Service Director at Atelier said: “It’s so exciting for Aussie to be supporting this amazing cause and it is our ambition that by showing how women can get involved it will be the most wide reaching Movember yet.”

Credits:
Creative Director Charlie Martin
Creative Team Dan Clark and Ellen Wright
Agency Lead Jo Tauscher
Account Director Elinor Chambers
Agency Producer Annabel Bennett (Tv)/ Erika Moore (Print)
Senior Planner Hannah Turnbull
Photographer Paola Kudacki
Director/ Production Co Chris Waite / Framestore
Producer David Hay
Editor Carey Williams
Post Production Framestore
Audio Post Production Grand Central

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Director Malcolm Venville Unearths Fashion Confessions from the Disciples of Phoebe Philo's Céline

Filmmaker Malcom Venville launches the first film in a series about the cult of fashion followers for online culture portal NOWNESS. The director spotlights fashion fetishism at its finest in this Somesuch-produced satire, capturing confessional-style interviews with Philophiles, the style disciples devoted to the house of Céline and its creative director Phoebe Philo.

Malcom Venville takes an anthropological look at the tribe of high fashion, introducing us to three female subjects who channel the minimalistic aesthetic and subdued luxury of the Céline brand into their own lifestyles. More than merely appreciating the quality of the garments, each of these women identify themselves with the public image of Céline designer Phoebe Philo – a living example of the savvy, modern cosmopolitan woman that can have it all, while looking impeccably chic.

Indeed, Phoebe Philo engenders a whole species of fashion fanatics, deconstructing everything from her purist aesthetic to her sidelong glances. The believers’ worshipful devotion may give you the Phoebe-jeebies (“At work, we have this motto: WWPPD? What would Phoebe Philo do?”), but these strangely charming and endearingly awkward confessions demonstrate Philo's grand appeal.

Venville playfully pokes fun at the absurdity of the fashion world, dropping obscure references that speak straight to the in-the-know elite: runway look number 30, namedropping style blogger Susie Bubble, and the art of the neatly un-tucked shirt tail. Expertly weaved together, Philophiles is a homage to the visionary Philo and her expertly dressed believers that is reverent, adorable and cheeky all at once.

Malcolm Venville is represented by Anonymous Content in the US and Somesuch in the UK.

Credits:
Created for the video channel Nowness.
Production Company: Somesuch
Director: Malcolm Venville
EPs: Tim Nash and Sally Campbell
EP: Eric Stern
Producers: Tash Tan & Deena Cartamkhoob
Cinematography: Ben Todd
1st Assistant Director: Daniel Smith
Art Director: Amy Stickland
Editor: Suzy Davis
Colourist: Edwin Matternich
Sound Designer: Patch Rowland
Title Design: Katy Davis & Russell Fell

Cast:
Charlotte Comer
Christina Haraba
Victoria Coates
Casting Director: Sasha Robertson

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Sennheiser Digital New Campaign Turns Your Head into a Remote Control

Our heads have always moved to the rhythm of Music. What if Music could follow the movement of our heads?

Sennheiser, brand of high-tech at top of the range, launches a new digital experiment ‘Momentum Duo’, created by Fred & Farid Shanghai and produced by Killdeath.

The concept:
An interactive musical video where the user takes control via webcam of the audio and visual through face detection. To make this experiment unique Sennheiser chose two young Chinese music artists: a 14 year-old prodigy pianist A Bu and a young soprano Bingbing Wang. They both perform with two talented dancers: Ming Ming (China) and Mae (UK).

Credits:
Agency: Fred & Farid Shanghai
Brand: Sennheiser
Title: Momentum Duo
Chief Creative Officers: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Copywriter: Laurent Leccia
Art Director: Laurent Leccia, Zhang Ying
Brand Supervisor: Marc Vincent
Advertiser’s Supervisor: Amar Kabouche
Account Manager: Louise Battus

Production Company: KILLDEATH
Director: Laurent Leccia
Agency Film Producer: Terry Jin

Executive Production Company: Glowy Films
Editor: Shihui Qiu
Music Composer: A Bu, Bingbing Wang
Post Production: Film Valley
Agency Digital Producers: Sacha Guyon, Benoit Petrus
Developer: Liao Chen
Making of: KILLDEATH / Blinde Wu

Equally entertaining is the making of clip below...

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The Haunted Poster – Gröna Lund Scare Prank

In order to release our new attraction we did this scary street prank in Stockholm. On an outdoor poster we gave people a chance to get a preview of our coming attraction using their mobile phones. But what they didn’t know was that this was no ordinary ad. In fact, very far from it…

Credits:
Ad Agency: Pool, Stockholm
Production: Stopp
Country: Sweden
Director: Igor Zimmerman
Art Director: Philip Arvidson
Copywriter: Björn Wigenius
Producer: Anna Adamson

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Sprite Presents - LeBron James’ First Home Game Commercial

LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home.

The ad features the music of the indie rock band Imagine Dragons song "I Bet My Life".

Credits:

Ad Agency: Translation

Production: Bandito Brothers

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The North Face "Your Land"

Exploration is not just about the places you haven't been, it's about re-imagining places you have. "Your Land" is a celebration of these wild places that connect us to our environment, and to each other. Head outside, find a new approach, and #SeeForYourself.

Explore 50 of North Face's favorite places to play: http://thenorthface.com/seeforyourself

For every download of the song below, between October 21st, 2014, and January 18th, 2015, My Morning Jacket will donate all artist proceeds to the 21st Century Conservation Service Corps (21CSC). The North Face will also contribute $250,000 to help strengthen the 21CSC's commitment to put young people and returning veterans to work caring for our nation’s lands, water, and wildlife. To learn more about 21CSC: http://21csc.org/

Music Credits:
This Land is Your Land
Performed by My Morning Jacket
Produced by Jim James
Written by Woody Guthrie
Published by Ludlow Music Inc (BMI)

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Coca-Cola Diet Coke: Millions of One of a Kind Bottles

Coca Cola Israel: A new campaign for Diet-Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look. For the consumer this meant no bottle repeated itself and whoever bought a diet coke bottle received a one-of-a-kind design. The purpose of the campaign was to convey to Diet-Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.

The unique bottles were marketed in all POS in packages of 51 oz., 17 oz. and in 12 oz. bottles. The campaign was accompanied by digital media coverage which gave Diet-Coke fans the opportunity to create an online cup set of their choice, identical to the bottles they collected. In addition to all of the above, selected marketing outlets gave the consumers the chance to create thousands of Diet-Coke branded products such as bags, t-shirts and iPhone covers. Soon after, bottles were up for sale on E-bay at marketing prices as high as $200 for a collection and $15 for one bottle.



The complex campaign was made possible due to an innovative printing technology. A special algorithm was created which gave birth to the design technique - It could create millions of different designs that were completely auto-generated, with no need for human intervention. Alon Zamir, Vice President of Marketing Coca-Cola Israel: "We are proud to launch such a complex, innovative and extraordinary campaign which will convey to all Diet-Coke consumers how extraordinary they are themselves".

As always, the Diet-Coke brand strives to be innovative and fashionable, the exact qualities that make it so lovable for its consumers, and this campaign signifies this more than ever.

Credits:
Advertising Agency:Dahaf, Tel Aviv, Israel
Creative:Gefen Team
Production:Q Digital
Print Technology:HP Indigo
via: Adeevee.com

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Meet The Brilliant Sculptors Behind Brita's "Sugar Biology"

Harvest Films, based in Los Angeles, have commissioned sculptors Brendan Jamison and Mark Revels to create a giant human-shaped city in sugar cubes for a commercial by global giant Brita, the German water-filter company. Using 221,314 sugar cubes and measuring 8 metres long (26 feet), the sculpture represents the average amount of sugar that one human being consumes in a lifetime. The TV campaign is designed to highlight the serious health risks of drinking liquids with high sugar content. It will no doubt shock and bedazzle in equal measure.

Sculptors Mark Revels and Brendan Jamison on set during the filming

of the Brita commercial featuring a giant human city constructed from 221,314

sugar cubes. Commissioned by Harvest Films, Los Angeles. Image via:

Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is the equivalent of consuming over 221,000 sugar cubes. What does that look like? Watch and see.


Credits:
Ad Agency: DDB, California
Production: Harvest House
Directed by Matthias Zentner

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President's Choice - Food is Colourful Enough

Canada's leading supermarket chain, Loblaw make's a bold statement in it's newest ad campaign: "Mother Nature already made food as colourful and delicious as it needs to be. That’s why, as of now, no President’s Choice products will be made with any artificial flavour or artificial colour. Not one."

Let's hope Mr. Weston and his line of PC products stays true to his word.

Creative Credits:
Ad Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Hannah Smit, Emma Wathan
Copywriter: Jessica Schnurr, Martin Stinnissen
Agency Producer: Anna Neilson, Cas Binnington,
Associate Creative Director, Design: Tony Ponzo
Account Service: Rena Bast, Bianca Kwasnycia, Lauren Aitchison, Kelsey Beesley
Brand Experience/Planning: Megan Towers
Production Company: Soft Citizen
Director: Terri Timely
Editing: Saints Editorial
Post Production: The Vanity
Music & Audio Production: Massive Music
Voiceover and Product-Related Post Production: Cylinder Sounds

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Nature Conservancy of Brasil - Super Sexy "Don't Wash That Car" Spot

The Nature Conservancy and Brazilian ad agency Africa created the #NaoChoveNaoLavo (No Rain No Washing) campaign a month ago with social media campaign. 

Today, they are promoting it with an ad featuring a guy who pulls into a car wash and is met by the young woman in a tight top and tiny shorts who slithers along the hood of his car while making slow, provocative cleaning motions. She doesn't use any water, or remove any of the grime. Instead, we see at the end that she's written "No Rain No Washing" on the cars hood in dust.

Credits:
Ad Agency: Africa
Client: The Nature Conservancy Brasil
Creative Team: Sergio Gordilho, Estefanio Holtz, Marcos Almirante
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Agency Producers: Rodrigo Ferrari
Agency Producers: Patricia Melito
Agency Producers: Mariana Hermeto
Production Company: Fat Bastards
Director: Alaska
DOP: Daniel Belinky
Editor: Henrique Danieletto

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IKEA pays homage to 'The Shining' in spooky Halloween commercial

For some, IKEA is the land of decorating dreams with its affordable prices, modern furniture and Swedish meatballs. For others, navigating through the megastore’s labyrinth layout and struggling to find the exit is like living in a horror film.

The latter became a reality in IKEA Singapore’s latest commercial, which pays homage to Stanley Kubrick’s classic 1980 horror movie, “The Shining.”

Created as part of a Halloween contest, the minute-and-a-half video resembles the movie's famous Big Wheel scene. Young Danny, sporting overalls, wheels around a dimly-lit IKEA store, passing skeletons, flickering lights and even an easily-missed “REDRUG” message scrawled across a piece of a furniture (a nod to the original film’s famous “redrum” mantra).

The tiny tot comes to a halt when his parents — dressed in blue dresses similar those worn by twin girls in the film — stand in an aisle beckoning the boy to “Come pay with us.”

We’re not sure what’s more chilling: the film itself or the outlandish idea of an empty IKEA store.
via: Amy Eley @ TODAY

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Victoria’s Secret Very Sexy Scandalous TV Commercial (Extended Cut)

You’re cordially invited to explore your dark side, courtesy of the new Scandalous lingerie and fragrance collections from Victoria’s Secret. Check out this online-exclusive extended cut of the TV spot, featuring Candice Swanepoel, Martha Hunt, Behati Prinsloo and Jasmine Tookes.

Music: "On My Mind" by Liam Bailey
Models:
Candice Swanepoel
Martha Hunt
Behati Prinsloo
Jasmine Tookes

...there is a Scandalous Fragrance as well

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GoPro - Stella & Quincy's First Snow Experience TV Commercial

California kids Stella and Quincy enjoy their first snow day in Vermont, complete with horses, pigs, and of course...sledding in this cute new spot by GoPro.

You will watch it again.

See the GoPro incredible adventure that is life 4-minute web film here.

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New SNICKERS "Twisted" Halloween Commercial is Frightfully Awesome

New Snickers "Twisted" Halloween commercial created by ad agency Latinworks gives us a group of terrified youngsters at a party...

Moms get scary when they’re hungry. You’re not you when you’re hungry. Snickers Satisfies. / Las mamás asustan cuando tienen hambre. Cuando tienes hambre no eres tú. Snickers Satisface.

Credits:
Ad Agency: Latinworks, USA
Chief Creative Officer: Sergio Alcocer
Group Creative Director: Hernan Cerdeiro
Associate Creative Director: Morris Davila
Senior Copywriter: Daniel Lobaton
VP/Planning Director: Juan Mantilla
Planner: Adriana Zolezzi
Account Director: Carlos Muñoz
Account Supervisors: Sarah Drake, Mario Garcia
Account Executive: Kelcey Bacon
Production Company: Landia
Director: Luciano Podcaminsky
Producer: Juan Taylor
Visual Effects: The Mill
Sound Production: Personal Music Miami
Executive Producer: Vanessa Lozano
Sound Engineer: Luis Gomez
Music Supervisors: Alberto Slezynger, Alexis Estiz

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GoPro HERO4 - The Adventure of Life in 4K

All around the world GoPro users are capturing incredible experiences, from the heart-stopping to the heartfelt. Into the caldron of an active volcano, the neon streets of Japan, a refuge for wild mustangs, scaling an iceberg, the world’s biggest dance party, or a whale rescue mission, GoPros have documented every moment. See how GoPro’s new line of our most advanced cameras ever allow you to beautifully and authentically capture and share the experiences that bring purpose, adventure, and joy to your life.

Shot 100% on the new GoPro HERO4 camera.

The HERO4 features ultra high resolution quality of 4K at 30 frames per second + high frames rates at 1080p120. Incredible low light capabilities, including our new nightlapse setting. 2X the high fidelity sound. Faster processing. Protune settings that unlock manual control of many of your GoPro’s features, and so much more. Learn more and be inspired by the most advanced GoPro cameras yet.

It’s your life. BE A HERO.

MUSIC
"Run Boy Run" performed by Woodkid
Courtesy of Interscope Records under license from Universal Music Enterprises

FEATURED CHARACTERS

TOMORROWLAND (Boom, Belgium)
Erin Edenholm
Joanna Piotrowska
Steve Aoki
Krewella - Jahan Yousaf and Jasmine Yousaf
Dimitri Vegas
Like Mike

LAVA LAKE (Ambrym Island, Vanuatu)
Geoff Mackley
Brad Ambrose

ICEBERG CLIMB (Ilulissat, Greenland)
Klemen Premrl
Aljaz Anderle
Thierry Dubois

WILD MUSTANGS (Wells, Nevada)
Clay Nannini

JAPAN STREETS (Tokyo, Japan)
Akira Nakai
Shinichi Moroboshi
Nanami Tsukamoto

ORCA RESCUE (Whangarei, New Zealand)
Dr. Ingrid Visser
Terry Hardie
Dian and her two baby orca
via:

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Health Canada Drug Prevention PSA "Marijuana" Commercial

The Government of Canada released two new psa ads for Health Canada/Drug Prevention via ad agency Ogilvy Montreal.

Smoking marijuana can seem harmless, but it can cause serious damage to a teen’s developing brain.

Last year, more than 80,000 Canadian kids used prescriptions drugs to get high, even though it can be very dangerous.

Credits:
Advertising Agency: Ogilvy Montréal, Canada
Creative Directors: Martin Gosselin, Gavin Drummond
Art Director: François Léandre
Copywriter: Mathieu Roy
Account services: Lina Castrechini, Sophie Rivet
Production: Nycole Lemonde
Director: Christian Langlois
Production: Céline Cellier / Les enfants
Music: XS Music
Postproduction: Fly Studio
Sound design: La Majeure Studio

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The Slashies - The Ad Award Show That Really Matters

With advertising awards show season at its peak, creatives across the world will win countless of prestigious awards. However, it’s not a big secret within the industry that many of those creatives really don’t contribute much to the campaign, if anything, to “earn” their award.

It’s time to change the way the ad industry views awards shows by recognizing even the most tenuous contributions to an ad campaign.

Presenting The Slashies.

CREDITS

Creative Team:

Copywriter: Ryan Chiasson
Art Director: Jordan Dunlop

Production Company: FRANK
Director: Brad Dworkin
Executive Producer: Danielle Kappy
Production Manager: Jeremy Sager
Producer: Taryn Mueller
DP: Steve Whitehead
On-Set Sound: Dave Dunlap
Gaffer: Cat Patrichi

Post:

Edit House: Married To Giants
Editor: Paul Skinner

Dailies and Colour Grading: Redlab

Audio House: Apollo Studios
Executive Producer: Charlie Janson
Producer/Music Supervisor: Tom Hutch

Talent:

Erin Tancock
Steven Shanahan
Gaby Makarewicz
Saita Goto
Allison Miceli
Heather MacDonald
Andrew MacPhee
Emma Quiroz
Per Snare
Peter Kosciolek
Karim Tubbeh
Rebecca O'Grady

Catering:

Chef: Jim Stefano
Line Cook: Gloria Chen
Gluten Eliminator: Andre Petucci
Dishwasher: Rhea Melanson

Transportation:

Cab Driver: Vitaly Krushenko
Cab Dispatcher: Mel Donaldson
Cab Scheduler: Dom Mariota
Bus Driver: Alicia Thompkins

Custodial Staff:

Executive Custodial Technician: Andre Williams
Chief Custodial Technician: Louise Lontro
Associate Custodial Technician: Peter Pisnewski
Director of Custodial Technology: Jim Harrison

Other:

Receptionist: Claudia Cantoni
Cab Chit Provider: Steve Gronkowski
Office Goldfish: Goldie
Plaid Coordinator: Tara Bowles
Barista: Louise Pallo
Plumber: Martin Federico
Girl Who Walked By The Set: Emma Sanderson
Morning Bagel Eater: Joe Mayock
Post Shoot Bartender: Amanda Jacobs
Water Delivery Guy: Dane Trucks
Printer Paper Supervisor: Anna Ferguson
Credits Data Entry Technician: Peter Dunlop
Phone Charging Assistant: Jeremy O’Sullivan
Director Of On-Set Instagrams: Alex Campbell
Crew Tinder Technician: Michael Sweet

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Grand Marnier - Blend Out

Grand Marnier presents a story of a beatboxer combining his talents with musicians of a variety of genres as he travels the city, creating something truly original, something truly Grand Marnier.

Credits:
Directed by: Arno Salters
DOP: Shawn Kim
Production Company: Spy Films
Producers: Stephanie Walker-Wells, Erik Wilson
Executive Producers: Carlo Trulli and Marni Luftspring

Ad Agency: JWT Canada
Chief Creative & Integration Officer: Brent Choi
VP, Associate Creative Director: Don Saynor
Art Director: Jason Souce
Copywriter: Gord Yungblut
Senior Producer: Shelby Spigelman
Account Team: Ali Dalfen, Kathleen Dusk, Corrine Luxon, Dina Qahwaji
Client Team: Scott Green, Pamela Broyles, Cheryl Talley
Digital Design Team: Rasna Jaswal, Julie Seo
Post-Production: Alter Ego / AXYZ
Editing House: Saints Editorial
Editor: Mark Paiva
Executive Producer: Michelle Rich
Colorists: Eric Whipp, Wade Odlum
Online: AXYZ
Flame Artist: James Andrews
Producer: Karen Huybers
Music: Massive Music NY
Creative Director: Elijah B Torn
Producer & Music Supervisor: Courtney Jenkins
Post/Audio Mix: Apollo Studios Toronto
Apollo Producer/ Mixer: Tom Hutch
Voice Director: Daenen Bramberger
Media Agency: Havas

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The Most Epic Safety Video Ever Made - Air New Zealand

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made.

Special cameos by Sylvester McCoy, Dean O’Gorman and Weta Workshop co-founder Sir Richard Taylor. Directed by Taika Waititi.

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Spec Ad - Feuchter Traum (Wet dream)

Here's a new spec ad created by a brilliant young director, Djawid Hakimyar who currently attends Filmakademie Baden-Württemberg. The spot is for the German building society LBS entitled Feuchter Traum...yes, it does translate to wet dreams.

Credits:
Title: LBS - Feuchter Traum (Wet dream)
Production Company: Filmakademie Baden-Württemberg
Co-Production Company: Leithaus Filmproduktion
Writer & Director: Djawid Hakimyar | http://www.djawid.com
Producer: Dominko Gudelj & Finn Neubert
Director of Photography: Simon Drescher
1st Assistant Camera: Florian Schuster
Highspeed Operator: Benjamin Müller
Gaffer: Max Wallstein
Electrician: Adrian Huber, Anselm Hannemann, Pedro Dannemann & David Finn
Dolly Grip: Jens Spöri
1st Assistant Director: Jasmin Luu
2nd Assistant Director: Fränzi Heinrich
Set Manager: Alexander Pietzsch
Assistant Set Manager: Felix Weyers
Assistant Producer: Teresa Kloos, Massimiliano Laier & Benni Tomoff
Production Designer: Iris Schilhab
Assistant Production Designer: Irai Amana Martins de Souza & Johanna Maul
Costume Designer: Pascal Seibicke
Assistant Costume Designer: Oliver Schultze
Hair/Make-up Artist: Hanna Pfeiffer
Assistant Hair/Make-up Artist: Alexander Ernst
Runner: Oliver Mahn
Catering: Dschingis Can
2nd Unit Camera: Jonathan Heidrich
Making Of: Mario Schützle, Friedemann Sels, Fabian König & Felix Weber
Storyboard: Kim Nguyen
Editor: Henning Nolte
Post Production: Acht Frankfurt
Digital Artist: Mark Dauth
Digital Colorist: Bernd Güssbacher
Music & Sounddesign: German Wahnsinn
Composer: Philipp Feit

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Desire Begins Change Through the Streets of Rome - Martini

MARTINI is gearing up for a global renaissance with the launch of its new brand platform - BEGIN DESIRE.

#BEGINDESIRE is a stunning new vision for the world’s most celebrated vermouth and sparkling wine brand that aims to engage a new generation of MARTINI drinkers. It communicates a sense of possibility at the heart of the MARTINI brand, its Italian roots and the brand’s core values of artisanship, unstudied sophistication and living with passion and authenticity.

The platform is being driven by a captivating new film, directed by Jake Scott of RSA Films, that recently launched on YouTube and on TV in Italy on 26th October, before featuring across Europe from November. Shot on location in Rome, it opens with a white-clad waitress, who is clearing tables when she discovers a message scrawled on a napkin by a mysterious stranger, which reads “BEGIN DESIRE”. The stranger, whom she spots standing on a roof top by a vintage MARTINI sign, guides her to an alleyway, where she is swept along by a crowd which appears from nowhere.

Like a single white flower floating on a rushing river, the waitress is carried by the throng through the streets of the Italian capital, where further invitations to BEGIN DESIRE catch her eye. Her journey continues until she arrives at a train station, where the crowd mysteriously vanishes, leaving her with nothing but a suitcase at her feet. Picking it up, she boards a waiting train – and sets off to her future.

In a case of art imitating life, the lead role is played by beautiful newcomer Elena Mirela, who was working as a real-life waitress in a bar in Rome, when she was spotted by Jake Scott and his crew, and cast immediately!

The film – part of a multi-million Euro cross-media campaign encompassing outdoor, social media, digital, television and public relations – will be seen across Europe from 26 October 2014, as MARTINI proudly reaffirms its position as the world’s most celebrated vermouth and Italian sparkling wine.

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Watch the all-new, agile Audi Q3 Attempt an Extreme Parking Stunt

Audi Canada has just launched its newest urban SUV. It was engineered to conquer the city and city life. To illustrate this, the new Audi Q3 and incredibly conquers an impossibly tight spot created by Toronto ad agency Zulu Alpha Kilo.

Creative Credits:
Title: “Tight Parking”
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Ari Elkouby
Art Director: Shawn James
Copywriter: Sean Atkinson
Agency Producer: Tara Handley, Clair Galea
Account Director: Dic Dickerson, Nevena Djordjevic
Account Supervisor: Alexandra Potter
Strategy: Ebrahim El Kalza, Emma Brooks, Jamie Cuthbertson
Clients: Christian Schueller, Jo Figueiredo, Marie-Claude Simard
Media Agency: MediaCom
Production Company: Descendants
Director: José Avelino Gilles Corbett Lourenço
Line Producer: Luke Bryant
Executive Producer: Tasha Litt
Editing, Online, Transfer: Crush, Kevin Hobbs
Sound Design: Michael Headford
Stuntman: Blair Johannes
Stunt Coordinator: Randy Butcher
Engineering Company: Performance Solutions

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Jeep challenges you to do something Renegade

Throughout the years, Jeep® has always been linked to freedom, authenticity, adventure & passion.The all-new Jeep® Renegade expands the brand's vehicle lineup with a contemporary design while staying true to the adventurous lifestyle and 4x4 capability Jeep is known for; it feels as if it’s designed for those wanting to travel stylish but aren’t afraid to seek adventurous routes.

At the launch of this model in Belgium, drivers around are challenged to do something out of the ordinary, because we claim that the Jeep®Renegade is not for ordinary people. And only those who are keen on being extra-ordinary will certainly be attracted to the Jeep® Renegade.

Credits:
Advertising Agency: Bowling, Brussels, Belgium
Agency website: http://bowlingbrussels.com/
Creative Director: Christophe Ghewy
Creative management: Gwenn Nevelsteen, Christophe Ghewy, Dimitri Mundorff
Strategic planning: Gwenn Nevelsteen
Account team: Sophie Van Elslander, Dimitri Mundorff
Design: Jan Sidgwick, Tessa Persoons, Sebastien Sanfilippo
Client: Fiat Chrysler Belgium

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What’s Oatly’s CEO doing in a field of oats with a 1980s synth?

In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.

Today, Oatly has released a campaign titled 'Wow No Cow' in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness.

Toni on the song
“When they first told me they wanted me to sing a song in an oat field I seriously thought they were kidding. How could that ever work to tell our story? I didn’t originally have time to write a song so they wrote one for me and I really hated it—don’t they think I have any creative integrity? So I wrote something I felt I could put my name on and then went out in the middle of the oat field with a synth from the 80s and tried to play it.” Toni Petersson, CEO Oatly

The film titled ‘Wow No Cow’ is part of a series of films in which Toni takes Oatly’s message to a wider online audience. The films are both quirky and straightforward – like the brand itself. The series of films are created by award-winning agency Forsman & Bodenfors, who also created the legendary ‘The Epic Split’ by Volvo Trucks.

This is Tony TV
Toni TV is a series of films depicting the life and times of CEO Toni Petersson as he attempts to explain why people should try Oatly’s products. The series of films which includes more than 20 episodes at present, will be featured on Oatly’s Youtube channel.
Toni TV was recorded in and around the organic oat fields of southern Sweden where Oatly has it’s offices. In order to ensure that viewers get to meet the real Toni Petersson, much of the footage was filmed without Toni’s knowledge that we were actually filming. Also, we didn’t let Toni view any of the material until just before it was released. Did we do this to trick Toni? Not entirely. We just felt that it was important for the viewer to get an honest idea of who the real Toni is and how Oatly — behind his new, off beat, dynamic and visionary leadership — is becoming a lifestyle brand that makes nutritional products to help people find ways to upgrade their lives and the health of the planet too.

About the films
“Agianst my better judgement I agreed to be featured in a series of films. At first I was really concerned that the ideas were bad, that I was bad and that all the commercials I had ever seen featuring CEOs were really terrible. For me, it made more sense to spend time and money on developing a strong idea that would explain to viewers how everyone at Oatly goes to work everyday to improve people’s lives and the health of the planet. For some reason my creative director and agency thought I should sing this instead. I guess time will tell if I was right or if they were.” Toni Petersson, CEO Oatly

About the process of making the films
“Clients wanting to be part of the creative process, well we’ve all met them. And we work our asses off to get them to believe that their contribution is of critical nature. The only difference is that this time it ́s actually true. Oatly’s own creative director is doing all the copywriting and the copywriter (that ́s me) is doing absolutely nothing but approving his work. Well, if you’ve met Oatly’s CEO, Toni Petersson, it all makes perfect sense. You then realize that this is not just another company, not just another partnership. This is the way it should be. Always." Martin Ringqvist, Forsman & Bodenfors

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An Intel®-based Chromebook Comedy Short - Frozen Coffee & The Monotaskers

CGC, director Matt Miller and their clients at agency Cutwater give us two new fun short films for Intel. The shorts are entitled "Frozen Coffee" (1:16) and "The Monotaskers" (1:25), and both recently debuted on Intel’s YouTube channel. Set in a coffee shop, both shorts feature a colorful cast of characters metaphorically demonstrating the downfalls of multitasking on Chromebooks that do not have Intel inside.

"When you're shooting comedy, keeping a light and fun tone on set is vitally important. As the director, you're the host of the party and your demeanor and energy greatly inform that tone" says director Matt Miller, adding "I handled the casting on this one myself, and feel we had two great casts for this project... with especially strong turns from Robyn Okrant as the server in 'The Monotasker' and Alan Metoskie as the barista in 'Frozen Coffee.'"

Complete Project Credits: Intel-based Chromebook Comedy Shorts

Project Name: Intel-based Chromebook Comedy Shorts
Lengths: "Frozen Coffee" (1:16) and "The Monotaskers" (1:25)
Film Location: Chicago, Illinois.

Client: Intel Corporation

Agency: Cutwater
Creative Director: Jason Elm
Art Director: Turner Johnson
Copywriter: Karl Keily
Executive Producer: Daniel Tuggle
Group Account Director: Christian Navarro

Production Company: Cap Gun Collective
Director: Matt Miller
Director of Photography: Darryl Miller
Executive Producer: Matt Abramson
Producer: PJ Fishwick

Post-Production Company: Whitehouse Post
Executive Producer: Joni Williamson
Editor: Keith Hamm
Post Producer: Kristin Brandstetter
Finishing: Carbon
Executive Producer: Marlo Baird Kinsey

Music Company: Asche and Spencer

Sound Design/Final Mix Company: MSquared
Audio Engineer: Mark Pitchford

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Who is Teddy Smith?

Credits:
Advertising Agency: CLM BBDO, France
Creative Directors: Benjamin Marchal, Olivier Lefebvre, Matthieu Elkaim
Art Directors: Clément Payen, Ronan Coursin
Account Manager: Louise Rahman
TV Producer and Post-Production: Thomas Laurent
Production: Lazy Monster @ 24/7
Director: Judas

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Whole Foods Market - Values Matter Anthem

Whole Foods Market launches its first national brand campaign today to highlight its groundbreaking quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative will demonstrate the values of “America’s Healthiest Grocery Store.”

At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She joined Whole Foods Market in August from Stanford Children’s Health, where she served as vice president and chief marketing officer. D’Addario also previously served as vice president of marketing for infant, toddler and preschool brands at the Walt Disney Company.

“Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” D’Addario said. “We are excited to share our stories, and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”

Using the theme “Values Matter” primarily in television, print and digital advertisements, Whole Foods Market will explain the origin and impact of its products and the standards behind them. This manifesto appears throughout the campaign:

Values Matter
We are hungrier for better than we ever realized.
We want to know where our food comes from.
We care what happens to it along the way.
We want to trust our sources.
We want people, and animals, and the places our food comes from to be treated fairly.
The time is ripe to champion the way food is grown,
and raised,
and caught...
So it’s good for us…
and for the greater good too.
This is where it all comes to fruition…
Where values matter.

The company partnered with New York-based Partners & Spade to develop the creative approach. Headlines such as “The Highest Standards Weren’t Available, So We Created Them,” tout Whole Foods Market’s milestones in developing its signature standards and ratings programs. Sustainable seafood standards, animal welfare ratings, and its new “Responsibly Grown” produce ratings program are the topics of authentic, documentary-style TV spots that were directed by notable commercial filmmaker Gerard de Thame and feature supplier partners –including farmers, ranchers and fishermen– along with Whole Foods Market customers and team members.

“We believe Whole Foods Market has raised the level of food consciousness more than any other retailer, and it is certainly one of the most genuine, transparent companies out there,” said Anthony Sperduti, co-founder and creative director at Partners & Spade. “Helping craft Whole Foods Market’s first national conversation about its philosophy and vision has been some of our team’s most meaningful work because it’s bigger than just commerce: it’s a wake-up call for how to treat ourselves, each other and the planet.”

Austin-based GSD&M was selected as the partner to handle media strategy and placement, which includes spots during prime time television shows including “Modern Family,” “Scandal” and “The Voice,” on late night favorites such as “The Tonight Show Starring Jimmy Fallon,” “Jimmy Kimmel Live,” and “Saturday Night Live,” as well as during the World Series and NFL football. Ads will also appear in business, food, health, and lifestyle outlets, both print and digital.

Whole Foods Market has been recognized by many organizations over the years for its work in creating industry-leading standards. For example, Greenpeace ranked it as the No. 1 retailer for seafood sustainability, the Campaign for Safe Cosmetics named it the leading national retailer for personal care product safety, and Ethisphere chose it as one of the world’s most ethical companies. Additionally, the company was the first certified organic national grocer in the United States and was the only retailer named “America’s Healthiest Grocery Store” by Health magazine.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” D’Addario said. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.”

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Land Rover Presents - Into the World

The largest ever global advertising campaign for Land Rover directed by Adam Hashemi is out.

The TV commercial that leads this campaign shows a journey around the globe, taking in locations in London, LA and the Andes in Chile; celebrating the many possible journeys that are ahead for Land Rover. The TV commercial was directed by Adam Hashemi and because of the global breadth of the commercial, it took over a month to film taking in some of the world’s most difficult terrain and interesting people. These different locations and terrains are used to show every Land Rover is capable of going ‘Above and Beyond’.

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The Power of Paper, Felix Schoeller Group

Created by agency Service Plan Gruppe, this epic spot plays on the power of paper. Seemingly insignificant, paper has the power to change the world and write the future. Produced by Wanda Germany and helmed by Ehsan B.

We believe in the power of paper.
We believe that paper has shaped our life and our history and that it will do so in the future.
That paper will evolve and will assert itself because it is more than just a carrier of rational information.
It awakens feelings and memories, expresses our style and is an everlasting proof of beauty and inspiration.

Credits:
Client: Felix Schoeller Group
Agency: Serviceplan Design, Serviceplan Campaign
TV Department: Neverest GmbH & Co. KG
Agency Producer: Elsa Hoffmann, Aisha Blackwell
Creative Director: Christoph Everke / Marco Savic
Concept: Marc & Ish

Director: Ehsan B
DoP: James Henry
Production: Wanda Germany GmbH
Executive Producer: Mandy Kothe

Line Producer: Julian Brayshaw
Assistant Producer: Lea Schäfer
Postproduction: Harvest Digital Agriculture
Music: Northdog Music Publishing Ltd.
Sounddesign: Harvest Digital Agriculture, Kilian Bohn
Editor: Steven Wilhelm, Sebastian Plamadeala

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David Beckham's Extended HAIG CLUB Commercial

Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad.

Haig Club will officially launch on October 17th with the release of a global film, 'Welcome', featuring David Beckham and shot by director Guy Ritichie. The film weaves together a series of epic journeys made between a group of friends through the Highlands, as they head towards a Scottish estate.

The action culminates in an iconic toasting ritual with Haig Club at it's heart, showing our group toasting their friendship and camaraderie in front of the Scottish Loch they have been venturing towards, before revealing the same toasting moment across a number of stunning locations across the globe.

The film also features the track 'Left Hand Free' from Mercury Music Prize winners Alt-J. Left Hand Free, which also officially launches on 17th October, is a single from the band's Number One album This Is All Yours.

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Official Dodge Brothers Commercial ft. the 2015 Charger and Challenger | John vs. Horace

A car company started by two brothers is going to be built on healthy competition. In this video we see John and Horace Dodge battle it out in a century-long car chase that takes them through the history of their most bad-ass vehicles, ending in an epic duel between the latest cars to continue the Dodge legacy: the 2015 Charger and Challenger. via: YouTube

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iZettle - The 12 Hour Store Teaser

6 small businesses, 6 days - The 12 Hour Store by iZettle

For its upcoming campaign, iZettle is inviting 6 small businesses to open their own flagship store in one of the most popular shopping districts in London – each of them for 12 hours only. Now the Swedish company is releasing a sneak peek into its upcoming campaign-stunt: The 12 Hour Store.

Together with 6 independent start-ups iZettle is getting ready to open a new store concept in central London. All we know so far is that it will be open for 6 days, 12 hours per day and each day it will be a new brand opening and closing the doors to the shop.

iZettle has teamed up with Forsman & Bodenfors, Independent Agency of The Year at Cannes Lions 2014, to bring entrepreneurship and passion to the frontiers of its first ever integrated campaign. The campaign usher in the notion ‘big things start small’, to bring out the devotees of small businesses and the passion it takes to build something, perhaps against all odds, from the ground up.

Credits:
Ad Agency: Forsman & Bodenfors

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Renault Captur Adverts - The Jonathan Ross Show

Renault UK unveils ‘interesting ride’ idents to support The Jonathan Ross Show sponsorship

Renault UK is supporting its sponsorship of ITV’s The Jonathan Ross Show with a new series of idents that feature its crossover Captur model.

The idents, created by Publicis London, link the Renault Captur’s spirit of adventure with the show’s range of guests and incredible stories by introducing the idea ‘Get ready for an interesting ride’.

Idents will run around the first show, which airs on 18th October, and continue for the 10-week duration of the series.

The spots feature three colourful and adventurous characters who act out everyday scenarios with the Captur in a playful and entertaining way.

Viewers see a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus. Publicis London introduced a graphic and stylish approach with the use of theatrical, playful, costumes and props.

Louise O’Sullivan, the Head of Marketing Communications at Renault UK, said: “The interesting ride the show offers is a great parallel to the interesting ride the Captur provides – filled as it is with the spirit of adventure.”

Renault’s sponsorship of The Jonathan Ross Show launched in 2013 with Publicis London creating idents around the theme of ‘animal attraction’ to promote Renault’s small car range.

Credits:
Client: Louise O’Sullivan, Head of Marketing Communications
Brief: To convey the Renault Captur’s spirit of adventure in a way that’s in keeping with The Jonathan Ross Show.
Ad Agency: Publicis, London
Creative Director: Dave Sullivan
Art Director: Jolyon Finch
Copywriter: Steve Moss
Account Director: Amber Faulkner / Alexandra Webb
Agency Producer: Colin Hickson
Director/ Production Co: Fern Beresford, Short Films
Producer: Jeremy Barnes
Media planning/buying OMD

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New YouTube Spotlight Commercial Featuring TheSlowMoGuys, "You Make Every Second Epic"

Across the UK, you may be seeing a little bit more of TheSlowMoGuys, so YouTube wanted to introduce us to their channel with this advert.

TheSlowMoGuys, Gavin and Dan show us what our eyes can't see as they experiment with the world of slow motion.

Credits:
Ad Agency: Adam & Eve DDB, UK
Director: Jack Driscoll

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New Google Android Commercials - Be Together. Not the Same

A few years ago, we thought that phones and tablets and watches (and stuff that hasn’t even been invented yet) would be way more interesting if everyone was invited to imagine, invent, make, or buy whatever they wanted. So we created Android, and put it out there for everyone.

Since then, all kinds of people, companies big and small, folks on Kickstarter, kids in schools, and mad-smart developers have been innovating faster, together, than any one company ever could.

Basically, we’re throwing the world’s biggest… come as you are, everyone’s invited, don’t bother knocking, feel free to DJ, bring a friend or fifteen… party.

Consider yourself invited.

Want more info about Android or Android devices? http://android.com

Want to create and share your own Android character, head over to http://androidify.com or get the free androidify app: http://goo.gl/CWH2NE.

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Official Fiat 500X Teaser Commercial "Blue Pill"

See what happens when a FIAT accidentally takes a Viagra blue like pill in this new ad for the 500X.

The Fiat 500X is bigger, more powerful and ready for action. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and you will too.

Credits:
Ad Agency: The Richards Group.
Filmed in Pitigliano, Tuscany, Italy

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